you may not know this but your website traffic is at risk AI powered search summaries like Google's AI overviews have been around since May of 2024 and they're already changing how your business is found online this means fewer clicks fewer visitors and less business studies show organic traffic dropping by as much as 64% after these AI overviews launched last year and it's going to get worse it'd be useful to know how to prepare for this now right I've been warning about this shift for over 2 years in my book The Wolf is at the door my free AI marketing Trend report now if you didn't get the free resources don't worry just hit the link below you're going to need them especially this year think about it you use chat PT or Google you get an instant summary which is known as a search generative experience great for users bad for your business it's called a zero click search there's no need to click through to a detailed blog post when you can get a summarized result in seconds which means you lose the opportunity to generate a lead or make a sale so what does this mean for getting your business found online in 2025 and counteracting this drop in traffic well first you must understand how the landscape has already changed then I'll tell you how to adapt to it because despite the challenges there are still a lot of great opportunities if you take first mover Advantage the last one is the most important of all first up you need to know that consumer behavior is changing instead of just searching on Google users are getting answers directly from now chpt search Google summaries or perplexity AI Google is no longer the site you just want to optimize for SEO the focus needs to shift to getting featured in these AI overviews in the top positions regard less of the AI search engine being used we've got a full breakdown on how to do this in the free guide below secondly you need to take the time to check your website statistics to see where your traffic is now coming from my site is now getting traffic from chat GPT and perplexity AI which indicates key opportunities that your competitors likely aren't keyed in on yet giving you the upper hand so how do you optimize your website to rank in AI overviews regardless of the platform well you take these Three Steps step one Google has and will always likely prioritize highquality trustworthy content to help users get credible answers to achieve that it means using Google's eat guidelines which stands for Content that contains experience expertise authoritativeness and trustworthiness well yes you can use AI to assist in creating this content you got to be careful AI often generates generic information that is more likely to dilute the authority of your brand and go against Google's guiding principles in fact originality AI conducted a study after the March Google search update and found that Google de indexed 79,000 websites but guess what 50% of the sites had 90 to 100% of their post generated by AI your content must be original and in a world where everyone is using AI to bulk create this is where you gain your Competitive Edge I've got Insider tips via the link below to help you get started secondly look Beyond Google for example GPT search just launched which is open ai's new search engine the uses Bing for its generative AI overviews because it's part of the Microsoft ecosystem so when you're optimizing to appear in B search results you're also optimizing to appear in chat GPT search and here's why this matters recent data reveals that chat GPT receives approximately 3.8 billion monthly visitors as of November 2024 and it's growing fast so here's what you're going to do you're going to log into your Bing search console and Link it to your website if you haven't already to identify any issues and opportunities within your site we've got the details on how to do this in the link below third there is a huge opportunity to get traffic from perplexity AA directly now if you're not aware perplexity is a growing search engine with over 50 million monthly visitors it allows you to create tailored spaces to specific topics to help you appear in a search results taking action now gives you an edge that your competitors simply don't have finally here's the number one thing you must do now if you're not already optimize your opt-in process on your website before you even begin to notice a dip in traffic back in 2020 when the Facebook ad algorithm changed and monthly sales dropped from $170,000 per month down to 10,000 the only thing that saved my business was the fact that we had been aggressive in generating leads in conjunction with our Facebook ads inevitably there's going to be major disruptions in your business along the way you must always protect the downside so here's what you're going to do now focus on EX and intent popups to convert the visitors you do have over to your email list do a combination of free guides or my personal favorite quizzes because they offer something that AI overviews don't personalized insights into where the customer is on their Journey so you can tailor your offer and their experience to their needs then quizzes don't work the quiz for my bestselling book Unstoppable generated over 70,000 leads the bottom line the biggest disruptions due to AI are still yet to come prepare now so you're not caught off guard hit the link below to grab the free resources today