Notes on Social Media Marketing by Dr. Hariharan R

Unit 1: Introduction to Social Media

Chapter 1: Social Media & Means of Developing Social Media

• Definition: Social media marketing uses social media sites to increase internet visibility and promote products/services.
• Function: Social media helps build social and business networks, exchanging ideas and knowledge.
• Importance: Effective for reaching and engaging buyers due to universal use by consumers and brands.

Chapter 2: Managing Information Using Social Media

• Social media marketing involves using platforms to promote products/services.
• Content creation and sharing on social networks are critical for achieving marketing and branding goals.
• Increasing popularity in digital marketing across various industries.

Chapter 3: Getting a Company Ready for Social Media Content Management

What is Social Media Marketing?

• Process of using social media platforms/websites for product/service promotion.
• Companies leverage its reach to engage and build relationships with customers.

Purpose of Social Media Marketing

• Create shareable content to increase brand visibility and reach.
• Content types: blog posts, product reviews, videos, images, interactive content.

How to Start Social Media Marketing

1. Establishing Social Media Presence

• Identifying the Target Audience: Crucial first step in establishing presence.
• Selecting Social Media Platforms: Choose platforms that align with the target audience.
• Creating Social Media Profiles: Consistent branding across all platforms is key.

2. Developing Content

• Defining Goals and Objectives: Determine what you want the content to achieve.
• Creating Engaging Content: Focus on engaging formats like blog posts, videos, podcasts, infographics, etc.
• Utilizing Visual Content: Photos, videos, and infographics can effectively engage the audience.

3. Promotion

• Utilizing Paid Advertising: Effective for promoting products/services.
• Leverage Influencers: Influencers help reach a larger audience due to established relationships with followers.
• Track and Measure Performance: Essential for understanding effectiveness of promotional efforts.