The Diary of a CEO: Behind the Scenes of Podcasting

Introduction

• Podcast about the podcast itself
• Stephen Bartlett answers FAQs on production, guests, success, monetization
• Motivation stems from a love of interesting conversations, not money
• Podcasting is Bartlett's lowest financial return but has made millions
• Emphasis on truth and transparency

Podcast Origin Story

• Started 3-4 years ago with minimal equipment (90 pound mic, duvet)
• No team, self-edited, solo experiment
• First episode was unplanned and vulnerable
• Iconic line: "I hope nobody's listening, but if you are, keep this to yourself"
• Now, it's Europe's most listened-to business podcast
• Consistency is crucial: publishing frequency impacts audience growth

Consistency

• For three years, publishing was erratic, affecting audience retention
• Predictability and consistency are key (now publishes every Monday)
• Set audience habits and routines

Scaling Up

• Started solo, shifted to guest-based format for organic growth
• Guest involvement brings their audience
• Significantly faster growth with guest episodes
• Less time-consuming; more enjoyable and engaging

Quality and Integrity

• Maintain high standards for podcast content
• Several recorded episodes were deleted if they didn’t meet quality standards
• Focus on producing valuable and engaging conversations

Monetization Strategies

• Not originally a profit-driven venture
• Now involves an eight-person team
• Cut out the middleman in podcast advertising
• Direct pitching to CEOs of brands he loves
• Long-term and trust-based sponsorships (e.g. Huel, Fiverr, MyEnergy)
• Authenticity and no scripted promotions

Financials

• This podcast will generate over $1.2 million this year
• Monthly revenue over $100,000

The Depth of Podcasting

• Podcasting offers depth over reach, unlike viral Facebook videos
• Meaningful interactions and connections with the audience
• Podcasting impacts more profoundly than short, forgettable viral content

Personal Growth and Reflection

• Keeping a diary improves self-awareness and learning
• Consistent reflection leads to faster personal development
• Enhanced communication skills and confidence

Networking and Friendships

• Forming lasting friendships with guests
• Building a professional network through genuine conversations

Future Plans

• Expanding "The Diary of a CEO Live" events
• Touring across UK cities
• Continued focus on improving guest quality and production value

Conclusion

• Honest insights into the making of the podcast
• Podcasting can be fulfilling and profitable
• Future plans for further growth and live events