Transcript for:
Mastering Attention and Presence

yay Aka Kanye West just dropped a song called Hyle Hitler That's not a joke It's It's not AI You can Google this The hook is literally him repeatedly yelling Hile Hitler and it's slaps which is arguably worse [Laughter] So so a couple weeks ago I was walking through Trader Joe's and I catch myself just like unconsciously humming this song like and like I not even realizing what it was and then suddenly it hit me I'm I'm humming hy Hitler in Trader Joe's in the frozen food aisle Like literally as I'm you know attempting to determine which I want to buy Like the stuffed or the [Music] cauliflower Like absolutely absurd And as I'm doing this swear to God like some black dude walks by and we make eye contact and he he he literally smirks and goes like this He's like like he he gives the nod of approval Like me and this dude we we had a moment And you know we we weren't co-signing hatred We were co-signing cool Because really at the end of the day that's the actual American God isn't it if it's cool it gets a pass And look he is if nothing else a genius musician and producer I mean the dude made my beautiful dark twisted fantasy And so yes the song is catchy as That's how the unthinkable becomes the hit song of the summer You know when HH is now background music for for hitting your squats to at Equinox you know it's funny My girlfriend she's German and she like called me out I was I was at She's like "Do not sing this in my home Do not sing this song in my home Are you a idiot?" And I was like "Oh shit." You know like I'm probably going to unconsciously do it again So I'm like I have to come up with a a weird L parody version that I can actually sing in public and have it be acceptable So after a lot of consideration I ultimately came up with this They don't understand the things I say on Twitter All my ninjas flossy ninja high kickers And guess what that slaps too Like they don't understand the things I say on Twitter All my ninjas flossy ninja high kickers Ninja high kickers Ninja high kickers All my ninjas flossy ninja high kickers You know we're so desensitized that you can literally drop a hook about Hitler and if the beat hits hard enough people are going to bump it because we don't live in reality anymore Okay we live in a content simulation where moral horror is now just another marketing strategy You just need a hook I mean look you don't need the Ministry of Truth when you know the for you page will show you exactly what Rebellion is supposed to look like and then go ahead and sell you a link to the Tik Tok shop right underneath it And if that sort of freaks you out good because this all means that we've entered a new phase okay the simulation has now officially stopped pretending that it has guard rails anymore There is no invisible grown-up who's going to step in and be like "Okay all right Now that's enough That's the line That's where the line is." So the system isn't malfunctioning It's running exactly as intended The only structure left is the one that you broadcast So the question then becomes can you hold frame when the world no longer has one well you better figure it out because you are the last filter left So how the did we get here it happened when we chose entertainment over everything else When we decided that stimulation matters more than significance we essentially killed our ability to react appropriately to anything anymore We're basically living in a culture that has stripped meaning from literally everything Okay hitler isn't history anymore It's a meme Now everything is just rage bait These floating symbols divorced from any context whatsoever designed just to be impactful So you know yay he's not making music anymore He's making attention grenades Like he knows that in a world full of infinite noise the most extreme the most outrageous signal is the one that cuts through You know this isn't entertainment okay he's not selling you a song I mean it's literally banned on every major platform He's selling you your own reaction That's the product okay your outrage your clicks your Tik Tok duets every single response just fuels the machine It's absurdity as a strategy and it works You know I've seen this dynamic play out for years and years and years on the on the micro level in social interactions I mean I use it all the time saying some wild out of pocket just to hijack attention to spike people's emotions you know cut through their RA their selective focus to get them to look here And this is the exact same principle Yay has just scaled it up to the entire planet I mean I've been weaponizing absurdity and dropping like conversational nukes my entire adult life right again they work It's field tested So the real danger here isn't that you get hijacked It's that you'll never learn how to hijack back right you'll never learn how to drop your own signal into the chaos And that is when your attention becomes somebody else's product And what does that cost you quite frankly it costs you everything your presence your your power your very grip on reality That is why I built my mentoring program because you're not going to learn this scrolling and watching videos You learn it by taking action by getting real feedback and actually hardwiring a frame into your nervous system that cannot be with Right this is where we do that Click the link in the description book a call or you know stay plugged into somebody else's because that is what happens if you don't learn how to wield this principle yourself You become you know a passive consumer of somebody else's absurdity This sort of like helpless little sponge just soaking up whatever the stimulation vomits onto your feed Whether that's a genocidal meme you know a celebrity scandal or some your bitter ex posted at 2 a.m You become reaction not action You stop choosing your emotional reality and basically just swallow whatever you know algorithmic grenade explodes next But it goes way way deeper than that because the ability to consciously shape a a social interaction it's not just a cute party trick okay it's survival level I've spent decades doing exactly this hijacking social frames creating chaos using it to shape reality around me like a lucid dream And again if you do not learn how to hijack the frame the frame will always hijack you every single time And you will never even realize that it's happening You know you'll think this is just the norm and you become just another non- entity lost in the mist forever right a piece of furniture a a child being manipulated by sociopaths All right So so given all that how do you flip this well it starts with recognizing the game First you got to learn to spot when a frame is being put on you A and awareness is the key word here When that Tik Tok makes your blood boil or that viral tweet gets like stuck in your head just stop Feel what's happening inside of you because if you don't catch it you can't hijack it You know in my little Trader Joe's moment there I caught myself in the act of passive mindless consumption And you need that You need that moment of self-awareness because once you have that then you can actually see the frames clearly And once that happens then you can actively start to control them So what does that mean to actively control them well it means choosing to deliberately break the script right dropping conversational bombs using absurdity injecting unpredictability literally weaponizing the very same chaos that usually gets weaponized against you You know this isn't random This is surgical So for example when I open someone who's walking by me by by saying "Don't look at me Look away Look away." Right when I do that it's absurd Okay it's offensive It's ridiculous But it seizes control instantly right it it forces them into my frame It makes my frame the only one that they pay attention to And look you don't have to use my specific moves You got to find your own little grenades okay your own frame breaking openers or or moments of absurdity that make it impossible for people to ignore you because that is the secret okay controlled madness and absurdity is power And it's very important to note here This isn't just mental okay it's physiological Your nervous system has to be able to handle the chaos that you create If you drop that grenade you better not flinch Both in field and in my online mentoring I train people to handle intense social pressure through breath work through grounding through somatic resilience Because holding frame it's not just theory It's biology You need to understand how to how to regulate your entire human energy system so to speak while it's under pressure Your face your voice your body your mind your emotions your intuition all of these things are interconnected and they all have their own mode minds if you will that want to assert what they believe is best for the well-being of the overall organism And there's only this imperfect tendency towards unification So when people say stay calm or or just be present they're talking about a full system orchestration If one of those subsystems say your your emotional mode is if it's panicking while meanwhile your intellectual mode is like trying to white knuckle you through it with logic you aren't grounded You you're inongruent You're fragmented Real frame control starts with having congruence across all the modes That's what we mean when we say presence over persona Your presence is the broadcast Your your nervous system is your personality And if your body can't hold that charge the room will fry you And that's why this work is not about like polishing surface level behaviors or lines It's about sematic alignment It's about retuning the entire instrument And yes you are the instrument And when you play it well people feel you before they understand you That's what we teach in the mentoring right you master your internal state or or or the simulation is going to master you The next step is to stop doom scrolling and start curating You ultimately you must decide what gets past your filter If something isn't amplifying your power or amplifying your frame you have to cut that out like like a cancer ruthlessly Every piece of content you consume is programming you So you got to be absolutely ruthless about this like who's profiting from your reaction who's scripting your emotional reality you have to curate your feed like like it's the source code of your reality because it is And finally understand that it's not enough to just reject the frames that they're trying to put on you You got to go further and you got to start broadcasting your own You know create don't consume You must create your own signal and actually be the one that's shaping perceptions Once you start broadcasting your own reality you're going to start attracting others who do the same you know and making real connections You know you build a tribe that's built on clarity and mutual power as opposed to passive consumption You know holding your own frame is is powerful but holding with a group of people who are committed to the very same principles that you have that's unstoppable If you can do all of this you you don't just survive the simulation now you become its programmer So the guard rails of this simulation they're not coming back Okay the the collapse is not slowing down All this it's never going back to normal Never It's never coming back to normal And the stakes here are very high What are they your sanity your freedom your ability to shape the world around you So here's your challenge today Question one piece of content that you consumed Ask yourself what reality is is is being sold to me here whose frame is this imposing number two share this video with one person who needs this wakeup call And number three in the comments section comment your most absurd simulation error that you've seen recently I want to know And if this resonates with you join us right click the link This isn't philosophy This is practice We train people for real how to build unshakable frames how to weaponize absurdity and control the social field Again check the link in the description Get into our programs step into this community because this isn't just about surviving it's about thriving in chaos This is Jeffy from Stockholm Sweden letting you know that yes the system is powerful but so are you if you choose to