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Consumer Preferences and Indifference Curves

Sep 22, 2025

Overview

This lecture explains how consumer preferences between two goods can be represented and analyzed using indifference curves and the concept of the marginal rate of substitution.

Preferences and Utility

  • Preferences are an individual's tastes for different goods and are crucial in consumer choices.
  • Utility is the satisfaction derived from consuming goods; more goods generally mean higher utility.

Indifference Curves

  • An indifference curve connects combinations of two goods that provide the same level of utility (satisfaction).
  • Being "indifferent" means you have no preference between two combinations of goods.
  • Higher indifference curves (further from the origin) represent higher utility levels.
  • Indifference curves are usually bowed inward due to changing marginal rates of substitution.

Marginal Rate of Substitution (MRS)

  • The MRS is the rate at which a consumer is willing to give up one good to obtain more of another while keeping utility constant.
  • The MRS is found by the slope of the tangent to the indifference curve at any point.
  • As you have more of one good and less of the other, the MRS decreases (diminishing marginal utility).

Special Cases of Indifference Curves

  • Perfect substitutes: Indifference curves are straight lines; MRS is constant.
  • Perfect complements: Indifference curves are right angles; goods are consumed in fixed proportions.

Properties of Indifference Curves

  • Indifference curves slope downward; to maintain the same utility, more of one means less of the other.
  • Indifference curves cannot cross, as that would imply contradictory utility rankings.
  • For goods, more is preferred (further from origin); for bads (like pollution), less is preferred (closer to origin).

Preferences vs. Constraints

  • Preferences show what consumers would like, but actual choices depend on income and market prices.

Key Terms & Definitions

  • Utility — Satisfaction gained from consuming goods or services.
  • Indifference Curve — A curve showing combinations of goods that provide equal utility.
  • Marginal Rate of Substitution (MRS) — The amount of one good a consumer will give up to get more of another, keeping utility unchanged.
  • Perfect Substitutes — Goods that can replace each other at a constant rate.
  • Perfect Complements — Goods that are always consumed together in fixed proportions.

Action Items / Next Steps

  • Answer the provided practice questions to reinforce your understanding.
  • Prepare for the next lesson on choices constrained by income and prices.