The Study: A relaxing area for guests to experience the Rolls-Royce environment.
The Italia Room: A special room for bespoke experiences, focusing on personalized treatment for customers.
Bespoke Process Overview
Personalized Treatment: Customers receive individual attention to create a unique vehicle.
Starting Point: Discussions begin with the exterior of the car, focusing on themes and inspirations.
Color Selection
Color Options: Rolls-Royce offers 44,000 shades for customers to choose from.
Unique Colors: If an ideal color isn't available, Rolls-Royce can create it.
Color Ownership: Customers can request that their chosen color be exclusive, requiring permission for others to use it.
Example of Favorite Colors: Discussion of colors like orange and gray, and combinations such as two-tone designs.
Personalization Details
Exterior Artwork: Hand-painted motifs linking to themes or personal interests, such as favorite animals.
Taste Freedom: The bespoke Rolls-Royce reflects the owner's personality; unusual combinations are accepted.
Interior Customization
Interior Threads and Materials: Options include various threads, leathers, silks, and textures to match exterior colors.
Embroidery Options: Custom artwork can be added to the interior, such as initials or family crests.
Complex Requests: Some customers request detailed designs (e.g., a tree from their estate), which require extensive testing for durability and safety.
Marquetry and Craftsmanship
Hand-Crafted Elements: Individual pieces of veneer are cut and assembled to create unique designs.
Commissioning Process: Customers may come in with clear ideas or may develop their vision through the selection of materials and designs.
Visualization and Simulation
Light Simulation: A light setup mimics various color temperatures to show how the car will look in different environments (e.g., bright Australian sunlight).
Customized Accessories
Umbrellas: Comes standard with all Rolls-Royce cars; can be personalized for bespoke orders.
Engineering Features: Designed for easy use and moisture management, with air conditioning assisting in drying.
Spirit of Ecstasy Finishes: Options include sterling silver, gold-plated, or a composite that lights up.
Personalized Trip Plates: Customized with names or themes that inspired the car.
Conclusion
The bespoke experience at Rolls-Royce is exceptional, allowing extensive personalization, with a significant number of customers opting for bespoke features.