Lecture on Starting a Newsletter Business in 2025

Introduction

• Starting a startup can be daunting.
• Newsletters are a 'cheat code' to build an audience and can be a foundation for many business models like marketplaces or agencies.

Key Speaker and Ideas Source

• Inspired by a post from Matt McGary.
• Matt McGary has a track record of obtaining 15.4 million email subscribers for clients.

10 Newsletter Business Ideas

1. Marketing Newsletter for Global Talent

• Opportunity: Skill gap due to budget differences between Western and overseas marketers.
• Structure:
  • Section 1: Remote job opportunities
  • Section 2: Digital marketing news
  • Section 3: Digital marketing tutorials
• Monetization:
  • Job board with boosted listings.
  • Targeted subscriber data for email blasts.
  • Partner with or create an overseas recruiting agency.
  • Create courses for international marketers.
  • Example revenue: $28,000/month with an audience of 20-40,000 international marketers.

2. Platform-Based Newsletter

• Example: Mix Excel's success on TikTok with Excel tutorials.
• Idea: Focus on popular industry tools and create educational newsletters.
• Monetization:
  • Courses, affiliate partnerships, and selling templates.
  • Potential acquisition by platforms you promote.

3. Unofficial Sports Team Newsletter

• Focus: Uncovered sports teams with large fan bases.
• Monetization:
  • Sponsorships, paid Discord or Facebook Communities.
  • Requires multiple newsletters for significant revenue.

4. Local Real Estate Investor Newsletter

• Target: Cities with 200,000 to a million people.
• Content: Best investment properties, enriched listings (mortgage rates, return forecasts).
• Growth: Facebook ads, local FB groups.
• Monetization:
  • Ads, seminars, premium subscriptions.
  • Example revenue: $190,000/year with 5-10k subs.

5. B2B Decision Makers Newsletter

• Target: High-value subscribers like CEOs.
• Content: Summaries of industry-specific information.
• Monetization: High demand for ads from businesses targeting execs.

6. Niche Ad Examples for Media Buyers

• Content: High-converting ads for various niches.
• Monetization:
  • Paywall for content, canva templates, sponsorships.

7. This Week in Memes

• Content: Memes explaining news stories, especially in business, tech, and finance.
• Potential: Visual newsletters are becoming more popular.

8. Industry-Specific AI Tips and Tactics

• Model: Write with AI newsletter.
• Content: AI tools and tactics for specific industries.
• Challenge: Monetization without an existing social media audience.

9. Lessons from Leaders/Inspirational Figures

• Content: Short profiles and lessons from leaders like Warren Buffett.
• Monetization: Courses, consultancy, or even investment funds based on the leader's philosophy.

10. Local Newsletters

• Opportunity: Positive, community-focused local news.
• Monetization:
  • Local sponsorships, events.
  • Success stories: 6 a.m. City, Charlotte Agenda.

Conclusion

• Newsletters are a relevant and effective business model in 2025.
• Encouragement to start building and leveraging AI tools for business growth.
• Engage with feedback and discussions on these ideas.