LinkedIn Ads Complete Tutorial by Ivan

Introduction

• Hosted by Ivan, an experienced marketer with 8 years in affiliate and online marketing.
• Tutorial covers everything about LinkedIn Ads from account creation to advanced ad strategies.
• LinkedIn has 1 billion users (as of 2024), making it a valuable platform for targeting educated and wealthy audiences.

Setting Up LinkedIn Ads Account

Step 1: Create a LinkedIn Personal Account

• Sign up at linkedin.com and fill in personal details like a resume.

Step 2: Access LinkedIn Ads Platform

• Click "Advertise" on LinkedIn homepage or "Advertise on LinkedIn" under the "For Business" section.

Step 3: Create an Ad Account

• Use LinkedIn Campaign Manager to set up a new ad account.
• Select currency and create a LinkedIn Ads page (optional but recommended for company representation).

Campaign Creation

Types of Campaigns

1. Website Visits
2. Lead Generation
3. Messaging/Conversation Ads

General Steps

• Create campaigns within a campaign group.
• Set objectives that align with your goals (e.g., website visits, engagement).
• Determine budget and bidding strategy (manual or automatic).

Conversion Tracking

Importance

• Essential for measuring campaign effectiveness.
• "You cannot hit a target that you can't see."

Setup

• Use LinkedIn's Insight Tag to track conversions.
• Install Insight Tag on landing pages and thank-you pages.
• Define key conversions and assign monetary values to them for better tracking.

Creating Campaigns

Audience Targeting

• Target based on location, language, interests, and demographics.
• Use "audience expansion" for broader targeting.

Ad Formats

• Single image, carousel, video, document, and event ads.

Payment and Launch

• Add payment method in the billing center.
• Review campaign settings before launch.

Advanced Strategies

Lead Generation Forms

• Collect user details directly through LinkedIn.
• Customize forms with fields like name, email, job title.

Conversation Ads

• Personalized messaging campaigns.
• Set up predefined conversation templates.

Audiences & Remarketing

Creating Audiences

• Save audiences for future use.
• Use matched audiences for retargeting.

Predictive and Lookalike Audiences

• Mimic characteristics of existing audiences.
• Requires at least 300 members for effectiveness.

LinkedIn Business Manager

• Manage multiple ad accounts in one place.
• Useful for agencies or managing multiple businesses.

Tools and Resources

• Use of third-party tools like Unbounce for landing pages.
• Bis Offers for affiliate marketing opportunities.

Conclusion

• The tutorial aims to make viewers proficient in LinkedIn advertising.
• Encourages feedback for improvements and additional learning through Ivan's other resources.