This video introduces the creator's new channel focused on business content, primarily freelance brand scaling.
Discussion centers on what freelance brand scaling is, key mindset shifts for success, and practical steps for getting started.
The speaker outlines actionable client acquisition strategies, niche selection, and the importance of perseverance.
The creator encourages viewers to engage with other content, check out free resources, and suggest future video topics.
Action Items
(No explicit action items with due dates or owners were discussed in this transcript.)
Channel Introduction & Content Overview
The new channel will feature sporadic, value-driven business content, focusing on freelance brand scaling and related topics.
The creator may cover personal business experiences, generalized business tips, and methods for making money and achieving entrepreneurial goals.
Viewers are encouraged to follow the creator's other channels and social media for more diverse content and direct interaction.
Mindset and Success Foundations
Mindset is highlighted as a crucial component of business success, with emphasis on overcoming limiting beliefs and understanding that anyone can achieve entrepreneurial goals.
Success requires patience, persistence, and a willingness to embrace discomfort and challenging situations.
What is Freelance Brand Scaling?
Freelance brand scaling is described as acting as an intermediary between businesses and their advertising, primarily through running social media ads.
The freelancer selects relevant platforms for each client's demographic and manages ad campaigns to drive business growth.
Compensation structures may include revenue share, fixed monthly retainers, or a percentage of ad spend.
Learning the Skill of Running Ads
Self-education through experimentation, online tutorials, and courses is encouraged for learning ad management platforms.
The creator recommends hands-on practice, even with minimal knowledge, as the best way to develop proficiency and confidence.
Free tutorials are available on the creator's other channels.
Acquiring Clients: Strategies & Tactics
Several client acquisition methods are discussed:
Cold calling businesses with concise scripts aimed at scheduling meetings.
Cold outreach via direct messages on social platforms (Instagram, TikTok, Twitter, Facebook).
Cold emailing, with the choice of method depending on the target business owner's likely communication preferences.
Using tools like Apollo AI to gather leads and contact information.
Omnichannel outreach: contacting potential clients through every available platform to maximize response rates.
Expected initial challenges are addressed, emphasizing the need for consistent effort and resilience.
Picking a Niche & Initial Outreach
Selecting a niche is important for focusing outreach; ideal niches may align with personal interests, experience, or existing relationships.
Examples include clothing, construction, or detailing businesses.
Leveraging connections (friends, family, acquaintances) can facilitate signing the first client.
Onboarding and Delivering Results
After acquiring a client, the freelancer should assist with ad manager setup and immediately start running ads.
The creator stresses that the underlying business quality is more important for ad success than the specific ad setup.
Perseverance is key: as clients and results accumulate, winning new business becomes easier.
Decisions
Focus of the new channel will be freelance brand scaling and related business advice — based on creator’s expertise and audience value.
Open Questions / Follow-Ups
Viewers are asked to comment with topics or questions they’d like covered in future videos.
No business-critical unresolved questions or follow-ups were raised in this transcript.