Lecture on Adobe Firefly 3 AI Image Generation Tool

Introduction

• Announcement: Adobe released Firefly 3 AI image generation tool, integrated with Photoshop.
• Initial skepticism about generative tools but now convinced of its usefulness for creatives.

What is Firefly?

• Firefly: AI image generation using text prompts, similar to DALL-E and MidJourney.
• Unique features make Firefly the recommended choice over other tools.

How to Use Firefly

Getting Started

1. Go to firefly.com and log in with an Adobe account.
2. Option to sign up for a free trial.
3. Write a text prompt to generate a starting image.
4. Presented with four image options.

Tools and Adjustments

• Image Generation Model: Always use the latest model for the best results.
• Aspect Ratio: Choose aspect ratio (e.g., square for Instagram, 16x9 for videos).
• Content Type: Choose between illustration, art, or photo (realistic).
• Structure: Use a reference image that matches the outline and depth.
• Styles: Adjust the intensity of visuals, upload or choose a reference for style.
• Effects: Various effects, color, tone, lighting, and camera angle options.
• Editing: Use the edit dropdown to refine generated images further.
• Iteration: Keep refining the prompt to meet specific needs.
• Download: Click the download icon after finalizing the image.

Content Credentials

• Notice on Download: Adobe co-founded C2PAA for media authenticity.
• Components of Content Credentials:
  • Watermarking and metadata that are tamper-evident.
  • Secure metadata showing origin, creator, and edits.
  • Fingerprinting to match content to the original copy, cryptographically signed.

Rights and Usage

• Intellectual Property: Most models scrape the internet without permission.
• Firefly’s Unique Offering:
  • Trained on Adobe stock photos and public domain content (400+ million assets).
  • Offers rights-indemnification for professional and commercial use.

Firefly Integration in Photoshop

New Features

• Generative Expand: Crop tool to expand images beyond original borders.
• Generative Fill: Select an area and generate content to blend in.
• Model Updates: Include new options like reference image upload, generate background, generate similar, and enhance detail.

Conclusion

• Encouragement to try Firefly for AI-generated images, professionals advised to use Firefly for legal and practical benefits.
• Additional content available on the speaker’s channel about tech reviews and explorations.

Additional Notes

• Free trials available for both Adobe account and Photoshop Beta.