SEO Week 4 Lecture Notes

all right so welcome to week four this is your final and concluding session for SEO in yesterday's uh last week's session we have discussed about the technical SEO on Page optimizations in week two we have discussed seven of those and in the previous session we have discussed some technical Su optimizations which were around website paid speed server response time and canonical URLs and then we moved on to the off page SE which is the external optimization what we can do the reason for it is on page is a onetime activity where you check your whole website you know make all the changes make your website SEO friendly but what next that activity is going to end in A month's time perhaps after that as an ongoing activity for your website pages to be ranking in the Google search results you're supposed to do some thing called as off page which is also the external optimizations so in off page SE we understood that if we have a new website and there's a popular website already existing how can we get a popularity Vote or authority vote from that popular website which in Ence is called as a backlink and if that backlink is a do follow backlink we get something known as a link juice which means that there is some sort of Authority or you know reference referral being passed from the popular website to your website but if it's a no follow back link you still get some traffic out of it but there is no link choose past we also understood how to identify these back links in case of a no follow and a do follow back links and then we also discuss certain link building or backlinking strategies where we do a lot of directory submission websites FAQs uh blog commenting blog submission guest posting and press releases along with social sharing on platforms like Facebook LinkedIn right and then we moved on to activity where we did uh blog commenting real time uh which was on bl.com where we saw that how do we create a backlink manually with a hyperlink right in platforms like WordPress you can simply click on link and add it but there are certain cases where you need to create this hyperlink and this is what we did in the previous session right so I hope it's all clear up till this point at this point do let me know if there are any questions from week three or even week two or week one okay let me know guys uh please respond I just want to get a confirmation that whatever we have discussed till now it's all clear or if it's not do let me know we have some time today we will take up those questions it is clear sham but just one question we had we had done the activity towards the end where we posted this URL correct yes what would be the difference if I posted the URL as it is compared to the way we put it in the anchor tag good question Al right so if you put the URL just like that it is called as a naked URL okay it's just the link name it would show like https the same example here it will show https www.amazon.com but the anchor text here we discussed about the anchor text right anchor texts give you an opportunity to include your keyword okay so whatever be your brand name company name or even you could add certain primary keywords to it okay so if you are able to give anchor text which is much more customized you get an opportunity to include your keyword in there and that looks much better uh even to a human rather than reading a URL so in those sense it is much better and for the Crawlers it gives you an opportunity to include the primary keyword and highlight that okay as an anchor text once the crawler comes they'll know that okay this is the anchor text referring to this link and they are calling this as Amazon e-commerce shopping website okay and you put add a hyper link to it okay it should be it can be something like Amazon eCommerce shopping website okay so in this case perhaps my primary keyword is e-commerce shopping website okay so I've added that and the link goes to amazon.com okay so what you're saying is if I post it using this the anchor text the chances of someone visiting the website would be much higher compared to uh regular URL no for people it will all be same it will be it will look better on the eyes Okay because instead of reading this HTTP so if you're pasting a naked URL it would look like this to the users okay there are two aspects to it one is a user one is a cl to a user it will look like this and the second if you add a anchor text it will look like this to the user right which one is better for a user to read the second one correct so from a user point of view the anchor text is easier on the eyes to read it it is better but from a crawler point of view crawler knows that this link takes you to Amazon but in this second link you will be able to add a primary keyword which I have done here so crawler will understand that okay from this this popular website is giving a backlink to your website in this case Amazon and their primary keyword or their area of expertise is e-commerce shopping okay so this gives you an opportunity to include a keyword which will help the Crawlers understand better okay so for users readability for crawlers keyword okay so it's mostly uh taking into account the users as well as the Crawlers exactly so that's what we discussed right there are two types of backlinks one is a do follow one is a no follow this is for the Crawlers because it gives you link choice no follow gives you traffic right this is for the users okay got it yeah good question elra thanks for that anybody else any questions do ask okay so in that case let's move on to the next bit for today's session so based on this we have understood that these website gives us an opportunity to build a backlink and if they give a do follow backlink we get some link juice if not at least traffic is something we will get but how do we identify that this particular popular website is actually popular there has to be something to measure it right how can we say that you know there is a popular website for you know perhaps we know that website like Times of India Hindustan times lot of people read it right so there will be a lot of traffic but perhaps coming onto the website but is there a metric maybe we can check to make this you know or say this is a popular website right so understanding that is very important and very crucial right only then you will be able to figure out that from which website do we need backlinks from right because there are millions and millions of website on the internet you cannot get a backlink from all of those right we have discussed in the guest posting also that this is a paid activity and if the people have a popular website side you will have to give them you know high quality content on their website only then they give you a backlink right so we have to you know have some sort of metric to check their Authority right so if they are saying that uh whatever backlink they provide they are providing you Authority vote popularity Vote or a backlink how do we gauge that or how do we check if their Authority is valid enough or not right valid point right what do you guys think should we check that yes yeah so for that uh what a company okay Jo says uh MBA student I have exams so I could not submit okay Jo no worries uh absolutely understandable but please drop a note to your coordinator okay so that they are aware of this okay otherwise once you complete today's session you will start getting mails that you know you have not completed any assignments and uh the course completion certificate will not be issued to you so that's the only thing I'm telling you please keep your coordinators informed so that they are aware of this okay there's no harm in you know uh not completing the assignments if you have a valid reason like you and sun and a few others also but just the only thing is keep them posted keep them informed otherwise they would think that okay you attending the sessions but you are not completing the assignments and they have a set deadline right so you have to adhere to that that's all okay thank you so what I was saying was we have to understand if the popular website is actually authorative or not right so basically you can say how to check uh if a website websites Authority before getting a backlink backlink from right for websites like Instagram Facebook LinkedIn understandable they have a lot of traffic and all but you have understood in the previous session that whatever backlinks you generate you should be getting it maybe in the same Niche okay to get Authority or build yourself as a you know pillar or as a you know strong Contender you have to build backlinks in the same domain otherwise it can be generic websites so this is where the major backlink comes from and this will add Authority and value to your website okay so for that we need to check if the backlink coming from that website is actually popular or not okay so for that we have a metric called as domain Authority okay and simple we call it da so this domain Authority is not a metric by Google okay Google doesn't give this as a you know official uh metric but there was there's a company called who builds a lot of SEO tools and uh they are pretty popular they have done a lot of work in the field of SEO back in the day so they introduced this metric okay and uh what they have done is so domain Authority is on a scale of a scale of 0 to 100 okay domain Authority can be zero or domain Authority can be 100 okay and before we take backlinks from any website okay it is a good practice that we check this domain Authority so now okay so now how do we know that this based on this 100 rankings also there is a bifurcation okay so if the domain Authority is 0 to 25 we say that the website quality is low to average okay if it is 25 to 50 we say it to be average to good okay if it's 50 to 75 we call it good to excellent okay and if it is 75 plus we say it to be best okay so on a domain Authority level these are the four parameters you can gauge on so now if you have a new website okay like many of you have have now if you check the domain authority of your website it is going to be zero okay any new website which is built will have a starting domain Authority as zero and as you move forward within your journey you do on page SEO you do off page SEO you start building links you create back links and then given a period of time maybe 6 months one year slowly you will see your domain authority to increase okay and it also depends on the number of pages ranking on Google so once you do one page once to off page you start building back links what happens you start targeting certain keywords right and for those keywords your website pages will start ranking on the Google search result so based on that this domain Authority is calculated and to check this what we can do is go to Google and search for D cheer tool okay can you see Moos is there at the first MOS is the one who had created this metric domain Authority so they are ranking here but you also have lot of other websites also which you can check so maybe let's go to this okay it's a free tool you can what you need to do is put in your website name me take digital Des link paste it here and then click on check Authority now what this tool will do is it will check all the param meters and show you the results okay so can you see here it says da okay da is your domain Authority and for digital withas website the domain Authority is 49 okay based on this parameter where do you think it fits 1 2 3 4 average to good right that's uh the second one you know this is the one where it fits okay so the reason for that is you know uh digital with website is supposedly I think started in 2009 or 10 somewhere so it's almost 15 years old website okay they do a lot of activities to promote it right so the authority has been built over a period of time there will be certain set of keywords which they are targeting and you know now eventually they are on this in this parameter okay slowly it will move to this also and this is a ongoing you know uh metric I would say this keeps on on changing okay as your website traffic your keyword rankings moves up and down your keyword positions in the Google search results move up and down that is where your you know domain Authority will also change okay so if you maybe check it next month you might see the number to be a little different okay so this is the ongoing metric based on how many of your pages are indexed in Google search what keywords you targeting based on that this domain Authority is calculated okay everyone understood what domain Authority is any questions on this do let me know to check the domain Authority uh you only have to go to the website and that is where they calculate based on certain criterias and yes so those criterias you know it's not very clearly defined and since it is not by Google Moos is the one who has created it so you can check this so this is one of the tools it is a free tool domain Authority is a free domain uh tool which you can use so you can use by Moos also but I think that will ask us to login create an account that is the one I'm using this but if you go to Da Checker tool you'll find lot of it okay Moos is one this website SEO check is one ah also provides small SEO tools you can use this also small SEO tools is a very large company they have lot of SEO tools okay you can maybe check see plagarism Checker grammar checker reverse image paragraphing tool okay paraphrasing tool so they have lot of things so here also you can put in your url here okay and then you can click on check out taret okay so different tools same functionality but you know go ahead so would the domain Authority vary based on the website I said so if the domain Authority uh this domain Authority Checker tool if it is relying on moz's domain Authority it will be same but in certain cases there are certain tools which have created their own authority score which we will discuss in the coming session but as a standard practice you need to follow M okay so can you see this is 49 here so both of these tools are following Mo only so that is the reason you have the same domain Authority I'll show you where it differs okay but at this point you need to understand that this score is given by a company called Mo earlier it used to be called as SEO Moss now they have renamed it to okay and they have their own tool also yeah sh when we are checking this domain Authority we getting this da and other two three things also what are those things we will discuss that but is domain Authority clear to you yeah okay yeah we'll come to that okay so here also you can put this is the website which is Mos here you can check okay it will show you the same Authority but I'm not sure if I ask me to lock in let us check it says limit to three reports per day unlimited to M Pro members no data found okay why is that yeah showing to me as well let's remove https and check okay it has given some examples right there's no ww let's see oh hi so I didn't understand the meaning of domain Authority does it mean like how many backings we have created how strong or how do follow backl we have created yes that's what I said right so you are doing keyword research so Sarita domain Authority is basically okay I'll repeat it once again I think I've already said this so but in domain Authority you do keyword research right in week one we have discussed about keyword research based on those keyword research you do on page SEO right week two and in the last session we have discussed about the off page SE why do we do all this activi we do all of these activities so that our website Pages rank on the Google search results right so once you're you use certain keywords to do that you target certain keywords on certain pages of your website right once those keyword are targeted and your website Pages starts to rank on Google search results right once that starts to happen this domain Authority Checker tool will check that okay for your website in this case digital with.com how many of your website pages are ranking in Google search Google search results SCP okay on Google's search results from digital with.com how many number of pages are ranking that's first second is on what position are there at okay are they on page one are they on page two what is the position are they on position number 5 6 27 30 right based on all of these par parameters this metric is created okay it will check how many website pages of yours are ranking in Google results and what is the position of it and based on that it will give you this Authority score saying that your website is say 10 years old uh from your out of 100 pages on your website only 90 are ranking and they are some of them are ranking on page one some of them are ranking on page two some of them are ranking on page three so perhaps your score is 25 to to 50 which is average to put understood uh Sarita yes got it thanks yeah all right okay this Moos website is pretty weird I don't know why this is happening I this shouldn't be the case anyone who was trying with Me ri yeah I also tried it but it's not saying I mean showing that only that's pretty weird okay let's try for some other website then you have tried it other one the SEO the third one no no in here instead of digital with yeah you can definitely use some other website also website for Amazon yeah Amazon as well no it's showing that only I I'm not sure if they have done something to I'm also getting the same thing for Amazon and I for three websites okay okay that's the reason we are not using this okay so I would suggest you guys let this be I'm not sure they would have done something to it otherwise Amazon that definitely should come anyways so what you can do is use website SEO Checker or you can use uh the other one small SEO tools okay either one of is good small SEO tools you will come across lot many times okay they have lot of tools if you click on this you will see hundreds of tools which they have created okay can you see so many are there article rewriter grammar checker word counter split Checker you know there's so many of those and here also and then okay design resume okay they have apart from SEO also they have hundreds of tools for keyword research see they have so many tools here okay broken link Checker XML sit map generator right this and all we have discussed from other websites also but they also have created this okay pretty long list haven't really seen this but yeah it's good so maybe you can uh okay I'll paste this link so that you guys have it as reference so website SEO Checker is one you can use and then you have small SEO tools okay so all clear what domain Authority is yes yes thank you so let's move to the second one which is a page Authority okay page Authority okay also known as p a and this is also a metric you know given by MOS and again this is also 0 to 100 same same company so page Authority what it means is so if you check here for digital via.com it is the domain Authority as in the complete website which is digital via.com but homepage is also a page right so for the homepage the domain Authority is 56 now for each page present on digital withas website the page Authority will be different okay each page carries its own page Authority okay and basically how we can use this is so let's just say that you are uh trying to get a backlink from a popular website okay and on that popular website they have you know already uh so many blogs which they have written maybe 6 months back one year back and you know there are a lot of blogs which they have written so if the if a okay let's discuss with an example let's say that there is there is a page a okay where on this page a you have a Blog article one maybe blog article number 100 okay just example there's a page a and for this page a a this was written let's say 2 years back okay and right now it is ranking on page one of Google let's say on page one they are ranking on position nine okay so this is page one and then there is Page B which is blog article let's say 150 okay this is the most recent one this is written one month back okay just one month old and in terms of ranking let's say no ranking get so in this both the cases which page do you think we should get the backlink from on so this is say it's a popular website it has two different pages and you know we have got to a point where we are able to ask them backing which preference should we have a or b page a okay Al says page a what about others a a she also says a okay says a correct it totally makes sense right it is already ranking on page one so what happens here is since this is a old page okay this is 2 years old so there is some Authority which is built this page would have got certain backlinks right and that is the reason it is ranking on page one of Google search so ideally your uh you know your strategy or as Su expert your approach would be to get a backlink on this page okay and not this the reason this page is just one month old it has still not get started getting traffic also so that is the reason this is where this tool will help you understand the page Authority so if you check the page authority of page one let's say that it would be somewhere around 40 or 50 but if you check the page authority of phb perhaps it will be around 10 okay but domain Authority will still St stay intact okay domain Authority remains to be 49 but as you enter the page so within uh let's say digital Vidya I go to the blog section okay is this incorrect or let me check I think it's under resources yeah blog top 30 business ideas in Delhi 2024 so if you take this page okay this is a Blog Page which I'm taking and if you put the URL here notor robot check Authority okay can you see here domain Authority is still 49 right domain Authority will not change because domain Authority is for the whole website which is digital with but page Authority on the other side will change okay but because each page will have A Different Page Authority sh you have a question sorry okay so is it clear to everyone what domain Authority is and what page Authority is and how domain Authority will remain same for a website whereas page Authority will change from page to page on your website okay clear to everyone let me know whether yes or no okay all right so take thank you for that El Chu So based on these two parameters so moos has you know as a tool as you saw small SEO tools also has so many tools you know within them reason they want more and more people to use their tool tools you know they provide most of the tools as free okay but then they also have a paid subscription so you know you people might have heard if there's no product you are the product right so for a company like Google obvious question how do they earn money and they don't sell anything there's no product or service so if a company is providing you you know with no product or anything you yourself are the product okay because they're utilizing your data and perhaps selling it or you know using it for marketing activities or selling it to some advertisers so similar to that you know the idea is to and you can take the example of go how many of you have uh saw the news so uh the people at least who are in India uh the go and the airel companies are hiking the prices from 3rd of July the mobile tariff plans are going to be revised and on an average I would say it is being increased at 100 rupees per plan have you guys seen that news anybody yes right so that is going to happen so all of you I would suggest go and recharge before third of July third of July you will be able to get a plan at the same rate so it will save you around 6 700 rupees on a yearly basis on a monthly basis around 60 rupees if you're able to recharge for a month but the point I'm trying to make here is Gio Back in the Day 2016 201 17 when it was launched give very huge you know free data right the data was free for almost I think one and a half two years free unlimited data they used to give and even now if you check uh Gio has unlimited 5G plans I'm not sure about airel airel used to give up until March now I don't see it on my phone but Gio still continue to give free 5G plans to the user and now with this new revision of plans what they are saying is you need to recharge for 2GB plan minimum to get 5G which previously was 1.5gb so now what they have done they have given you a free sample okay for so many years they have given you at cheaper rates now be you have become a customer of ch right so even if they hike the price a little bit you are still bound to purchase with them so this is a strategy which companies use so initially they'll give you uh you know tools for free you would have used so many SEO tools or digital marketing tools which gives you a free trial or they say use it three times for free then they'll ask you to log in and if you want to use further they'll ask you to take a paid plan so this the situation is pretty similar where each company tries to maximize that and you know try to make you a customer so small SEO tools is one such example where they have so many tools and you know you you can use the free ones and if needed at certain point if you feel like you can take a paid plan also but which is is not needed okay okay so a little off topic discussion but yeah good for you to know I would say because as a digital marketer you know you should be aware there can be questions in your interview where they ask you that you know as a digital marketer do you suggest us to buy tools like sem rush or should we just Ray on free tools right so at least you should know the implications of you know what each tool provides what it brings to the table and how it can be useful okay so moving forward the third metric which uh Moos has provided is called as a Spam score we can call this at SS okay and spam score is basically a metric which again given by MOS where they say that they compare your backlink strategy so basically uh on your website you are building a lot of backlink trying to get backlinks from popular websites so all of those backlinks they will compare your backlinks okay to those websites that are banned or blacklisted by Google okay so there are a lot of companies you know who do illegal backlink strategies or black hat or gray hat backlinking strategies where they try to you know get links faster and easily from you know certain websites but but Google's algorithm and AI ml is able to detect that so what happens is in certain cases if you're doing certain you know activities which are not ethical Google will Blacklist your website or ban your website they call it to be sandboxed okay once your website is sandboxed for some reason all your you know website pages from the Google search results will be removed your traffic and all everything will dip basically Google will ban or Blacklist your website or sandbox it so what MOS suggested is they introduced something called as a Spam score based on all the backlinks which you generate okay so now this is a advanced activity right first you're supposed to do on page then you're supposed to do off page and then you will start building backlinks so this actually takes time okay so initially for any website the spam score will be one any website initially even if you check your website by putting it into this tool your spam score will be one okay at the bare minimum minimum minimum spam score is one okay this will always be the case so what they do they check your backlinks whatever backlinks you have got from whatever popular websites they will check all of that and compare that with those of the websites which are banned and Blacklist and they give you a score which is a spam score and they say that this is an indication that how good your website it is okay so in here can you see SS this is the spam score this is 1% for digital VI and this again is for the whole website similar to what we see for domain Authority which is for the complete website spam score is also for the complete website so minimum it will be one so you don't have to worry that you know why it is one it should be zero no the minimum for spam score is always one but you have to make sure that you know your spam score doesn't uh go beyond 20 or 30 okay so if you start getting backlinks from certain websites which are of not good quality there are chances that your spam score will be impacted because perhaps they are doing some you know illegal activities or black hat techniques due to which your scores will also be impacted right because we know that the popular website is giving some sort of authority to you but if they are only not very authorative your scores will also be impacted okay so that is called as a spam any questions on this okay so let's take a scenario okay let's say that there's a website whose domain Authority is let's say 91 okay their domain Authority is 91 there spam score on the other side is say 30 okay should could you take a back link from these guys so there's this website which we are calling it to be a potential website from which we can get a backlink their domain Authority is 91 and their spam score is 30 should we take a back link from them yes or no okay s says no no what about others should we take it no says no okay why not I mean Bain Authority is 92 right it is very very good it is in the best category but it can be manipulated right yes absolutely rich right so that is where your spam score comes as a very important metric which gazes that you know if you are a old website you have millions and millions of backlinks but you know maybe they are not from very good quality websites so in those cases your spam score will be higher and this again is a very important metric for you to check when you are taking a backlink from any website okay so there are a lot of metrics but more importantly these are the three most important ones which was introduced by moos and which we need to check as a SEO export when we get a backlink from any website okay but tell me this so imagine that you know we have not checked the spam score okay we were doing a bit back backlinking strategy we saw that this website has a domain authority of 91 which seems to be pretty good right and we didn't really focus on the spam or maybe it was less you know initially that time and we thought that okay let's get one but over a period of time we saw that our spam score is getting implanted okay because their spam score is also high so what do we do in that case do you think we can do something you have already got a backlink from them okay this is the case where you know we have not check the Spam score and we got a backlink already so what can be true what do you guys think I'm sure you might not know the answer but just take a guess what can be a potential solution you have already received a backl okay and now your uh scores are getting impacted your domain Authority is going down your spam score is getting increasing so what should you do what can you do probably remove the back link yeah we can check with the consult an authority to remove it from their site can try and get a back link from another website with a lower spam store e e okay uh all right I didn't realize all this time I was picking on mute uh okay uh I think I heard Elroy where Eloy told that for this website if we can you know focus on building more high quality backings right if you try to do that the impact of this one bad quality backlink will be lower right so it's like uh you have a glass of water there's a you know little dirty water which is a little grayish or brownish and you try to put in more clean water and eventually the water becomes clean or white right so that's one good approach which we can take right where we try to focus on building more and more good quality backlinks so that the impact of this one back link is reduced right that's a good approach I would say in terms of you know back link building but that can take time right I mean eventually you will have to do a lot more backlinking do a lot more guest posting reach out to people try to get more and more backlinks right but definitely a good approach which we can do okay the second one which Chu says that if we can remove the backlink if there's a possibility that you know we can get rid of this backlink somehow that would you know uh maybe we can say that don't these guys are not very good I don't want to be associated with them right so I don't want their Authority scores to be passed on to me right because it is impacting my website also so these are two uh ways I think one suggested by Elroy one suggested by Chu anything else you guys think we can do in this case I have a query what we do is we hire interns for the uh no follow back links H okay that they do this thing so do they or so we have to ask them to check the Spam score for each website and then have a backlink on those websites yes definitely I mean see for off page you don't really hire for no follow backlinks you hire for backlinks be it no follow do follow whatever they can get H for off page off page yes so for off page once you do that let's say that what we have discussed in the previous session you search for free uh you know directory listing websites so on the website people have curated a good amount of list right which the users can go and register themselves those websites are good enough okay because they they have been researched upon and you can also search I think like you can search for free PR websites with da okay you can search like this this list comes these these are all genuine like these are these would have a good spam score or we'll have to check the Spam score for each and then only we should proceed no most probably it'll be good okay you don't have to check for these websites because if you open two or three links you will see some common websites okay so by that you can understand that these are good websites and if you add da to it then you will also see the domain Authority so ideally the list curated like this will be of good quality but imagine situations where within your Niche you're trying to get back Lings from another website so those are individual websites right so when you are doing that you have to be careful that is when you have to check but if you're doing the General off page activities which is all of these you don't necessarily have to check the uh spam score okay and is there any way like how we can check where all our website backlinks have been created yes we'll come to that we in today's session only we'll be using a tool sem rush and we will look at that okay yeah okay so good point Elroy and Chu I think that's that's pretty good uh what you can do as a strategy but there's one more way which you can do so like Eloy said you should definitely focus on building more and more good quality backlinks and that is a consistent uh thing you need to do for your website only then your doain Authority will increase your spam score will be lower right but at this point say this website is impacting your score okay so what you can do is what chu said if we can somehow remove this packing or disassociate ourselves okay so that website is still going to exist right who are we to stop them from creating content or you know being existent so the only thing which we can do is we can disassociate ourselves with them okay we say that you know I have no relationship with them I don't know who they are I'm not you know associated with them at all in any way or any form so you can do something like this where you can't really question their Authority or their way of doing things because their domain Authority is 91 their spam score is 30 they are doing some good things also but maybe they are doing some shady stuff also that is where their spam score have been impacted so getting their website deleted or removing it from the Internet is out of context okay so we will we really don't want to do that okay the thing which we can do is since we have already got a backlink from them we can go to their website search for their contact us page or email IDs okay whatever is present across send them a polite email saying that this is the backlink I have you know received from your website I don't want to you know continue with that can can you please remove my website name from there okay please remove this backlink from your website which is pointing to my website okay and this is activity which Google also suggests Google says that if you have got a bad quality backlink which is a spammy uh which is impacting your spam score uh spammy backlink or a toxic backlink okay so this spam score is mainly associated with links which are called as spam links or spammy back links or toxic back links okay so these are the names we can call it and these links impact your spam score so if you have got a spammy backlink or a toxic backlink Google says that as a first approach you should definitely reach out to the website owner ask them to remove it okay try to go and go to their website go to the contact us page try to get find their email address okay email it to them and ask them to remove a backlink okay so this is a approach what Google says as a first step okay in majority of the cases you might not hear anything okay the people will be least bothered you know emails just goes unnoticed so in that case what we do is Google has uh mechanism which they call it as this a wow okay so you can search for Google disavow tool yeah this is the one so it is more like wow is a oath right which you have taken dis a you are taking back that oath okay so this it says that manual actions against the unnatural links to your website okay the toxic links or the spammy links or which are unnatural which are increasing your spam score this was unlink those websites okay so what it suggests that there is this tool which is called disar tool I will share this link in the sheet also you guys can go to this tool one important thing to note here is for this tool to work you need to have a Google search on right in the first session we have I think first or second session we have created our Google search console account and very ified our domain right so once you come to this tool I have shared this link in the chat window also from this drop down you need to select your website property okay the website uh the Google search console will show your verified account your website property you need to select that and then what it says that you need to upload a txt file okay so we have a notepad right in your system you have a notepad file which saves in txt format okay you can save a notepad file in text file which is a txt file so what this Google says that you need to create a text file okay you need to create a text file and that text file should be in a txt format okay and within that text file you can mention Pages like this okay where you are saying that these two you know pages I want to remove this is a page this is a spammy link which I want to remove this is another spammy link which I want to remove so now there are two ways either you can on a website if you want you can remove a single backlink or maybe if you have got multiple backlinks from the same website and you want to remove the whole website itself completely you can do like this you have to write domain poen the website name or you could simply paste the link of the spammy link so you what you if I have to show you an example you open a notepad file okay in here you will paste the link like this this is say one page of this website I want to remove where I have got the back link from but let's say that I have got multiple backlinks from this website and I want to remove the whole website you have to write domain colon the website name and this file you just have to save okay you can just say spam dot now you can say save file is a txt this file will be saved as a txt file okay once you have have created this you need to upload that file here okay within this Google disav tool once you do that it will be submitted to Google okay and this is a guide for that so I will paste this link also you guys can try this out this tool but one thing to notice this is a advanced step okay you are not supposed to do this until and unless you very sure okay but as a SEO expert I I would definitely want you to know about this okay there are a lot of instances you know where I have seen websites ranks getting dipped and you know where we use this tool but you have to be very cautious enough so it says this warning right this is a advanced feature and should only be used with caution okay so you have to be very careful but you should know that there is a provision like this where you know if you're not able to get rid of this link Google provides you this uh you know option where you can submit this link to Google and what it will do is Google cannot delete this website or page okay one important thing to know is they even Google doesn't have the authority to stop anyone from creating a website right so Google cannot delete this link from the internet alog together but at Max what it can do is it can stop pointing that website to yours okay so that particular website which we can say you know popular website or big website their association with you will be removed Okay Google that backlink will still be there perhaps if you check in your you know any tool like rush you might still see that tool but now you it will not be impacted okay because you're not able to get rid of that backlink you emailed them you have contacted them they not responding and they are not removing your website name from their website so what you can do is with this tool you will inform Google that you know this is not a good quality website and I don't want to be associated with them so the next time the Crawlers come on to your website and sees that okay you have got certain backlinks from this spammy website they will not consider it although it will exist but Google will not consider it or not take into account okay because you have said that it is a spam spammy website okay so your website will not be associated with them at all although the link might still exist but Google Now will understand that you don't want your name to be associated with theirs since they are not ready to remove the link you have informed Google that Please be aware I have no relationship with these people okay and that is what your disavow tool is any questions on this Google dis uh Power Tool and this this is a guide for it was one case where you told us like uh da was 91 and spam score was 30 suppose we have multiple back links and uh we our spam score is increasing how do we identify that because of this particular link our spam score is increasing if you have more spammy websites uh you you have backlinks from more spamming websites your spam score will also increase means in case our spam score is increasing then we have to uh check the uh spam score of all the websites those are giving us backlinks right not all so you yeah definitely so even before when you see all of these websites which I discussed in the previous session directory listing PR websites all that will be authoritative so there you don't have to worry this only applies where you're manually trying to build back links okay so now we I'll also show you that how you can uh you know where do you get this idea that who will give me a backlink so some of that we have discussed right that for guest posting we have to find a page where they say write for but there are other uh things also which you can do to identify a website which will easily give you a back so if those you know once you are getting a backlink manually from them it is a very important step and highly recommended that you check their spam score okay because if their spam score are higher yours will also be impacted so every time your SEO team or your off-page team is getting a backlink manually you know apart from this list you know if they are getting a backlink apart from this list it is highly recommended that you check the domain Authority and spam score at least okay so apart from the standard websites what you have which Google or people have curated on the internet within your same Niche okay so this will be specific to your Niche right that is important step you have to note and the general the generic website here the generic website most probably will not have a bad spam score but then you have to be careful enough but major problem lies in the same leash okay this is where the Shady activities happens so as a good practice I would say you know definitely there's no harm in checkings any website spam score before getting a backl but normal directories and you know PR websites where links are curated by somebody there you will not have these issues only when you are manually getting a backlink you will find this and you know it's a good practice that even before getting a backlink you check because otherwise going through all of this process is a hectic month so you know definitely this is something you can consider checking once you are getting a backlink from you know a a website within your domain who is much more authorative than okay hope that answers your question okay thank you all right so any other questions you guys have on these three points which we have discussed domain Authority page Authority spam score and and if we have to remove that link we can inform Google that do not associate my website with them that we can do with Google dis out it will not remove the link but it will understand that you don't want it to be associated with your name or your website clear up until this time this point yes okay so let's say that up until this point you have done everything okay you have your own website now you have done the off page completed that uh on page is done okay on page you have done all the changes which you can do to optimize and as an ongoing activity you check back every month once to see if you know these things are okay enough if there's any content which is changed off page we have know that you know that's ongoing activity we have to push our articles and uh posts by promoting them by generating more and more backlinks but let's say that you know even after let's say 2 three months all of these websites what we have directory listing uh Kora blog commenting some of this list will get exhausted okay PR free PR websites will get over okay directory listings will get over okay uh blog submission list will get over maybe Kora and Forum you can continue to do blog commenting you can continue to do okay guest posting you can continue to do guest posting is pretty difficult you know it is it it takes a lot of time to get approval to write that content and that's a paid activity so you know this is a little difficult way okay within a month or two maybe one one and a half months most of this list will get it over right maybe in Kora also once you start answering maybe in a specific Niche maybe you might have answered all the question within two months so what do you do next right so there has to be something right the SEO I think like I think somebody had asked the off page team who continues to build these backlinks what are they supposed to do they just cannot say title right they are supposed to do something right because if if you continue to build back links only then your Authority and your name will be uh you know higher up and eventually your website pages will rank higher in the Google search results so as a step what do you guys think we can do if both of these you know on page is done off page is done this list is almost over so what are we supposed to do anything else we can do to boost our links to boost our website rankings what do you guys think what else can be done which comes to your mind anybody just think what can you do as a brand you have done everything on your website apart from your website off page also you have listed on all the directories you have answered all Kora question you have commented on blogs you have actively reaching to guest post now what anything else we can do or which might be a little easier way for us to you know get more backlinks because idea is to get more backlinks right so how do we do that nobody any guesses come on guys think this is not a question for SEO this is a general question in digital marketing El you were saying something go ahead I should have no idea okay no worries so generally think okay let's say let's let's uh take a pause from backlinks and SEO let's say that you know you are a new uh brand okay or maybe you let's take a simple example you have started an Instagram page today okay and uh on that page you start posting certain images okay you start creating certain videos now what you are not getting any views okay hardly 10 20 views you are getting okay people are not engaging much that's a usual case if you have ever started a Instagram page or a YouTube channel what do you do next apart from you know leaving that and going back to your regular work getting disheartened and not continuing it what else can you do can we use Pinterest yes you can so Pinterest engagement with influencers content creators okay yes podcast they can sh their L and all thanks RI for that I think yeah that's a good point so what your if you try to compare it with SEO what you're saying is more like guest posting we reach out to them maybe pay little money otherwise if not money you know request them with good quality and then say that let's collaborate right yeah you can write an opinion tees I'm spokesperson from the brand or the company correct yeah yeah that's a good point which we can do but let's say that we only have say uh 4 500 followers at this point they are not going to give us any value right they'll be like what do you have to offer you hardly have any followers so what do we do in that case then initially we have to establish ourselves right little bit so what can what else can we do what you said is right okay I'm not denying that but immediately that might not happen right say I only have four two 300 followers at this point who are my friends family relatives neighbors whatever now if I have to grow my page what can I do on off page or on page generally I'm asking about Instagram page you have an Instagram page you only have two three 100 followers and now you want to grow your followers and your page what would you do so one way what RI said is try to collaborate with influencers try to collaborate with people who are in the same industry who are doing well so then your page is also highlighted but that will take some time right nobody's going to collaborate with me if I only have two 300 followers so add the immediate step what can I do come on guys think I'm not even talking to you about SEO now there's a general question about digital marketing or put out an ad okay take that's again a good point we can do ads paid ad okay Chu uh real res okay res yeah so we are already doing that so maybe we do more reels yes so what how do we get those more reels how do we know what to what to put because we're already putting some reels but they not getting engagement so what do you do for that how do you come up with more reals like new new things uh singing dancing uh cooking correct so how do you how do you get to know about all that D says posting an active time slot during the day okay that is all optimizations right uh that's also good enough but for that posting you need to have content on your website right and like PR is Eng with social media marketing chain social media marketing team yeah so they will optimize this tap but that for that you have to pay right that's a paid thing right and I think like El had also said you can do paid ads but if you have to do organically without paying anything what are you supposed to do okay I think some of you are close enough but you know maybe you have you're not getting the right word the simplest of answer is competitor research okay what I think pry was saying right now is put more videos dancing singing how do you get those ideas you look at your competition right you look at the other players who are doing well if you're not getting engagement on your content try to look at their reels what are the hooks they are using what are the you know catchy things they are using what differently are they doing and then try to do that right in a simplest of form that is competitor research what do you think yes or no yes that is yes right so this is what the answer I was looking for because as any you know company or a brand Let It Be it SEO beat social media beat Google ads anything as a thumb rule I always suggest to anyone who I teach that you don't have to reinvent the wheel as a starting point look at your competition first do what they are doing once you establish yourself little bit then you try to innovate okay from the start itself you don't have to innovate okay because the same example if I have only 200 300 followers first I need to look at the other players what are other infl influencers or other you know upcoming people are doing try to do the same thing get little engagement then let's say I have you know more than thousand followers now that is when I will start to actively reach out to those people for collaborations where I can collaborate with them and my followers will increase much more further okay the same thing happens in SEO that you have done on page you have done off page okay directory submissions everything you are doing guest posting might not really click in the start because your domain Authority will also be low a good website will not want to associate with a website whose domain Authority is less than you know 25 so obviously you will struggle to get backlinks initially so as a simple step what you can do is create a list of all your competitors check from where have they got backlinks okay check the websites from where where they have generated a backlink and that would be a potential place for you also to get a backlink yes or no what do you guys think look if your competition has got a backlink from you know a popular website and you got to know about that okay how I will teach you in the next part that how can you check your competitors backlink but let's say you get to know that your this particular competition has got a backlink from XYZ so can you also reach out to XYZ and ask for a backlink yes no maybe yes right good approach right maybe if they are giving it to XYZ they might be giving it to me also possibility right at least to some extent I can imagine that you know if they are giving to one person maybe they will give to few more possibility if they are you know writing about something uh about say influencers in U you know food blogging space so if they have given it to one person perhaps if I also reach out there are the chances of me getting a back Lings are higher if my competition has got it right so that is the point where we do competitor research to understand what other players are doing so that we can also replicate the same thing the easiest way to do it okay so this is the step where apart from on page off page you do competitor research and you figure out your competition you might already be aware of you if not the tool will help you there also and then see from where they are generating the okay got it any questions up until this point I hope it was clear you know with all of these examples and this will not only be helpful from you from a SEO point of view from a digital marketer point of view also this is a very important point which you need to understand okay all right so now let's move to the tool which is your sem Rush okay so sem Rush is a tool which is for digital marketing now there are a lot of other tools also within your LMS also you will find a lot of tools through which through digital viya you can get a trial offer for 7 Days 14 days 6 months you know all that Provisions are there most of the tools are pretty similar they function in a similar fashion so we will discuss two of those today and I'll tell you how to use that okay so SC Rush is one of them so if you don't have an account please go to this website register yourself okay you can simply use your Google account to login you can click on sign up iow the cookies and then you can click on this continue with Google I don't know why that is not happening for me now okay yeah it has come up you can continue with Google and create account so for me I will log in okay I already have an account okay so once you register yourself on digital uh you know sorry sem Rush this is the interface you will be placed with and as a first step it will ask you to add a project okay on the left hand side you see projects okay here you can add projects now this sem Rush is again a paid tool but they have a free version also and within the free version you can check one website at a time okay so in my case I have added digital Vidya here so what you need to do is you can add a new project here but if I try to do that it says to create more projects upgrade your plan right so if I want to track any website okay so for your assignments and everything also once you use this tool so this is an important tool from your assignment point of view also you need to Lo log into this tool once you have created an account you have to in the projects give your website name I have given digital withas in this case and you can only track one website at a time if you if you want to change this let's say I want to track another website what you could do is check this box and from here delete it okay once you delete it you will be able to create a new project but with the free version you will only have one website at a time okay so this is the um limitation for this as a free version and once you do that it will ask you to set up certain things it will ask you to based on your understanding of your website it will ask you to add certain keywords it will also give certain suggestions for keywords and it will ask ask you also to add then it'll also ask you to add certain competitors and stuff like that to set up the whole thing once you have you know configured everything you will be coming to a dashboard like this on the left hand side you can go to the SEO dashboard this will give you all of those Matrix okay so as you add the website immediately all of these numbers will not come okay it will crawl your website check everything check all of these you know scores and everything which we'll discuss about it will take almost half an hour to 1 hour or a few hours for all of these data to be populated so once you create a new project and add it in semm rush you need to give it some time for it to populate okay everyone clear on this how do you create a project in sem Rush can you again repeat it the project this thing sure which part so once you go to the project you will only be able to add one okay one project at a time you need to click on create project and paste the website you that's it okay but if you have already added it you can select this and delete it and then you will this link will be enabled that's it okay I've just login it from my Google account so in the first thing they asking me the to uh link your website name correct it's not showing this page on they sh some yeah that's okay so there you put in your website name in my case I put digital with there you can put yours that's a onetime setup because I have already done that it is not showing me but as soon as you uh login with your Google account uh screen will pop up and it will ask you that you know create your first project put in your website name then it'll ask for certain keywords It'll ask for competition and then the setup will be complete okay so this is an important step you guys will have to do in terms of using this tool and you know tools like this are very helpful because they give you a lot of understanding into what a website is doing okay so let let us go one by one I'll also show you how you can do this for competition for competitor website so as a first step like I told you the SEO dashboard will give you certain metrics here so you can see this Authority score right so this Authority score is similar to the Moos Authority score which is domain Authority but the number is different right so this is 41 here and if you remember about MOS it was 49 right so we see a difference in Number the reason why that is happening is each tool has their own parameters of evaluating okay so the we go by MOS as it is one of the most authorative one and they were the ones who introduced this domain Authority score but this semm Rush tool also individually has their own uh scoring mechanism okay so in here the authority you can click on this I icon it will give you details about this okay what this metric is about so this Authority score is the domain Authority score by SCM okay so if we have to rely we will go with this 49 which is by MOS and not by 41 but as a feature of this tool it also gives you Authority score which they have calculated okay so this is the difference between MOS domain Authority and the authority score within SC brush or any the other tool any questions on this Authority score let me know are we clear how the domain Authority within MOS is different from Authority score here why there is 49 and why there is 41 here yes no people are you there or left we are there yeah okay can you explain what is like Authority score I've already done that tell me what the issue is what your question is like organic traffic and yeah yeah that will come I'm just talking about the authority score now I'll come to rest okay yeah so Authority score is is it clear what domain Moos Authority score is why do we rely on Moos okay because they are the pioneers and they had created this domain Authority but over the years each tool has created their own authority score also and the way they calculate it is little different so in terms of which one to pick you will always go ahead with Moos domain Authority and not with this SCM Rush do domain Authority okay so this is the first one in terms of authority score next is your organic traffic now this tool also checks your whole website and check on a monthly basis how many traffic are you getting organically so uh okay you guys have not yet completed web analytics module in the web analytics module you will see in detail that any website can have traffic from multiple sources it can be from organic traffic which is we get by doing SEO where our website is listed on the Google search results page people click on that link and come to our website so if organically they are coming you're not paying anything that is called as organic traffic but let's say that you are doing paid ads okay in Google search so then that traffic will be paid traffic okay and similar to that you will have different types of other traffic also social traffic affiliate email okay all of that you will learn in detail in the web analytics module but at this point you need to understand that you have a website from all of those uh your website you have 7.9k keywords which are ranking in the Google search Okay by doing keyword research and by doing SEO for your website and Pages you have uh you have ranked for almost 8,000 keywords okay in the Google search you are ranking for almost 8,000 keywords and those 8,000 keywords are ranked on page one page two page three of Google search and that is giving you a traffic of 1,300 visitors each month okay so this is what these two metrics shows that how many keywords are ranking and from those keywords what is the traffic you are getting to your website okay any questions on this let me know how do you get scared keywords please don't jump okay I will discuss that at least okay everyone is doing that if I'm talking about Authority score let's finish that and let's talk about this we'll come to that okay I'll also discuss refering domains let's first understand what these two are okay or if it's too basic let me know I'll skip this okay if you want to discuss I can briefly discuss I don't have to go in detail but if you jump the gun you are not going to understand stuff okay anyway so it's 11:31 let's take a 20 minutes break I think people go have a cup of coffee and come back if you have not had breakfast please do and I hope that people will be active after the break so let's take a 20 minutes break and be back at 11:50 okay and then we'll continue works for all of you okay all right so as we were discussing before the break we have understood what Authority score is and we would not be relying upon this rather the MOs Authority score the domain Authority we also understood what is organic keywords the keywords which we are targeting on our website how many of those keywords are ranking in the Google search in this case it is 8,000 and from 8,000 keywords those are ranking on multiple pages of Google search that is given giving us almost 13300 traffic okay now this one thing to noce this is just an estimation okay SC Rush is a tool which is giving you an estimate if you have to look at the actual organic traffic of your website the best source is Google analytics okay but since this is a tool this you can use to understand or estimate for any competitor if you put this in the project if you put a your competitor's website here it will also give you a estimate of the traffic they are getting their organic keywords so that you can get some ideas from it okay so this is where the tool is helpful the next option is paid keywords so right now there is no uh paid ads okay this is the country selected as India let me change it to India here okay now can you see the numbers have changed a little bit paid keywords are 10 okay so in this case digital Vidya is also doing paid PA advertising paid Google search ads and for those 10 keywords are there okay in a minute I'll show you all of these let's finish this one referring domains so referring domains is all of the website from which you have got a back link okay so digital Vidya has uh backlinks from 11,000 websites or 11,000 domains okay now how many backlinks do they have let me show you backlink audit okay can you see here so total in this backl back uh backlink audit the number of backlinks is 53 but the referring domains is only 11,000 why is that can anybody tell me why there's a difference in these two numbers what are these two numbers from one domain they can be multiple backlinks like U from different different pages perfect that's absolutely right so in a way what we are selling is 53,000 53,000 backlinks from 11,000 domain so on an average we have almost five backlinks per website okay so from one website we have understood that we had taken this example right that there can be two pages on any website so like this from one website or one popular website you can take multiple backlinks on multiple pages so on an average it's says that there are 53,000 backlinks and on an average each domain gives them five backlinks so that is the reason we have 11,000 to okay but as a standard practice it is always good that you try to get one backlink per domain so if you know you have 11,000 uh referring domains you need to have 11,000 backlinks but that's not always the case because so what so it's the other way around so you should have 53,000 referring domains and 53,000 backlinks okay so the more number of variety you are supposed to have the more number of places from where you're able to get backlinks that adds more value to your backlink profile and that will show that how good your website is okay so the idea should be to maximizing the domains rather than maximizing the backlinks from the same website right so if you have got one backlink from one website that is it now you try to get back links from other websites don't get it from the same website obviously you can get there's no harm in that but the idea is try to maximize this referring dos okay and by this what it means is we are able to link to 11,000 different people right so 11,000 people are voting for us giving us Authority score so that is why this refering domain number is important okay are we understood are we clear on this now I'll show you what are these organic traffic okay so if you click on this 23.5 it'll take you to organic research tab here now can you see here here it tells you what are the organic keywords okay what are the so there are 9.6k keywords 23,000 traffic and it is giving you a estimation also so imagine tomorrow you have to buy buy a website or you know purchase a company you can get a estimation of these traffic also this is again a metric by SC Rush only so in here the keyword digital Vidya which is a simple keyword the brand name itself it is for the keyword digital Vidya it is ranking on position number one right this this is obvious and this should be the case always for your brand keywords at least you should be ranking on position one for digital marketing courses in Mumbai uh digital viia is ranking on position number six okay can you okay here it is okay I need to upgrade this for that this is weird Okay what is this SF uh no this is something else but this is the position so okay for Indian bloggers if you search for Indian bloggers digital Vias website is ranking on position number two now one important thing to note here is digital Vidya also has multiple pages right there can be 100 200 pages on digital vidia's website homepage is one of those but they also write blogs right so there are there can be multiple blog post where they are targeting different keywords so for this particular blog post which is Indian bloggers we can click on this and open it okay this will open the page which is this Indian bloggers I can click on this this is the blog post which they are targeting okay so for this particular blog post they have targeted this keyword which is Indian bloggers okay and this is ranking on this particular article blog post is ranking on position number two okay so let us try to check I open incognito window Indian bloggers can you see this is position number two this is a blog post from digital Vias website okay same blog which we had opened and it has this Indian bloggers and best Indian bloggers keyword and that is the reason it is ranking on position number two are we clear on this did everyone understand what we have just seen that how do you verify that these keyword rankings are right are you all able to hear me yes yes okay please respond if this is clear okay so here we have seen that this particular tool sem Rush will check all of your website understand what are the various keywords your website is ranking for in the Google search and the respective pages also it'll show you okay which are your website Pages which are ranking okay now so there are limitations to it as you can see only five or six are being shown but in total you have 9,500 okay but you need to take a a free trial or a paid subscription for this okay but over and all it'll give you an overview about this sh this will not show me competitions thing you can put the competition website name in the project it'll analyze all of this for competition that's one way okay but there's another way simultaneously simultaneously is what I we'll come to that we'll come to that okay okay yeah so here you have understood the organic traffic organic keywords now if you also want to look at the paid key keywords you can click on this okay it will show you what are the paid keywords the ads are running for as you can see now we have moved to the advertising tab okay not really the agenda but you can use this tool for a from a paid marketing point of view also okay you can so right now there's no data okay maybe the ads okay I need to change the country here okay can you see 10 keywords so it will show you those 10 keywords for which digital Vidya ads are running and which is the link or the you know landing page they are using for it that sort of data will also be populated let us go back so referring domains you guys have already understood right what are referring domains and how do we get backlinks from it so this is a position tracking tab this gives you a overall estimation that out of all your keywords which are ranking in the Google search which are ranking in the top three positions there are three keywords who are ranking on position number 1 two 3 there are four keywords who are ranking on page one there are four keywords which are ranking on page two and there are five keywords which are ranking on top 100 page 10 okay so this gives you an estimation with once you click on this it'll show you those keywords also and on the right hand side you'll see the top keywords which digital viya is ranking for if you scroll down you will see the site audit in here this is similar to what we have seen in GT metric right it will show you certain website errors on your page you can click on this and check those errors on the on page Checker this will help you understand the on page strategies which we have discussed the technical SEO and a lot of other things which this specific tool is providing okay and it is also giving you certain suggestions that to optimize this what has the three ideas you can check okay you can also look at the full report so you will understand what are the things you can change on your website on page okay so this is from a sem Rush tool Point once we scroll down we will see this backlink audit report okay so this is the important part where you can see the overall toxicity score right so there are three important components to it there's a red high okay this is a medium which is potentially toxic and green ones which are not to so this particular tool what it does is it looks at your all the backlinks which you have on this website which is 53,000 out of that we have 11,000 coming from 11,000 domains this uh 11,000 domains what we have out of that they are saying that almost 25% looks toxic 28% are potentially non-toxic and 45% are absolutely non-toxic right so it says that it is high toxicity score is high like I told you anything beyond anything between 20 to 30% is a little higher so right now it is 25 right so the toxicity score is high for this particular website which is digital web so first thing is they need to uh work on improving the non- tax backlinks they need to Inc increase the good quality backlinks at the same time they need to get rid of the stock toxic BS okay so for that they can either email to the website owner or they could use the disar tool to get rid of this so that the score comes down okay are we clear on this what are these three colors red orange and green and what is this toxicity yes okay and on the right hand side as you can see it is giving us the most toxic backlinks right so in here so this toxicity score is what semm rush is giving you so they are saying that this particular page is a very toxic link okay so you need to go and check if this page what is the spam score for this what is the domain Authority for this website okay all that you need to check in the tool da Checker tool and you will understand that this is not a good quality link and you need to get rid of this right so this is the important part in terms of backlink qu it if you scroll down it will show you some more data around your website traffic how many visits you have what is the unique visitors what is the page per visitor average time duration bounce rate and stuff like that and what are the different sources now one thing to notice it has two options SC rash data so as a tool it gives you certain estimation okay so these are just estimations for your website but if you need the actual data you can go to Google data where you can link your Google analytics with SC rush and it will show you the real time data with your Google analytics account okay so this is what the SEO overview is all about the next thing which we are going to see is the backlink audit where is it yeah so on the left hand side you have this option okay backlink audit so what you need to do is so I will click on this website which is the added project okay not this one second okay let me show you backlink audit first and then I will tell show you how to do the competitor research how you can check for your competition also as that is also important from your assignment okay so the in the within the backlink audit section under link building you will see the same things okay which we have just discussed what is the refering domains what are the total backlinks which are toxic backlinks and those toxic backlinks you can check okay from these are the top 100 referring domains okay this is the toxicity score TS is a toxicity score this part particular website is having a high toxicity score okay this is a blog spot perhaps this can be deleted if this is created manually okay we need to get rid of this they are also giving you a category okay what this is into news category this is internet and Telecom because as you know the niche also plays an important role right so these are the top refering domain categories business Industries are the ones where the most number of you know traffic is coming from the backlinks are coming from and then so on and so forth okay so this will help you understand a little bit back links by anchor type okay so can you see these are the anchor text okay these are the various types what they have okay this is the anchor text on the right hand side and this is also a category of those anchor text so digital Vida is the most important one brand name it is also ranking for top top 100 SEO best online digital marketing course Institute right so this will help you analyze the backlink Prof file of your website to understand what you can improve where the toxic backlinks are and what can you do about it so this from the understanding box okay so the next step is basically the backlink So within the first SEO dashboard you will see this competitive research under that you have an option called backlink app so within the backlink Gap first you need to add your website so in this case let me add in your website so whatever website project you have added here that you need to add here and as soon as you click on this it will only suggest you certain key uh competitors okay so as soon as all of you create SCM Rush account add in your first project it'll take few some time for it to populate all the data all these backlink profiles and everything it will also understand certain competitors you have okay and start suggesting you so what you can do is if you're sure maybe you can select some of these okay whatever you feel comfortable with you can add up to three competitors let's say I add this now you can compare these two websites with your okay or otherwise if you are aware of some website which you want to put manually that also you can add here once you do this you need to click on find prospects okay so okay it's asking me to start a free trial okay okay I have been using this tool from some time so now what it okay I don't think it'll allow me to go further so this particular page is where you will see all the back links related to your website let me try to open it in a new window not really sure if it will work but let's let's see let me try to okay this is Incognito so I'll have to log in any of you who have SC Rush logged in and would want to share your screen let me know I can guide you there anybody who has created a project in sem Rush okay once you create an account it will ask you certain things here to understand who you are let me go to backlink app let me add [Music] in digital viya okay now let me add in this let me add in this and then I'll click on find prospects okay so now what this tool backlink Gap will do is it will show you that this particular website tumblr.com is giving a backlink to reliabl soft.net and edu pristine okay there's one backlink which Tumblr is giving to both of these website but digital VI doesn't have any backlink from this tumblr. so what do you guys think is this a good opportunity for us to get a backlink from Tumblr if they are giving to Reliable soft and Ed prestin they can give us to us also potentially yes no yes right so so this is where you can do competitor research so here you can see this is g l i n ts.com reliable soft has got 12 backlinks and Adu pristine has got two but digital Vida has none so if we reach out to these guys there are high chances that they will give us a backlink to us also okay so like this it is giving you a lot of opportunities where these two have backlinks but you don't what you need to do you need to reach out to these guys okay so this is how back Ling Gap analysis is done any questions on this and this is also important for your week three assignment which let me just open quickly I just wanted to check can we use any website for this uh for the this assignment because uh my website is not fully optimized yes yes definitely you can use any website which you feel like which you are you know comfortable working with because for your website the backlink profiles and everything will not be very n so you can use a different website okay thank you so in your week three assign assment you need to create a free Rush account okay so that is your step one step two is in the backlink section identify backlink Gap okay so this is the step where you need to go to the backlink Gap section and you have to take a screenshot of this page what you see on my screen and paste it here in the step two okay that is your step two in the step three it says Identify top back links for your website basis of the page and domain Authority and paste a screenshot okay so step two everyone understood that you need to take a screenshot of backlink app and you need to paste it in your assignment this is your step two and for this you can use any website which you are comfortable with okay if you don't have a website which is fully optimized and created you can use any website like I have done this for digital viia don't do it for digital viia choose something else and then paste a screenshot here in step two okay in step three you need to identify the top back looks okay so for this what we do is we go to backlink audit I have to create the back links first can you see it is asking me to set up now okay this is the step which you'll have to do now this takes some time okay this takes some time to be populated based on this you have to take a screenshot of the pages on your website which are ranking on top okay let me so this is a new account which I have opened right not sure if I'll be open this is organic this is the pr previous one right top keywords top pages backlinks okay I'm on the organic research you'll have to wait some time this will sort of create those backlinks pages for you so in the meanwhile let's move forward select any two possible sources of backlink and create a manual outreach program so in here what you need to do is once you have identified those gaps okay we know that you know your website do not have a backlink but the other people have those those backlinks right they have got a backlink in the backlink Gap we have identified that and in those uh you know backlink Gap we are supposed to reach out to them so how do we reach out you guys have understood that in the guest posting while we do off page we can figure out certain websites manually email them or look for the right for a section and try to get a backlink from them but in this case it is fairly simple we since we know that the competition has got a backlink there are very high probability that they might give us also a backl and that is called as Outreach where we reach out to these people and ask them for a back okay so that's called as a manual outreach program any questions on this what I just said I'll show you once this whole page loads once the process happens so how we have to reach out to them we have to outreach them yes you should know the process right how you have to reach out to them now you have understood in the backlink Gap that two two of your competition competitors have backlinks from them you also need it right so then you have to reach out how you're supposed to reach out that we'll show okay but we will obviously not send them emails and actually reach out because that's not our website okay but you need to know how do we do it uh sh can you please explain back bling Gap again I think I missed that point okay so within backlink app you will add your website okay you will add two of your your competitors okay you can add more also and then you need to click on find prospects once you do that it will show you a list where these are the popular websites which are giving backlinks to Reliable soft and edu pristine reliable soft has got 12 backlinks from this website and edu pristin has got two but digital viya has zero so this gives you an opportunity to reach out to these people and ask for a backlink okay got that is your backlink app and you need to take a screenshot of this and put it in the step okay thank you yeah so I think this takes a lot of time not sure if it will be happening let me go to the previous account let me log out so as you add a new project this is the same step where it takes a couple of hours for it to load e okay so for your step three what you're supposed to do is so in the step three it says that identify top backlinks for your website on the basis of page and domain Authority and paste a screenshot so for step three you need to go on to the backlink audit okay under link building you'll find backlink audit you need to click on this open the website which you have selected and then click on the audit tab once you click on the audit tab you will see a list of all the backlinks which you have and from this you need to select this Authority score and select 81200 because it says you need to select the top back links right so you have to select 81200 and paste a screenshot of this this is the page where you have to take a screenshot in Step number three under backlink audit go to audit and filter The Authority score by 81 to 100 and this gives you a list of all the top backlinks which you have on your website let me know if step one and step three is clear step two and step three then we'll move on to step four Shu DTI Eloy joose yeah it's clear yeah Sarita you see because I'm having difficulty opening this account okay because of this free usage limitations so I will not be able to repeat step three again so that's why I request all of you to confirm that step three is clear to you because if I come back again it'll start showing me errors okay so I want you guys to understand step two and step three for now manual Outreach I will show you in a minute okay all right this we have understood top backlinks for your website and paste a screenshot here you'll get it in backlink audit go to the audit tab filter by Authority score 81 to 100 that's it okay once you have done that the next step is manual Outreach okay so for that what you need to do is okay so for step number four which is your select any two possible sources of backlinks and create manual Outreach campaign okay so in here what you need to do is you need to select two potential websites from which you can get a backlink and reach out to them okay that's called as a manual Outreach so for that you need to come on the left hand side select link building tool under link building and you need to select the website which you have added okay now this particular tool which is SC Rush will this here this will show you second okay so this particular option you have understood that you need to come on link building tool under link building on this your website will be added you need to click on that and then you to click on the second tab which is prospects now what SC Rush was suggesting you that based on analyzing your website there are 2,39 prospects whom you you can reach out to asking them for a backl okay so this tool is helping you in that okay so that is where all of these tools are helpful where it analyzes your website against a few competitors and a lot of research and audit and then automatically suggest you certain things for you to get a backlink backlink app is one of those where we have seen that you know very beautifully it'll show you what are the opportunities for you to build a backlink and this is on the same lines that those prospects are categorized here now it is telling you that once you go to link building tool and you go to prospects tab you will see 2,39 prospects now what are those if you see here there is this website which is PG courses. im.in okay so this is okay this already has a page of digital VI yeah okay so this okay I think the tool is not giving very accurate so this is Link in this is okay this is not relevant okay just style Hyderabad okay so this it is suggesting that this is also one of the websites just dial from where we can get a backlink so this we already aware right we can simply go to Just Dial and list our business right we don't have to outreach them for this okay so we need to figure out certain websites by checking okay you need to click on this link and see what this website is about and this article is about and then you need to reach out to them asking for a back lck okay so here it says College Vidya okay College Vidya is let's say one looks like a website from where we can get a backlink so I will tick mark this okay I'll checkbox this there's this LinkedIn medium analytics Vidia okay analytics Vidya also a good website trust pilot is a review website pya Academy is another website intern Shala is a website okay uh an news.in okay this is a paid PR website okay so you need to figure out certain websites from here which you feel are worth asking a backlink from okay so let's say I select this also so I've checked two boxes it says two prospects are selected next you need to click on this button where it says move to in progress once you have selected two prospects you need to click on move to in progress okay so please see this carefully this is also a part of your assignment you need to do this where you need to select two websites for you to be reaching out to for manual Outreach okay so once you have selected two of those click on move to in progress oh sorry so you need to select these two this is one and this is two and go at the top and then there is this B blue color button to in progress okay this is the blue button to in progress you need to click on this okay I'll repeat once again so for the step number four you need to click on link building tool under link building tool you will click on the website name you'll come to the prospects tab you will select two prospects once you have selected two prospects you will click on this blue button which says two in progress I'll click on that as soon as I do that you will see this orange button comes up here on top of in progress okay so at this point I I have seen 2,300 prospects out of that I have selected two where I'm saying that I want to manually reach out to them and ask for a backlink once you have selected checkbox two you'll click on two in progress and then you will click on this in progress tab where the orange icon is here and those two websites get added here okay so now can you see prospects to contact two now these will be the same websites which I have selected previously right this is uh Vidya Academy and College college Vidya okay these two website now on this you will see this option where it says contact okay so under email you will see this blue button contact if you click on this uh let me go back to this prospects okay let's talk about the second one so here for this college viya it says that there are five emails here there is no email they not able to find any emails but on this website College viya they have already found out five emails for us okay now it is telling us that you need to contact college with by email and for that a potential email is info@ colg Vidya HR colg Vidya CV colg Vidya e uh whatever this is at college with HR help desk at college with so to do the manual Outreach and ask them for a back link you can add these emails email ID which we have already found for you so they are making your life easier instead of you going to the website to the contact page and then searching for the you know link to their contact us or their email ID this tool will help you automatically fetch some of those emails and you can send an email to them so perhaps info@ colge viia will be a right email ID this I'm not sure what what it is so maybe I'll select this also and next at the bottom it is asking you to put a subject line please link to my website okay you can customize this link asking for a backlink and then you need to write them an email okay it says please prepare an email template that will send to the site owners in order to acquire a back link okay once created it will be available for all ideas within the same strategy do not forget you need to update the email subject line you need to introduce yourself and your project your company describe how a source site will benefit from linking your site okay so this is an important step where you need to tell them that why they need to link to your website right so they are a little ahead of you that's the reason you are asking them backlink but you are also now equally good okay because you have done on page you have done off page and then you are coming to the step so perhaps this will take six months or one year where your domain Authority and things will also improve so you need to tell them some sort of benefit fit that you know you can tell them hey I also write in the same Niche and it would be really happy if I'm able to you know collaborate with you thank them for their cooperation provide a link to your content or product pages you can give them certain samples on your website or certain guest post which you have done keep in mind that there is no single template for all cases try to modify your template according to your chosen strategy okay so you need to write them an email introduce yourself describe what your website it is about give a few samples about your website and ask them for a back okay so for this step definitely I would recommend you use chat GPT to come up with the this email okay you can paste these prompts modify it a bit and you know write a email and paste it here okay and then you need to take a screenshot of this page okay you need to maybe you can reduce the size a little bit okay and here you need to take a screenshot of this where you are showing this manual Outreach that this link building this is the email ID I'm going to contact this is the email body I have written take a screenshot of this and paste it here in Step number four you don't have to send these emails okay you you just have to draft this email this subject line and this email IDs and take a screenshot of this and paste it here okay so you need to do this for two of those two of those prospects you need to write this email and share a screenshot for this you don't have to send okay you don't have to send this email just a screenshot is enough any questions on assignment number three this manual Outreach let me know number for step number four do we have to we have to put for two outes so there'll be two screenshots right two yes so this is one which I showed you similar to that the second one also you need to do the same step okay basically what we are trying to understand is how do you write this mail and how do you reach out to them so either you can do it manually or within this session I've already showed you uh about certain tools and Chrome extensions right where you can use chat GPT for Content creation keyword research and all so for this email writing also you can use chat GPT okay but it has to be concise and crisp don't write because chat GPT usually gives you very lengthy mails you don't want that it has to be simple and very straightforward by considering these points okay and a screenshot is enough you don't have to send it you just have to show that you are contacting this person this is the email ID and this is the email which I'm going to send reduce the page size and take a screenshot okay have you all clear on this so this will complete your week three assignment which where you need to use sem rush you have to put three screenshots for step number two step number three and step number four pretty easy if you have understood but just this email will take some time but since you have this AI tools now you can write this also very easy all right okay assuming we are all good there are a few things I want to discuss and then we will look at the Fe for assignment and if then you have any questions we can take those okay so let's uh go to Google let's say if I search for chocolate cake recipe okay let's just say that I go to Google Search and I do this quick search Okay chocolate cake recipe on this particular recipe what do you find different than a regular SCP results do you find anything different than a regular Google search on this anything different you're able to find on this numbers mentioned number one number two uh numbers yeah numbers I'm using a Chrome extension so because of that it is happening anything else images are also coming on side yes absolutely Chu that is a good point earlier images were not there if we do a normal Google search this images will not come right so image is one anything else uh I think recipe yeah you searched for recipe under recipe specifically logo logo of the brand H okay that's also good one it is actually giving you multiple options say ingredients simple with coffee oil like you can just select based on your preference yeah this is a functionality of Google itself yes but yeah this is we can't really do anything about this oh is rating and vs mentioned yes and there also timeline mentioned perfect so you also have rating cooking time so this is the 30 minutes right there are votes so these are extra things if I do a quick Google search where I say digital marketing agency so all of this doesn't come right logo is still there but images are not there ratings are not there preparation time is not there right so images is the most important one and then you can see ratings you you can see preparation time you can see votes for this so all of this is something which as a website owner you can okay so this particular website allrecipes.com is is have done something through which they able to show this image which is called as a schema okay we call it schema or we also call it rich rich Snippets or we call it schema markups okay and this is done uh coll uh coll um what do you say a quick collaboration between multiple companies okay so there is the website for this is schema.org so I think sometime in 2011 companies like Google Facebook came together and created this okay it's a collaborative Community activity uh with over where is it okay yeah can you see many applications from Google Microsoft Pinterest and other already use this directory okay so somewhere around 2011 this was created as a you know onetop place where people are able to create these schemas what it does is for specific businesses it will help you define certain activities so if you are a you know website like all recipes you could show the you know this timing here preparation time this ratings this images if I scroll down this is also recipes can you see this is a new section added this is also coming from the schema or the snippet where the image is there title is there the Blog name is there preparation time and even the ingredients okay the ingredients is also highlighted here in this right and this is a again example of a schema or a rich snippet okay so this is specific to certain categories okay not all the blogs will be able to add this but there are certain categories which will be able to include this okay so now how do we add it to our website let me go to the WordPress website now if you have a WordPress website and maybe if you are into cooking or a similar industry I'll show you how to add this okay and which Industries where you can add this so let's go to Wordpress and then let's go to plugins so under plugin you need to click on add a new plugin now let me search schema okay you'll see lot of options here but the one which we are looking for is this schema allinone red Snippets okay we'll look for this so we need to install this I'll also add a link to this in the sheet here this is by brainstorm Force I'll activate it once you install and activate this plugin normally once you go to any blog post you would go there so the same example if you are trying if you are a baking website and you try to create a recipe what you are going to do is maybe you are going to bake a chocolate cake so you will write a Content around it you will choose the subject line you will use your SEO to come up with the metat tags and stuff like that but with this particular plugin which is schema there's a new section which will get added let's wait for it to load yeah so this is the page okay so here normally I'll add the content like I usually do but below that with that specific plugin which I have added there's a new section which is added configure Rich Snippets okay in here I need to select select what this post is about these these are all the various options I can select okay so rich Snippets will work in any of these okay you can select say it's a recipe so I can select recipe here and now I need to add the recipe name here so whatever was being shown here the recipe name delicious moist chocolate layer cake this is what is showing is being shown here author name which is the author so in this case the author is Sally's Baking Addiction right in here it's all recipes so this is the author name which is coming here time required this is the preparation time this is the format it is giving you you need to write it like this 1 hour 30 minutes or 30 minutes what is the cooking time okay in here also you can write the cooking time and total time okay you can write the time you can add a small description here you can add about the nutritional value you can add the ingredients okay ingredients is similar to here these are all the ingredients they have mentioned similar to this you can add the ingredients here and then there's a recipe photo okay you need to upload the photo here so this particular photo what you see is coming because this particular website all all recipes have uploaded it here okay so you need to upload a photo here and then once you publish this it'll start showing within your re uh you know recipe okay everyone understood that how you can use schemas within your website yes what about others yes okay so let me update this article let's see not sure did it update so can you see here once I have added it on my blog page itself there will be a summary which is added okay and this is I just gave the recipe name if I would have filled the rest of the details it'll start showing up here ingredients and everything I can add it'll start showing up here and then there is this ratings right reviews can you see this so whatever reviews we see here the star rating is coming from here only okay so I can give a star rating here and it gets added okay it says rating has been successfully added okay now you can see based on one one one review now if I say try to change it let's say I make it three now okay now it is updated but still this particular website will be able to know that it is only one person okay now let's see here so it says the rating has been changed to three it says based on one review right so the cookies is tracked so they know that how many people are actually giving the star rating and this star rating is actually what is shown here okay this 4.7 is coming from there so this is how you can configure these you know R Snippets and similar to this it's not only about recipes you can add about a event also okay you can add fill in all these details okay similar to that you can also do it for a software application okay you that also will have soft ratings so you can do lot of stuff like this which with this feature called RIT snippet or schemas okay which is there within Google so this is a very helpful feature which makes the life of users easier and your content or your articles to be highlighted okay so this is one way to do it if you have a WordPress website you can use this uh you know plugin which I just showed you but if not say if you have a you know custom build website which you have manually done so in that case you can share this link schema.org with your development team and they will be able to add this manually okay so they will see all the documentations and everything here okay if it's a event health and medical types person product offers restaurants okay reviews so all of these schemas all the data is all present here within this website they can go on this and check for that okay and implement it if they have to do it manually but if you have a website like WordPress you should be able to do it very easily with this plugin which I just showed you okay so are we all clear on what schemas are or Rich Snippets are any questions yes okay okay so fine so there is one more concept which is around local SEO okay there's something called as a local SEO and for that that what we basically do is so let's just say that I go and search for so just yesterday I took my vehicle for hsrp number plate fixing so let's say I search for hsrp number plate centers in Bangalore so can you see there are so many You Know Places which has come up in various areas and on the map also it is sh us so all of these places which you know the Google Map listing is called as is a part of your local SE where you try to list your business on a platform called as gmbb or Google my business so this listings what you see here the star rating and you know auto tag agency Auto Machine shop for this you know number plate fixing you need to list your business on something called as GMB this is your Google my business okay now gmbb is R to Google business profile it was earlier Google my business so I paste it here Google business profile or we also call it GMB and this is the link for it so any business if you have a company or a you know physical store you can come on to this website register yourself okay you can click on sign in okay so I have a few businesses I think in my account which are listed so here it is okay so there is this there's a medical store which I had listed so it says verification required right once a property is verified it will show like this verified if it is not it will show verified verification pending so what happens is as you create your profile on this particular platform which is Google business profile once it is done and approved it will start showing up like this in Google Maps your business will start showing up in the Google Maps for that we use this plan so for the verification purpose what used to happen was Google used to send a post postcard earlier a physical postcard would come to you the postman would come to you and give you that podcast uh postcard and you need to put in that code there will be a like a verification code printed on that postcard and you need to input it in the system to verify okay so this is the standard old method which used to happen I also have a couple of post postcards With Me from You Know older times but now things have changed so now what they have done is they have started to do video verification what they do is earlier they used to send that postcard to your address to verify if you are able to receive it if your business exists only then you will receive it right so that was the way to verify now what they do is they ask you for a video verification they say that let's fix appointment uh we will give you a call and on that video call you can show us around your business name and everything and we will be able to verify it and a third new thing which is they have started to roll out slowly is something called as a Google satellite so Google uh is a platform not sure if you guys know there's the satellite Google has and they have this Google Earth platform which they had launched this was way back but initially it was only in us now they have rolled out to other countries also now what they are saying is with this they have started to try this this is not completely rolled out but you can search for any area or anything in this and it'll start showing you that okay within the globe so let's say that you have a shop and after just outside the shop you have put a board okay uh a board with your company name and everything so if that board is available within this you know Google Earth platform Google will be able to verify it okay so if they come on to this say this is a St Joseph College so now can you see there are images and there is something called as uh this icon which is Street street view right so if you enter the street view it will show you the actual image so I need to I think drag and drop it here yeah so if I drag and drop this here it will show me the actual street view okay so can you see this is the actual street view this is the parking meter there's this board St Joseph Indian Middle School right so this is not a realtime image this would have been taken uh some time back Google had their vehicles and it roams around within the city so if your board is available here the verification will be able to do much faster and much easier so this is a new way which they are rolling out now but ideally it was postcard then video verification now this is in beta phase where if you're so like this this company has you know there's a board here okay where is it yeah so this it's hidden behind this inside this there is this board so we will be able to verify our business if it is your board is visible here okay so this is once it is verified it will show like this otherwise it will show verification pending okay so this is how you can list your business in the Google business profile okay and you will be able to get a listing like this everyone understood what uh the Google my business or Google business profile is and how do we verify it so sh here we have to log in into this Google business profile uh page yes it's free of cost you don't you not be sign right yes and then you are showing the business that you have already added correct so you need to add couple of details your business name your operational timings a description about your business phone number website everything okay like you were saying suppose there's a physical store and they don't have the website will they be able to add it here yes definitely so in that case the website is not necessary right no website is not necess so this particular Center I don't know it's a center so they might or they might not have a website okay not every business will have a website it's not a mandatory so the okay second next important things to notice once you create this business profiles there is something called as nap okay we say to have nap consistency nap is name address and phone number these are the three important things which you need to make sure while creating this business profile website is not one of them if you have it well and good otherwise as a mandatory step you need to have name address and phone number okay without this you will not be able to register and you need to create have this consistency which is called as na okay I think now it'll be much more clear to you okay so once you create this listing on Google my business profile for your local SEO what you can do is you can go to directory listing websites you have websites like just stle right we have already seen this in the off page so for the local business point of view also you can go to Just stle and within their local listing section you can list your business so that your Google my business profile or Google business profile gets highlighted and people see more of these okay more of these listings they check and they come on to your business if at all it's a local business all of these people come right so we go and usually check this rating what are the reviews people have written so for that point of view it is very important okay and within this Google reviews are also important you need to encourage your customers to write reviews for you ask them to upload photos right and from a local SEO point of view like I said you need to have this snap consistency and then you need to submit your business profiles or with your address name address phone number in directory listing websites so you need to list it on directory listing websites examples are just style okay indiamart you can go ahead and list your websites in platform like this and then there are also certain local directories so local directories meaning there will be certain local directories specifically for Bangalore or within Karnataka so you can do it for City or you can search it for a state so let's say local [Music] directory so I can see yellow pages online bangalore. comom so can you see this is our online Bangalore directory which will have businesses only in Bangalore okay Bangalore digital marketing okay this is India business there is this page let's see if we have for a state let me search for Karnataka get directory Karnataka online.in can you see there is this local listing for state level so same way you can also search it for say Maharashtra okay so like this you will be able to get certain directories which are local in nature it can be this can be city or a state level city or state okay so these are the two places where you need to list your business for your local SEO and again you need to have this snap consistency which is name address and form okay are we all clear on this how do we create a profile on Google business profile and increase the visibility of our local business if at all you have a local business questions okay good okay so one more thing from a backlink point of view say on the Google search you go to google.com and you want to see how many of your website pages are indexed one way is you go to Google search search console which we have seen in the previous session it will show you you can submit your sit map you can get your pages indexed all that data will be shown here but let's say that you have your website and you want to check or maybe any competitor website also so what you can do go to Google search type in site colon the website name okay site colon the website name now the first option it is giving me try Google search conses okay but if I want to check now it says about 6,630 results so from digital vid's website there are 6,630 Pages which are indexed in Google search Okay so this gives you that idea and this will show you all the website Pages which are present okay there are 6,630 p pages from digital with.com which are indexed in Google search Okay so if you want to see how many of your website pages are indexed you can use this functionality site colon put the website name you'll get to know how many pages are indexed okay I'm going to paste it here so you can do this for any website for your website also to check if you know if it's a new website if you put it here it'll show you how many pages are indexed or you can try it for your own websites the newer websites it might you know not show anything or one or two pages will be sh you can try this out okay so we are done with most of the concepts let me discuss the week for assignment So within your week four assignments you need to do this checks okay these are SC share screen sorts of your observation content check HTML check technical SEO and backlink checks okay and local SEO checks which you need to do so for your assignment number four what you will need to do is you will need to log to your LMS okay you will have to log into your LMS open the week four and within the week four you will have this option for upload assignments you need to download that template and once you go to the upload assignment section I'll also share a link so that you guys are able to directly access this okay so once you come on this section it will give you all the tools which we need to use for our week four close all of these tabs okay in this now the first set is content check right so first section if you see in B four assignment share your observation on content checks you performed okay so this is the first section for Content check under content check we have three different tools listed so first you need to go to small SEO tools check for grammars and spelling mistakes okay from your website if you have written a piece of content which I had asked you to write in the previous session just copy that okay paste it here okay this you can paste it here and once it is the website is loaded you can click on check grar okay this is small SEO tools the free SEO tool Checker which we had discussed about once the whole website is loaded you can click on check grammar we have to consider our website only for that yes you can consider your website like we have this is the option of images if we don't have an images in our this website then please wait let's first discuss about the grammar one okay for gmbb for local listings obviously you will not have okay for local SEO checks if you don't have a business you will not have anything right so in that case you can choose a different one but wherever you can choose your business please do that okay I'll come to images I'll tell you what this reverse images okay for grammar check you need to paste your content here and then you need to check the grammar here so once you do that all your grammatical errors will be highlighted okay this tool will help you do that so that's your first content check the second one is your if your image is copied from somewhere on so on your website you need to make sure that you are using copyright free images okay so the best way to do that is you need to go to Google search search for free copyright images a bunch of websites will pop up you have pixels you have pixabay you have free piic okay you have un Splash you can choose any of these website let me go to free pick so whatever pictures you use on your website you need to make sure that you know you are using a copyright free images to be safe from any copyright strikes so let me quickly search for a image and always make sure sure that you don't simply copy images from Google search because that can invite a copyright strike so be mindful about it and you know the best way is go to websites like this free piic pixabay and that will help you find images which are stock images and free of cost those are copyright free images so example I search for cake I will get lot of images here which I can use on the left hand side you will have this option for license you can click on the free ones so now this images are absolutely free you know you can click on this download it and use it in your blog post no one will stop you okay there will be no copyright strikes but at the same time it says that is this image copied from somewhere so there is this tool which is reverse image search what it does is once you have this image so this image say you have used it in your website download this and upload it here okay upload this image here and and this tool will tell you that is your image copyright free or not so the best way is use these tools so that the issue only will not arise but from assignment point of view download a image a copyright free image upload it here and take a screenshot of it and paste it okay so this will be your step number two which is reverse image reverse image search simply helps you check if your image is copyright or copyright free third is your content duplicacy so small SEO tools also gives you plagiarism Checker that whatever content you write should be authentic and original it should not be copied from anywhere okay so for this what you need to do is so there can be instances where your content is you know somewhat a little bit you know copied or taken from somewhere so example if you are writing a blog post where you're writing a quote from Mahatma Gandhi so that quote might also be present on Wikipedia right so in those most cases you know there will be certain percentage of plagurism which will be there because you're you cannot really make everything unique from you know your own so as a standard practice we say that at least 80% of your content should be unique if it is 90 more well and good but at a bare minimum 80% of your content needs to be plag plagiarism free you need to paste it here okay and click on check pleasur ism so what this tool will do is it will check if your content is plagiarized free or not and give you a score okay it'll analyze the whole website okay can you see it is saying 100% plagarized because I I've just copied some text and pasted it right so this is the score this is the screenshot you need to put and you need to make sure that 80% it is the score is you know it should it should be uh it this should be if it is 100 it should be only 10% 10 or 20% it should not be more than 20% plagiarized content should not be more than 20% so 80% unique 20% plagiarized at Max so if you have written a content on your website you should be able to paste the content here and verify that it is original content okay take a screenshot of this and paste it in your assignment so this is your content check you need to do all these three and then take screenshot and paste it here okay in the first section are we all clear on content checks any questions on this now you show the Google reverse image sorry I didn't get that the reverse image what do you want yeah the Google reverse image search how you use that you just have to upload any image whatever image you upload here it will check and it will tell you if it is copyright or copyright just have to upload the image okay and you can take a screenshot of the result and paste it okay okay so that completes your content checks these are these are pretty simple and straightforward tools I mean I'm still showing you guys but there's no need to you know show it each and everything you guys can do it it is self-explanatory but still for your ease I'm showing it to you guys the next set is the HTML checks okay so the next section on your assignment is the HTML checks HTML checks observation in here you need to use screaming frog tool I hope you guys remember screaming frog from the previous session I hope all of you have streaming frog in your systems by now yes yeah if not please go ahead and install it because it is useful in your previous assignment also so from screaming frog you need to select you can you need to put in your website URL okay so you need to go to screaming frog put in your website URL it will show you the length URL length so URL length it says that it should not exceed more than 50 characters so in this case so example this is your website page so let me open this excluding your domain name it's also a good practice we we have learned about the URL that your url structure needs to have keywords in them right but at the same time you need to make sure that your website URLs are not too lengthy okay so excluding your domain name you need to make sure that it is not exceeding more than 50 characters so this is how it will be after so this this will be my website name website.com so website.com you can leave Beyond this whatever you have should not exceed more than 50 characters this is also a good practice which you need to follow so for your website you need to put the URL length here take this account from screaming frog meta title meta description H1 all this screaming frog will help you do that okay the next part is your technical checks for your website page speed and size you need to use GT metrics we have already seen that mobile Friendly Checker so this what happens is any any website you have ideally so if I say open this by default if it's a manually created website you need to make sure that your website is mobile responsive but if not if it's built on WordPress there are very high chances that your website will be mobile friend so if I reduce the size of this okay can you see now this icon has changed here because my screen size has reduced but if I make it large enough the navigation comes up so this is called as mobile responsive website so you can either reduce the window size to check or otherwise you can click anywhere on the screen go to inspect and in here you will have this option for devices okay here you will have a small little icon which says toggle device toolbar you can click on this and from here you will be able to select a list of devices you can select iPhone 14 pro Max how it how your website will look on that you can select Samsung Galaxy phone okay each devices which are listed here iPhone 12 and you can see how your website looks so the idea is to make your website mobile responsive so that it adapts to the size so if you're on a tablet the size should readjust if you're on a mobile the website sh should readjust and to verify that you can use this tool Google mobile Friendly Checker um okay it's taking me to Lighthouse no not this Google mobile friendly test I'm not sure maybe Google has removed that tool replaced it with Lighthouse so what you can do is in this step you can use this small SEO tool okay I'm pasting this link in the sheet also so for the mobile Friendly Checker since this Google mobile friendly tool is not working you can use this small SEO tool put in your website here the results you can take a screenshot and paste it okay verifying that your website is mobile friendly if it is built on WordPress your website will be mobile friendly okay paste it here test test and take a screenshot and paste it in your assignment okay so this is is your mobile Friendly Checker moving ahead is your website secured or not so I'm assuming in the uh after your website development session if you are sure of your website you have secured your website with https so for this you can use something called as Cloud flare if you have not done this I can share some resources through which you will be able to do this where you can use cloud flare at the platform which will give you free SSL certification which is your https okay so that you need to verify how will you do that here you will see if your website has https your website is secure okay so you need to put a screenshot of this that your website is secured the number of pages indexed so this says site the same thing which I showed you go to Google site uh put the site colon put your website name take a screenshot okay you need to Google search type in your website name take a screenshot of this page which will show you how many pages from your website are indexed in Google search Okay so this is that has Google index the only version of your site huh one important thing to note here is this is the canonical if you remember we need to have only one version right you can have four different versions of your website you need to make sure only one version is available so in here you can check it says https and www now all the links should have https and www only okay now now if you see the all the links are having https and www there should not be any other version of your website okay that you can verify here take again a same screenshot and paste it confirms that you are using only one version of your website which you choose either ww either without ww that you need to put a screenshot are there internal links and external links or your blogs and comments you can paste a link of a Content which you have written which has three hyperlinks and you can take a screenshot of that are there any broken links on your website this we have already checked that a broken link Checker is a tool which you can use and you can take a screenshot of that and paste it so this will show your broken links so this will complete your technical SEO checks HTML checks and backlink checks for the backlink checks you can take uh the screenshot from ASM rush and paste it there for your local SEO uh okay so for the back links okay one important thing for your website you will not have any backlinks at this point right there are very high chances that most of you will not have any backlink so you can simply say no backlinks available okay type a comment saying that no backlinks currently available if you have even one or two well and good if it is not there you can simply type in no backlinks available and for local SEO if you are going to create a local uh Google business profile you can take a put a screenshot here otherwise you can simply write not applic okay are we clear on this the week for assignment any questions I just wanted to check the number of PES index so it's when I write this site. the domain name of my website it's showing I mean it's not showing the numbers it's just showing the number of times this my website is appearing in the Google search can you see on my my screen I can see about 80 80 results so this is the number Pages no it's not showing in my this thing Google search can others check can rest of you check ideally this should show RI I think it can also be a possibility where I'm using this extension so what I I would suest suggest is this numbering plugin I'm using so try that maybe you can install this plugin and maybe then it will show because I have observed a slight change where after installing this plugin I can see this page numbers but normally page numbers are not shown so for that what you can do is if others can confirm well and good or otherwise at least for RI I would suggest this particular only one page in my this thing there is only one page there's no that's fine then it you can just take a screenshot you can just take the screenshot and paste it okay okay sure okay but otherwise if you want show the about SE result okay so then try this Chrome extension for those of you who are not able to see like mine try and install this Chrome extension I'm pasting this link in the sheet also so this will add numbers to your page and also page number numbers you will not even see these page numbers usually this is removed now Google has get rid of this but I'm able to see this because of this Chrome extension so you can try this this should show you the result otherwise since your website is new I don't think more than five six pages will be visible so you can take a screenshot of it and paste it okay otherwise try this Chrome extension it should show you this results which is about 8,000 results okay any other questions on assignment 4 sham we have to do each and every uh task on our own website here yes like for the backlink you're saying no but we can take the snapshot from any for any other website no I didn't say that for backlinks if you don't have any backlink just say no back links currently you have to do all of this for your website even for local SEO you need to say no business listing available or not applicable if your business is you know just a Blog okay yeah or if you have even one or two backlinks maybe you have you know pasted your website link in Facebook or LinkedIn and that has started to appear so that your screenshot you can put if you have otherwise you can say no backlink of it okay any other questions anyone has uh sh one more question so if we are installing sem rush for the first time we are signing in uh so what should we do uh because we are getting two plans trial plan Pro Guru we don't want to accept any plan skip trial with the free one no don't even go for trial go for the free one it's not coming no it will come you have to check get free trial is it do you want to share your screen sure I'll do that yeah so one second so for the rest of you we are done for today's session it's coming disabled here yeah yeah wait one second I'll give you the access so for the rest of you we are done for today's session if you have any questions you can stay back otherwise I'm sharing the feedback Link in the chat window this is the final feedback link request you all to please share your valuable feedbacks in there you have to select the trainer name okay so you need to select my name which is shubam which is almost third one from last okay and you can write your feedback okay we have some s minutes left so I would request all of you to write a give a feedback based on the last four sessions what we have if you want to share a testimonial for this you can write it and you can say you know sham was helpful or whatever you want to you can do that so request you all to do it and meanwhile Shu you can share your screen and shubam can you please share the link of this notes sure yeah thank you I have shared the notes link and the feedback link both in the chat window please fill it okay so can you see skip trial uh Chu at the bottom great yes skip trial is coming right this one that's what I said yes so you have to skip it you don't want to have a trial Pro Guru nothing you just want a simple free account okay yeah yeah thank you yeah all right anyone has any further questions do let me know and please make sure to fill the feedback form we still have some time so happy to discuss you guys have anything beat SEO or even otherwise you guys can go ahead and ask me any questions you might have or even from the session what we have discussed today how did you guys feel about the session SEO I I get a sense that it was pretty boring for many of you but uh how was it otherwise did you learn something new uh were you able to get some value out of it in terms of digital marketing and how can you do certain aspects of thing be it generating content or keywords through AI tools or be it competitor research how was [Music] it I mean the subject is little little little dry but uh yeah but if we if we put into into daily use maybe uh we'd be able to I mean I rather I'd rather feel more confident and uh today's session was actually prettyful yeah I would agree SEO is like that yeah semm sem Rush was actually I mean it is a good tool and it was pretty insightful so yeah yeah thanks for that that yeah I would totally agree to you you know SEO will become interesting once you start getting you know backlinks from you know guest posting and without getting money so that's a different level of joy you know once you get a good quality link from any website without paying anything so that's how it is but yeah you know once you start maybe if you work in an agency setting you will understand that there are some set of people who want to have a peaceful life so in my personal experience I have seen that the people who like to you know do their work go home enjoy with family have a peaceful life sometimes choose SEO because a agency life or you know digital marketing is a very Dynamic field SEO although it changes every 6 months 12 year you have a new Google Update coming in but still you can read about it you know innovate and do a lot of stuff whereas if you are uh you know uh in a different field say uh Performance Marketing or paid Media or social media marketing there's new thing every day which is coming right you have pmax you have so many new strategies every day there is something new to learn whereas if you talk about SEO it is little dry like you said but there are you know preferences and choices there are people who like that dry because they want to enjoy their life and focus on family time or whatever they you know feel like doing maybe pursue a hobby maybe you know uh play a guitar whatever so considering all that it is still a viable option for some people but uh as a digital marketer or as a person who is you know pursuing a career in digital marketing it's always better that you understand the subject at least to some extent so that if tomorrow you need to pick out certain thing or maybe talk to a developer you you will be in a much better position to anyone else all right so I'm sharing the feedback link one final time request you all to give your valuable feedback and we are good so if there are any further questions happy to take them otherwise we are good and done for today's session thank you so much s for filling the feedback thank you Chu thank you I hope the session adds value to you know to you guys in some or the other form going forward but yeah you'll have lot of interesting sessions going forward and perhaps you might even meet me in some of those sessions because you know even for me uh you know dry is not something I like and uh you know I also take some other modules also along with SEO so maybe we'll meet in some other session but until then I hope you have found something useful and maybe in the future in some other you know way SEO will add certain value personally for me it has and it always does okay as they say no learning goes BTE so uh having Optimist uh you know mindset there so yeah thank you so much tshi thank you so much Eloy thank you for filling the feedback form thank you so much prti thank you Jose have a very good day and uh I'll see you some other time until then take care K by thank youone appreciate the session

all right so welcome to week four this is your final and concluding session for SEO in yesterday&#39;s uh last week&#39;s session we have discussed about the technical SEO on Page optimizations in week two we have discussed seven of those and in the previous session we have discussed some technical Su optimizations which were around website paid speed server response time and canonical URLs and then we moved on to the off page SE which is the external optimization what we can do the reason for it is on page is a onetime activity where you check your whole website you know make all the changes make your website SEO friendly but what next that activity is going to end in A month&#39;s time perhaps after that as an ongoing activity for your website pages to be ranking in the Google search results you&#39;re supposed to do some thing called as off page which is also the external optimizations so in off page SE we understood that if we have a new website and there&#39;s a popular website already existing how can we get a popularity Vote or authority vote from that popular website which in Ence is called as a backlink and if that backlink is a do follow backlink we get something known as a link juice which means that there is some sort of Authority or you know reference referral being passed from the popular website to your website but if it&#39;s a no follow back link you still get some traffic out of it but there is no link choose past we also understood how to identify these back links in case of a no follow and a do follow back links and then we also discuss certain link building or backlinking strategies where we do a lot of directory submission websites FAQs uh blog commenting blog submission guest posting and press releases along with social sharing on platforms like Facebook LinkedIn right and then we moved on to activity where we did uh blog commenting real time uh which was on bl.com where we saw that how do we create a backlink manually with a hyperlink right in platforms like WordPress you can simply click on link and add it but there are certain cases where you need to create this hyperlink and this is what we did in the previous session right so I hope it&#39;s all clear up till this point at this point do let me know if there are any questions from week three or even week two or week one okay let me know guys uh please respond I just want to get a confirmation that whatever we have discussed till now it&#39;s all clear or if it&#39;s not do let me know we have some time today we will take up those questions it is clear sham but just one question we had we had done the activity towards the end where we posted this URL correct yes what would be the difference if I posted the URL as it is compared to the way we put it in the anchor tag good question Al right so if you put the URL just like that it is called as a naked URL okay it&#39;s just the link name it would show like https the same example here it will show https www.amazon.com but the anchor text here we discussed about the anchor text right anchor texts give you an opportunity to include your keyword okay so whatever be your brand name company name or even you could add certain primary keywords to it okay so if you are able to give anchor text which is much more customized you get an opportunity to include your keyword in there and that looks much better uh even to a human rather than reading a URL so in those sense it is much better and for the Crawlers it gives you an opportunity to include the primary keyword and highlight that okay as an anchor text once the crawler comes they&#39;ll know that okay this is the anchor text referring to this link and they are calling this as Amazon e-commerce shopping website okay and you put add a hyper link to it okay it should be it can be something like Amazon eCommerce shopping website okay so in this case perhaps my primary keyword is e-commerce shopping website okay so I&#39;ve added that and the link goes to amazon.com okay so what you&#39;re saying is if I post it using this the anchor text the chances of someone visiting the website would be much higher compared to uh regular URL no for people it will all be same it will be it will look better on the eyes Okay because instead of reading this HTTP so if you&#39;re pasting a naked URL it would look like this to the users okay there are two aspects to it one is a user one is a cl to a user it will look like this and the second if you add a anchor text it will look like this to the user right which one is better for a user to read the second one correct so from a user point of view the anchor text is easier on the eyes to read it it is better but from a crawler point of view crawler knows that this link takes you to Amazon but in this second link you will be able to add a primary keyword which I have done here so crawler will understand that okay from this this popular website is giving a backlink to your website in this case Amazon and their primary keyword or their area of expertise is e-commerce shopping okay so this gives you an opportunity to include a keyword which will help the Crawlers understand better okay so for users readability for crawlers keyword okay so it&#39;s mostly uh taking into account the users as well as the Crawlers exactly so that&#39;s what we discussed right there are two types of backlinks one is a do follow one is a no follow this is for the Crawlers because it gives you link choice no follow gives you traffic right this is for the users okay got it yeah good question elra thanks for that anybody else any questions do ask okay so in that case let&#39;s move on to the next bit for today&#39;s session so based on this we have understood that these website gives us an opportunity to build a backlink and if they give a do follow backlink we get some link juice if not at least traffic is something we will get but how do we identify that this particular popular website is actually popular there has to be something to measure it right how can we say that you know there is a popular website for you know perhaps we know that website like Times of India Hindustan times lot of people read it right so there will be a lot of traffic but perhaps coming onto the website but is there a metric maybe we can check to make this you know or say this is a popular website right so understanding that is very important and very crucial right only then you will be able to figure out that from which website do we need backlinks from right because there are millions and millions of website on the internet you cannot get a backlink from all of those right we have discussed in the guest posting also that this is a paid activity and if the people have a popular website side you will have to give them you know high quality content on their website only then they give you a backlink right so we have to you know have some sort of metric to check their Authority right so if they are saying that uh whatever backlink they provide they are providing you Authority vote popularity Vote or a backlink how do we gauge that or how do we check if their Authority is valid enough or not right valid point right what do you guys think should we check that yes yeah so for that uh what a company okay Jo says uh MBA student I have exams so I could not submit okay Jo no worries uh absolutely understandable but please drop a note to your coordinator okay so that they are aware of this okay otherwise once you complete today&#39;s session you will start getting mails that you know you have not completed any assignments and uh the course completion certificate will not be issued to you so that&#39;s the only thing I&#39;m telling you please keep your coordinators informed so that they are aware of this okay there&#39;s no harm in you know uh not completing the assignments if you have a valid reason like you and sun and a few others also but just the only thing is keep them posted keep them informed otherwise they would think that okay you attending the sessions but you are not completing the assignments and they have a set deadline right so you have to adhere to that that&#39;s all okay thank you so what I was saying was we have to understand if the popular website is actually authorative or not right so basically you can say how to check uh if a website websites Authority before getting a backlink backlink from right for websites like Instagram Facebook LinkedIn understandable they have a lot of traffic and all but you have understood in the previous session that whatever backlinks you generate you should be getting it maybe in the same Niche okay to get Authority or build yourself as a you know pillar or as a you know strong Contender you have to build backlinks in the same domain otherwise it can be generic websites so this is where the major backlink comes from and this will add Authority and value to your website okay so for that we need to check if the backlink coming from that website is actually popular or not okay so for that we have a metric called as domain Authority okay and simple we call it da so this domain Authority is not a metric by Google okay Google doesn&#39;t give this as a you know official uh metric but there was there&#39;s a company called who builds a lot of SEO tools and uh they are pretty popular they have done a lot of work in the field of SEO back in the day so they introduced this metric okay and uh what they have done is so domain Authority is on a scale of a scale of 0 to 100 okay domain Authority can be zero or domain Authority can be 100 okay and before we take backlinks from any website okay it is a good practice that we check this domain Authority so now okay so now how do we know that this based on this 100 rankings also there is a bifurcation okay so if the domain Authority is 0 to 25 we say that the website quality is low to average okay if it is 25 to 50 we say it to be average to good okay if it&#39;s 50 to 75 we call it good to excellent okay and if it is 75 plus we say it to be best okay so on a domain Authority level these are the four parameters you can gauge on so now if you have a new website okay like many of you have have now if you check the domain authority of your website it is going to be zero okay any new website which is built will have a starting domain Authority as zero and as you move forward within your journey you do on page SEO you do off page SEO you start building links you create back links and then given a period of time maybe 6 months one year slowly you will see your domain authority to increase okay and it also depends on the number of pages ranking on Google so once you do one page once to off page you start building back links what happens you start targeting certain keywords right and for those keywords your website pages will start ranking on the Google search result so based on that this domain Authority is calculated and to check this what we can do is go to Google and search for D cheer tool okay can you see Moos is there at the first MOS is the one who had created this metric domain Authority so they are ranking here but you also have lot of other websites also which you can check so maybe let&#39;s go to this okay it&#39;s a free tool you can what you need to do is put in your website name me take digital Des link paste it here and then click on check Authority now what this tool will do is it will check all the param meters and show you the results okay so can you see here it says da okay da is your domain Authority and for digital withas website the domain Authority is 49 okay based on this parameter where do you think it fits 1 2 3 4 average to good right that&#39;s uh the second one you know this is the one where it fits okay so the reason for that is you know uh digital with website is supposedly I think started in 2009 or 10 somewhere so it&#39;s almost 15 years old website okay they do a lot of activities to promote it right so the authority has been built over a period of time there will be certain set of keywords which they are targeting and you know now eventually they are on this in this parameter okay slowly it will move to this also and this is a ongoing you know uh metric I would say this keeps on on changing okay as your website traffic your keyword rankings moves up and down your keyword positions in the Google search results move up and down that is where your you know domain Authority will also change okay so if you maybe check it next month you might see the number to be a little different okay so this is the ongoing metric based on how many of your pages are indexed in Google search what keywords you targeting based on that this domain Authority is calculated okay everyone understood what domain Authority is any questions on this do let me know to check the domain Authority uh you only have to go to the website and that is where they calculate based on certain criterias and yes so those criterias you know it&#39;s not very clearly defined and since it is not by Google Moos is the one who has created it so you can check this so this is one of the tools it is a free tool domain Authority is a free domain uh tool which you can use so you can use by Moos also but I think that will ask us to login create an account that is the one I&#39;m using this but if you go to Da Checker tool you&#39;ll find lot of it okay Moos is one this website SEO check is one ah also provides small SEO tools you can use this also small SEO tools is a very large company they have lot of SEO tools okay you can maybe check see plagarism Checker grammar checker reverse image paragraphing tool okay paraphrasing tool so they have lot of things so here also you can put in your url here okay and then you can click on check out taret okay so different tools same functionality but you know go ahead so would the domain Authority vary based on the website I said so if the domain Authority uh this domain Authority Checker tool if it is relying on moz&#39;s domain Authority it will be same but in certain cases there are certain tools which have created their own authority score which we will discuss in the coming session but as a standard practice you need to follow M okay so can you see this is 49 here so both of these tools are following Mo only so that is the reason you have the same domain Authority I&#39;ll show you where it differs okay but at this point you need to understand that this score is given by a company called Mo earlier it used to be called as SEO Moss now they have renamed it to okay and they have their own tool also yeah sh when we are checking this domain Authority we getting this da and other two three things also what are those things we will discuss that but is domain Authority clear to you yeah okay yeah we&#39;ll come to that okay so here also you can put this is the website which is Mos here you can check okay it will show you the same Authority but I&#39;m not sure if I ask me to lock in let us check it says limit to three reports per day unlimited to M Pro members no data found okay why is that yeah showing to me as well let&#39;s remove https and check okay it has given some examples right there&#39;s no ww let&#39;s see oh hi so I didn&#39;t understand the meaning of domain Authority does it mean like how many backings we have created how strong or how do follow backl we have created yes that&#39;s what I said right so you are doing keyword research so Sarita domain Authority is basically okay I&#39;ll repeat it once again I think I&#39;ve already said this so but in domain Authority you do keyword research right in week one we have discussed about keyword research based on those keyword research you do on page SEO right week two and in the last session we have discussed about the off page SE why do we do all this activi we do all of these activities so that our website Pages rank on the Google search results right so once you&#39;re you use certain keywords to do that you target certain keywords on certain pages of your website right once those keyword are targeted and your website Pages starts to rank on Google search results right once that starts to happen this domain Authority Checker tool will check that okay for your website in this case digital with.com how many of your website pages are ranking in Google search Google search results SCP okay on Google&#39;s search results from digital with.com how many number of pages are ranking that&#39;s first second is on what position are there at okay are they on page one are they on page two what is the position are they on position number 5 6 27 30 right based on all of these par parameters this metric is created okay it will check how many website pages of yours are ranking in Google results and what is the position of it and based on that it will give you this Authority score saying that your website is say 10 years old uh from your out of 100 pages on your website only 90 are ranking and they are some of them are ranking on page one some of them are ranking on page two some of them are ranking on page three so perhaps your score is 25 to to 50 which is average to put understood uh Sarita yes got it thanks yeah all right okay this Moos website is pretty weird I don&#39;t know why this is happening I this shouldn&#39;t be the case anyone who was trying with Me ri yeah I also tried it but it&#39;s not saying I mean showing that only that&#39;s pretty weird okay let&#39;s try for some other website then you have tried it other one the SEO the third one no no in here instead of digital with yeah you can definitely use some other website also website for Amazon yeah Amazon as well no it&#39;s showing that only I I&#39;m not sure if they have done something to I&#39;m also getting the same thing for Amazon and I for three websites okay okay that&#39;s the reason we are not using this okay so I would suggest you guys let this be I&#39;m not sure they would have done something to it otherwise Amazon that definitely should come anyways so what you can do is use website SEO Checker or you can use uh the other one small SEO tools okay either one of is good small SEO tools you will come across lot many times okay they have lot of tools if you click on this you will see hundreds of tools which they have created okay can you see so many are there article rewriter grammar checker word counter split Checker you know there&#39;s so many of those and here also and then okay design resume okay they have apart from SEO also they have hundreds of tools for keyword research see they have so many tools here okay broken link Checker XML sit map generator right this and all we have discussed from other websites also but they also have created this okay pretty long list haven&#39;t really seen this but yeah it&#39;s good so maybe you can uh okay I&#39;ll paste this link so that you guys have it as reference so website SEO Checker is one you can use and then you have small SEO tools okay so all clear what domain Authority is yes yes thank you so let&#39;s move to the second one which is a page Authority okay page Authority okay also known as p a and this is also a metric you know given by MOS and again this is also 0 to 100 same same company so page Authority what it means is so if you check here for digital via.com it is the domain Authority as in the complete website which is digital via.com but homepage is also a page right so for the homepage the domain Authority is 56 now for each page present on digital withas website the page Authority will be different okay each page carries its own page Authority okay and basically how we can use this is so let&#39;s just say that you are uh trying to get a backlink from a popular website okay and on that popular website they have you know already uh so many blogs which they have written maybe 6 months back one year back and you know there are a lot of blogs which they have written so if the if a okay let&#39;s discuss with an example let&#39;s say that there is there is a page a okay where on this page a you have a Blog article one maybe blog article number 100 okay just example there&#39;s a page a and for this page a a this was written let&#39;s say 2 years back okay and right now it is ranking on page one of Google let&#39;s say on page one they are ranking on position nine okay so this is page one and then there is Page B which is blog article let&#39;s say 150 okay this is the most recent one this is written one month back okay just one month old and in terms of ranking let&#39;s say no ranking get so in this both the cases which page do you think we should get the backlink from on so this is say it&#39;s a popular website it has two different pages and you know we have got to a point where we are able to ask them backing which preference should we have a or b page a okay Al says page a what about others a a she also says a okay says a correct it totally makes sense right it is already ranking on page one so what happens here is since this is a old page okay this is 2 years old so there is some Authority which is built this page would have got certain backlinks right and that is the reason it is ranking on page one of Google search so ideally your uh you know your strategy or as Su expert your approach would be to get a backlink on this page okay and not this the reason this page is just one month old it has still not get started getting traffic also so that is the reason this is where this tool will help you understand the page Authority so if you check the page authority of page one let&#39;s say that it would be somewhere around 40 or 50 but if you check the page authority of phb perhaps it will be around 10 okay but domain Authority will still St stay intact okay domain Authority remains to be 49 but as you enter the page so within uh let&#39;s say digital Vidya I go to the blog section okay is this incorrect or let me check I think it&#39;s under resources yeah blog top 30 business ideas in Delhi 2024 so if you take this page okay this is a Blog Page which I&#39;m taking and if you put the URL here notor robot check Authority okay can you see here domain Authority is still 49 right domain Authority will not change because domain Authority is for the whole website which is digital with but page Authority on the other side will change okay but because each page will have A Different Page Authority sh you have a question sorry okay so is it clear to everyone what domain Authority is and what page Authority is and how domain Authority will remain same for a website whereas page Authority will change from page to page on your website okay clear to everyone let me know whether yes or no okay all right so take thank you for that El Chu So based on these two parameters so moos has you know as a tool as you saw small SEO tools also has so many tools you know within them reason they want more and more people to use their tool tools you know they provide most of the tools as free okay but then they also have a paid subscription so you know you people might have heard if there&#39;s no product you are the product right so for a company like Google obvious question how do they earn money and they don&#39;t sell anything there&#39;s no product or service so if a company is providing you you know with no product or anything you yourself are the product okay because they&#39;re utilizing your data and perhaps selling it or you know using it for marketing activities or selling it to some advertisers so similar to that you know the idea is to and you can take the example of go how many of you have uh saw the news so uh the people at least who are in India uh the go and the airel companies are hiking the prices from 3rd of July the mobile tariff plans are going to be revised and on an average I would say it is being increased at 100 rupees per plan have you guys seen that news anybody yes right so that is going to happen so all of you I would suggest go and recharge before third of July third of July you will be able to get a plan at the same rate so it will save you around 6 700 rupees on a yearly basis on a monthly basis around 60 rupees if you&#39;re able to recharge for a month but the point I&#39;m trying to make here is Gio Back in the Day 2016 201 17 when it was launched give very huge you know free data right the data was free for almost I think one and a half two years free unlimited data they used to give and even now if you check uh Gio has unlimited 5G plans I&#39;m not sure about airel airel used to give up until March now I don&#39;t see it on my phone but Gio still continue to give free 5G plans to the user and now with this new revision of plans what they are saying is you need to recharge for 2GB plan minimum to get 5G which previously was 1.5gb so now what they have done they have given you a free sample okay for so many years they have given you at cheaper rates now be you have become a customer of ch right so even if they hike the price a little bit you are still bound to purchase with them so this is a strategy which companies use so initially they&#39;ll give you uh you know tools for free you would have used so many SEO tools or digital marketing tools which gives you a free trial or they say use it three times for free then they&#39;ll ask you to log in and if you want to use further they&#39;ll ask you to take a paid plan so this the situation is pretty similar where each company tries to maximize that and you know try to make you a customer so small SEO tools is one such example where they have so many tools and you know you you can use the free ones and if needed at certain point if you feel like you can take a paid plan also but which is is not needed okay okay so a little off topic discussion but yeah good for you to know I would say because as a digital marketer you know you should be aware there can be questions in your interview where they ask you that you know as a digital marketer do you suggest us to buy tools like sem rush or should we just Ray on free tools right so at least you should know the implications of you know what each tool provides what it brings to the table and how it can be useful okay so moving forward the third metric which uh Moos has provided is called as a Spam score we can call this at SS okay and spam score is basically a metric which again given by MOS where they say that they compare your backlink strategy so basically uh on your website you are building a lot of backlink trying to get backlinks from popular websites so all of those backlinks they will compare your backlinks okay to those websites that are banned or blacklisted by Google okay so there are a lot of companies you know who do illegal backlink strategies or black hat or gray hat backlinking strategies where they try to you know get links faster and easily from you know certain websites but but Google&#39;s algorithm and AI ml is able to detect that so what happens is in certain cases if you&#39;re doing certain you know activities which are not ethical Google will Blacklist your website or ban your website they call it to be sandboxed okay once your website is sandboxed for some reason all your you know website pages from the Google search results will be removed your traffic and all everything will dip basically Google will ban or Blacklist your website or sandbox it so what MOS suggested is they introduced something called as a Spam score based on all the backlinks which you generate okay so now this is a advanced activity right first you&#39;re supposed to do on page then you&#39;re supposed to do off page and then you will start building backlinks so this actually takes time okay so initially for any website the spam score will be one any website initially even if you check your website by putting it into this tool your spam score will be one okay at the bare minimum minimum minimum spam score is one okay this will always be the case so what they do they check your backlinks whatever backlinks you have got from whatever popular websites they will check all of that and compare that with those of the websites which are banned and Blacklist and they give you a score which is a spam score and they say that this is an indication that how good your website it is okay so in here can you see SS this is the spam score this is 1% for digital VI and this again is for the whole website similar to what we see for domain Authority which is for the complete website spam score is also for the complete website so minimum it will be one so you don&#39;t have to worry that you know why it is one it should be zero no the minimum for spam score is always one but you have to make sure that you know your spam score doesn&#39;t uh go beyond 20 or 30 okay so if you start getting backlinks from certain websites which are of not good quality there are chances that your spam score will be impacted because perhaps they are doing some you know illegal activities or black hat techniques due to which your scores will also be impacted right because we know that the popular website is giving some sort of authority to you but if they are only not very authorative your scores will also be impacted okay so that is called as a spam any questions on this okay so let&#39;s take a scenario okay let&#39;s say that there&#39;s a website whose domain Authority is let&#39;s say 91 okay their domain Authority is 91 there spam score on the other side is say 30 okay should could you take a back link from these guys so there&#39;s this website which we are calling it to be a potential website from which we can get a backlink their domain Authority is 91 and their spam score is 30 should we take a back link from them yes or no okay s says no no what about others should we take it no says no okay why not I mean Bain Authority is 92 right it is very very good it is in the best category but it can be manipulated right yes absolutely rich right so that is where your spam score comes as a very important metric which gazes that you know if you are a old website you have millions and millions of backlinks but you know maybe they are not from very good quality websites so in those cases your spam score will be higher and this again is a very important metric for you to check when you are taking a backlink from any website okay so there are a lot of metrics but more importantly these are the three most important ones which was introduced by moos and which we need to check as a SEO export when we get a backlink from any website okay but tell me this so imagine that you know we have not checked the spam score okay we were doing a bit back backlinking strategy we saw that this website has a domain authority of 91 which seems to be pretty good right and we didn&#39;t really focus on the spam or maybe it was less you know initially that time and we thought that okay let&#39;s get one but over a period of time we saw that our spam score is getting implanted okay because their spam score is also high so what do we do in that case do you think we can do something you have already got a backlink from them okay this is the case where you know we have not check the Spam score and we got a backlink already so what can be true what do you guys think I&#39;m sure you might not know the answer but just take a guess what can be a potential solution you have already received a backl okay and now your uh scores are getting impacted your domain Authority is going down your spam score is getting increasing so what should you do what can you do probably remove the back link yeah we can check with the consult an authority to remove it from their site can try and get a back link from another website with a lower spam store e e okay uh all right I didn&#39;t realize all this time I was picking on mute uh okay uh I think I heard Elroy where Eloy told that for this website if we can you know focus on building more high quality backings right if you try to do that the impact of this one bad quality backlink will be lower right so it&#39;s like uh you have a glass of water there&#39;s a you know little dirty water which is a little grayish or brownish and you try to put in more clean water and eventually the water becomes clean or white right so that&#39;s one good approach which we can take right where we try to focus on building more and more good quality backlinks so that the impact of this one back link is reduced right that&#39;s a good approach I would say in terms of you know back link building but that can take time right I mean eventually you will have to do a lot more backlinking do a lot more guest posting reach out to people try to get more and more backlinks right but definitely a good approach which we can do okay the second one which Chu says that if we can remove the backlink if there&#39;s a possibility that you know we can get rid of this backlink somehow that would you know uh maybe we can say that don&#39;t these guys are not very good I don&#39;t want to be associated with them right so I don&#39;t want their Authority scores to be passed on to me right because it is impacting my website also so these are two uh ways I think one suggested by Elroy one suggested by Chu anything else you guys think we can do in this case I have a query what we do is we hire interns for the uh no follow back links H okay that they do this thing so do they or so we have to ask them to check the Spam score for each website and then have a backlink on those websites yes definitely I mean see for off page you don&#39;t really hire for no follow backlinks you hire for backlinks be it no follow do follow whatever they can get H for off page off page yes so for off page once you do that let&#39;s say that what we have discussed in the previous session you search for free uh you know directory listing websites so on the website people have curated a good amount of list right which the users can go and register themselves those websites are good enough okay because they they have been researched upon and you can also search I think like you can search for free PR websites with da okay you can search like this this list comes these these are all genuine like these are these would have a good spam score or we&#39;ll have to check the Spam score for each and then only we should proceed no most probably it&#39;ll be good okay you don&#39;t have to check for these websites because if you open two or three links you will see some common websites okay so by that you can understand that these are good websites and if you add da to it then you will also see the domain Authority so ideally the list curated like this will be of good quality but imagine situations where within your Niche you&#39;re trying to get back Lings from another website so those are individual websites right so when you are doing that you have to be careful that is when you have to check but if you&#39;re doing the General off page activities which is all of these you don&#39;t necessarily have to check the uh spam score okay and is there any way like how we can check where all our website backlinks have been created yes we&#39;ll come to that we in today&#39;s session only we&#39;ll be using a tool sem rush and we will look at that okay yeah okay so good point Elroy and Chu I think that&#39;s that&#39;s pretty good uh what you can do as a strategy but there&#39;s one more way which you can do so like Eloy said you should definitely focus on building more and more good quality backlinks and that is a consistent uh thing you need to do for your website only then your doain Authority will increase your spam score will be lower right but at this point say this website is impacting your score okay so what you can do is what chu said if we can somehow remove this packing or disassociate ourselves okay so that website is still going to exist right who are we to stop them from creating content or you know being existent so the only thing which we can do is we can disassociate ourselves with them okay we say that you know I have no relationship with them I don&#39;t know who they are I&#39;m not you know associated with them at all in any way or any form so you can do something like this where you can&#39;t really question their Authority or their way of doing things because their domain Authority is 91 their spam score is 30 they are doing some good things also but maybe they are doing some shady stuff also that is where their spam score have been impacted so getting their website deleted or removing it from the Internet is out of context okay so we will we really don&#39;t want to do that okay the thing which we can do is since we have already got a backlink from them we can go to their website search for their contact us page or email IDs okay whatever is present across send them a polite email saying that this is the backlink I have you know received from your website I don&#39;t want to you know continue with that can can you please remove my website name from there okay please remove this backlink from your website which is pointing to my website okay and this is activity which Google also suggests Google says that if you have got a bad quality backlink which is a spammy uh which is impacting your spam score uh spammy backlink or a toxic backlink okay so this spam score is mainly associated with links which are called as spam links or spammy back links or toxic back links okay so these are the names we can call it and these links impact your spam score so if you have got a spammy backlink or a toxic backlink Google says that as a first approach you should definitely reach out to the website owner ask them to remove it okay try to go and go to their website go to the contact us page try to get find their email address okay email it to them and ask them to remove a backlink okay so this is a approach what Google says as a first step okay in majority of the cases you might not hear anything okay the people will be least bothered you know emails just goes unnoticed so in that case what we do is Google has uh mechanism which they call it as this a wow okay so you can search for Google disavow tool yeah this is the one so it is more like wow is a oath right which you have taken dis a you are taking back that oath okay so this it says that manual actions against the unnatural links to your website okay the toxic links or the spammy links or which are unnatural which are increasing your spam score this was unlink those websites okay so what it suggests that there is this tool which is called disar tool I will share this link in the sheet also you guys can go to this tool one important thing to note here is for this tool to work you need to have a Google search on right in the first session we have I think first or second session we have created our Google search console account and very ified our domain right so once you come to this tool I have shared this link in the chat window also from this drop down you need to select your website property okay the website uh the Google search console will show your verified account your website property you need to select that and then what it says that you need to upload a txt file okay so we have a notepad right in your system you have a notepad file which saves in txt format okay you can save a notepad file in text file which is a txt file so what this Google says that you need to create a text file okay you need to create a text file and that text file should be in a txt format okay and within that text file you can mention Pages like this okay where you are saying that these two you know pages I want to remove this is a page this is a spammy link which I want to remove this is another spammy link which I want to remove so now there are two ways either you can on a website if you want you can remove a single backlink or maybe if you have got multiple backlinks from the same website and you want to remove the whole website itself completely you can do like this you have to write domain poen the website name or you could simply paste the link of the spammy link so you what you if I have to show you an example you open a notepad file okay in here you will paste the link like this this is say one page of this website I want to remove where I have got the back link from but let&#39;s say that I have got multiple backlinks from this website and I want to remove the whole website you have to write domain colon the website name and this file you just have to save okay you can just say spam dot now you can say save file is a txt this file will be saved as a txt file okay once you have have created this you need to upload that file here okay within this Google disav tool once you do that it will be submitted to Google okay and this is a guide for that so I will paste this link also you guys can try this out this tool but one thing to notice this is a advanced step okay you are not supposed to do this until and unless you very sure okay but as a SEO expert I I would definitely want you to know about this okay there are a lot of instances you know where I have seen websites ranks getting dipped and you know where we use this tool but you have to be very cautious enough so it says this warning right this is a advanced feature and should only be used with caution okay so you have to be very careful but you should know that there is a provision like this where you know if you&#39;re not able to get rid of this link Google provides you this uh you know option where you can submit this link to Google and what it will do is Google cannot delete this website or page okay one important thing to know is they even Google doesn&#39;t have the authority to stop anyone from creating a website right so Google cannot delete this link from the internet alog together but at Max what it can do is it can stop pointing that website to yours okay so that particular website which we can say you know popular website or big website their association with you will be removed Okay Google that backlink will still be there perhaps if you check in your you know any tool like rush you might still see that tool but now you it will not be impacted okay because you&#39;re not able to get rid of that backlink you emailed them you have contacted them they not responding and they are not removing your website name from their website so what you can do is with this tool you will inform Google that you know this is not a good quality website and I don&#39;t want to be associated with them so the next time the Crawlers come on to your website and sees that okay you have got certain backlinks from this spammy website they will not consider it although it will exist but Google will not consider it or not take into account okay because you have said that it is a spam spammy website okay so your website will not be associated with them at all although the link might still exist but Google Now will understand that you don&#39;t want your name to be associated with theirs since they are not ready to remove the link you have informed Google that Please be aware I have no relationship with these people okay and that is what your disavow tool is any questions on this Google dis uh Power Tool and this this is a guide for it was one case where you told us like uh da was 91 and spam score was 30 suppose we have multiple back links and uh we our spam score is increasing how do we identify that because of this particular link our spam score is increasing if you have more spammy websites uh you you have backlinks from more spamming websites your spam score will also increase means in case our spam score is increasing then we have to uh check the uh spam score of all the websites those are giving us backlinks right not all so you yeah definitely so even before when you see all of these websites which I discussed in the previous session directory listing PR websites all that will be authoritative so there you don&#39;t have to worry this only applies where you&#39;re manually trying to build back links okay so now we I&#39;ll also show you that how you can uh you know where do you get this idea that who will give me a backlink so some of that we have discussed right that for guest posting we have to find a page where they say write for but there are other uh things also which you can do to identify a website which will easily give you a back so if those you know once you are getting a backlink manually from them it is a very important step and highly recommended that you check their spam score okay because if their spam score are higher yours will also be impacted so every time your SEO team or your off-page team is getting a backlink manually you know apart from this list you know if they are getting a backlink apart from this list it is highly recommended that you check the domain Authority and spam score at least okay so apart from the standard websites what you have which Google or people have curated on the internet within your same Niche okay so this will be specific to your Niche right that is important step you have to note and the general the generic website here the generic website most probably will not have a bad spam score but then you have to be careful enough but major problem lies in the same leash okay this is where the Shady activities happens so as a good practice I would say you know definitely there&#39;s no harm in checkings any website spam score before getting a backl but normal directories and you know PR websites where links are curated by somebody there you will not have these issues only when you are manually getting a backlink you will find this and you know it&#39;s a good practice that even before getting a backlink you check because otherwise going through all of this process is a hectic month so you know definitely this is something you can consider checking once you are getting a backlink from you know a a website within your domain who is much more authorative than okay hope that answers your question okay thank you all right so any other questions you guys have on these three points which we have discussed domain Authority page Authority spam score and and if we have to remove that link we can inform Google that do not associate my website with them that we can do with Google dis out it will not remove the link but it will understand that you don&#39;t want it to be associated with your name or your website clear up until this time this point yes okay so let&#39;s say that up until this point you have done everything okay you have your own website now you have done the off page completed that uh on page is done okay on page you have done all the changes which you can do to optimize and as an ongoing activity you check back every month once to see if you know these things are okay enough if there&#39;s any content which is changed off page we have know that you know that&#39;s ongoing activity we have to push our articles and uh posts by promoting them by generating more and more backlinks but let&#39;s say that you know even after let&#39;s say 2 three months all of these websites what we have directory listing uh Kora blog commenting some of this list will get exhausted okay PR free PR websites will get over okay directory listings will get over okay uh blog submission list will get over maybe Kora and Forum you can continue to do blog commenting you can continue to do okay guest posting you can continue to do guest posting is pretty difficult you know it is it it takes a lot of time to get approval to write that content and that&#39;s a paid activity so you know this is a little difficult way okay within a month or two maybe one one and a half months most of this list will get it over right maybe in Kora also once you start answering maybe in a specific Niche maybe you might have answered all the question within two months so what do you do next right so there has to be something right the SEO I think like I think somebody had asked the off page team who continues to build these backlinks what are they supposed to do they just cannot say title right they are supposed to do something right because if if you continue to build back links only then your Authority and your name will be uh you know higher up and eventually your website pages will rank higher in the Google search results so as a step what do you guys think we can do if both of these you know on page is done off page is done this list is almost over so what are we supposed to do anything else we can do to boost our links to boost our website rankings what do you guys think what else can be done which comes to your mind anybody just think what can you do as a brand you have done everything on your website apart from your website off page also you have listed on all the directories you have answered all Kora question you have commented on blogs you have actively reaching to guest post now what anything else we can do or which might be a little easier way for us to you know get more backlinks because idea is to get more backlinks right so how do we do that nobody any guesses come on guys think this is not a question for SEO this is a general question in digital marketing El you were saying something go ahead I should have no idea okay no worries so generally think okay let&#39;s say let&#39;s let&#39;s uh take a pause from backlinks and SEO let&#39;s say that you know you are a new uh brand okay or maybe you let&#39;s take a simple example you have started an Instagram page today okay and uh on that page you start posting certain images okay you start creating certain videos now what you are not getting any views okay hardly 10 20 views you are getting okay people are not engaging much that&#39;s a usual case if you have ever started a Instagram page or a YouTube channel what do you do next apart from you know leaving that and going back to your regular work getting disheartened and not continuing it what else can you do can we use Pinterest yes you can so Pinterest engagement with influencers content creators okay yes podcast they can sh their L and all thanks RI for that I think yeah that&#39;s a good point so what your if you try to compare it with SEO what you&#39;re saying is more like guest posting we reach out to them maybe pay little money otherwise if not money you know request them with good quality and then say that let&#39;s collaborate right yeah you can write an opinion tees I&#39;m spokesperson from the brand or the company correct yeah yeah that&#39;s a good point which we can do but let&#39;s say that we only have say uh 4 500 followers at this point they are not going to give us any value right they&#39;ll be like what do you have to offer you hardly have any followers so what do we do in that case then initially we have to establish ourselves right little bit so what can what else can we do what you said is right okay I&#39;m not denying that but immediately that might not happen right say I only have four two 300 followers at this point who are my friends family relatives neighbors whatever now if I have to grow my page what can I do on off page or on page generally I&#39;m asking about Instagram page you have an Instagram page you only have two three 100 followers and now you want to grow your followers and your page what would you do so one way what RI said is try to collaborate with influencers try to collaborate with people who are in the same industry who are doing well so then your page is also highlighted but that will take some time right nobody&#39;s going to collaborate with me if I only have two 300 followers so add the immediate step what can I do come on guys think I&#39;m not even talking to you about SEO now there&#39;s a general question about digital marketing or put out an ad okay take that&#39;s again a good point we can do ads paid ad okay Chu uh real res okay res yeah so we are already doing that so maybe we do more reels yes so what how do we get those more reels how do we know what to what to put because we&#39;re already putting some reels but they not getting engagement so what do you do for that how do you come up with more reals like new new things uh singing dancing uh cooking correct so how do you how do you get to know about all that D says posting an active time slot during the day okay that is all optimizations right uh that&#39;s also good enough but for that posting you need to have content on your website right and like PR is Eng with social media marketing chain social media marketing team yeah so they will optimize this tap but that for that you have to pay right that&#39;s a paid thing right and I think like El had also said you can do paid ads but if you have to do organically without paying anything what are you supposed to do okay I think some of you are close enough but you know maybe you have you&#39;re not getting the right word the simplest of answer is competitor research okay what I think pry was saying right now is put more videos dancing singing how do you get those ideas you look at your competition right you look at the other players who are doing well if you&#39;re not getting engagement on your content try to look at their reels what are the hooks they are using what are the you know catchy things they are using what differently are they doing and then try to do that right in a simplest of form that is competitor research what do you think yes or no yes that is yes right so this is what the answer I was looking for because as any you know company or a brand Let It Be it SEO beat social media beat Google ads anything as a thumb rule I always suggest to anyone who I teach that you don&#39;t have to reinvent the wheel as a starting point look at your competition first do what they are doing once you establish yourself little bit then you try to innovate okay from the start itself you don&#39;t have to innovate okay because the same example if I have only 200 300 followers first I need to look at the other players what are other infl influencers or other you know upcoming people are doing try to do the same thing get little engagement then let&#39;s say I have you know more than thousand followers now that is when I will start to actively reach out to those people for collaborations where I can collaborate with them and my followers will increase much more further okay the same thing happens in SEO that you have done on page you have done off page okay directory submissions everything you are doing guest posting might not really click in the start because your domain Authority will also be low a good website will not want to associate with a website whose domain Authority is less than you know 25 so obviously you will struggle to get backlinks initially so as a simple step what you can do is create a list of all your competitors check from where have they got backlinks okay check the websites from where where they have generated a backlink and that would be a potential place for you also to get a backlink yes or no what do you guys think look if your competition has got a backlink from you know a popular website and you got to know about that okay how I will teach you in the next part that how can you check your competitors backlink but let&#39;s say you get to know that your this particular competition has got a backlink from XYZ so can you also reach out to XYZ and ask for a backlink yes no maybe yes right good approach right maybe if they are giving it to XYZ they might be giving it to me also possibility right at least to some extent I can imagine that you know if they are giving to one person maybe they will give to few more possibility if they are you know writing about something uh about say influencers in U you know food blogging space so if they have given it to one person perhaps if I also reach out there are the chances of me getting a back Lings are higher if my competition has got it right so that is the point where we do competitor research to understand what other players are doing so that we can also replicate the same thing the easiest way to do it okay so this is the step where apart from on page off page you do competitor research and you figure out your competition you might already be aware of you if not the tool will help you there also and then see from where they are generating the okay got it any questions up until this point I hope it was clear you know with all of these examples and this will not only be helpful from you from a SEO point of view from a digital marketer point of view also this is a very important point which you need to understand okay all right so now let&#39;s move to the tool which is your sem Rush okay so sem Rush is a tool which is for digital marketing now there are a lot of other tools also within your LMS also you will find a lot of tools through which through digital viya you can get a trial offer for 7 Days 14 days 6 months you know all that Provisions are there most of the tools are pretty similar they function in a similar fashion so we will discuss two of those today and I&#39;ll tell you how to use that okay so SC Rush is one of them so if you don&#39;t have an account please go to this website register yourself okay you can simply use your Google account to login you can click on sign up iow the cookies and then you can click on this continue with Google I don&#39;t know why that is not happening for me now okay yeah it has come up you can continue with Google and create account so for me I will log in okay I already have an account okay so once you register yourself on digital uh you know sorry sem Rush this is the interface you will be placed with and as a first step it will ask you to add a project okay on the left hand side you see projects okay here you can add projects now this sem Rush is again a paid tool but they have a free version also and within the free version you can check one website at a time okay so in my case I have added digital Vidya here so what you need to do is you can add a new project here but if I try to do that it says to create more projects upgrade your plan right so if I want to track any website okay so for your assignments and everything also once you use this tool so this is an important tool from your assignment point of view also you need to Lo log into this tool once you have created an account you have to in the projects give your website name I have given digital withas in this case and you can only track one website at a time if you if you want to change this let&#39;s say I want to track another website what you could do is check this box and from here delete it okay once you delete it you will be able to create a new project but with the free version you will only have one website at a time okay so this is the um limitation for this as a free version and once you do that it will ask you to set up certain things it will ask you to based on your understanding of your website it will ask you to add certain keywords it will also give certain suggestions for keywords and it will ask ask you also to add then it&#39;ll also ask you to add certain competitors and stuff like that to set up the whole thing once you have you know configured everything you will be coming to a dashboard like this on the left hand side you can go to the SEO dashboard this will give you all of those Matrix okay so as you add the website immediately all of these numbers will not come okay it will crawl your website check everything check all of these you know scores and everything which we&#39;ll discuss about it will take almost half an hour to 1 hour or a few hours for all of these data to be populated so once you create a new project and add it in semm rush you need to give it some time for it to populate okay everyone clear on this how do you create a project in sem Rush can you again repeat it the project this thing sure which part so once you go to the project you will only be able to add one okay one project at a time you need to click on create project and paste the website you that&#39;s it okay but if you have already added it you can select this and delete it and then you will this link will be enabled that&#39;s it okay I&#39;ve just login it from my Google account so in the first thing they asking me the to uh link your website name correct it&#39;s not showing this page on they sh some yeah that&#39;s okay so there you put in your website name in my case I put digital with there you can put yours that&#39;s a onetime setup because I have already done that it is not showing me but as soon as you uh login with your Google account uh screen will pop up and it will ask you that you know create your first project put in your website name then it&#39;ll ask for certain keywords It&#39;ll ask for competition and then the setup will be complete okay so this is an important step you guys will have to do in terms of using this tool and you know tools like this are very helpful because they give you a lot of understanding into what a website is doing okay so let let us go one by one I&#39;ll also show you how you can do this for competition for competitor website so as a first step like I told you the SEO dashboard will give you certain metrics here so you can see this Authority score right so this Authority score is similar to the Moos Authority score which is domain Authority but the number is different right so this is 41 here and if you remember about MOS it was 49 right so we see a difference in Number the reason why that is happening is each tool has their own parameters of evaluating okay so the we go by MOS as it is one of the most authorative one and they were the ones who introduced this domain Authority score but this semm Rush tool also individually has their own uh scoring mechanism okay so in here the authority you can click on this I icon it will give you details about this okay what this metric is about so this Authority score is the domain Authority score by SCM okay so if we have to rely we will go with this 49 which is by MOS and not by 41 but as a feature of this tool it also gives you Authority score which they have calculated okay so this is the difference between MOS domain Authority and the authority score within SC brush or any the other tool any questions on this Authority score let me know are we clear how the domain Authority within MOS is different from Authority score here why there is 49 and why there is 41 here yes no people are you there or left we are there yeah okay can you explain what is like Authority score I&#39;ve already done that tell me what the issue is what your question is like organic traffic and yeah yeah that will come I&#39;m just talking about the authority score now I&#39;ll come to rest okay yeah so Authority score is is it clear what domain Moos Authority score is why do we rely on Moos okay because they are the pioneers and they had created this domain Authority but over the years each tool has created their own authority score also and the way they calculate it is little different so in terms of which one to pick you will always go ahead with Moos domain Authority and not with this SCM Rush do domain Authority okay so this is the first one in terms of authority score next is your organic traffic now this tool also checks your whole website and check on a monthly basis how many traffic are you getting organically so uh okay you guys have not yet completed web analytics module in the web analytics module you will see in detail that any website can have traffic from multiple sources it can be from organic traffic which is we get by doing SEO where our website is listed on the Google search results page people click on that link and come to our website so if organically they are coming you&#39;re not paying anything that is called as organic traffic but let&#39;s say that you are doing paid ads okay in Google search so then that traffic will be paid traffic okay and similar to that you will have different types of other traffic also social traffic affiliate email okay all of that you will learn in detail in the web analytics module but at this point you need to understand that you have a website from all of those uh your website you have 7.9k keywords which are ranking in the Google search Okay by doing keyword research and by doing SEO for your website and Pages you have uh you have ranked for almost 8,000 keywords okay in the Google search you are ranking for almost 8,000 keywords and those 8,000 keywords are ranked on page one page two page three of Google search and that is giving you a traffic of 1,300 visitors each month okay so this is what these two metrics shows that how many keywords are ranking and from those keywords what is the traffic you are getting to your website okay any questions on this let me know how do you get scared keywords please don&#39;t jump okay I will discuss that at least okay everyone is doing that if I&#39;m talking about Authority score let&#39;s finish that and let&#39;s talk about this we&#39;ll come to that okay I&#39;ll also discuss refering domains let&#39;s first understand what these two are okay or if it&#39;s too basic let me know I&#39;ll skip this okay if you want to discuss I can briefly discuss I don&#39;t have to go in detail but if you jump the gun you are not going to understand stuff okay anyway so it&#39;s 11:31 let&#39;s take a 20 minutes break I think people go have a cup of coffee and come back if you have not had breakfast please do and I hope that people will be active after the break so let&#39;s take a 20 minutes break and be back at 11:50 okay and then we&#39;ll continue works for all of you okay all right so as we were discussing before the break we have understood what Authority score is and we would not be relying upon this rather the MOs Authority score the domain Authority we also understood what is organic keywords the keywords which we are targeting on our website how many of those keywords are ranking in the Google search in this case it is 8,000 and from 8,000 keywords those are ranking on multiple pages of Google search that is given giving us almost 13300 traffic okay now this one thing to noce this is just an estimation okay SC Rush is a tool which is giving you an estimate if you have to look at the actual organic traffic of your website the best source is Google analytics okay but since this is a tool this you can use to understand or estimate for any competitor if you put this in the project if you put a your competitor&#39;s website here it will also give you a estimate of the traffic they are getting their organic keywords so that you can get some ideas from it okay so this is where the tool is helpful the next option is paid keywords so right now there is no uh paid ads okay this is the country selected as India let me change it to India here okay now can you see the numbers have changed a little bit paid keywords are 10 okay so in this case digital Vidya is also doing paid PA advertising paid Google search ads and for those 10 keywords are there okay in a minute I&#39;ll show you all of these let&#39;s finish this one referring domains so referring domains is all of the website from which you have got a back link okay so digital Vidya has uh backlinks from 11,000 websites or 11,000 domains okay now how many backlinks do they have let me show you backlink audit okay can you see here so total in this backl back uh backlink audit the number of backlinks is 53 but the referring domains is only 11,000 why is that can anybody tell me why there&#39;s a difference in these two numbers what are these two numbers from one domain they can be multiple backlinks like U from different different pages perfect that&#39;s absolutely right so in a way what we are selling is 53,000 53,000 backlinks from 11,000 domain so on an average we have almost five backlinks per website okay so from one website we have understood that we had taken this example right that there can be two pages on any website so like this from one website or one popular website you can take multiple backlinks on multiple pages so on an average it&#39;s says that there are 53,000 backlinks and on an average each domain gives them five backlinks so that is the reason we have 11,000 to okay but as a standard practice it is always good that you try to get one backlink per domain so if you know you have 11,000 uh referring domains you need to have 11,000 backlinks but that&#39;s not always the case because so what so it&#39;s the other way around so you should have 53,000 referring domains and 53,000 backlinks okay so the more number of variety you are supposed to have the more number of places from where you&#39;re able to get backlinks that adds more value to your backlink profile and that will show that how good your website is okay so the idea should be to maximizing the domains rather than maximizing the backlinks from the same website right so if you have got one backlink from one website that is it now you try to get back links from other websites don&#39;t get it from the same website obviously you can get there&#39;s no harm in that but the idea is try to maximize this referring dos okay and by this what it means is we are able to link to 11,000 different people right so 11,000 people are voting for us giving us Authority score so that is why this refering domain number is important okay are we understood are we clear on this now I&#39;ll show you what are these organic traffic okay so if you click on this 23.5 it&#39;ll take you to organic research tab here now can you see here here it tells you what are the organic keywords okay what are the so there are 9.6k keywords 23,000 traffic and it is giving you a estimation also so imagine tomorrow you have to buy buy a website or you know purchase a company you can get a estimation of these traffic also this is again a metric by SC Rush only so in here the keyword digital Vidya which is a simple keyword the brand name itself it is for the keyword digital Vidya it is ranking on position number one right this this is obvious and this should be the case always for your brand keywords at least you should be ranking on position one for digital marketing courses in Mumbai uh digital viia is ranking on position number six okay can you okay here it is okay I need to upgrade this for that this is weird Okay what is this SF uh no this is something else but this is the position so okay for Indian bloggers if you search for Indian bloggers digital Vias website is ranking on position number two now one important thing to note here is digital Vidya also has multiple pages right there can be 100 200 pages on digital vidia&#39;s website homepage is one of those but they also write blogs right so there are there can be multiple blog post where they are targeting different keywords so for this particular blog post which is Indian bloggers we can click on this and open it okay this will open the page which is this Indian bloggers I can click on this this is the blog post which they are targeting okay so for this particular blog post they have targeted this keyword which is Indian bloggers okay and this is ranking on this particular article blog post is ranking on position number two okay so let us try to check I open incognito window Indian bloggers can you see this is position number two this is a blog post from digital Vias website okay same blog which we had opened and it has this Indian bloggers and best Indian bloggers keyword and that is the reason it is ranking on position number two are we clear on this did everyone understand what we have just seen that how do you verify that these keyword rankings are right are you all able to hear me yes yes okay please respond if this is clear okay so here we have seen that this particular tool sem Rush will check all of your website understand what are the various keywords your website is ranking for in the Google search and the respective pages also it&#39;ll show you okay which are your website Pages which are ranking okay now so there are limitations to it as you can see only five or six are being shown but in total you have 9,500 okay but you need to take a a free trial or a paid subscription for this okay but over and all it&#39;ll give you an overview about this sh this will not show me competitions thing you can put the competition website name in the project it&#39;ll analyze all of this for competition that&#39;s one way okay but there&#39;s another way simultaneously simultaneously is what I we&#39;ll come to that we&#39;ll come to that okay okay yeah so here you have understood the organic traffic organic keywords now if you also want to look at the paid key keywords you can click on this okay it will show you what are the paid keywords the ads are running for as you can see now we have moved to the advertising tab okay not really the agenda but you can use this tool for a from a paid marketing point of view also okay you can so right now there&#39;s no data okay maybe the ads okay I need to change the country here okay can you see 10 keywords so it will show you those 10 keywords for which digital Vidya ads are running and which is the link or the you know landing page they are using for it that sort of data will also be populated let us go back so referring domains you guys have already understood right what are referring domains and how do we get backlinks from it so this is a position tracking tab this gives you a overall estimation that out of all your keywords which are ranking in the Google search which are ranking in the top three positions there are three keywords who are ranking on position number 1 two 3 there are four keywords who are ranking on page one there are four keywords which are ranking on page two and there are five keywords which are ranking on top 100 page 10 okay so this gives you an estimation with once you click on this it&#39;ll show you those keywords also and on the right hand side you&#39;ll see the top keywords which digital viya is ranking for if you scroll down you will see the site audit in here this is similar to what we have seen in GT metric right it will show you certain website errors on your page you can click on this and check those errors on the on page Checker this will help you understand the on page strategies which we have discussed the technical SEO and a lot of other things which this specific tool is providing okay and it is also giving you certain suggestions that to optimize this what has the three ideas you can check okay you can also look at the full report so you will understand what are the things you can change on your website on page okay so this is from a sem Rush tool Point once we scroll down we will see this backlink audit report okay so this is the important part where you can see the overall toxicity score right so there are three important components to it there&#39;s a red high okay this is a medium which is potentially toxic and green ones which are not to so this particular tool what it does is it looks at your all the backlinks which you have on this website which is 53,000 out of that we have 11,000 coming from 11,000 domains this uh 11,000 domains what we have out of that they are saying that almost 25% looks toxic 28% are potentially non-toxic and 45% are absolutely non-toxic right so it says that it is high toxicity score is high like I told you anything beyond anything between 20 to 30% is a little higher so right now it is 25 right so the toxicity score is high for this particular website which is digital web so first thing is they need to uh work on improving the non- tax backlinks they need to Inc increase the good quality backlinks at the same time they need to get rid of the stock toxic BS okay so for that they can either email to the website owner or they could use the disar tool to get rid of this so that the score comes down okay are we clear on this what are these three colors red orange and green and what is this toxicity yes okay and on the right hand side as you can see it is giving us the most toxic backlinks right so in here so this toxicity score is what semm rush is giving you so they are saying that this particular page is a very toxic link okay so you need to go and check if this page what is the spam score for this what is the domain Authority for this website okay all that you need to check in the tool da Checker tool and you will understand that this is not a good quality link and you need to get rid of this right so this is the important part in terms of backlink qu it if you scroll down it will show you some more data around your website traffic how many visits you have what is the unique visitors what is the page per visitor average time duration bounce rate and stuff like that and what are the different sources now one thing to notice it has two options SC rash data so as a tool it gives you certain estimation okay so these are just estimations for your website but if you need the actual data you can go to Google data where you can link your Google analytics with SC rush and it will show you the real time data with your Google analytics account okay so this is what the SEO overview is all about the next thing which we are going to see is the backlink audit where is it yeah so on the left hand side you have this option okay backlink audit so what you need to do is so I will click on this website which is the added project okay not this one second okay let me show you backlink audit first and then I will tell show you how to do the competitor research how you can check for your competition also as that is also important from your assignment okay so the in the within the backlink audit section under link building you will see the same things okay which we have just discussed what is the refering domains what are the total backlinks which are toxic backlinks and those toxic backlinks you can check okay from these are the top 100 referring domains okay this is the toxicity score TS is a toxicity score this part particular website is having a high toxicity score okay this is a blog spot perhaps this can be deleted if this is created manually okay we need to get rid of this they are also giving you a category okay what this is into news category this is internet and Telecom because as you know the niche also plays an important role right so these are the top refering domain categories business Industries are the ones where the most number of you know traffic is coming from the backlinks are coming from and then so on and so forth okay so this will help you understand a little bit back links by anchor type okay so can you see these are the anchor text okay these are the various types what they have okay this is the anchor text on the right hand side and this is also a category of those anchor text so digital Vida is the most important one brand name it is also ranking for top top 100 SEO best online digital marketing course Institute right so this will help you analyze the backlink Prof file of your website to understand what you can improve where the toxic backlinks are and what can you do about it so this from the understanding box okay so the next step is basically the backlink So within the first SEO dashboard you will see this competitive research under that you have an option called backlink app so within the backlink Gap first you need to add your website so in this case let me add in your website so whatever website project you have added here that you need to add here and as soon as you click on this it will only suggest you certain key uh competitors okay so as soon as all of you create SCM Rush account add in your first project it&#39;ll take few some time for it to populate all the data all these backlink profiles and everything it will also understand certain competitors you have okay and start suggesting you so what you can do is if you&#39;re sure maybe you can select some of these okay whatever you feel comfortable with you can add up to three competitors let&#39;s say I add this now you can compare these two websites with your okay or otherwise if you are aware of some website which you want to put manually that also you can add here once you do this you need to click on find prospects okay so okay it&#39;s asking me to start a free trial okay okay I have been using this tool from some time so now what it okay I don&#39;t think it&#39;ll allow me to go further so this particular page is where you will see all the back links related to your website let me try to open it in a new window not really sure if it will work but let&#39;s let&#39;s see let me try to okay this is Incognito so I&#39;ll have to log in any of you who have SC Rush logged in and would want to share your screen let me know I can guide you there anybody who has created a project in sem Rush okay once you create an account it will ask you certain things here to understand who you are let me go to backlink app let me add [Music] in digital viya okay now let me add in this let me add in this and then I&#39;ll click on find prospects okay so now what this tool backlink Gap will do is it will show you that this particular website tumblr.com is giving a backlink to reliabl soft.net and edu pristine okay there&#39;s one backlink which Tumblr is giving to both of these website but digital VI doesn&#39;t have any backlink from this tumblr. so what do you guys think is this a good opportunity for us to get a backlink from Tumblr if they are giving to Reliable soft and Ed prestin they can give us to us also potentially yes no yes right so so this is where you can do competitor research so here you can see this is g l i n ts.com reliable soft has got 12 backlinks and Adu pristine has got two but digital Vida has none so if we reach out to these guys there are high chances that they will give us a backlink to us also okay so like this it is giving you a lot of opportunities where these two have backlinks but you don&#39;t what you need to do you need to reach out to these guys okay so this is how back Ling Gap analysis is done any questions on this and this is also important for your week three assignment which let me just open quickly I just wanted to check can we use any website for this uh for the this assignment because uh my website is not fully optimized yes yes definitely you can use any website which you feel like which you are you know comfortable working with because for your website the backlink profiles and everything will not be very n so you can use a different website okay thank you so in your week three assign assment you need to create a free Rush account okay so that is your step one step two is in the backlink section identify backlink Gap okay so this is the step where you need to go to the backlink Gap section and you have to take a screenshot of this page what you see on my screen and paste it here in the step two okay that is your step two in the step three it says Identify top back links for your website basis of the page and domain Authority and paste a screenshot okay so step two everyone understood that you need to take a screenshot of backlink app and you need to paste it in your assignment this is your step two and for this you can use any website which you are comfortable with okay if you don&#39;t have a website which is fully optimized and created you can use any website like I have done this for digital viia don&#39;t do it for digital viia choose something else and then paste a screenshot here in step two okay in step three you need to identify the top back looks okay so for this what we do is we go to backlink audit I have to create the back links first can you see it is asking me to set up now okay this is the step which you&#39;ll have to do now this takes some time okay this takes some time to be populated based on this you have to take a screenshot of the pages on your website which are ranking on top okay let me so this is a new account which I have opened right not sure if I&#39;ll be open this is organic this is the pr previous one right top keywords top pages backlinks okay I&#39;m on the organic research you&#39;ll have to wait some time this will sort of create those backlinks pages for you so in the meanwhile let&#39;s move forward select any two possible sources of backlink and create a manual outreach program so in here what you need to do is once you have identified those gaps okay we know that you know your website do not have a backlink but the other people have those those backlinks right they have got a backlink in the backlink Gap we have identified that and in those uh you know backlink Gap we are supposed to reach out to them so how do we reach out you guys have understood that in the guest posting while we do off page we can figure out certain websites manually email them or look for the right for a section and try to get a backlink from them but in this case it is fairly simple we since we know that the competition has got a backlink there are very high probability that they might give us also a backl and that is called as Outreach where we reach out to these people and ask them for a back okay so that&#39;s called as a manual outreach program any questions on this what I just said I&#39;ll show you once this whole page loads once the process happens so how we have to reach out to them we have to outreach them yes you should know the process right how you have to reach out to them now you have understood in the backlink Gap that two two of your competition competitors have backlinks from them you also need it right so then you have to reach out how you&#39;re supposed to reach out that we&#39;ll show okay but we will obviously not send them emails and actually reach out because that&#39;s not our website okay but you need to know how do we do it uh sh can you please explain back bling Gap again I think I missed that point okay so within backlink app you will add your website okay you will add two of your your competitors okay you can add more also and then you need to click on find prospects once you do that it will show you a list where these are the popular websites which are giving backlinks to Reliable soft and edu pristine reliable soft has got 12 backlinks from this website and edu pristin has got two but digital viya has zero so this gives you an opportunity to reach out to these people and ask for a backlink okay got that is your backlink app and you need to take a screenshot of this and put it in the step okay thank you yeah so I think this takes a lot of time not sure if it will be happening let me go to the previous account let me log out so as you add a new project this is the same step where it takes a couple of hours for it to load e okay so for your step three what you&#39;re supposed to do is so in the step three it says that identify top backlinks for your website on the basis of page and domain Authority and paste a screenshot so for step three you need to go on to the backlink audit okay under link building you&#39;ll find backlink audit you need to click on this open the website which you have selected and then click on the audit tab once you click on the audit tab you will see a list of all the backlinks which you have and from this you need to select this Authority score and select 81200 because it says you need to select the top back links right so you have to select 81200 and paste a screenshot of this this is the page where you have to take a screenshot in Step number three under backlink audit go to audit and filter The Authority score by 81 to 100 and this gives you a list of all the top backlinks which you have on your website let me know if step one and step three is clear step two and step three then we&#39;ll move on to step four Shu DTI Eloy joose yeah it&#39;s clear yeah Sarita you see because I&#39;m having difficulty opening this account okay because of this free usage limitations so I will not be able to repeat step three again so that&#39;s why I request all of you to confirm that step three is clear to you because if I come back again it&#39;ll start showing me errors okay so I want you guys to understand step two and step three for now manual Outreach I will show you in a minute okay all right this we have understood top backlinks for your website and paste a screenshot here you&#39;ll get it in backlink audit go to the audit tab filter by Authority score 81 to 100 that&#39;s it okay once you have done that the next step is manual Outreach okay so for that what you need to do is okay so for step number four which is your select any two possible sources of backlinks and create manual Outreach campaign okay so in here what you need to do is you need to select two potential websites from which you can get a backlink and reach out to them okay that&#39;s called as a manual Outreach so for that you need to come on the left hand side select link building tool under link building and you need to select the website which you have added okay now this particular tool which is SC Rush will this here this will show you second okay so this particular option you have understood that you need to come on link building tool under link building on this your website will be added you need to click on that and then you to click on the second tab which is prospects now what SC Rush was suggesting you that based on analyzing your website there are 2,39 prospects whom you you can reach out to asking them for a backl okay so this tool is helping you in that okay so that is where all of these tools are helpful where it analyzes your website against a few competitors and a lot of research and audit and then automatically suggest you certain things for you to get a backlink backlink app is one of those where we have seen that you know very beautifully it&#39;ll show you what are the opportunities for you to build a backlink and this is on the same lines that those prospects are categorized here now it is telling you that once you go to link building tool and you go to prospects tab you will see 2,39 prospects now what are those if you see here there is this website which is PG courses. im.in okay so this is okay this already has a page of digital VI yeah okay so this okay I think the tool is not giving very accurate so this is Link in this is okay this is not relevant okay just style Hyderabad okay so this it is suggesting that this is also one of the websites just dial from where we can get a backlink so this we already aware right we can simply go to Just Dial and list our business right we don&#39;t have to outreach them for this okay so we need to figure out certain websites by checking okay you need to click on this link and see what this website is about and this article is about and then you need to reach out to them asking for a back lck okay so here it says College Vidya okay College Vidya is let&#39;s say one looks like a website from where we can get a backlink so I will tick mark this okay I&#39;ll checkbox this there&#39;s this LinkedIn medium analytics Vidia okay analytics Vidya also a good website trust pilot is a review website pya Academy is another website intern Shala is a website okay uh an news.in okay this is a paid PR website okay so you need to figure out certain websites from here which you feel are worth asking a backlink from okay so let&#39;s say I select this also so I&#39;ve checked two boxes it says two prospects are selected next you need to click on this button where it says move to in progress once you have selected two prospects you need to click on move to in progress okay so please see this carefully this is also a part of your assignment you need to do this where you need to select two websites for you to be reaching out to for manual Outreach okay so once you have selected two of those click on move to in progress oh sorry so you need to select these two this is one and this is two and go at the top and then there is this B blue color button to in progress okay this is the blue button to in progress you need to click on this okay I&#39;ll repeat once again so for the step number four you need to click on link building tool under link building tool you will click on the website name you&#39;ll come to the prospects tab you will select two prospects once you have selected two prospects you will click on this blue button which says two in progress I&#39;ll click on that as soon as I do that you will see this orange button comes up here on top of in progress okay so at this point I I have seen 2,300 prospects out of that I have selected two where I&#39;m saying that I want to manually reach out to them and ask for a backlink once you have selected checkbox two you&#39;ll click on two in progress and then you will click on this in progress tab where the orange icon is here and those two websites get added here okay so now can you see prospects to contact two now these will be the same websites which I have selected previously right this is uh Vidya Academy and College college Vidya okay these two website now on this you will see this option where it says contact okay so under email you will see this blue button contact if you click on this uh let me go back to this prospects okay let&#39;s talk about the second one so here for this college viya it says that there are five emails here there is no email they not able to find any emails but on this website College viya they have already found out five emails for us okay now it is telling us that you need to contact college with by email and for that a potential email is info@ colg Vidya HR colg Vidya CV colg Vidya e uh whatever this is at college with HR help desk at college with so to do the manual Outreach and ask them for a back link you can add these emails email ID which we have already found for you so they are making your life easier instead of you going to the website to the contact page and then searching for the you know link to their contact us or their email ID this tool will help you automatically fetch some of those emails and you can send an email to them so perhaps info@ colge viia will be a right email ID this I&#39;m not sure what what it is so maybe I&#39;ll select this also and next at the bottom it is asking you to put a subject line please link to my website okay you can customize this link asking for a backlink and then you need to write them an email okay it says please prepare an email template that will send to the site owners in order to acquire a back link okay once created it will be available for all ideas within the same strategy do not forget you need to update the email subject line you need to introduce yourself and your project your company describe how a source site will benefit from linking your site okay so this is an important step where you need to tell them that why they need to link to your website right so they are a little ahead of you that&#39;s the reason you are asking them backlink but you are also now equally good okay because you have done on page you have done off page and then you are coming to the step so perhaps this will take six months or one year where your domain Authority and things will also improve so you need to tell them some sort of benefit fit that you know you can tell them hey I also write in the same Niche and it would be really happy if I&#39;m able to you know collaborate with you thank them for their cooperation provide a link to your content or product pages you can give them certain samples on your website or certain guest post which you have done keep in mind that there is no single template for all cases try to modify your template according to your chosen strategy okay so you need to write them an email introduce yourself describe what your website it is about give a few samples about your website and ask them for a back okay so for this step definitely I would recommend you use chat GPT to come up with the this email okay you can paste these prompts modify it a bit and you know write a email and paste it here okay and then you need to take a screenshot of this page okay you need to maybe you can reduce the size a little bit okay and here you need to take a screenshot of this where you are showing this manual Outreach that this link building this is the email ID I&#39;m going to contact this is the email body I have written take a screenshot of this and paste it here in Step number four you don&#39;t have to send these emails okay you you just have to draft this email this subject line and this email IDs and take a screenshot of this and paste it here okay so you need to do this for two of those two of those prospects you need to write this email and share a screenshot for this you don&#39;t have to send okay you don&#39;t have to send this email just a screenshot is enough any questions on assignment number three this manual Outreach let me know number for step number four do we have to we have to put for two outes so there&#39;ll be two screenshots right two yes so this is one which I showed you similar to that the second one also you need to do the same step okay basically what we are trying to understand is how do you write this mail and how do you reach out to them so either you can do it manually or within this session I&#39;ve already showed you uh about certain tools and Chrome extensions right where you can use chat GPT for Content creation keyword research and all so for this email writing also you can use chat GPT okay but it has to be concise and crisp don&#39;t write because chat GPT usually gives you very lengthy mails you don&#39;t want that it has to be simple and very straightforward by considering these points okay and a screenshot is enough you don&#39;t have to send it you just have to show that you are contacting this person this is the email ID and this is the email which I&#39;m going to send reduce the page size and take a screenshot okay have you all clear on this so this will complete your week three assignment which where you need to use sem rush you have to put three screenshots for step number two step number three and step number four pretty easy if you have understood but just this email will take some time but since you have this AI tools now you can write this also very easy all right okay assuming we are all good there are a few things I want to discuss and then we will look at the Fe for assignment and if then you have any questions we can take those okay so let&#39;s uh go to Google let&#39;s say if I search for chocolate cake recipe okay let&#39;s just say that I go to Google Search and I do this quick search Okay chocolate cake recipe on this particular recipe what do you find different than a regular SCP results do you find anything different than a regular Google search on this anything different you&#39;re able to find on this numbers mentioned number one number two uh numbers yeah numbers I&#39;m using a Chrome extension so because of that it is happening anything else images are also coming on side yes absolutely Chu that is a good point earlier images were not there if we do a normal Google search this images will not come right so image is one anything else uh I think recipe yeah you searched for recipe under recipe specifically logo logo of the brand H okay that&#39;s also good one it is actually giving you multiple options say ingredients simple with coffee oil like you can just select based on your preference yeah this is a functionality of Google itself yes but yeah this is we can&#39;t really do anything about this oh is rating and vs mentioned yes and there also timeline mentioned perfect so you also have rating cooking time so this is the 30 minutes right there are votes so these are extra things if I do a quick Google search where I say digital marketing agency so all of this doesn&#39;t come right logo is still there but images are not there ratings are not there preparation time is not there right so images is the most important one and then you can see ratings you you can see preparation time you can see votes for this so all of this is something which as a website owner you can okay so this particular website allrecipes.com is is have done something through which they able to show this image which is called as a schema okay we call it schema or we also call it rich rich Snippets or we call it schema markups okay and this is done uh coll uh coll um what do you say a quick collaboration between multiple companies okay so there is the website for this is schema.org so I think sometime in 2011 companies like Google Facebook came together and created this okay it&#39;s a collaborative Community activity uh with over where is it okay yeah can you see many applications from Google Microsoft Pinterest and other already use this directory okay so somewhere around 2011 this was created as a you know onetop place where people are able to create these schemas what it does is for specific businesses it will help you define certain activities so if you are a you know website like all recipes you could show the you know this timing here preparation time this ratings this images if I scroll down this is also recipes can you see this is a new section added this is also coming from the schema or the snippet where the image is there title is there the Blog name is there preparation time and even the ingredients okay the ingredients is also highlighted here in this right and this is a again example of a schema or a rich snippet okay so this is specific to certain categories okay not all the blogs will be able to add this but there are certain categories which will be able to include this okay so now how do we add it to our website let me go to the WordPress website now if you have a WordPress website and maybe if you are into cooking or a similar industry I&#39;ll show you how to add this okay and which Industries where you can add this so let&#39;s go to Wordpress and then let&#39;s go to plugins so under plugin you need to click on add a new plugin now let me search schema okay you&#39;ll see lot of options here but the one which we are looking for is this schema allinone red Snippets okay we&#39;ll look for this so we need to install this I&#39;ll also add a link to this in the sheet here this is by brainstorm Force I&#39;ll activate it once you install and activate this plugin normally once you go to any blog post you would go there so the same example if you are trying if you are a baking website and you try to create a recipe what you are going to do is maybe you are going to bake a chocolate cake so you will write a Content around it you will choose the subject line you will use your SEO to come up with the metat tags and stuff like that but with this particular plugin which is schema there&#39;s a new section which will get added let&#39;s wait for it to load yeah so this is the page okay so here normally I&#39;ll add the content like I usually do but below that with that specific plugin which I have added there&#39;s a new section which is added configure Rich Snippets okay in here I need to select select what this post is about these these are all the various options I can select okay so rich Snippets will work in any of these okay you can select say it&#39;s a recipe so I can select recipe here and now I need to add the recipe name here so whatever was being shown here the recipe name delicious moist chocolate layer cake this is what is showing is being shown here author name which is the author so in this case the author is Sally&#39;s Baking Addiction right in here it&#39;s all recipes so this is the author name which is coming here time required this is the preparation time this is the format it is giving you you need to write it like this 1 hour 30 minutes or 30 minutes what is the cooking time okay in here also you can write the cooking time and total time okay you can write the time you can add a small description here you can add about the nutritional value you can add the ingredients okay ingredients is similar to here these are all the ingredients they have mentioned similar to this you can add the ingredients here and then there&#39;s a recipe photo okay you need to upload the photo here so this particular photo what you see is coming because this particular website all all recipes have uploaded it here okay so you need to upload a photo here and then once you publish this it&#39;ll start showing within your re uh you know recipe okay everyone understood that how you can use schemas within your website yes what about others yes okay so let me update this article let&#39;s see not sure did it update so can you see here once I have added it on my blog page itself there will be a summary which is added okay and this is I just gave the recipe name if I would have filled the rest of the details it&#39;ll start showing up here ingredients and everything I can add it&#39;ll start showing up here and then there is this ratings right reviews can you see this so whatever reviews we see here the star rating is coming from here only okay so I can give a star rating here and it gets added okay it says rating has been successfully added okay now you can see based on one one one review now if I say try to change it let&#39;s say I make it three now okay now it is updated but still this particular website will be able to know that it is only one person okay now let&#39;s see here so it says the rating has been changed to three it says based on one review right so the cookies is tracked so they know that how many people are actually giving the star rating and this star rating is actually what is shown here okay this 4.7 is coming from there so this is how you can configure these you know R Snippets and similar to this it&#39;s not only about recipes you can add about a event also okay you can add fill in all these details okay similar to that you can also do it for a software application okay you that also will have soft ratings so you can do lot of stuff like this which with this feature called RIT snippet or schemas okay which is there within Google so this is a very helpful feature which makes the life of users easier and your content or your articles to be highlighted okay so this is one way to do it if you have a WordPress website you can use this uh you know plugin which I just showed you but if not say if you have a you know custom build website which you have manually done so in that case you can share this link schema.org with your development team and they will be able to add this manually okay so they will see all the documentations and everything here okay if it&#39;s a event health and medical types person product offers restaurants okay reviews so all of these schemas all the data is all present here within this website they can go on this and check for that okay and implement it if they have to do it manually but if you have a website like WordPress you should be able to do it very easily with this plugin which I just showed you okay so are we all clear on what schemas are or Rich Snippets are any questions yes okay okay so fine so there is one more concept which is around local SEO okay there&#39;s something called as a local SEO and for that that what we basically do is so let&#39;s just say that I go and search for so just yesterday I took my vehicle for hsrp number plate fixing so let&#39;s say I search for hsrp number plate centers in Bangalore so can you see there are so many You Know Places which has come up in various areas and on the map also it is sh us so all of these places which you know the Google Map listing is called as is a part of your local SE where you try to list your business on a platform called as gmbb or Google my business so this listings what you see here the star rating and you know auto tag agency Auto Machine shop for this you know number plate fixing you need to list your business on something called as GMB this is your Google my business okay now gmbb is R to Google business profile it was earlier Google my business so I paste it here Google business profile or we also call it GMB and this is the link for it so any business if you have a company or a you know physical store you can come on to this website register yourself okay you can click on sign in okay so I have a few businesses I think in my account which are listed so here it is okay so there is this there&#39;s a medical store which I had listed so it says verification required right once a property is verified it will show like this verified if it is not it will show verified verification pending so what happens is as you create your profile on this particular platform which is Google business profile once it is done and approved it will start showing up like this in Google Maps your business will start showing up in the Google Maps for that we use this plan so for the verification purpose what used to happen was Google used to send a post postcard earlier a physical postcard would come to you the postman would come to you and give you that podcast uh postcard and you need to put in that code there will be a like a verification code printed on that postcard and you need to input it in the system to verify okay so this is the standard old method which used to happen I also have a couple of post postcards With Me from You Know older times but now things have changed so now what they have done is they have started to do video verification what they do is earlier they used to send that postcard to your address to verify if you are able to receive it if your business exists only then you will receive it right so that was the way to verify now what they do is they ask you for a video verification they say that let&#39;s fix appointment uh we will give you a call and on that video call you can show us around your business name and everything and we will be able to verify it and a third new thing which is they have started to roll out slowly is something called as a Google satellite so Google uh is a platform not sure if you guys know there&#39;s the satellite Google has and they have this Google Earth platform which they had launched this was way back but initially it was only in us now they have rolled out to other countries also now what they are saying is with this they have started to try this this is not completely rolled out but you can search for any area or anything in this and it&#39;ll start showing you that okay within the globe so let&#39;s say that you have a shop and after just outside the shop you have put a board okay uh a board with your company name and everything so if that board is available within this you know Google Earth platform Google will be able to verify it okay so if they come on to this say this is a St Joseph College so now can you see there are images and there is something called as uh this icon which is Street street view right so if you enter the street view it will show you the actual image so I need to I think drag and drop it here yeah so if I drag and drop this here it will show me the actual street view okay so can you see this is the actual street view this is the parking meter there&#39;s this board St Joseph Indian Middle School right so this is not a realtime image this would have been taken uh some time back Google had their vehicles and it roams around within the city so if your board is available here the verification will be able to do much faster and much easier so this is a new way which they are rolling out now but ideally it was postcard then video verification now this is in beta phase where if you&#39;re so like this this company has you know there&#39;s a board here okay where is it yeah so this it&#39;s hidden behind this inside this there is this board so we will be able to verify our business if it is your board is visible here okay so this is once it is verified it will show like this otherwise it will show verification pending okay so this is how you can list your business in the Google business profile okay and you will be able to get a listing like this everyone understood what uh the Google my business or Google business profile is and how do we verify it so sh here we have to log in into this Google business profile uh page yes it&#39;s free of cost you don&#39;t you not be sign right yes and then you are showing the business that you have already added correct so you need to add couple of details your business name your operational timings a description about your business phone number website everything okay like you were saying suppose there&#39;s a physical store and they don&#39;t have the website will they be able to add it here yes definitely so in that case the website is not necessary right no website is not necess so this particular Center I don&#39;t know it&#39;s a center so they might or they might not have a website okay not every business will have a website it&#39;s not a mandatory so the okay second next important things to notice once you create this business profiles there is something called as nap okay we say to have nap consistency nap is name address and phone number these are the three important things which you need to make sure while creating this business profile website is not one of them if you have it well and good otherwise as a mandatory step you need to have name address and phone number okay without this you will not be able to register and you need to create have this consistency which is called as na okay I think now it&#39;ll be much more clear to you okay so once you create this listing on Google my business profile for your local SEO what you can do is you can go to directory listing websites you have websites like just stle right we have already seen this in the off page so for the local business point of view also you can go to Just stle and within their local listing section you can list your business so that your Google my business profile or Google business profile gets highlighted and people see more of these okay more of these listings they check and they come on to your business if at all it&#39;s a local business all of these people come right so we go and usually check this rating what are the reviews people have written so for that point of view it is very important okay and within this Google reviews are also important you need to encourage your customers to write reviews for you ask them to upload photos right and from a local SEO point of view like I said you need to have this snap consistency and then you need to submit your business profiles or with your address name address phone number in directory listing websites so you need to list it on directory listing websites examples are just style okay indiamart you can go ahead and list your websites in platform like this and then there are also certain local directories so local directories meaning there will be certain local directories specifically for Bangalore or within Karnataka so you can do it for City or you can search it for a state so let&#39;s say local [Music] directory so I can see yellow pages online bangalore. comom so can you see this is our online Bangalore directory which will have businesses only in Bangalore okay Bangalore digital marketing okay this is India business there is this page let&#39;s see if we have for a state let me search for Karnataka get directory Karnataka online.in can you see there is this local listing for state level so same way you can also search it for say Maharashtra okay so like this you will be able to get certain directories which are local in nature it can be this can be city or a state level city or state okay so these are the two places where you need to list your business for your local SEO and again you need to have this snap consistency which is name address and form okay are we all clear on this how do we create a profile on Google business profile and increase the visibility of our local business if at all you have a local business questions okay good okay so one more thing from a backlink point of view say on the Google search you go to google.com and you want to see how many of your website pages are indexed one way is you go to Google search search console which we have seen in the previous session it will show you you can submit your sit map you can get your pages indexed all that data will be shown here but let&#39;s say that you have your website and you want to check or maybe any competitor website also so what you can do go to Google search type in site colon the website name okay site colon the website name now the first option it is giving me try Google search conses okay but if I want to check now it says about 6,630 results so from digital vid&#39;s website there are 6,630 Pages which are indexed in Google search Okay so this gives you that idea and this will show you all the website Pages which are present okay there are 6,630 p pages from digital with.com which are indexed in Google search Okay so if you want to see how many of your website pages are indexed you can use this functionality site colon put the website name you&#39;ll get to know how many pages are indexed okay I&#39;m going to paste it here so you can do this for any website for your website also to check if you know if it&#39;s a new website if you put it here it&#39;ll show you how many pages are indexed or you can try it for your own websites the newer websites it might you know not show anything or one or two pages will be sh you can try this out okay so we are done with most of the concepts let me discuss the week for assignment So within your week four assignments you need to do this checks okay these are SC share screen sorts of your observation content check HTML check technical SEO and backlink checks okay and local SEO checks which you need to do so for your assignment number four what you will need to do is you will need to log to your LMS okay you will have to log into your LMS open the week four and within the week four you will have this option for upload assignments you need to download that template and once you go to the upload assignment section I&#39;ll also share a link so that you guys are able to directly access this okay so once you come on this section it will give you all the tools which we need to use for our week four close all of these tabs okay in this now the first set is content check right so first section if you see in B four assignment share your observation on content checks you performed okay so this is the first section for Content check under content check we have three different tools listed so first you need to go to small SEO tools check for grammars and spelling mistakes okay from your website if you have written a piece of content which I had asked you to write in the previous session just copy that okay paste it here okay this you can paste it here and once it is the website is loaded you can click on check grar okay this is small SEO tools the free SEO tool Checker which we had discussed about once the whole website is loaded you can click on check grammar we have to consider our website only for that yes you can consider your website like we have this is the option of images if we don&#39;t have an images in our this website then please wait let&#39;s first discuss about the grammar one okay for gmbb for local listings obviously you will not have okay for local SEO checks if you don&#39;t have a business you will not have anything right so in that case you can choose a different one but wherever you can choose your business please do that okay I&#39;ll come to images I&#39;ll tell you what this reverse images okay for grammar check you need to paste your content here and then you need to check the grammar here so once you do that all your grammatical errors will be highlighted okay this tool will help you do that so that&#39;s your first content check the second one is your if your image is copied from somewhere on so on your website you need to make sure that you are using copyright free images okay so the best way to do that is you need to go to Google search search for free copyright images a bunch of websites will pop up you have pixels you have pixabay you have free piic okay you have un Splash you can choose any of these website let me go to free pick so whatever pictures you use on your website you need to make sure that you know you are using a copyright free images to be safe from any copyright strikes so let me quickly search for a image and always make sure sure that you don&#39;t simply copy images from Google search because that can invite a copyright strike so be mindful about it and you know the best way is go to websites like this free piic pixabay and that will help you find images which are stock images and free of cost those are copyright free images so example I search for cake I will get lot of images here which I can use on the left hand side you will have this option for license you can click on the free ones so now this images are absolutely free you know you can click on this download it and use it in your blog post no one will stop you okay there will be no copyright strikes but at the same time it says that is this image copied from somewhere so there is this tool which is reverse image search what it does is once you have this image so this image say you have used it in your website download this and upload it here okay upload this image here and and this tool will tell you that is your image copyright free or not so the best way is use these tools so that the issue only will not arise but from assignment point of view download a image a copyright free image upload it here and take a screenshot of it and paste it okay so this will be your step number two which is reverse image reverse image search simply helps you check if your image is copyright or copyright free third is your content duplicacy so small SEO tools also gives you plagiarism Checker that whatever content you write should be authentic and original it should not be copied from anywhere okay so for this what you need to do is so there can be instances where your content is you know somewhat a little bit you know copied or taken from somewhere so example if you are writing a blog post where you&#39;re writing a quote from Mahatma Gandhi so that quote might also be present on Wikipedia right so in those most cases you know there will be certain percentage of plagurism which will be there because you&#39;re you cannot really make everything unique from you know your own so as a standard practice we say that at least 80% of your content should be unique if it is 90 more well and good but at a bare minimum 80% of your content needs to be plag plagiarism free you need to paste it here okay and click on check pleasur ism so what this tool will do is it will check if your content is plagiarized free or not and give you a score okay it&#39;ll analyze the whole website okay can you see it is saying 100% plagarized because I I&#39;ve just copied some text and pasted it right so this is the score this is the screenshot you need to put and you need to make sure that 80% it is the score is you know it should it should be uh it this should be if it is 100 it should be only 10% 10 or 20% it should not be more than 20% plagiarized content should not be more than 20% so 80% unique 20% plagiarized at Max so if you have written a content on your website you should be able to paste the content here and verify that it is original content okay take a screenshot of this and paste it in your assignment so this is your content check you need to do all these three and then take screenshot and paste it here okay in the first section are we all clear on content checks any questions on this now you show the Google reverse image sorry I didn&#39;t get that the reverse image what do you want yeah the Google reverse image search how you use that you just have to upload any image whatever image you upload here it will check and it will tell you if it is copyright or copyright just have to upload the image okay and you can take a screenshot of the result and paste it okay okay so that completes your content checks these are these are pretty simple and straightforward tools I mean I&#39;m still showing you guys but there&#39;s no need to you know show it each and everything you guys can do it it is self-explanatory but still for your ease I&#39;m showing it to you guys the next set is the HTML checks okay so the next section on your assignment is the HTML checks HTML checks observation in here you need to use screaming frog tool I hope you guys remember screaming frog from the previous session I hope all of you have streaming frog in your systems by now yes yeah if not please go ahead and install it because it is useful in your previous assignment also so from screaming frog you need to select you can you need to put in your website URL okay so you need to go to screaming frog put in your website URL it will show you the length URL length so URL length it says that it should not exceed more than 50 characters so in this case so example this is your website page so let me open this excluding your domain name it&#39;s also a good practice we we have learned about the URL that your url structure needs to have keywords in them right but at the same time you need to make sure that your website URLs are not too lengthy okay so excluding your domain name you need to make sure that it is not exceeding more than 50 characters so this is how it will be after so this this will be my website name website.com so website.com you can leave Beyond this whatever you have should not exceed more than 50 characters this is also a good practice which you need to follow so for your website you need to put the URL length here take this account from screaming frog meta title meta description H1 all this screaming frog will help you do that okay the next part is your technical checks for your website page speed and size you need to use GT metrics we have already seen that mobile Friendly Checker so this what happens is any any website you have ideally so if I say open this by default if it&#39;s a manually created website you need to make sure that your website is mobile responsive but if not if it&#39;s built on WordPress there are very high chances that your website will be mobile friend so if I reduce the size of this okay can you see now this icon has changed here because my screen size has reduced but if I make it large enough the navigation comes up so this is called as mobile responsive website so you can either reduce the window size to check or otherwise you can click anywhere on the screen go to inspect and in here you will have this option for devices okay here you will have a small little icon which says toggle device toolbar you can click on this and from here you will be able to select a list of devices you can select iPhone 14 pro Max how it how your website will look on that you can select Samsung Galaxy phone okay each devices which are listed here iPhone 12 and you can see how your website looks so the idea is to make your website mobile responsive so that it adapts to the size so if you&#39;re on a tablet the size should readjust if you&#39;re on a mobile the website sh should readjust and to verify that you can use this tool Google mobile Friendly Checker um okay it&#39;s taking me to Lighthouse no not this Google mobile friendly test I&#39;m not sure maybe Google has removed that tool replaced it with Lighthouse so what you can do is in this step you can use this small SEO tool okay I&#39;m pasting this link in the sheet also so for the mobile Friendly Checker since this Google mobile friendly tool is not working you can use this small SEO tool put in your website here the results you can take a screenshot and paste it okay verifying that your website is mobile friendly if it is built on WordPress your website will be mobile friendly okay paste it here test test and take a screenshot and paste it in your assignment okay so this is is your mobile Friendly Checker moving ahead is your website secured or not so I&#39;m assuming in the uh after your website development session if you are sure of your website you have secured your website with https so for this you can use something called as Cloud flare if you have not done this I can share some resources through which you will be able to do this where you can use cloud flare at the platform which will give you free SSL certification which is your https okay so that you need to verify how will you do that here you will see if your website has https your website is secure okay so you need to put a screenshot of this that your website is secured the number of pages indexed so this says site the same thing which I showed you go to Google site uh put the site colon put your website name take a screenshot okay you need to Google search type in your website name take a screenshot of this page which will show you how many pages from your website are indexed in Google search Okay so this is that has Google index the only version of your site huh one important thing to note here is this is the canonical if you remember we need to have only one version right you can have four different versions of your website you need to make sure only one version is available so in here you can check it says https and www now all the links should have https and www only okay now now if you see the all the links are having https and www there should not be any other version of your website okay that you can verify here take again a same screenshot and paste it confirms that you are using only one version of your website which you choose either ww either without ww that you need to put a screenshot are there internal links and external links or your blogs and comments you can paste a link of a Content which you have written which has three hyperlinks and you can take a screenshot of that are there any broken links on your website this we have already checked that a broken link Checker is a tool which you can use and you can take a screenshot of that and paste it so this will show your broken links so this will complete your technical SEO checks HTML checks and backlink checks for the backlink checks you can take uh the screenshot from ASM rush and paste it there for your local SEO uh okay so for the back links okay one important thing for your website you will not have any backlinks at this point right there are very high chances that most of you will not have any backlink so you can simply say no backlinks available okay type a comment saying that no backlinks currently available if you have even one or two well and good if it is not there you can simply type in no backlinks available and for local SEO if you are going to create a local uh Google business profile you can take a put a screenshot here otherwise you can simply write not applic okay are we clear on this the week for assignment any questions I just wanted to check the number of PES index so it&#39;s when I write this site. the domain name of my website it&#39;s showing I mean it&#39;s not showing the numbers it&#39;s just showing the number of times this my website is appearing in the Google search can you see on my my screen I can see about 80 80 results so this is the number Pages no it&#39;s not showing in my this thing Google search can others check can rest of you check ideally this should show RI I think it can also be a possibility where I&#39;m using this extension so what I I would suest suggest is this numbering plugin I&#39;m using so try that maybe you can install this plugin and maybe then it will show because I have observed a slight change where after installing this plugin I can see this page numbers but normally page numbers are not shown so for that what you can do is if others can confirm well and good or otherwise at least for RI I would suggest this particular only one page in my this thing there is only one page there&#39;s no that&#39;s fine then it you can just take a screenshot you can just take the screenshot and paste it okay okay sure okay but otherwise if you want show the about SE result okay so then try this Chrome extension for those of you who are not able to see like mine try and install this Chrome extension I&#39;m pasting this link in the sheet also so this will add numbers to your page and also page number numbers you will not even see these page numbers usually this is removed now Google has get rid of this but I&#39;m able to see this because of this Chrome extension so you can try this this should show you the result otherwise since your website is new I don&#39;t think more than five six pages will be visible so you can take a screenshot of it and paste it okay otherwise try this Chrome extension it should show you this results which is about 8,000 results okay any other questions on assignment 4 sham we have to do each and every uh task on our own website here yes like for the backlink you&#39;re saying no but we can take the snapshot from any for any other website no I didn&#39;t say that for backlinks if you don&#39;t have any backlink just say no back links currently you have to do all of this for your website even for local SEO you need to say no business listing available or not applicable if your business is you know just a Blog okay yeah or if you have even one or two backlinks maybe you have you know pasted your website link in Facebook or LinkedIn and that has started to appear so that your screenshot you can put if you have otherwise you can say no backlink of it okay any other questions anyone has uh sh one more question so if we are installing sem rush for the first time we are signing in uh so what should we do uh because we are getting two plans trial plan Pro Guru we don&#39;t want to accept any plan skip trial with the free one no don&#39;t even go for trial go for the free one it&#39;s not coming no it will come you have to check get free trial is it do you want to share your screen sure I&#39;ll do that yeah so one second so for the rest of you we are done for today&#39;s session it&#39;s coming disabled here yeah yeah wait one second I&#39;ll give you the access so for the rest of you we are done for today&#39;s session if you have any questions you can stay back otherwise I&#39;m sharing the feedback Link in the chat window this is the final feedback link request you all to please share your valuable feedbacks in there you have to select the trainer name okay so you need to select my name which is shubam which is almost third one from last okay and you can write your feedback okay we have some s minutes left so I would request all of you to write a give a feedback based on the last four sessions what we have if you want to share a testimonial for this you can write it and you can say you know sham was helpful or whatever you want to you can do that so request you all to do it and meanwhile Shu you can share your screen and shubam can you please share the link of this notes sure yeah thank you I have shared the notes link and the feedback link both in the chat window please fill it okay so can you see skip trial uh Chu at the bottom great yes skip trial is coming right this one that&#39;s what I said yes so you have to skip it you don&#39;t want to have a trial Pro Guru nothing you just want a simple free account okay yeah yeah thank you yeah all right anyone has any further questions do let me know and please make sure to fill the feedback form we still have some time so happy to discuss you guys have anything beat SEO or even otherwise you guys can go ahead and ask me any questions you might have or even from the session what we have discussed today how did you guys feel about the session SEO I I get a sense that it was pretty boring for many of you but uh how was it otherwise did you learn something new uh were you able to get some value out of it in terms of digital marketing and how can you do certain aspects of thing be it generating content or keywords through AI tools or be it competitor research how was [Music] it I mean the subject is little little little dry but uh yeah but if we if we put into into daily use maybe uh we&#39;d be able to I mean I rather I&#39;d rather feel more confident and uh today&#39;s session was actually prettyful yeah I would agree SEO is like that yeah semm sem Rush was actually I mean it is a good tool and it was pretty insightful so yeah yeah thanks for that that yeah I would totally agree to you you know SEO will become interesting once you start getting you know backlinks from you know guest posting and without getting money so that&#39;s a different level of joy you know once you get a good quality link from any website without paying anything so that&#39;s how it is but yeah you know once you start maybe if you work in an agency setting you will understand that there are some set of people who want to have a peaceful life so in my personal experience I have seen that the people who like to you know do their work go home enjoy with family have a peaceful life sometimes choose SEO because a agency life or you know digital marketing is a very Dynamic field SEO although it changes every 6 months 12 year you have a new Google Update coming in but still you can read about it you know innovate and do a lot of stuff whereas if you are uh you know uh in a different field say uh Performance Marketing or paid Media or social media marketing there&#39;s new thing every day which is coming right you have pmax you have so many new strategies every day there is something new to learn whereas if you talk about SEO it is little dry like you said but there are you know preferences and choices there are people who like that dry because they want to enjoy their life and focus on family time or whatever they you know feel like doing maybe pursue a hobby maybe you know uh play a guitar whatever so considering all that it is still a viable option for some people but uh as a digital marketer or as a person who is you know pursuing a career in digital marketing it&#39;s always better that you understand the subject at least to some extent so that if tomorrow you need to pick out certain thing or maybe talk to a developer you you will be in a much better position to anyone else all right so I&#39;m sharing the feedback link one final time request you all to give your valuable feedback and we are good so if there are any further questions happy to take them otherwise we are good and done for today&#39;s session thank you so much s for filling the feedback thank you Chu thank you I hope the session adds value to you know to you guys in some or the other form going forward but yeah you&#39;ll have lot of interesting sessions going forward and perhaps you might even meet me in some of those sessions because you know even for me uh you know dry is not something I like and uh you know I also take some other modules also along with SEO so maybe we&#39;ll meet in some other session but until then I hope you have found something useful and maybe in the future in some other you know way SEO will add certain value personally for me it has and it always does okay as they say no learning goes BTE so uh having Optimist uh you know mindset there so yeah thank you so much tshi thank you so much Eloy thank you for filling the feedback form thank you so much prti thank you Jose have a very good day and uh I&#39;ll see you some other time until then take care K by thank youone appreciate the session

Transcript for:SEO Week 4 Lecture Notes

Transcript for:
SEO Week 4 Lecture Notes