Google Ads Campaign Setup Guide 2025

Introduction

• Focus on setting up your first Google Ads campaign.
• Recommended starting point: Search Campaign.
  • Additional recommendation for e-commerce: Shopping Campaign.
• Upcoming video on setting up Shopping Campaigns.

Key Recommendations

• Start with Search Campaigns.
• Google Ads will suggest Performance Max and Demand Gen Campaigns.
  • Wait to implement these until you have success with Search Campaigns.
  • These campaigns perform better with existing data on conversions and audiences.

Core Concepts of Google Ads Auction

• Google Ads operates on an auction system.
• Six Factors of Google Ads Auction:
  1. Your Bid: Amount you're willing to pay.
  2. Auction Competitiveness: More competitive niches have higher CPC.
  3. Ad Page Quality: Relevant ads and landing pages to user's search.
  4. Context of User Search: Relevance to user's core search.
  5. Ad Rank Thresholds.
  6. Estimated Impact of Ad Assets: Focus on ad quality.
• Goal: Match relevant ads to relevant searches.

Setting Up Google Ads Campaign

1. Account Setup

   • Go to ads.google.com.
   • Sign in or start a new account.
   • Set up initial business information and skip Smart Campaign setup.

2. Campaign Type Selection

   • Choose between Sales or Leads depending on business type.
   • Begin with a Search Campaign.

3. Bidding Strategy

   • Start with Maximize Clicks, transition to Maximize Conversions later.
   • Use CPC bid limit for high CPC industries.

4. Campaign Settings

   • Turn off Google Search Partners Network and Google Display Network.
   • Target specific locations based on business needs.
   • Language: Use one language per campaign.

5. Audience and Asset Setup

   • Add relevant audiences using observation method.
   • Manually create assets for more control over ad copy.

6. Ad Schedule and Exclusions

   • Schedule ads for specific business hours if needed.
   • Consider brand exclusions.

7. Keyword Research and Campaign Structure

   • Use Keyword Planner in Google Ads for keyword research.
   • Structure campaigns around relevant themes and landing pages.
   • Example: Separate campaigns for different product types (e.g., one-bedroom vs. two-bedroom villas).

8. Ad Creation

   • Create ads with highly relevant copy and landing pages.
   • Use site links for additional navigation options.

9. Budgeting

   • Set a budget that allows for at least 10-30 clicks per day.
   • Adjust based on CPC and business goals.

Conclusion

• Follow the link in the description for a detailed setup guide.
• Additional resources for advanced campaigns like Performance Max and Demand Gen are available in other videos.
• Explore further learning on Google Ads for 2025 through provided video playlists.