ODU Webinar Notes

Introduction

• Speakers: Marco Villery (Channel Sales Team Leader) & Christine (Partnership Team Leader)
• Goal: Discover how to unlock business potential and explore partnership opportunities with ODU.

Target Audience

• Companies interested in:
  • Discovering ODU products
  • Partnering with ODU
• Specifically targeting:
  • IT service providers
  • System integrators
  • Software houses

Agenda

1. Introduction to ODU Value Proposition
2. Focus on the Norwegian Market
3. Support for Partners on Their Journey
4. Q&A Session

ODU Value Proposition

• Mission: Unleash company potential by empowering users with user-friendly tools.
• Objectives:
  • Provide easy-to-use tools for everyday business tasks.
  • Help users do more in less time.
• Key Features:
  • All-in-one management software.
  • Scalable solutions for growing businesses.
  • Fully integrated applications to minimize information loss.
  • Intuitive user interface.
  • Competitive pricing.

Customer Choice Factors

• R&D Focus: Develop user-friendly software for everyday use.
• Market Positioning: Competes with other solutions by offering comprehensive features in one platform.
• Global Presence:
  • 22 offices worldwide.
  • Over 4,500 employees.
  • 12 million users (community and enterprise).
  • 40,000+ compatible apps.
• Impressive Growth:
  • 35% average yearly revenue growth.
  • 2023 revenue: €350 million; 2024 forecast: €500 million.

Norwegian Market Potential

• Importance: Norway as a key market for expansion.
• Economic Strength: Strong economy across tech, maritime, oil, and gas industries.
• Market Opportunities:
  • Over 700,000 registered companies in Norway.
  • Diverse sectors: services, construction, retail.
• Current Partnerships:
  • 52 partners in the Nordics, only 8 in Norway, indicating significant growth potential.

Partner Ecosystem

• Partnership Structure:
  • ODU: Provides licenses and support.
  • Partners: Responsible for implementation, support, and customer relations.
• Services Offered by Partners:
  • Analysis, customization, training, hosting, and support.
• Steps to Partnership:
  1. Learn the product through e-learning (45 hours).
  2. Implement the software internally.
  3. Find first leads using online presence, existing networks, and events.
  4. Close the first deal with support from ODU.

Trajectory of Partnership

• Support Structure:
  • Partner recruitment team assists in onboarding.
  • Partner managers support partners in finding leads and ensuring quality.
  • Account managers maintain relationships with customers and identify growth opportunities.
• Training and Resources Available:
  • E-learning, workshops, and expert consultations.

Upcoming Events

• ODU road show in Oslo on August 29, 1 p.m.
• Opportunity for live demos and networking.

Q&A Session

• Encouragement for attendees to ask questions and engage with ODU representatives.