Lecture Notes: Print on Demand Opportunities

Introduction

• Potential Earnings: $2,000 in a single day with a single gig.
• No Internet Fame Needed: You don't need to be an influencer or have an online presence.
• Personal Story: The speaker started in corporate, transitioned to content creation, and changed their life.
• Current Opportunity: Print on demand is the new lucrative opportunity, similar to what YouTube was years ago.

Print on Demand Model

• Definition: Products are only printed when there is a customer demand.
• Recommended Tool: Printful
  • Used by major brands like Coca-Cola.
  • Offers a wide range of products.
  • Handles printing, packaging, and shipping.
  • Allows for brand customization.

Business Ideas Using Print on Demand

1. Mental Health Products

• Target Market: Growing awareness around self-care and mental health.
• Product Ideas: Journals with affirmations or self-care prompts.

2. Fitness Industry

• Inspiration: Follow examples like Chrissy Chella and Koboko Fitness.
• Strategy: Build an audience through fitness content, eventually sell products.
• Print on Demand Use: Sell fitness-related products without managing physical inventory.

3. Celebration Industry

• Product Ideas: Custom t-shirts for family reunions and parties.
• Customer Acquisition: To be discussed later, very important.

4. Gender Reveal & Mom-to-Be

• Product Ideas: Gift-worthy blankets and personalized newborn sets.

5. Office-Inspired Products

• Target Audience: Corporate professionals.
• Product Ideas: Mugs and shirts with industry-related sayings.

6. Gen Z Market

• Product Ideas: Personalized headbands for makeup routines.

7. Tote Bags for Events

• Strategy: Service masterminds and events with customized tote bags.
• Earnings Example: $20 profit per tote bag, 100 bags = $2,000.

8. Plastic Cups for Weddings

• Market Potential: High demand for personalized wedding items on platforms like Etsy.

9. Wedding Industry

• Popular Products: Bridesmaid gifts such as cups, robes, shirts.
• Additional Resources: Use WeddingWire to reach potential customers.

10. Fashion Products

• Product Focus: Start with one item like a scarf.
• Design Tools: Use Canva or Printful’s design tools.

Marketing Strategies

• Industry-Specific Platforms: Use WeddingWire for wedding-related products.
• Social Media: Utilize TikTok Shop for broader reach without needing to be an influencer.

Conclusion

• Action Steps: Sign up for Printful, choose a niche, get started.
• Encouragement: The speaker emphasizes motivation and actionable strategies.
• Final Note: Continuous support and practical guidance for financial empowerment.