Lecture on Opium Record Label and Artists

Introduction to Opium

• Founded by: Playboy Cardi in 2019.
• Location: Based in Atlanta, Georgia.
• Distribution: Inner Scope Records.
• Artists: Playboy Cardi, Ken Carson, Destroy Lonely, Homicide Gang.
• Aesthetic: Known for a signature style of trap music, dark fashion, and mysterious ambiance.

Playboy Cardi

• Real Name: Jordan Terrell Carter.
• Early Career: Began in 2011 on SoundCloud as Sir Cardier.
• Career Milestones:
  • 2013: Changed name to Playboy Cardi.
  • 2014: Joined Awful Records.
  • 2017: Released mixtape "Playboy Cardi".
  • 2018: Released debut album "Die Lit".
  • 2020: Released album "Whole Lotta Red".
• Influence: Known for energetic performances and unique vocal styles.

Ken Carson

• Real Name: Kenyatta Lee Frasier Jr.
• Career Highlights:
  • First artist signed to Opium.
  • Known for electronic production and high-energy performances.
  • Popular song "Yale" boosted by Tiktok.

Destroy Lonely

• Real Name: Bobby Wardell Sandag III.
• Background: Began music at 14, known for dark, ambient sound.
• Career Highlights:
  • Signed to Opium in 2021.
  • Popular song "No Stylist".

Homicide Gang

• Members: Keon Thomas (Bino) and Demetrius Chapman (Mei).
• Music Style: Aggressive trap.
• Career Highlights:
  • Signed to Opium in 2021.

Notable Releases and Tours

• Ken Carson's Albums:
  • "Project X" and "A Great Chaos".
• Destroy Lonely's Projects:
  • "No Stylist" and "If Looks Could Kill".
• Tours:
  • Rolling Loud performances.
  • Card's Antagonist Tour.

Collaborations and Features

• Popular Collaborations:
  • "Hell Yeah" by So Fago featuring Ken Carson.
  • "Fighting My Demons" from Ken's "A Great Chaos".
• Features: Artists often collaborate within the label.

Marketing and Public Image

• Social Media Presence: Limited posts, maintains a mysterious image.
• Fashion Influence: Regularly features in high-fashion collaborations.

Challenges and Controversies

• Leaks: Frequent music leaks, impacting planned releases.
• Legal Issues: Notable arrests and controversies among members.

Conclusion

• Opium, though young, is influential in the hip-hop and trap music scenes.
• Continues to expand with new music and artist collaborations.