Overview of Opium Record Label and Artists

Mar 15, 2025

Lecture on Opium Record Label and Artists

Introduction to Opium

  • Founded by: Playboy Cardi in 2019.
  • Location: Based in Atlanta, Georgia.
  • Distribution: Inner Scope Records.
  • Artists: Playboy Cardi, Ken Carson, Destroy Lonely, Homicide Gang.
  • Aesthetic: Known for a signature style of trap music, dark fashion, and mysterious ambiance.

Playboy Cardi

  • Real Name: Jordan Terrell Carter.
  • Early Career: Began in 2011 on SoundCloud as Sir Cardier.
  • Career Milestones:
    • 2013: Changed name to Playboy Cardi.
    • 2014: Joined Awful Records.
    • 2017: Released mixtape "Playboy Cardi".
    • 2018: Released debut album "Die Lit".
    • 2020: Released album "Whole Lotta Red".
  • Influence: Known for energetic performances and unique vocal styles.

Ken Carson

  • Real Name: Kenyatta Lee Frasier Jr.
  • Career Highlights:
    • First artist signed to Opium.
    • Known for electronic production and high-energy performances.
    • Popular song "Yale" boosted by Tiktok.

Destroy Lonely

  • Real Name: Bobby Wardell Sandag III.
  • Background: Began music at 14, known for dark, ambient sound.
  • Career Highlights:
    • Signed to Opium in 2021.
    • Popular song "No Stylist".

Homicide Gang

  • Members: Keon Thomas (Bino) and Demetrius Chapman (Mei).
  • Music Style: Aggressive trap.
  • Career Highlights:
    • Signed to Opium in 2021.

Notable Releases and Tours

  • Ken Carson's Albums:
    • "Project X" and "A Great Chaos".
  • Destroy Lonely's Projects:
    • "No Stylist" and "If Looks Could Kill".
  • Tours:
    • Rolling Loud performances.
    • Card's Antagonist Tour.

Collaborations and Features

  • Popular Collaborations:
    • "Hell Yeah" by So Fago featuring Ken Carson.
    • "Fighting My Demons" from Ken's "A Great Chaos".
  • Features: Artists often collaborate within the label.

Marketing and Public Image

  • Social Media Presence: Limited posts, maintains a mysterious image.
  • Fashion Influence: Regularly features in high-fashion collaborations.

Challenges and Controversies

  • Leaks: Frequent music leaks, impacting planned releases.
  • Legal Issues: Notable arrests and controversies among members.

Conclusion

  • Opium, though young, is influential in the hip-hop and trap music scenes.
  • Continues to expand with new music and artist collaborations.