Morningside AI Strategic Pivot

Introduction

• Presenter discusses the recent changes at Morningside AI after 16-18 months as a general agency.
• Key topic: niching down into a specific market.

Importance of Niching Down

• Recent video discussed how and when to niche down.
• Many starting agencies struggle with finding a resonating offer.
• Need to identify valuable products and market fit.

Current Location and Work

• The team is currently in South Africa, working on a strategic pivot.
• Emphasis on enjoying the entrepreneurial lifestyle.

Niching Focus: Education and Coaching

• The new niche is the education and coaching sector.
• Existing education and coaching business creates synergy between offerings.
• Emphasizes the concept of “two birds with one stone” in business.

Strategy Development

• Leveraging developers' skills from Morningside AI to optimize operations in their education business.
• Focus on building valuable automation systems to reduce operational friction.
• Importance of a great customer experience and increasing success rates.

Future Offerings

• Specific automations are being developed, but details are not yet disclosed.
• Upcoming educational and coaching solutions will be presented based on the outcomes of their operational strategies.

Challenges of General Agency

• Operating as a general agency presents challenges, particularly in finding a clear offer.
• Data-driven decisions are crucial for selling products effectively.

Transition Strategy

• The team is transitioning developers to focus on education solutions.
• Move away from custom AI development, which involves high operational complexity.
• Less managerial oversight is needed in a niche market.

Current Progress

• A couple of products being developed within the accelerator and school community.
• Continuous updates will be provided as progress is made with new offerings.

Sharing Experiences

• The presenter aims to share learnings from running an agency, coaching business, and software development.
• Encouragement for other entrepreneurs to keep pushing through challenges.

Conclusion

• Reflects on the value of perseverance and the journey so far.
• Excited to share more updates and learnings with the audience soon.