Conversation with Content Creators

Introduction

• Client growth from 300 to 300K in 25 days
• Last 100M views in 90 days, 250K followers gained in the last 2 months
• Revenue: Approx 20 lakh/month, working 1.5 to 2 hours daily per client

Guest Introductions

• Vedika: YouTube to Instagram Coach
  • Started content creation at 15
  • Left content creation, resumed during COVID on Instagram
• Shourya: Consultant for top creators (Bhuvan Bam, Ankur Warikoo)
  • Started by interning, now works with major creators
  • Emphasis on data and analytics for content growth
• Host: Also details personal growth and strategies

Key Topics Discussed

Growth Strategies and Client Case Studies

• Vedika’s journey with content creation, switching niches, and finding success on Instagram
• Shourya’s systematic approach using data to grow creator’s channels
• Importance of focusing on personal branding and consistent posting on social media

Content Creation Insights

• Importance of testing different times, hashtags, emotions on Instagram face-less pages
• Metrics to follow: impressions, click-through rates, views, watch time
• Shourya’s method in consulting content creators with analytical focus
• Vedika’s focus on LinkedIn personal branding strategy, from gaining followers to optimizing profiles

Developing Content and Engagement

• Essential metrics to track: Impressions, CTR, Views, Average Watch Duration
• Importance of pattern interruption in video content to keep the audience engaged
• Strategies for improving engagement on LinkedIn posts: using compelling hooks, structuring posts properly, and effective use of CTAs
• The impact of AI tools (ChatGPT, MidJourney) on content creation, and practical applications in writing and image generation

Monetization and Brand Deals

• Pricing strategies: Example rates for Instagram and LinkedIn creators
• Factors affecting rates: follower count, engagement rate, content quality, audience
• Vedika’s pricing strategy for brand deals and importance of consistent engagement

Algorithm Insights and Platform-Specific Tips

• Detailed analysis of YouTube, Instagram, and LinkedIn algorithms
• The importance of understanding platform mechanics for content distribution
• Shourya’s insights on YouTube Shorts vs. Long Form content

Tools and Techniques in Content Creation

• Usage of AI tools like ChatGPT and MidJourney for optimizing content creation
• Other tools: Google Docs, Apollo, Canva, CapCut
• Vedika's advice to use less tools while focusing more on organic growth

Final Advice

• Consistency: Essential for long-term growth across platforms
• Adaptability: Continually refine content strategy based on data
• Engagement: Focus on genuine interactions with the audience