Overview
This lecture introduces David Kelley, founder of IDEO and pioneer of design thinking, highlighting his impact on product design and innovation through empathy-driven, collaborative methodologies.
David Kelley & IDEO
- David Kelley founded IDEO, a leading design firm in Silicon Valley.
- IDEO's inventions include the Apple computer mouse, standup toothpaste tube, and improved Pringles.
- Kelley’s approach centers on “design thinking,” which combines human behavior with innovative design.
Design Thinking Principles
- Design thinking encourages building on one another’s ideas in diverse, interdisciplinary teams.
- Key elements include collaboration, diversity of backgrounds, and fostering a culture of idea sharing.
- Prototyping and visualizing solutions are central to the process.
- Empathy for users is the primary focus—understanding needs by observing real behavior.
Notable Projects & Impact
- IDEO designed products for Apple (e.g., Apple III, Lisa, original mouse), Procter & Gamble, and more.
- Innovations address real needs, such as a heart defibrillator that talks users through emergencies.
- IDEO redesigned classroom chairs for Steelcase by observing how kids use and interact with furniture.
- Current projects include improving access to clean water in India and Africa, and redesigning education systems.
Personal Journey & Stanford d.school
- Kelley values hands-on problem-solving, influenced by his tinkering childhood.
- He transitioned from engineering to Stanford’s Product Design program, blending art and engineering.
- Co-founded the Hasso Plattner Institute of Design (d.school) at Stanford, dedicated to teaching design thinking across disciplines.
- The d.school emphasizes collaborative problem-solving using design thinking methods, without granting standalone degrees.
Relationships & Influences
- Kelley had a close professional and personal relationship with Steve Jobs, designing many early Apple products.
- Steve Jobs encouraged Kelley through his cancer diagnosis, advising focus on proven medical treatments.
- Kelley values family and mentorship, demonstrated in his work and personal life.
Key Terms & Definitions
- Design thinking — A human-centered approach to innovation that draws from empathy, prototyping, and multidisciplinary collaboration.
- Prototyping — Creating models or mockups to visualize and test solutions quickly.
- Empathy — Deep understanding of user needs and experiences through direct observation.
Action Items / Next Steps
- Review design thinking basics and how empathy shapes product design.
- Explore case studies of IDEO’s work for further understanding.
- Consider observational research methods for your own design projects.