The Summer 2025 RevenueCat Launch Party showcased major new features, product upgrades, and upcoming releases across experiments, paywalls, web billing, virtual currencies, developer tools, AI integrations, and a redesigned dashboard.
Key decisions included wide rollout of the new dashboard navigation and introduction of innovative MCP AI integration, enhanced support tools, and new payment options.
Attendees included Product, Engineering, Developer Experience, Design teams, and community members.
Actionable next steps focus on ongoing product launches, feedback collection, and targeted improvements based on user questions and chat feedback.
Action Items
Next week – Josh: Ship SDK, frontend, and backend updates to support new promotional offers and offer codes for paywalls.
Soon – Ed & Web Team: Ship unified web dashboard and Paddle billing provider support once internal testing is complete.
Q3 – Web Team: Release introductory offers (intro pricing) and subscription change features in web billing.
Coming soon – Android SDK Team: Roll out updated customer center design to Android.
Ongoing – RevenueCat Team: Collect and address user feedback on virtual currencies, MCP/AI integration, and new dashboard navigation.
By launch – Developer Experience: Finalize and publish Zendesk integration for customer support.
Ongoing – Paul/Developer Experience: Expand new sample app support for additional platforms beyond iOS.
What's New in Experiments
Added notes field to capture experiment hypotheses and learning directly within the dashboard.
Enabled multivariate (ABCD) tests to accelerate learning and optimization.
Improved customer journey table: can now view and compare all variants, including percent-change metrics between any two variants.
Introduced "paywall viewers" metric (currently only for RevenueCat paywalls; broader paywall conversion chart in development).
Enhanced workflow with "duplicate" function to quickly reuse enrollment criteria from previous experiments.
Paywalls Product Updates
Now possible to create paywalls without an offering for more flexible prototyping.
Introduced "style components" with a new sidebar for easier custom paywall design using pre-built elements (packages, buttons, social proof, etc.).
Added new components: image carousel, multi-tier/tabbed paywalls with customizable layouts.
Improved font management: upload custom fonts (OTF/TTF), SDKs automatically retrieve fonts, grouped by font family.
Upcoming features: sheets/bottom sheets, video support, screen size overrides, Catalyst/MacOS support, direct promotional offers/offer codes, paywalls grid view, and paywall conversion charts.
Capacitor SDK for paywalls is now available.
Web Product and App-to-Web Payments
Out of beta: web billing for unified payments on web and mobile, supporting Apple Pay/Google Pay, VAT and sales tax (Stripe Tax), and purchase link tracking.
US users can add web purchase buttons in apps ("app to web" flow); tools ready for broader geographies if allowed.
New: unified web dashboard (coming soon), more currency support, customer portal redesign for seamless post-purchase management, fully compliant invoices/receipts.
Paddle integration (merchant of record): enables using Paddle as a payment provider with RevenueCat features and hosted links.
New beta: manage, grant, and track in-app virtual currencies (gems, tokens, credits, etc.) cross-platform via dashboard and SDK.
Products (consumables, subscriptions) can be linked to virtual currency grants; supports dynamic allocation for trials, renewals, and plan changes.
Integration with paywalls, customer center, and experiments for targeted currency offers/testing.
Customer balances and all events (grants, spends, renewals) are visible both in-app and in the dashboard, with support for manual grants.
Support for native, React Native, Flutter SDKs; Capacitor support under consideration.
Developer Tools & Sample Apps
New sample app guides developers step-by-step through configuration and health checks for offerings and products, highlighting setup issues.
Downloadable app auto-fills needed keys, configurations, and products for immediate testing on iOS; expansion to other platforms planned.
StoreKit config endpoint exposed for easy local testing.
AI & MCP (Model Context Protocol) Integration
Launched MCP extension for Cursor and VS Code, enabling AI agents to configure RevenueCat projects (apps, products, paywalls) via natural language directly in development tools.
Supports end-to-end setup, API key management, paywall creation, and StoreKit config fetching, reducing manual dashboard steps.
Cursor-specific features available; remote/server-based MCP in development.
Extension available in VS Code Marketplace and direct download; user feedback requested.
Customer Center Redesign
Refreshed self-service hub UI for managing subscriptions, purchases, and support links; now supports multiple active subscriptions and full purchase history.
Change plans and UI improvement for clarity, with feedback-driven enhancements underway.
Available on iOS and React Native; Android support planned.
Zendesk Integration
New Zendesk plugin (in review/beta): displays customer profile, purchases, and attributes alongside help tickets, using app user ID or email matching.
Supports direct profile linking, timeline of support interactions, and attribute forwarding.
Beta access available upon request; expansion to other platforms (e.g., Intercom) under consideration.
Dashboard Redesign
Introduced vertical navigation and context-driven menus to declutter UI, enable faster access, and simplify discovery of features and projects.
Color theming by project, improved grouping of features (charts, catalog, customers), and future scalability.
Immediate rollout to all users with ability to revert and submit feedback during initial transition.
Additional Product and Integration Updates
Not demoed: Apple Search Ads chart segmentation, new integrations (Braze, Meta Ads, Customer.io), anomaly detection notifications, and regular announcements via X (Twitter) and monthly newsletter.
Decisions
Move forward with new dashboard navigation — To reduce clutter, improve speed, streamline feature discovery, and support future product growth.
Launch MCP/AI integration in dev tools — To lower barriers for setup and encourage automation in developer workflows.
Release Paddle as an additional web billing provider — To expand merchant options and compliance coverage for global sellers.
Expand customer center and support tools — To improve end-user subscription management and reduce support friction.
Open Questions / Follow-Ups
What is the exact rollout timeline for Android support of the redesigned customer center?
When will introductory offers and plan change support for web billing exit development and become generally available?
Additional user requests for Capacitor and other SDK support for virtual currencies are under review.
Confirm timing and process for broader availability of Zendesk plugin beyond beta.
Monitor feedback for further improvements to dashboard navigation and MCP integration; specific roadmap adjustments may result from user input.