High Response Marketing Podcast: 9x12 System Overview

Introduction

• Host: Jake Lorraine
• Focus: All aspects of the 9x12 postcard system, whether you're a beginner or a veteran.
• Purpose: Provide insights, tips to save money, and potentially transform your business.

What is the 9x12 System?

• A large postcard shared with multiple businesses.
• Businesses pay for advertising space, and the organizer (you) keeps the profits.
• Simplicity: Send out thousands of postcards to local homes shared by local businesses.

Uses of the 9x12 System

• Can be a side hustle or job-replacing income.
• Provides financial security in tough times.
• Offers business advantages like tax deductions.

Business Structure

• Registration: Start with a DBA (Doing Business As), possibly move to an LLC for liability protection.
• Tax Benefits: Many business expenses are tax-deductible.
• Accounts: Separate business and personal finances.

Payment and Transactions

• Accepts checks, credit cards, and sometimes cash.
• Requires a business account and credit card processing (e.g., via Square).

Targeting and Selling Ads

• Ideal Clients: Businesses already investing in marketing (e.g., HVAC, furniture stores).
• Avoid: Small business owners who don’t see the value in marketing.
• Strategy: Understand and sell the ad space value; it’s about real estate, not direct results.

Artwork Handling

• Use simple tools like Canva for design.
• Proofs: Send proofs and require client approval to avoid costly errors.
• Implement disclaimers to limit liability.

Scaling the Business

• Invest profits back into the business for growth.
• Replace yourself in day-to-day operations through hiring.
• Use systems and VAs for efficiency.

Understanding Customer Value

• Lifetime Value: Calculate based on recurring contract agreements.
• Expansion: Consider offering additional services to increase customer value.

Conclusion

• Focus on solving bigger business problems.
• The 9x12 system is a means to attract clients and offer expanded services.
• Consistent evaluation and adjustment of business metrics are key to success.