Key Strategies for Increasing Views on Airbnb Listings

Introduction

• Importance of views for Airbnb listings to increase bookings and revenue.
• Focus on optimizing listings for better performance, both on Airbnb and through external strategies.

Understanding Views and Conversion Rates

• Check the insights tab on Airbnb to analyze booking conversion rates and views.
• Compare your performance with similar listings nearby to identify areas of improvement.

Optimizing Your Airbnb Listing

Enhancing Bookability

• Major factors: Great photos, up-to-date calendar, reasonable pricing, and excellent reviews.
• Listing Headlines:
  • Use the 50 characters wisely.
  • Avoid filler words, highlight unique features or proximity to attractions.
• Photos:
  • Invest in high-quality professional photos.
  • Highlight key amenities or features in the first few photos.
  • Use captions to answer potential guest questions.

Fine-Tune Other Listing Elements

• Update listing descriptions, amenities, and pricing.
• Check off all available amenities to appear in specific searches.
• Regularly update the listing to signify activity to Airbnb's algorithm.

Using Airbnb Custom Promotions

• Utilize Airbnb's custom promotions feature to boost views without necessarily lowering prices.
• Apply promotions strategically when they align with your existing pricing.

Handling Penalties and Negative Reviews

• Prevent penalties by resolving issues that cause them.
• Attempt to remove penalties by contacting Airbnb support (preferably via email).
• Obtain new positive reviews to bury negative ones and improve algorithm perception.

Diversifying Beyond Airbnb

Listing on Other Platforms

• VRBO, Booking.com as alternatives to capture a wider audience.
• Launch on new platforms with slightly discounted pricing for initial traffic boost.
• Use channel management software for integration and management.

Direct Bookings

• Email Marketing:
  • Collect guest emails through Wi-Fi login (using tools like StayFi).
  • Implement automated monthly email campaigns for promotions.
• Set up a direct booking website through channel management software (e.g., Hostaway).

Conclusion

• Emphasize the importance of mastering Airbnb before expanding to other channels.
• Encourage diversification only once primary platform optimization is achieved.
• Reminder to like, subscribe, and access additional resources and training through provided links.