The session focused on practical ways to improve results with ChatGPT by using clearer prompts, foundational context, and a prompt library.
Bridget Oor shared her simple framework for creating effective prompts and demonstrated several plug-and-play templates from the free HubSpot and Mindstream prompt library.
Key recommendations included clarifying business context before prompting and using a structured approach to guide ChatGPT more effectively.
Action Items
Bridget: Link the free HubSpot and Mindstream prompt library in the video description.
Bridget: Respond in comments with a custom prompt if viewers share their business type and goal.
Bridget: Link to the referenced marketing automation video at the end of the current video.
Prompt Engineering Basics
ChatGPT is not "magic" but is highly responsive to good instructions (prompts).
The "GPT" prompting framework shared is:
Goal: State what you're trying to achieve.
Position: Explain who you are or your role.
Template: Ask ChatGPT for a tailored prompt template to reach your goal.
Example use case: Requesting a newsletter prompt template for a vegan skincare business.
Building Your Prompting Foundation
Before using prompts, provide four core pieces of context:
Business description: What you sell, who you serve.
Unique selling proposition (USP): Why people should choose you.
Audience persona: Who you are targeting and their concerns.
Customer challenges: What your customers struggle with.
These can be generated by ChatGPT by analyzing your website or summarizing your own notes.
Using the Prompt Library & High-Impact Templates
The HubSpot and Mindstream prompt library contains over 1,000 categorized prompts for business use.
Six highlighted prompt templates:
Social media content strategy.
Competitive analysis for differentiation.
Pricing strategy recommendations.
Website optimization suggestions.
Ad copywriting for targeted audiences.
Distribution strategy for expanding reach.
Recommendation: Fill out each prompt's bracketed sections with your foundational business info before use.
Decisions
Share the free HubSpot & Mindstream prompt library — To help viewers immediately access and use over 1,000 business prompts.
Use the GPT framework for prompting — Adopted as a simple way to clarify and maximize prompt effectiveness.
Open Questions / Follow-Ups
Bridget to provide custom prompt templates in response to viewer business types/goals shared in the comments.