Joe's Guide to Building a Book Brand

Hey, my name is Joe. If you haven't already seen my TikToks, don't worry. In this video, I'm going to go over the whole process that built me a $900,000 book brand and made me $200,000. This was back when I started. This was the second day that I was profitable, and this is where I am now. I know a lot of you guys were asking for this entire process, so here it is. First, I'm going to be going through the book generation process so you can get a 25 to 50K word book within a matter of hours. Second, we're going to go into brand design. where you can watch me create all my brand graphics. Then we're gonna set up your WAP product. I'm gonna show you everything you need to set up within the WAP dashboard. Then I'll show you how to use TypeDream for your landing page, how you can integrate embeds, and also connect your Pinterest tag. Last but not least, we're gonna go into Pinterest ads. This is essential for my business model, and it's what makes me profitable. I also have the top 2023 Pinterest niches linked down below for completely free. They're niches that I've personally vetted myself and have been proven to work. Before we get started, if you have any questions during the training, you can open a ticket in the Discord and I'd be happy to respond to you. Okay, so I'm on the GPT-3 Playground website. All you have to do here is log in. I'm going to use my Google. I'm in. Perfect. So now I'm going to go over to Playground. If you need any of these links, they are linked in my Discord in the tools channel. And now we're going to start writing our prompts. Now, because we want the book outline first, I'm going to select chat at the bottom here. And then I'm going to go over to my Discord and copy the prompt that I give everyone. Okay, so let's start generating. You can see that it's formatted much better than if you were to do it in ChachiBT. And this is all we need. Perfect. Notepad here. I'm going to paste it in. I'm going to save this on my desktop so I can come back to it later. So I have these three screens opened. I have my book outline here. I have word open. You can use Google Docs if you need to. And then I have a fresh playground open. So you can see this domain here. I have nothing here. So let me copy. Move this over just so that can pop out so you guys can see it better. All right. So I'm going to start by writing a prompt. I do have a better prompt than this, but I'm going to use a pretty basic one. So the following is a book chapter. Is a book chapter. Enter named introduction to self-care. Let's correct it to self-care. It will go. The following topics. Just copying that in. Comma. Word. So. It's very important to note that GPT-3 has a 4000 token limit. So if you, basically it's going to limit you to 500 words each time. I would say... you're going to need to split up the entire book. It doesn't take that long though. You're doing about 50 generations for a 25K book. So it doesn't take that long. It'll probably take you three hours. maybe at the starting but it really it comes very easy after you do it a few times okay I'm also gonna do I'm going to specify that I don't want transition words don't want trends Cool. Okay. So let's see how it generates. What you need to do is, so the maximum length, and I'll go through these a little bit more in detail. I've worked with the API as well. So I have a pretty good understanding of what variables you should be putting in while generating the ebook. Thankfully, ebooks are pretty simplistic and you don't need to do too much. But I'm going to show you how to stop the AI from repeating itself. Because unfortunately, that happens a lot of times when your temperature is high, but you're, for The penalty is still at zero. So anyway, okay, so let's generate this. Self-care is a term that has been used. I'm just going to read through it while it's generating, make sure that it's talking about the correct thing. This is perfect for an introduction. Introduction does not need to be complicated for any of my books. They really do not go past. None of them have gone past a thousand words, my introductions. You don't want to bore. I mean, they're looking for the meat of the content, which is the actual chapters of the books. So you you don't need to write, and a lot of people just skip over actually introductions. So it's not something that's super important. Okay, perfect. So this is all good. It did add that transition word there overall, but other than that, it's fine. Yeah, all good. Okay, so I'm going to leave this first page blank because that is where our cover is going to go. So I'm just pressing enter a bunch of times. You can just skip a page. You can do it in the layout section. But this is what we have. What I'm going to do is I'm going to paste it in the same format. I'm going to go down like this, and I'm going to go to introduction. Introduction. I'm going to copy this. time I'm going to go to, I'm gonna bold it. I'm not gonna underline it, but I do need to center it. Perfect, so we have our introduction. Usually my proofreader ghostwriter guy, he does this all for me, so I don't normally have to do it, but if you're doing it yourself, just make sure you're indenting your paragraphs. That's fine, it doesn't matter too much. Perfect, so we have our introduction, super basic. Now let's get into something a little bit more complicated, which is the first paragraph. paragraph. That's not going to work. One sec. There we go. Okay. So now we're going to start on chapter two. So you can see, so chapter two, chapter two. is mental self-care. I'm just going to copy this from here. I'm going to do the exact same thing that I did up there. I'm going to take this. We're going to center it. I'm going to put that on. Perfect. Okay. So let's remove this. So now I don't want these. I don't want the definition of self-care. I'm going to take those out. Words. And I'm just going to put such as. Okay. So now what I've done, I have my new prompt. The following is a thousand word chapter named mental self-care, which is our chapter title down here. that focuses on exploring your thoughts and emotions. Exploring your thoughts and emotions. I don't want transition words such as finally and in conclusion. This is just something extra that I'm adding because it makes it feel like more of an essay than an actual book. Okay. So first, I'm going to leave the maximum length at 256. I'm going to submit this. Looks like it's talking about the right stuff. It's including transition words. That's fine. It doesn't matter too much. Let's see. Okay, yeah, it's talking about the right stuff. So now let's commit to tokens. This is where the real cost is going to come in. Even though it's like, I don't know, it's probably like three cents. Not even, like even less for this generation. So we're at 295 tokens down here. I'm going to go to, let's go to 700 maybe. That works. Okay, there we go. Now we just keep waiting. Okay, so this is good. Going to do a perfect. I'm going to do the indent. Not super necessary. Okay, perfect. This is not correct in some ways, but that's something that you can just proofread. Okay, so let's go on to the next topic. I'm going to delete all this. I'm going to go to establishing effective coping strategies. Okay, so perfect. So it's generated our New topic, I'm going to copy this, then I'm going to paste it in here. It really should be like this, but I'm not going to go through that right now. Okay, perfect. So what we're going to do now, since we finished one of our chapters and I've shown you how to do introduction, you just repeat the same process for each chapter and then eventually you'll get a full book. You should aim for around 25 to 50k words. That's a very decent ebook. A lot of people don't even reach the end of some of my books that are... I had one in the beginning that was 16k words and barely nobody reached the end of it. So yeah, just make sure that it's a decent ebook. Make sure you're adding value. The last thing you want is chargebacks and returns. your ebooks cannot be just fluff they need to be you know genuinely valuable okay so next what we're gonna do is we are going to start formatting I'm gonna close this I'm gonna close this we don't need GPT-3 playground anymore. Before we move on, I just want to go over a little bit of this frequency penalty here. You can up it a teeny bit and what it will do is it will reduce the amount of time a certain token is repeated. So let's say you have, it says finally a lot or it's repeating the same sentence verbatim, then you can increase that and you'll get new sentences each time. Now it can be quite restrictive on the model. Remember that each time, you know, you're restricting it even more. So you might not get a crazy long response, but it's important because if you have an ebook that is literally repeating the same sentence, you know, every paragraph, that's bad. So yeah, use it, but use it. Don't use it that often. Only use it when it's really a problem. Okay, cool. So I'm going to close this and then I'm going to close this. Let me get Word back open, make this full screen. So right now it's on Calibri. I don't recommend that for reading purposes. It is a nice, you can use Calibri, but I usually use Arial. I think all my books are Arial now. They've been formatted to Arial. So I would highly suggest just doing Arial. It's readable and it's good. Remember that I'm mostly marketing on Pinterest. I don't know where you would potentially be marketing, but it seems to work really well. You want a readable font, like a very, very readable font, because remember, these are people that are going to be in the middle-aged kind of side of, you know, aging. I guess. So you want them to be able to read, um, you want them to be able to read your book. Like some people in the discord so far have been putting, um, 10 font, which is pretty crazy. Um, it's small and especially even if you change your page size to an actual ebook, You go to this. It gets very small. I would not, even me, I would not have a fun time reading this book. So go to 12 font. I'm going to make sure that it's lined up still. Perfect. And now we're going to switch everything to Arial, recently used fonts. Going to do that. I don't like this view. One page. Okay, perfect. All right, so we have our formatting down. This is, you know what? I don't know. I will change it. go like this go like that perfect this then i'm going to show you some other formatting tips wow this is boring but it has to be done Oh my gosh. Okay. Well, at least we know it's a good chapter. Okay. Now I'm going to select everything and we're going to go to home. I'm going to switch the page. So I'm going to 1.5 for readability. Perfect. Going to get this down here for chapter two. Also for our introduction, I forgot to put this, but we're going to go back into this introduction to self-care. I'm going to copy that. That works. Perfect. Introduction to self-care. That doesn't work. There we go. Cool. Got all that, looking good. Two page, two chapter ebook. Obviously you wouldn't do this, but. I'm sure you guys get the gist of it. Okay, perfect. So what we're going to do next is we are going to go into the design process. So we need to create our book cover. I'm going to show you how to import your book cover into this PDF here. I guess Word document. Then we'll turn it into a PDF. Okay, so let me save this. I'm going to drag it over here. I'm going to press save. Save it to my desktop. Oh, no, Word doc. And we're going to go to... Okay, that works well. Okay, awesome. Okay, so I'm going to close up this now. We've done all the basics that we need. And this is, for some reason, I'm in bold now. Okay, and before we leave here, I just want to add in one more thing because I don't know if a lot of people know how to do this. It's pretty simple, but basically what I'm going to do, you can insert your page numbers. I put it in the bottom right. Sometimes I have it in the middle. It's over here, page. So bottom of the page on the right, and make sure you select a different first page because that's where our cover is going to be. Okay, cool three. Yeah, four or five six going forever. Okay, so now I'm gonna close this what we can do now is design our book Cover we're going to design our creative. We're gonna make our logo Okay, so I've just opened up Photoshop. I'm gonna go to new Going to go to we'll start off with the logo Okay, we're gonna go square thousand and one thousand Okay, so now what I'm going to do is I'm going to create a new tab with a different design. We're going to go to creative. Actually, we'll do the book cover first. I'm going to make it 1-500. That'll be good enough. We can actually do 1-2. And okay. Okay. So this is gonna be pretty basic, but if you're doing your book cover yourself, just some guidelines to go by. I mean, I do mine myself. This is going to be pretty basic. So I'm not going to go. It'd probably take like an hour for me to do a full design. But you put in, let me see if you do self-care. Oh, that is not a good font to be using. Use self-care. And I'm going to go to. Okay, okay, perfect. Okay. Okay, so now we have a clean slate again Let's make this quick gonna put this back on What we're gonna do is we're gonna create a checklist Alright, so we have our creative, we have everything we need. There's definitely a lot more work that could be put into these, but I'm just trying to give you a good idea of what you should be doing. I'm sure you guys, you'll put some more work into this, I hope. than I have right here. Okay, cool. So this is all good. Everything is saved. I have it in a file here that you, that I'm gonna show, press no, press no and okay, yeah, no. And let's drag this over. I have everything here. I drag over my outline and close that. Okay, so what we can do, we can go into this. Actually, before that, I was going to rename this book, Self-Care Book. Okay, so I'm going to go into this self-care book, and now we're going to drag in the book cover. Okay, so you can see here that it's... Following the margins, which is It's not what you want. So you're gonna put it behind the text. You're gonna drag it up. I'm gonna make it fit Drag this down Drag this down up again. Perfect If you want to so you could be exact with it. So like right now my page size is like 18 centimeters. So If you go to layout page size Yeah, so it's 18 centimeters or 18 point 2 by 25 point 7. You can put that into canva You can put that into Photoshop. I didn't do it for this example because I need to do this quickly, but it will be exactly like pixel perfect when you put it in. Right now the scaling's off. You can see that. Anyway. Okay, cool. So we have our title page and it looks good. Okay, so we have our first chapter, just a rough outline, chapter two. Now we got our page numbers, that kind of stuff. You can also put your own watermark. So like your brand logo at the bottom. at the bottom, that's what I do. I have it in like a very light gray text. You can also put the title of the book. Yeah, but that's up to you. Okay. Let's close this, let's close this, then we'll go over to WAP. So I'm going to sign in here, I'm gonna sign in with Google. Perfect so we're signed in I'm going to go to start selling and Now we're in the onboarding stage of WAP. So what we're gonna do is we're going to create a new store Press next store name is going to be lush Nook Gonna be selling files Been tailing the best book Okay, you can see that I've uploaded the logo there. Press next. Continue. I'm gonna give it as auto. I like the dark theme. Okay, I'm gonna create a product. So we're gonna do bundle. Great. So bundle, great. So I usually recommend, I pretty much always recommend doing a bundle first. It's the highest value proposition and it's the most likely to get you sales. If your product is good or if one of your books resonates really well with one of your warm leads, then it's pretty much like an automatic sale. If you just do one book, then your chance of selling, I wouldn't say it goes down drastically, but it definitely goes down. The higher the value proposition you can give, to the people that land on your webpage, the better. So just duplicate this process five times and you'll be set. Also templates like the creative that we made, those do pretty well as well. If people are, if you're in a niche like self-care, templates are actually really big and checklists. So what you can do is you can sell those along with your book. Okay. So now I'm going to go. Okay, so now I'm going to go down to the file section. I'm going to press new file. We're going to go to. to okay we're gonna put in a book or we'll put in the title actually so it was self-care guide now i can just do one so this would be like one of the books of the five you can upload my file there we go price done i'm gonna set my price price is going to be A single payment. It never expires. Fiat. Visibility is going to be so secret hidden link. We don't want people finding it on WAP. And that is it. You can put, like customers can only get this plan once. I'm going to put this as book bundle one. Customize link suffix, it doesn't matter. Customers can top up this plan. Customers can enter a check. Okay, so press save. Okay, awesome. So I'm going to put in just a random description here. This does not get shown on direct checkout, so you don't really need to worry about it. But apparently we're doing everything, the best in the world. and there so you have that and what we are going to need to get is our walk direct checkout link which is here it's to the right of this pricing option so just press the link here If we go to this link, you'll be able to see we have our logo, self-care bundle, $15 lifetime access, and then we have our download. So I don't have payments up like seven days. setup here but you just need to set up stripe payments you can see that there's an alert here to connect stripe to start selling all you do is you go to your country I'm in Canada then you begin set up okay so now I've gone over to type dream I'm gonna sign in with my Google Okay, so I have my landing page here. This is where your book mock-up is going to be. This is where your sales copy is going to be. It's pretty much where you're going to sell your warm lead on the entire product that you have. The thanks page is for after purchases. What it will do and what you need to embed into it is event code that will register with Pinterest that there was a purchase made. On both pages, you're going to do slash embed. and then you're going to click this you're going to go to code and then you're going to put your event code there okay so i'm on pinterest what i'm going to do is i'm going to log in then i'm going to go to my tag um right now my tag is fine um but i'm going to show you uh how to do it manually press skip this is going to go into the header of your type dream page uh then so i'm on pinterest right now and i'm just going to show you this is the checkout script this is the add to cart script and then this is the page visit script these are all event codes that need to go onto your type dream landing page now it's important to know before you set up that pinterest tag and install the event code you're only going to be able to run consideration campaigns so right now i'm not able to go into conversion campaigns because i haven't set up my pinterest tag so when you're setting up a consideration camp you need to understand that it's just going to drive traffic and it's not going to track conversions the same way that the conversion campaign would. So when you're setting up your first campaign before you actually get your Pinterest tags set up you are going to need to set up a consideration campaign. You can see right here that I can't go into conversion campaigns because I don't have my tags set up. So when you're doing consideration campaign or really any campaign you need to understand that your Pinterest creative needs to get clicks. Now that sounds like a very bland statement, but people will not click something that does not provide them value. So if I were to do, as I was saying earlier, hard sells, no one would click that. You're trying to, I guess, for lack of a better term, bait them into clicking your ad and landing on your webpage. As soon as they see your landing page, they should instantly think, oh, I'm going to find. find out more about this and then they're going to keep scrolling. Even if they click on it as a mistake, you should have a landing page good enough on load that It catches the customer's eye, or I guess the warm lead in this case. So when I'm creating a campaign, everything, and when I'm testing creatives, what you need to do is you need to make sure that you're getting over a 1% CTR, at least to start off. I've scaled to 3% CTR, but that takes time. You need to get a lot of data. And also remember that when you don't have a lot of data. Your stats can get very skewed. So let's say you run a campaign and just out of luck, two people click on your... your creative out of and actually land on your landing page out of 10 people, then you instantly have, you know, a two per second conversion rate. But as that goes on, that might decrease quite a lot. So it very much depends on how much data you have. Make sure that you're running and getting a decent amount of impressions before you make any. like really critical conclusions about your creative. So when I'm testing this creative, and let's say I was testing the creative that we just made, you go into, so campaign status is gonna be active. I'll run through everything here so I don't leave anything untouched. Campaign budget is gonna be daily. My daily budget, I'm gonna leave it at $10. $10 is usually pretty good. And within three days, I can completely find out whether something's gonna work or not. And also I have the budget to do it. You can also. You can also do it with $5. People who have been doing it with $5, $5 is completely okay. Campaign schedule is gonna run continuously. You can have it run on specific dates if you really want to, if you're strict on cash and you want to basically know when your thing is spending, like when your campaign is actually spending it on what days, this would be really good. Like you can run it on like, you know, three days in a row at $10 and you know instantly that you're only going to be spending $30. The problem with Pinterest is that it doesn't end like a lot of the time it takes like 24 hours or sometimes even more to update, whether it's your Pinterest tag, whether it's your campaign. So it can be pretty frustrating, but if you want to have complete control over how much your campaign is spending, then run on specific dates. press continue right now we're gonna be finding new customers are okay why is it opening um also for my ad group name I'm gonna do so the book I put the book name I camera I think our book name was like generic so self-care look okay really self self-care book And then I do how much I'm spending daily. I only do daily spends right now. I don't do one-time type deals or I just continuously run them. So eventually, I would probably go up to like maybe 40 after I do five and it works. We'll just do five right now. $5 and then when I start running it. So it's March. March 29th, March 29th, 2023. Okay. Enable interest and keywords is going to be on. Enable expanded targeting. This can help, but I only put it on after I know an ad is doing well. There's no reason. should know your book and who is going to be searching up your book. It's, it's decently simple. So this can add to kind of like an increase in ad spend. And sometimes what it'll do I've found is it will branch out into these really odd names. niches that are just not likely to buy your book. So it's kind of like a hit or miss. I wouldn't do it if you're testing, you can leave it on, but if you're, you're strict, like I just take it off for now. Uh, okay. So we are in the health niche. We're going to do this. Uh, I'm just going to select everything. I'm going to go a little bit general. Um, the problem is, is that we might have to niche down a little bit once we start selecting our age and everything. Uh, and we go to, to our keywords. I highly suggest just using the search. So we have self-care. We'll just do self-care. Okay, not bad. I don't usually do this. I usually just pick them. I would say that, you know, anything over 5 million searches is pretty good. If I put in stuff like self, okay. What's the self-care activity? So another one would be even cleaning like cleaning um and some what i would suggest doing like if you want to do this like if you just want to do one for self-care so if i like research um self-care Add all these, you can leave this and then you can just go back and duplicate this campaign. So you can kind of split it up. I already know what works for self-care. This does kind of work, like some of these are in here for my actual campaign. This is not, like this is just... like self-care college quotes, like that's not in there. Like these are a little odd. So yeah, you kind of just have to play around with it. I'm not, okay, that's fine. That was actually fine. I don't think that one's in my actual one though. But yeah, you probably understand. So if you want to go kind of a different route, if you're, it really is, it's finding out what, you need to be authentic with what your, Your book is about it needs to be related to your keywords like you can't Self care is good and and you know, but if there's like some kind of health bundle as well You need to add in health stuff. So like health like if you're adding in a keto diet you know, keto diet. I guess keto is fine for now. I mean, so like this is all good. So if I added, you know, if I have a bundle of, you know, self-care, general self-care, and then I have a keto diet, you need to add in some keto diet stuff as well, unless you want to add a separate creative. So you really have to play around with it anyway. Um, okay. Uh, not finding the interest you want to target. Yeah. Not putting that in. Um, Okay, so demographic specific genders, we're gonna go to female, ages, gonna be specific ages. Right now, for my self-care bundle, I have so 25 and then I block it off at this. So like decent, decent size, but I don't really need the 18 to 24. This is really what I'm going for. Specific locations. I'm going to do, so Canada, copy that. Okay. United Kingdom. USA. Perfect. So I have those three there. Okay, language is going to be English. Okay, and then devices, I would not suggest doing web or mobile. Okay, so we're finished with our demographics here. With placement and tracking, this is an interesting one. I like to keep it as authentic as possible when people are browsing, I want them seeing my ad. I don't want them searching for something and then seeing the ads. The thing is, is that if you can interrupt a workflow that's more natural to them, you'll convert better. And that's just what I've found in in my experience. So on search, if people are searching up their stuff, they're already used to seeing ads when they do searches. So I would highly suggest just doing browse. Okay, so optimization is gonna be for outbound clicks. We want people going to our website. Pin clicks are just people enlarging the actual post. Bidding is gonna be automatic. And you can't change that. You can only do it if you're doing pin clicks. And then we're going to select our pin. So we're going to create a new pin. I'm going to grab, where is it? Our creative. I'm going to drop it there. Perfect. Pin title. So pin titles are probably the most essential part because they're going to see it at the bottom. I'm getting my copywriter brain out. Uh, also, um, just before we do this, uh, I forgot to mention, uh, selecting a board. I have a private board on my actual brand. That's what I do. Um, I just want people finding my stuff through my ads. I don't need to be doing too much organic. anyways i haven't found i mean i'm getting into organic but i wouldn't you don't need to do it so um yeah okay cool so uh name is going to be um uh private ads create and then i'm gonna do my uh the pin title okay so you can see I made it very, because this is a checklist, it's super UGC. And now what we're going to do is we're going to get the destination link. Our destination link is from TypeDream. So I'm going to go back to TypeDream. I'm on the landing page. I'm going to go into here and I'm going to copy that. Now we're going to go back to this landing page. Perfect. So that is all we need. They're going to publish that. Wait for it to come up. Perfect. Okay. Okay. So we have everything here. Now I'm going to click publish and I'm going to be redirected to billing. Billing is just, you just have to put in your personal information. You're going to need to put in your card number so you can actually be charged and then it'll start running. So whatever you specified, just make sure that you understand that Pinterest takes time to update. As soon as you click publish, it will take time for your stats to come in like impressions and your CTO. So pretty much just don't be confused if you don't see results right away. The stats are not live, unfortunately. So just be patient and wait for stuff to come in. If you're struggling to find the correct Pinterest niche, I have a file linked below. It's completely free. It has the top 2023 Pinterest niches that I've personally vetted myself. Okay, I hope this video gave you a really good idea of the entire process. If you need to ask me any questions, you can go into the Discord link below. I also... respond on Instagram DMs, feel free to contact me on there too.

Hey, my name is Joe. If you haven't already seen my TikToks, don't worry. In this video, I'm going to go over the whole process that built me a $900,000 book brand and made me $200,000.

This was back when I started. This was the second day that I was profitable, and this is where I am now. I know a lot of you guys were asking for this entire process, so here it is. First, I'm going to be going through the book generation process so you can get a 25 to 50K word book within a matter of hours. Second, we're going to go into brand design.

where you can watch me create all my brand graphics. Then we're gonna set up your WAP product. I'm gonna show you everything you need to set up within the WAP dashboard. Then I'll show you how to use TypeDream for your landing page, how you can integrate embeds, and also connect your Pinterest tag. Last but not least, we're gonna go into Pinterest ads.

This is essential for my business model, and it's what makes me profitable. I also have the top 2023 Pinterest niches linked down below for completely free. They're niches that I've personally vetted myself and have been proven to work. Before we get started, if you have any questions during the training, you can open a ticket in the Discord and I'd be happy to respond to you. Okay, so I'm on the GPT-3 Playground website.

All you have to do here is log in. I'm going to use my Google. I'm in. Perfect.

So now I'm going to go over to Playground. If you need any of these links, they are linked in my Discord in the tools channel. And now we're going to start writing our prompts.

Now, because we want the book outline first, I'm going to select chat at the bottom here. And then I'm going to go over to my Discord and copy the prompt that I give everyone. Okay, so let's start generating.

You can see that it's formatted much better than if you were to do it in ChachiBT. And this is all we need. Perfect. Notepad here. I'm going to paste it in.

I'm going to save this on my desktop so I can come back to it later. So I have these three screens opened. I have my book outline here. I have word open.

You can use Google Docs if you need to. And then I have a fresh playground open. So you can see this domain here.

I have nothing here. So let me copy. Move this over just so that can pop out so you guys can see it better. All right.

So I'm going to start by writing a prompt. I do have a better prompt than this, but I'm going to use a pretty basic one. So the following is a book chapter.

Is a book chapter. Enter named introduction to self-care. Let's correct it to self-care.

It will go. The following topics. Just copying that in. Comma.

Word. So. It's very important to note that GPT-3 has a 4000 token limit.

So if you, basically it's going to limit you to 500 words each time. I would say... you're going to need to split up the entire book. It doesn't take that long though. You're doing about 50 generations for a 25K book.

So it doesn't take that long. It'll probably take you three hours. maybe at the starting but it really it comes very easy after you do it a few times okay I'm also gonna do I'm going to specify that I don't want transition words don't want trends Cool. Okay. So let's see how it generates.

What you need to do is, so the maximum length, and I'll go through these a little bit more in detail. I've worked with the API as well. So I have a pretty good understanding of what variables you should be putting in while generating the ebook.

Thankfully, ebooks are pretty simplistic and you don't need to do too much. But I'm going to show you how to stop the AI from repeating itself. Because unfortunately, that happens a lot of times when your temperature is high, but you're, for The penalty is still at zero. So anyway, okay, so let's generate this.

Self-care is a term that has been used. I'm just going to read through it while it's generating, make sure that it's talking about the correct thing. This is perfect for an introduction. Introduction does not need to be complicated for any of my books. They really do not go past.

None of them have gone past a thousand words, my introductions. You don't want to bore. I mean, they're looking for the meat of the content, which is the actual chapters of the books.

So you you don't need to write, and a lot of people just skip over actually introductions. So it's not something that's super important. Okay, perfect.

So this is all good. It did add that transition word there overall, but other than that, it's fine. Yeah, all good.

Okay, so I'm going to leave this first page blank because that is where our cover is going to go. So I'm just pressing enter a bunch of times. You can just skip a page. You can do it in the layout section. But this is what we have.

What I'm going to do is I'm going to paste it in the same format. I'm going to go down like this, and I'm going to go to introduction. Introduction. I'm going to copy this.

time I'm going to go to, I'm gonna bold it. I'm not gonna underline it, but I do need to center it. Perfect, so we have our introduction. Usually my proofreader ghostwriter guy, he does this all for me, so I don't normally have to do it, but if you're doing it yourself, just make sure you're indenting your paragraphs. That's fine, it doesn't matter too much.

Perfect, so we have our introduction, super basic. Now let's get into something a little bit more complicated, which is the first paragraph. paragraph. That's not going to work. One sec.

There we go. Okay. So now we're going to start on chapter two. So you can see, so chapter two, chapter two.

is mental self-care. I'm just going to copy this from here. I'm going to do the exact same thing that I did up there.

I'm going to take this. We're going to center it. I'm going to put that on. Perfect. Okay.

So let's remove this. So now I don't want these. I don't want the definition of self-care.

I'm going to take those out. Words. And I'm just going to put such as.

Okay. So now what I've done, I have my new prompt. The following is a thousand word chapter named mental self-care, which is our chapter title down here. that focuses on exploring your thoughts and emotions. Exploring your thoughts and emotions.

I don't want transition words such as finally and in conclusion. This is just something extra that I'm adding because it makes it feel like more of an essay than an actual book. Okay. So first, I'm going to leave the maximum length at 256. I'm going to submit this.

Looks like it's talking about the right stuff. It's including transition words. That's fine.

It doesn't matter too much. Let's see. Okay, yeah, it's talking about the right stuff.

So now let's commit to tokens. This is where the real cost is going to come in. Even though it's like, I don't know, it's probably like three cents.

Not even, like even less for this generation. So we're at 295 tokens down here. I'm going to go to, let's go to 700 maybe. That works.

Okay, there we go. Now we just keep waiting. Okay, so this is good.

Going to do a perfect. I'm going to do the indent. Not super necessary. Okay, perfect.

This is not correct in some ways, but that's something that you can just proofread. Okay, so let's go on to the next topic. I'm going to delete all this.

I'm going to go to establishing effective coping strategies. Okay, so perfect. So it's generated our New topic, I'm going to copy this, then I'm going to paste it in here. It really should be like this, but I'm not going to go through that right now. Okay, perfect.

So what we're going to do now, since we finished one of our chapters and I've shown you how to do introduction, you just repeat the same process for each chapter and then eventually you'll get a full book. You should aim for around 25 to 50k words. That's a very decent ebook. A lot of people don't even reach the end of some of my books that are...

I had one in the beginning that was 16k words and barely nobody reached the end of it. So yeah, just make sure that it's a decent ebook. Make sure you're adding value. The last thing you want is chargebacks and returns. your ebooks cannot be just fluff they need to be you know genuinely valuable okay so next what we're gonna do is we are going to start formatting I'm gonna close this I'm gonna close this we don't need GPT-3 playground anymore.

Before we move on, I just want to go over a little bit of this frequency penalty here. You can up it a teeny bit and what it will do is it will reduce the amount of time a certain token is repeated. So let's say you have, it says finally a lot or it's repeating the same sentence verbatim, then you can increase that and you'll get new sentences each time. Now it can be quite restrictive on the model. Remember that each time, you know, you're restricting it even more.

So you might not get a crazy long response, but it's important because if you have an ebook that is literally repeating the same sentence, you know, every paragraph, that's bad. So yeah, use it, but use it. Don't use it that often.

Only use it when it's really a problem. Okay, cool. So I'm going to close this and then I'm going to close this.

Let me get Word back open, make this full screen. So right now it's on Calibri. I don't recommend that for reading purposes. It is a nice, you can use Calibri, but I usually use Arial.

I think all my books are Arial now. They've been formatted to Arial. So I would highly suggest just doing Arial.

It's readable and it's good. Remember that I'm mostly marketing on Pinterest. I don't know where you would potentially be marketing, but it seems to work really well. You want a readable font, like a very, very readable font, because remember, these are people that are going to be in the middle-aged kind of side of, you know, aging.

I guess. So you want them to be able to read, um, you want them to be able to read your book. Like some people in the discord so far have been putting, um, 10 font, which is pretty crazy.

Um, it's small and especially even if you change your page size to an actual ebook, You go to this. It gets very small. I would not, even me, I would not have a fun time reading this book.

So go to 12 font. I'm going to make sure that it's lined up still. Perfect.

And now we're going to switch everything to Arial, recently used fonts. Going to do that. I don't like this view.

One page. Okay, perfect. All right, so we have our formatting down.

This is, you know what? I don't know. I will change it. go like this go like that perfect this then i'm going to show you some other formatting tips wow this is boring but it has to be done Oh my gosh. Okay.

Well, at least we know it's a good chapter. Okay. Now I'm going to select everything and we're going to go to home. I'm going to switch the page. So I'm going to 1.5 for readability.

Perfect. Going to get this down here for chapter two. Also for our introduction, I forgot to put this, but we're going to go back into this introduction to self-care.

I'm going to copy that. That works. Perfect.

Introduction to self-care. That doesn't work. There we go.

Cool. Got all that, looking good. Two page, two chapter ebook.

Obviously you wouldn't do this, but. I'm sure you guys get the gist of it. Okay, perfect.

So what we're going to do next is we are going to go into the design process. So we need to create our book cover. I'm going to show you how to import your book cover into this PDF here.

I guess Word document. Then we'll turn it into a PDF. Okay, so let me save this. I'm going to drag it over here. I'm going to press save.

Save it to my desktop. Oh, no, Word doc. And we're going to go to... Okay, that works well. Okay, awesome.

Okay, so I'm going to close up this now. We've done all the basics that we need. And this is, for some reason, I'm in bold now.

Okay, and before we leave here, I just want to add in one more thing because I don't know if a lot of people know how to do this. It's pretty simple, but basically what I'm going to do, you can insert your page numbers. I put it in the bottom right.

Sometimes I have it in the middle. It's over here, page. So bottom of the page on the right, and make sure you select a different first page because that's where our cover is going to be.

Okay, cool three. Yeah, four or five six going forever. Okay, so now I'm gonna close this what we can do now is design our book Cover we're going to design our creative. We're gonna make our logo Okay, so I've just opened up Photoshop.

I'm gonna go to new Going to go to we'll start off with the logo Okay, we're gonna go square thousand and one thousand Okay, so now what I'm going to do is I'm going to create a new tab with a different design. We're going to go to creative. Actually, we'll do the book cover first.

I'm going to make it 1-500. That'll be good enough. We can actually do 1-2.

And okay. Okay. So this is gonna be pretty basic, but if you're doing your book cover yourself, just some guidelines to go by.

I mean, I do mine myself. This is going to be pretty basic. So I'm not going to go. It'd probably take like an hour for me to do a full design.

But you put in, let me see if you do self-care. Oh, that is not a good font to be using. Use self-care.

And I'm going to go to. Okay, okay, perfect. Okay. Okay, so now we have a clean slate again Let's make this quick gonna put this back on What we're gonna do is we're gonna create a checklist Alright, so we have our creative, we have everything we need.

There's definitely a lot more work that could be put into these, but I'm just trying to give you a good idea of what you should be doing. I'm sure you guys, you'll put some more work into this, I hope. than I have right here.

Okay, cool. So this is all good. Everything is saved.

I have it in a file here that you, that I'm gonna show, press no, press no and okay, yeah, no. And let's drag this over. I have everything here. I drag over my outline and close that.

Okay, so what we can do, we can go into this. Actually, before that, I was going to rename this book, Self-Care Book. Okay, so I'm going to go into this self-care book, and now we're going to drag in the book cover. Okay, so you can see here that it's...

Following the margins, which is It's not what you want. So you're gonna put it behind the text. You're gonna drag it up.

I'm gonna make it fit Drag this down Drag this down up again. Perfect If you want to so you could be exact with it. So like right now my page size is like 18 centimeters.

So If you go to layout page size Yeah, so it's 18 centimeters or 18 point 2 by 25 point 7. You can put that into canva You can put that into Photoshop. I didn't do it for this example because I need to do this quickly, but it will be exactly like pixel perfect when you put it in. Right now the scaling's off.

You can see that. Anyway. Okay, cool.

So we have our title page and it looks good. Okay, so we have our first chapter, just a rough outline, chapter two. Now we got our page numbers, that kind of stuff. You can also put your own watermark. So like your brand logo at the bottom.

at the bottom, that's what I do. I have it in like a very light gray text. You can also put the title of the book. Yeah, but that's up to you. Okay.

Let's close this, let's close this, then we'll go over to WAP. So I'm going to sign in here, I'm gonna sign in with Google. Perfect so we're signed in I'm going to go to start selling and Now we're in the onboarding stage of WAP. So what we're gonna do is we're going to create a new store Press next store name is going to be lush Nook Gonna be selling files Been tailing the best book Okay, you can see that I've uploaded the logo there.

Press next. Continue. I'm gonna give it as auto.

I like the dark theme. Okay, I'm gonna create a product. So we're gonna do bundle.

Great. So bundle, great. So I usually recommend, I pretty much always recommend doing a bundle first.

It's the highest value proposition and it's the most likely to get you sales. If your product is good or if one of your books resonates really well with one of your warm leads, then it's pretty much like an automatic sale. If you just do one book, then your chance of selling, I wouldn't say it goes down drastically, but it definitely goes down.

The higher the value proposition you can give, to the people that land on your webpage, the better. So just duplicate this process five times and you'll be set. Also templates like the creative that we made, those do pretty well as well. If people are, if you're in a niche like self-care, templates are actually really big and checklists.

So what you can do is you can sell those along with your book. Okay. So now I'm going to go. Okay, so now I'm going to go down to the file section.

I'm going to press new file. We're going to go to. to okay we're gonna put in a book or we'll put in the title actually so it was self-care guide now i can just do one so this would be like one of the books of the five you can upload my file there we go price done i'm gonna set my price price is going to be A single payment. It never expires. Fiat.

Visibility is going to be so secret hidden link. We don't want people finding it on WAP. And that is it. You can put, like customers can only get this plan once.

I'm going to put this as book bundle one. Customize link suffix, it doesn't matter. Customers can top up this plan. Customers can enter a check. Okay, so press save.

Okay, awesome. So I'm going to put in just a random description here. This does not get shown on direct checkout, so you don't really need to worry about it.

But apparently we're doing everything, the best in the world. and there so you have that and what we are going to need to get is our walk direct checkout link which is here it's to the right of this pricing option so just press the link here If we go to this link, you'll be able to see we have our logo, self-care bundle, $15 lifetime access, and then we have our download. So I don't have payments up like seven days.

setup here but you just need to set up stripe payments you can see that there's an alert here to connect stripe to start selling all you do is you go to your country I'm in Canada then you begin set up okay so now I've gone over to type dream I'm gonna sign in with my Google Okay, so I have my landing page here. This is where your book mock-up is going to be. This is where your sales copy is going to be. It's pretty much where you're going to sell your warm lead on the entire product that you have.

The thanks page is for after purchases. What it will do and what you need to embed into it is event code that will register with Pinterest that there was a purchase made. On both pages, you're going to do slash embed.

and then you're going to click this you're going to go to code and then you're going to put your event code there okay so i'm on pinterest what i'm going to do is i'm going to log in then i'm going to go to my tag um right now my tag is fine um but i'm going to show you uh how to do it manually press skip this is going to go into the header of your type dream page uh then so i'm on pinterest right now and i'm just going to show you this is the checkout script this is the add to cart script and then this is the page visit script these are all event codes that need to go onto your type dream landing page now it's important to know before you set up that pinterest tag and install the event code you're only going to be able to run consideration campaigns so right now i'm not able to go into conversion campaigns because i haven't set up my pinterest tag so when you're setting up a consideration camp you need to understand that it's just going to drive traffic and it's not going to track conversions the same way that the conversion campaign would. So when you're setting up your first campaign before you actually get your Pinterest tags set up you are going to need to set up a consideration campaign. You can see right here that I can't go into conversion campaigns because I don't have my tags set up. So when you're doing consideration campaign or really any campaign you need to understand that your Pinterest creative needs to get clicks.

Now that sounds like a very bland statement, but people will not click something that does not provide them value. So if I were to do, as I was saying earlier, hard sells, no one would click that. You're trying to, I guess, for lack of a better term, bait them into clicking your ad and landing on your webpage.

As soon as they see your landing page, they should instantly think, oh, I'm going to find. find out more about this and then they're going to keep scrolling. Even if they click on it as a mistake, you should have a landing page good enough on load that It catches the customer's eye, or I guess the warm lead in this case. So when I'm creating a campaign, everything, and when I'm testing creatives, what you need to do is you need to make sure that you're getting over a 1% CTR, at least to start off.

I've scaled to 3% CTR, but that takes time. You need to get a lot of data. And also remember that when you don't have a lot of data.

Your stats can get very skewed. So let's say you run a campaign and just out of luck, two people click on your... your creative out of and actually land on your landing page out of 10 people, then you instantly have, you know, a two per second conversion rate. But as that goes on, that might decrease quite a lot. So it very much depends on how much data you have.

Make sure that you're running and getting a decent amount of impressions before you make any. like really critical conclusions about your creative. So when I'm testing this creative, and let's say I was testing the creative that we just made, you go into, so campaign status is gonna be active. I'll run through everything here so I don't leave anything untouched. Campaign budget is gonna be daily.

My daily budget, I'm gonna leave it at $10. $10 is usually pretty good. And within three days, I can completely find out whether something's gonna work or not.

And also I have the budget to do it. You can also. You can also do it with $5. People who have been doing it with $5, $5 is completely okay.

Campaign schedule is gonna run continuously. You can have it run on specific dates if you really want to, if you're strict on cash and you want to basically know when your thing is spending, like when your campaign is actually spending it on what days, this would be really good. Like you can run it on like, you know, three days in a row at $10 and you know instantly that you're only going to be spending $30.

The problem with Pinterest is that it doesn't end like a lot of the time it takes like 24 hours or sometimes even more to update, whether it's your Pinterest tag, whether it's your campaign. So it can be pretty frustrating, but if you want to have complete control over how much your campaign is spending, then run on specific dates. press continue right now we're gonna be finding new customers are okay why is it opening um also for my ad group name I'm gonna do so the book I put the book name I camera I think our book name was like generic so self-care look okay really self self-care book And then I do how much I'm spending daily. I only do daily spends right now.

I don't do one-time type deals or I just continuously run them. So eventually, I would probably go up to like maybe 40 after I do five and it works. We'll just do five right now. $5 and then when I start running it.

So it's March. March 29th, March 29th, 2023. Okay. Enable interest and keywords is going to be on. Enable expanded targeting. This can help, but I only put it on after I know an ad is doing well.

There's no reason. should know your book and who is going to be searching up your book. It's, it's decently simple. So this can add to kind of like an increase in ad spend. And sometimes what it'll do I've found is it will branch out into these really odd names.

niches that are just not likely to buy your book. So it's kind of like a hit or miss. I wouldn't do it if you're testing, you can leave it on, but if you're, you're strict, like I just take it off for now.

Uh, okay. So we are in the health niche. We're going to do this. Uh, I'm just going to select everything. I'm going to go a little bit general.

Um, the problem is, is that we might have to niche down a little bit once we start selecting our age and everything. Uh, and we go to, to our keywords. I highly suggest just using the search. So we have self-care.

We'll just do self-care. Okay, not bad. I don't usually do this.

I usually just pick them. I would say that, you know, anything over 5 million searches is pretty good. If I put in stuff like self, okay. What's the self-care activity? So another one would be even cleaning like cleaning um and some what i would suggest doing like if you want to do this like if you just want to do one for self-care so if i like research um self-care Add all these, you can leave this and then you can just go back and duplicate this campaign.

So you can kind of split it up. I already know what works for self-care. This does kind of work, like some of these are in here for my actual campaign. This is not, like this is just... like self-care college quotes, like that's not in there.

Like these are a little odd. So yeah, you kind of just have to play around with it. I'm not, okay, that's fine.

That was actually fine. I don't think that one's in my actual one though. But yeah, you probably understand. So if you want to go kind of a different route, if you're, it really is, it's finding out what, you need to be authentic with what your, Your book is about it needs to be related to your keywords like you can't Self care is good and and you know, but if there's like some kind of health bundle as well You need to add in health stuff.

So like health like if you're adding in a keto diet you know, keto diet. I guess keto is fine for now. I mean, so like this is all good. So if I added, you know, if I have a bundle of, you know, self-care, general self-care, and then I have a keto diet, you need to add in some keto diet stuff as well, unless you want to add a separate creative.

So you really have to play around with it anyway. Um, okay. Uh, not finding the interest you want to target.

Yeah. Not putting that in. Um, Okay, so demographic specific genders, we're gonna go to female, ages, gonna be specific ages. Right now, for my self-care bundle, I have so 25 and then I block it off at this. So like decent, decent size, but I don't really need the 18 to 24. This is really what I'm going for.

Specific locations. I'm going to do, so Canada, copy that. Okay.

United Kingdom. USA. Perfect.

So I have those three there. Okay, language is going to be English. Okay, and then devices, I would not suggest doing web or mobile. Okay, so we're finished with our demographics here. With placement and tracking, this is an interesting one.

I like to keep it as authentic as possible when people are browsing, I want them seeing my ad. I don't want them searching for something and then seeing the ads. The thing is, is that if you can interrupt a workflow that's more natural to them, you'll convert better.

And that's just what I've found in in my experience. So on search, if people are searching up their stuff, they're already used to seeing ads when they do searches. So I would highly suggest just doing browse. Okay, so optimization is gonna be for outbound clicks.

We want people going to our website. Pin clicks are just people enlarging the actual post. Bidding is gonna be automatic. And you can't change that.

You can only do it if you're doing pin clicks. And then we're going to select our pin. So we're going to create a new pin. I'm going to grab, where is it? Our creative.

I'm going to drop it there. Perfect. Pin title.

So pin titles are probably the most essential part because they're going to see it at the bottom. I'm getting my copywriter brain out. Uh, also, um, just before we do this, uh, I forgot to mention, uh, selecting a board. I have a private board on my actual brand.

That's what I do. Um, I just want people finding my stuff through my ads. I don't need to be doing too much organic.

anyways i haven't found i mean i'm getting into organic but i wouldn't you don't need to do it so um yeah okay cool so uh name is going to be um uh private ads create and then i'm gonna do my uh the pin title okay so you can see I made it very, because this is a checklist, it's super UGC. And now what we're going to do is we're going to get the destination link. Our destination link is from TypeDream.

So I'm going to go back to TypeDream. I'm on the landing page. I'm going to go into here and I'm going to copy that.

Now we're going to go back to this landing page. Perfect. So that is all we need. They're going to publish that. Wait for it to come up.

Perfect. Okay. Okay.

So we have everything here. Now I'm going to click publish and I'm going to be redirected to billing. Billing is just, you just have to put in your personal information.

You're going to need to put in your card number so you can actually be charged and then it'll start running. So whatever you specified, just make sure that you understand that Pinterest takes time to update. As soon as you click publish, it will take time for your stats to come in like impressions and your CTO. So pretty much just don't be confused if you don't see results right away.

The stats are not live, unfortunately. So just be patient and wait for stuff to come in. If you're struggling to find the correct Pinterest niche, I have a file linked below. It's completely free.

It has the top 2023 Pinterest niches that I've personally vetted myself. Okay, I hope this video gave you a really good idea of the entire process. If you need to ask me any questions, you can go into the Discord link below.

I also... respond on Instagram DMs, feel free to contact me on there too.

Transcript for:Joe's Guide to Building a Book Brand

Transcript for:
Joe's Guide to Building a Book Brand