How to Create an Effective Landing Page for Kickstarter

Introduction

• The importance of a landing page: Helped Jeremy from Cattie Corner raise over $100,000 on Kickstarter.
• Overview: Learn how to create a landing page in 5 steps, plus a bonus strategy.

What is a Landing Page?

• Definition: A webpage with the primary goal to collect email addresses of interested people during a pre-launch.

Steps to Create a Perfect Landing Page

Step 1: Create an Outline

• Purpose: Outlines help in organizing content.
• Example Questions:
  • How would you describe your product?
  • What are the key features?
• Example for Catty Corner:
  • Product description: A side table protecting couches from cat scratches.
  • Key feature: Cat scratching surface built into a side table.
  • Benefits: Protects sofa, saves time and money.

Step 2: Write the Hero Section Content

• Importance: The first, most crucial part that hooks visitors.
• Components:
  • Headline: Attention-grabbing and descriptive.
  • Supporting Content: Expands on the headline.
• Example:
  • Headline for Catty Corner: "The perfect sidekick for cat and couch."
  • Supporting Content: Emphasizes product benefits and hooks readers.

Step 3: Craft Clear Headlines

• Objective: Most visitors skim, so headlines need to be clear and engaging.
• Example Headlines for Catty Corner:
  1. Got a sofa, got a cat, we've got your solution.
  2. Perfect fit for any sofa.
  3. Keep it handy, keep it classy.
  4. No matter your style, Catty Corner has you covered.

Step 4: Fill in the Body Content

• Guidelines: Keep it to 2 sentences max to maintain interest.
• Example for Catty Corner:
  • Body Content: Short and precise explanation of benefits.

Step 5: Select Effective Visuals

• Types of Photos:
  • Studio Shots: Highlight features on plain backgrounds.
  • Location Shots: Show where products are used.
  • Action Shots: Demonstrate product usage.
• Example Visuals for Catty Corner:
  • Action shots, problem visualization, GIFs for multiple images.

Building the Landing Page

• Tools: LaunchBoom's LaunchKit, Leadpages, ClickFunnels.

Bonus Strategy: $1 Reservation

• Problem: Only collecting emails doesn't gauge buying interest.
• Solution: Use a reservation page offering a special for $1.
• Benefits: Identifies most interested potential backers; those who pay $1 are 30 times more likely to back the project.

Conclusion

• Summary of steps and the bonus strategy.
• Encourages use of strategies to successfully launch product ideas.

Additional Resource

• Tutorial: Avoid common mistakes in product photos with a detailed tutorial.