internal and external factors what are they and why care about them let's start with the basics an internal factor is a force that happens within the organization that can affect the overall performance of the company and its members they usually stem from people who work inside of the organization an external factor is a force that happens outside of an organization's control that can affect the overall performance of the organization and its members when these factors pose as threats and weaknesses they can cause drastic financial consequences to an organization and can also cause major damage to the reputation of their company however when leveraged correctly these factors can also provide strengths and opportunities that can benefit an organization some examples of internal factors can include value proposition human resources financial and marketing resources physical assets labor management interpersonal relationships with employees corporate image and brand equity and operations examples of external factors can include input or suppliers competitors customers the public eye marketing and media and social influences for more information and to schedule a customized consultation visit our website at rockiamg.com or give us a call at 240-912-1699 our team of professionals will be more than happy to assist you [Music] you