Exploding Your Email List with Quiz Funnels - Ryan Levesque

Introduction

• Navid Moazzez: Lifestyle entrepreneur, creator of Virtual Summit Mastery.
• Ryan Levesque: CEO of ASK Method Company, author of "Ask" and "Choose".
• Focus: Using quiz funnels to rapidly grow email lists.

Key Points from Ryan Levesque

The Importance of Your Email List

• Primary Asset: Your email list is crucial for business success.
• Challenge: Building a list is harder now due to the consolidation of traffic (77% from Facebook and Google).

Quiz Funnels as a Solution

• Powerful Strategy: Quiz funnels can generate millions of email subscribers.
• Examples:
  • Strengths Finder: 7 million subscribers.
  • Proactiv Skin Test: 20 million subscribers.
  • RealAge Test: 40 million subscribers.
• Impact: Imagine having a list of even 1% of these numbers.

Examples of Successful Quiz Funnels

• Revolution Golf: 1.5 million subscribers, acquired by NBC for $100 million.
• Swift Financial: 20,000 customers, acquired by PayPal for $250 million.
• FuzzyYellowBalls.com: 63,000 monthly income, 11,000 monthly subscribers.
• Michael Hyatt's Platform Assessment: $203,000 in revenue, 12,000 leads.
• Charlie Wallace's Guitar Quiz: $2.2 million yearly revenue from $12k/month.

Mistakes to Avoid

1. Wrong Process: Follow a clear blueprint:

   • Start with the offer.
   • Develop the hook.
   • Bridge with diagnostic questions.
   • Lead to the outcome/prescription.

2. Wrong Hook: Use the power of self-discovery. Types of frameworks:

   • Type Quiz: Identify user types (e.g., "What is your skin type?").
   • Killer Quiz: Identify mistakes (e.g., "What is your golf swing killer?").
   • Score Quiz: Use scores (e.g., "What is your authority score?").

3. Wrong Questions: Craft questions to create demand for your product. Use micro-commitments and lead-capture questions.

4. Wrong Offer: Combine Band-Aid solutions (quick fixes) with the cure (your actual product).

5. Wrong Tool: Use tools designed for quiz funnels like bucket.io, not generic survey tools.

Steps to Get Started

1. Study a Winning Quiz: Go to websites like ChooseTheQuiz.com/navid.
2. Brainstorm Ideas: Develop five ideas for each quiz framework type.
3. Test Hooks: Use Facebook ads or email subject lines to test interest.
4. Sign Up for Tools: Use platforms like bucket.io to build your quiz.
5. Build the Quiz: Follow the process and start capturing leads.

Conclusion

• Combining the right process, hook, questions, offer, and tool leads to successful quiz funnels.
• Check out Ryan's resources (ChooseTheQuiz.com/navid) for inspiration and tools.