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2023 Theatre Industry Financial Insights

Apr 23, 2025

Theatre Facts 2023 - Lecture Notes

Introduction

  • Annual report by Theatre Communications Group (TCG) on U.S. professional not-for-profit theatre.
  • Covers finances, attendance, performance details, and operations for fiscal years ending between October 2022 and September 2023.
  • Data sourced from TCG’s Fiscal Survey and SMU DataArts’ Cultural Data Profile (CDP).
  • Follows Federal Accounting Standards Board (FASB) guidelines.

Executive Summary

  • Reflects on the ongoing impact of COVID-19.
  • Highlights the decline in ticket income, reduced federal funding, and challenges in maintaining revenue.
  • Examines the transition period as government relief wanes.

The Universe

  • Overview of the U.S. professional not-for-profit theatre field for 2022/2023.
  • Comprises 2,258 theatres including TCG Member Theatres and others filing IRS Forms 990.

Trend Theatres (2019-2023)

  • Analysis of 137 theatres' financial and operational data over four years.
  • Showcases changes in earned and contributed income, attendance, and expenses.
  • Inflation adjustment based on Consumer Price Index.

Highlights:

  • Expenses increased significantly in 2022 and continued growing in 2023.
  • Earned income remains below 2019 levels; contributed income fluctuated.
  • CUNA (Change in Unrestricted Net Assets) reached a low in 2023.
  • Attendance and ticket sales have not fully recovered; a 22% drop in attendance over four years.
  • Federal funding peaked in 2022, declined by 70% in 2023.
  • State and local support improved but not enough to cover federal shortfalls.

Profiled Theatres (2023)

  • Focuses on 213 theatres completing CDP in 2023.
  • Detailed financial questions reveal nuanced health profiles by budget size.

Key Insights:

  • Smaller theatres rely more on government funding; larger theatres cover more expenses with earned income.
  • Single ticket income dominates earned revenue across all sizes.
  • Contributed income covers a larger percentage of expenses for smaller theatres.
  • CUNA was negative across most budget groups, especially for theatres with budgets $5-$10 million.

BITOC Analysis

  • Comparison between Black, Indigenous, Theatres of Color (BITOC) and non-BITOC theatres.
  • BITOC trailed in earned income but excelled in contributed income, especially from foundations.
  • Higher working capital and positive CUNA for BITOC.

Conclusion

  • Theatres are struggling with rising costs outpacing revenue growth.
  • Contributed income is crucial but declining without federal relief.
  • BITOC organizations are more liquid but dependent on contributed income.
  • Future strategies must focus on sustainable revenue, audience engagement, and community alignment.

Methodology

  • Data collected through TCG’s Fiscal Survey and SMU DataArts Cultural Data Profile.
  • Inflation adjustments for financial analyses.
  • regression models applied for Universe section estimations.

Appendix

  • Detailed tables of profiled theatres by budget groups.
  • Lists 2023 profiled theatres by state and budget group.

Key Definitions

  • Contributed Income: Unrestricted donations and grants.
  • Capital Campaign: Fundraising drive for specific purposes.
  • CUNA: Change in Unrestricted Net Assets, indicating fiscal health.

These notes aim to provide a comprehensive overview of the Theatre Facts 2023 report, capturing essential data trends and financial insights crucial for understanding the current state and future challenges of the not-for-profit theatre sector in the U.S.