Five Levels of Pricing Power for Ghostwriters

Introduction

• Premise: Most freelance writers are broke
  • ZipRecruiter: Part-time freelance writers: $18-$31/hour
  • Salary.com: Full-time freelance writers: $56K-$64K/year
• Premium Ghost Writing Academy shows how to find, pitch, and land $5,000 clients
• Potential to out-earn 99% of freelance writers with just one or two clients

The Five Levels of Pricing Power

1. Charging Per Word

   • Example: $0.10/word = poor value measurement
   • Problem: Clients don't actually value writers by word count

2. Charging Per Hour

   • Write the Mantra: "Stop trading hours for dollars"
   • Problem: Limited by time and perceived value caps
   • Aim: Move beyond hourly rates to exceed $10K/month

3. Charging Per Month

   • Retainer model: Lump-sum monthly payment
   • Problem: Becomes all-inclusive without defined scope
   • Analogy: Similar to being an overworked salaried employee

4. Charging Per Asset

   • Productized service: Repeatable asset creation
   • Example: 5-day educational email course
   • Benefits:
     • Efficiencies and scalability
     • Client buys the asset, not the words or hours
     • Able to charge a premium

5. Charging Per Outcome

   • High-End Level: Millionaire writers and profitable schemes
   • Framework from personal success (several million dollars)
   • Price anchor to outcome: Example of pitch deck for startup
   • Results: Become significantly more valuable by linking pricing to business outcomes (e.g., $2M raise)

Transitioning Between Levels

• Assessment Quiz: Helps writers identify their current pricing level
  • Upwork job leads: Level One
  • 60-hour work weeks: Level Two
  • Few clients but high workload: Level Three
  • Repeated asset creation: Level Four
  • High-ticket clients and tangible outcomes: Level Five
• Real-life transformations from scraping by to earning more

Closing Remarks

• Subscription Call to Action: Follow for more tips
• Author Credentials: Over 15 years of experience, multiple business ventures, and published books
• Further Reading: Recommended book "The Art and Business of Ghostwriting"
• Viewer engagement: Leave comments and questions
• Next video updates and signing off