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Apple's Future Interface Strategy

Jul 10, 2025

Overview

The speaker critiques Apple’s new "Liquid Glace" interface in iOS 26, claiming its intentional design sacrifices readability to prepare users for a future of integrated AR and hardware advances.

Evolution of iOS Design

  • Apple initially used skeuomorphic design to mimic real-world objects, making interfaces intuitive for new users.
  • In 2013 with iOS 7, Apple shifted to flat design to handle increased system complexity and user familiarity with touch interfaces.
  • Each design change has been used to condition users for upcoming shifts in hardware and software experience.

Introduction of Liquid Glace

  • iOS 26 introduces Liquid Glace, making menus and notifications translucent and sometimes hard to read.
  • The new interface uses real-time graphics to simulate glass and light, making the interface feel organic and dynamic.
  • While visually appealing, excessive transparency can impact readability, especially in features like the Control Center.

Design Philosophy and User Conditioning

  • Apple’s design changes are intentional, aiming to condition users for future devices, specifically a seamless merger of hardware and digital interfaces.
  • Liquid Glace is preparing users for the disappearance of the interface, making way for AR experiences that blur the line between digital and physical.

Future Hardware and Software Integration

  • Apple’s internal "Glass Wing" project aims for a transparent, wrap-around iPhone with integrated cameras and seamless AR capabilities by 2027.
  • The new interface concept aligns with Vision OS, unifying visual language across Apple’s ecosystem in preparation for AR glasses.
  • Aligning OS version numbers with years signals Apple’s vision of all devices and interfaces as interconnected parts of a single ecosystem.

Transition to Augmented Reality

  • Apple’s gradual introduction of translucent, floating interfaces will condition users to accept digital content projected into real-world space.
  • The company’s integration of complex visual effects and real-time graphics positions it ahead of competitors in preparing users for AR.

Timeline and Strategic Goals

  • By late 2025, iOS 26’s Liquid Glace interface will be standard on all iPhones.
  • 2027: Apple plans to launch the Glass Wing iPhone for the 20th iPhone anniversary.
  • 2028: Introduction of Apple Glace AR glasses.
  • The strategy is to familiarize 1 billion users with new interface paradigms before the hardware arrives.

Criticisms and Challenges

  • Excessive transparency can hinder usability and readability in current devices.
  • Apple risks sacrificing user comfort and past progress for long-term innovation.
  • The ultimate goal is to make digital interfaces another layer of reality, reducing the boundary between digital and physical.

Decisions

  • Adopt Liquid Glace for iOS 26 despite reduced readability
  • Align OS numbering to release years for ecosystem unification

Key Dates / Deadlines

  • 2025: Universal rollout of Liquid Glace interface.
  • 2027: Launch of iPhone Glass Wing.
  • 2028: Planned launch of Apple Glace AR glasses.