Notes on David's Review of CMF Phone 1

Introduction

• David gives a scenic introduction from Bali.
• Discusses trying a unique phone: CMF Phone 1.
• The phone sold 100,000 units in 3 hours, suggesting high demand.

Sales Information

• Average sales rate: 9 units per second, very rapid sales.
• Not yet available in China or Indonesia; demand may surge upon arrival.
• Currently available in India, Malaysia, the UK, and USA.

Product and Brand Background

• Brand: CMF by Nothing, known for innovative designs and lighting features.
• Previous products: TWS and Smartwatch by CMF.
• Market segment: Entry to Mid-range (price range: approximately 3.5 million IDR).

Unboxing Experience

• Unique box design highlights the camera.
• Technical specs:
  • Dual SIM (IME number 2)
  • 50 MP camera
  • 8 GB of RAM, 256 GB of internal storage.
  • Price in Malaysia: approximately RM3,500.
  • Import to Indonesia: Free tax under 500,000 IDR.
• No charger included; supports fast charge (33W), with a 5,000 mAh battery.
• Notable design features include removable back cover with screws.

Physical Features

• Comes in various colors: Black, Orange, Blue, Light Blue.
• Back cover can be customized; however, back covers are priced around 300,000 IDR.
• IP52 water resistance rating: can withstand splashes but not submersion.
• Unique feature of easily removable back with screw mechanism.

Features and Performance

• Operation System: Nothing OS 2.6.
• Display: 6.67-inch AMOLED, 120Hz, high brightness (up to 1200 nits).
• Processor: MediaTek Dimensity 7300, performs well but lacks NFC.
• Sound: Mono speaker; decent sound quality but only one source of sound.
• Battery: Performs well, with low-temperature output during heavy usage.

Camera Performance

• Camera supports EIS, but has no OIS.
• Good dynamic range; handles bright light effectively.
• Color reproduction is visually appealing and sharp.
• Low-light performance acceptable; uses an auto-night mode.

Conclusion and Market Opinion

• The CMF Phone 1 combines stylish design and decent specs for the price.
• Lacks features such as NFC and comes without a charger, which may deter local buyers.
• Ideal for users seeking a unique design and good camera performance.
• Questions regarding the potential market reaction in Indonesia; will it resonate with local consumers?
• Overall impression: a strong contender in its price range after considering features and design.