again I was a guilty of it as well as Realtors we want instant gratification but you need to put in the time and keep talking to these people because if you don't keep in touch with them they're going to forget about you and yeah the money you spent on the Facebook ad is going to be a complete waste Facebook ads for real estate agents this is one of the most misunderstood lead generation opportunities right now everybody's complaining about how you can no longer generate high quality leads from Facebook they're getting too expensive it's always incorrect Conta information they never convert I hear it all day long and that's simply not the truth the reality is that's going to be what happens if you don't know what you're doing but by the end of this video you will know what you're doing today I brought on Shawn Bell who has an amazing YouTube channel breaking down a ton of different Facebook ad strategies which I will link in the description below but today we're going to break down the top ads that you should be running right now exactly how to approach targeting and budgeting what you need to be using as the photo video and creative and also how you can convert higher so that you start to get correct information that actually convert into appointments clients and closed deals now two quick things before we get started number one as mentioned I will link Sean's incredible YouTube channel below you want to make sure to go check it out because he's got a ton of amazing videos on there and number two I will link his calendar link below in case you would like his direct help to get your ads set up and talk about what it's like to partner with them so without further Ado let's bring on Sean and talk all things Facebook ATS real estate agents and how you can use it to exponentially scale your production this year all right guys welcome back to another exciting video where today we've got on a very special guest is going to be diving into an extremely hot topic one that I know a lot of you are curious about and one that can genuinely benefit and honestly change your business forever if you properly apply it which is Facebook ads so we've got on Shawn Bell who is you know one of the top people I know when it comes to running Facebook ads that actually generate warm and hot leads but more importantly even convert because you know for anybody that's been in the real estate business for long enough you'll know that lead generation is not difficult lead conversion is where the magic lies and so you know Sean really excited to have you here man and you know kind of honored to be able to kind of unpack some of these things that are going to really be able to benefit agents who are looking to run paid ads yeah thanks for the introduction that's like the best one I've ever had you're you're ramping me up a little too much there no I think it's it's going to be good man you know you've got a very successful YouTube channel as well that's building momentum you speak across stages about you know those very topics so you're very well versed in it and you've got the experience and the data and and you're not just talking based on Theory like many people are so you know let's kind of unpack your story a little bit and just set the foundation with who you are where you're from what kind of got you to this point maybe the type of content you put out on your channel and then we can start diving straight in oh man where do we start um so a quick brief overview I was a realtor for 18 years I was a brokerage owner for eight of those years um I grew up in a very small town on a farm I was the shiest kid in the world growing up very much even today I still consider myself a a huge introvert I mean one-on-one like this I'm okay uh although video used to scare the crap out of me I I love doing video now but um I got into real estate when I was 19 and a lot of people thought I was crazy um especially because I didn't know you know how to talk to people I was shy um before I got into real estate I was a computer tech for a year so I like to I took apart computers I rebuilt them I you know it was I thought it was something I was going to do um but basically when I was doing that I was working in a basement there was like a little pencil window up top so all I could see was the sky and it was just like draining every day I was like this sucks so I kind of quickly realized that I wanted to not have to work for somebody and have kind of those scheduled hours so that's I had some family in real estate I got into real estate and yeah it was a struggle at 19 first of all people were like well you know what do you know because like you're the age of my kid why would I want to trust you and yeah you're inexperienced so it it took a long time to eventually build up customer database and then I realized in real estate it was always like this up and down roller coaster was like yeah you'd work hard to get deals you'd get some life is good but then once you got those deals you weren't prospecting anymore for New Deals to come in so once you went through those deals all of a sudden it like came down again it's like oh now I got to prospect again so after years of trial and error I eventually fell into Facebook ads and that's kind of when a light bulb went off for me because I was like oh man I could have this thing running on autopilot and it's always going to be bringing me leads in and I can just sit back go do the other deals that I do you know get in front of more people shake more hands well this thing's running in the back end and it was like when have we ever had a time in history where we could spend this little bit of money and it's being shown to all these people I mean when I first started in real estate and I'm only a city size of 30,000 people okay we didn't really have much for Billboards we don't have any public transit so there was limited areas uh to advertise it was basically our number one was the newspaper and it cost a lot of money to do that now for the money that you spend is far far cheaper and you're reaching a much wider audience because Facebook is so smart it knows who to show those ads to um so I know I've got a little bit off topic you you asked more about me but that's kind of how I stumbled into Facebook ads I started doing more social media I got over my fear of doing video because I was like I need to do this um so yeah it's just after doing all that I was fortunate enough that I can consistently ranked in the top 1% in all of Canada just through doing all my Social Media stuff and it was cool to see how doing some of these things just evolve and and and they work if you're willing to put in the time and be consistent with it I mean it works anybody can do it if if me as this huge introvert type of person can do it guaranteed anybody can do it 100% And I think it's it's you know such a good opportunity for people to start creating leverage in their business because you know getting in front of the camera getting in front of video is a learning curve and it can take time like it did for both you and I you and I both have a very similar kind of beginning in that sense but you know you can offset the time it's going to take for you to build momentum with video with something like paid ads um because at the end of the day agents have you know basically three options when it comes to getting business you can either Prospect you can do paid ads or you can do organic content well if you don't want to Prospect and you're Petri of the camera you've got one option you better pay to play and that's just the reality of it and it's not what everybody wants to hear but it's the truth of you have to generate business in some way shape or form or you have no business right so you know before getting into the Tactical of Facebook ads I'd love to kind of get your opinion on there's a number of different paid ad strategies Facebook Google YouTube Tik Tok linked it like you could be doing a wealth of different things why do you specifically lean towards face Facebook ads that's a great question well when for one when I started Facebook ads there there wasn't a ton of other options uh two now Facebook ad is still or Facebook is still King like it's still Yes Tik Tok is evolving YouTube is amazing like I'm not saying don't use any of those platforms because they do have a massive audience I've just always chose to go to Facebook because everybody's on Facebook like I talk to some people it's like yeah well some have Tik Tok some don't uh some watch YouTube like my kids my kids are on YouTube religiously whereas then others are like oh no like I never go to YouTube I you know but there is a lot of people that I mean YouTube is amazing because it has the search capability so if you're looking for a problem that's where you're going but it's just like every time I try to look at the behavior of people and I look at what they're doing on their phone 80 to 90% of the time somewhere in there they're still always on Facebook so Facebook has this huge audience and plus from what I've learned with Facebook is is so dang smart it has so much data on us which can be scary I get it but I like to use that to my advantage so if it's got so much data on all of us why am I not using this thing this tool because it's going to do all the heavy lifting for me if I can put my ad out and it starts showing it to people and it'll be like show it to this group and say okay well out of this thousand people we showed it to you know a few people clicked on it now we showed it to this thousand people and there was 20 people that clicked on it Facebook looks at that data and it's like those 20 people like what's similar about them you know they they're different than these two people that clicked on it let's maybe start showing their ad to more of these people and the nice thing with Facebook ads is when you select your objective as leads which we'll get into uh ahead of time here but it now knows oh you're going to pay us money and you want us to give you leads well guess what Facebook's going to do it's going to try its darnest to get you leads cuz if it does not get you leads what's going to happen you're going to stop paying Facebook loves money they want more money so they're going to want to you know do what you're asking it to do and that's what I love about it 100% no that that makes complete sense and I think as you're alluding to a lot of people think like oh my God I'm not generating you know business and Facebook just wants to take my money no they want to make money they're looking at the lifetime value of somebody running paid ads and they want you to spend forever right and and the only way to do that is to convince you it works by actually getting you the result and the desired outcome that you have so you know let's walk people through a multitude of different questions that I have but are are going to kind of be a sequence of what people need to do in order to effectively leverage Facebook ads starting with the foundation best practices when it comes to actually running the ad and I know that you know as I mentioned in the introduction guys you know if you guys want Sean's incredible free resource walking you through stepbystep exactly how to run a high converting ad just drop a comment below and say free guide and we will reply with that so that will kind of give you something to follow along but just based on your experience Sean you know what does that look like for you in terms of targeting or ideal budget or type of creative like a general overview of what you're seeing is working right now for sure so I have uh tons of other Realtors using uh these strategies and I find the ones that put the couple little you know spend some extra attention to these couple things are getting the best results so for one when you're going into most people when they think of Facebook ads they think okay I'm going to make this post and I'm going to click this blue button that says boost post yeah what that does is that gets in front of more people so Facebook just takes that and it shows it to more people but it's there's no call to action so it's not generating you any leads so what you actually need to do is you need to click if you ever are on your Facebook page and you look in the top left there's going to be a button that says ads manager and if you don't see it just click another button that says see more and it's going to bring it down and you're going to see an ads manager in there when you click on that it'll take you to the back end and there'll be a green button that you can click on that says create now again like Mike said I've got a free guide on this it walks you through exactly step by step so please comment free guide be happy to send it to you and then from there Facebook gives you uh about what is it five or six different objectives and the one you want to select is leads and when you click on that that's where we're telling Facebook Hey I'm going to pay you money I want you to give me leads and the way it structures it is if somebody clicks on that ad of yours they have to put in their information before they get what was promised so I always like to ask for their name their phone number and their email address this way I need to give something of value that they want to download in return to give their contact information the nice thing with Facebook now too is some see this as bad I see it as good but years ago Facebook came out with a thing called the special ad category they had a lawsuit and you no longer can you advertise um without disclosing it about anything with uh housing credit politics social issues anything like that so this is was Facebook's way of getting you know kind of the result of that lawsuit that happened but now if you run an ad about housing which we all are as Realtors you can't Target down specifically so you can't say I'm going to show this to people between this age and this age or I'm only going to show it to females or whatever it may be it's more broad now so most people actually gave up with Facebook ads when this came out because they're like oh Facebook made another change they're trying to screw me this sucks I I quit and the beauty thing of it is a lot of people quit so there's less competition now and we actually start to see the same if not better results because now with us not having to narrow down Facebook is doing the heavy lifting for us and it's figuring it out and knows who to show it to so the cool thing as I just said and you'll find out from that guide is you don't have to do all that stuff you don't have to say oh well you know who should I Target what's the best age or what like you you don't have to worry about any of that so you go through there and now getting into the meat and potatoes of the actual ad the ads that are working best for us is where we're offering up a free list of homes so you're saying and the more specific you can be with that list the better off results you'll get so I'll use Mike for an example Mike's in Calgary if I was to say okay I'm going to run an ad and saying here's a list of homes in the entire city of Calgary most people wouldn't really click on that because they'd be like okay well why would I want to download that like that's anywhere from 200 ,000 could be2 three4 million like that's a pretty big list what what's the deal with that whereas if I can create something more narrowed down and focus that's where I'm going to grab their attention so for example Calgary the one popular neighborhood is called Cranston so if I said okay here's a list of homes in all of Cranston that are under say $600,000 I'm not sure what the average price in Cranston is right now but let's say I did it under 600,000 what that's going to do is that's going to speak to a specific audience that's going to go okay I'd love to live in Cranston $600,000 wow I didn't realize you could get a home for under $600,000 in Cranston cool I'm interested they're going to want to click on the ad they click on the ad and when they do that they have to put in their name their phone number their email address so they gladly put that in in order to get that list once they do that it gives them the link that You' put into your ad that's taking them to that list of homes you get their contact information and then from there they get the list and everybody's happy and if you find the correct ad that hits the mark where you know a lot of people want it you're going to have non-stop leads coming in every day I mean it's insane it works in every market we've tested this in but it's just tried true and tested and tested and it just it works every single time yeah I've you know I've got multiple tutorials about that exact out on my channel and I think it's it's important for people uh to take the time to learn their Market because you need to identify what the opportunity is and and you know in my specific examples if you look at the Facebook ads on my channel I always talk about finding the average price point going slightly below and creating a list of properties with a unique feature you wouldn't expect to be below and that's you know you could start to build momentum there so I love that you do that and and again as you're alluding to it really does work in every single market and there's all kinds of other nin strategies you could leverage over time but I think it's important for people to you know understand that simple scales and it's better to get started with a very General ad like that that is going to work it is going to generate you leads and then you can start getting creative with it but this has been proven time and time again now when you look at the creative of the ad and the budget of the ad you know what kind of budget are you recommending people to start with and then also what type of creative are and for anybody that doesn't know what the creative is it's the written words as well as that's a copy but photo video Carousel you know what's your approach to budget and the overall ad creative itself so my philosophy and what I found works best is just keeping it simple don't don't try to over complicate it do too much the more simple it is especially when you're starting out the better so for Budget I recommend when you're starting out anywhere in between $10 to $20 a day and that gets you a good start that gets you enough people that it's showing to and you can kind of see results from there depending on if you've hit the mark Or Not on average we're seeing uh Realtors they're anywhere from $7 to $9 a lead I've got some uh customers that are as low as around $2.50 so if you can find the the ad that works really good you are going to get good results off that $10 to $20 a day now two things uh that you need to remember so this is the biggest one where I find most fall short and this is where you get much better results if you do this so pay please pay attention to this do not skip this I I know this takes more work but this will get you far superior results and it is your photo so what most people will do with their Facebook ad is they go to Google they search for a house or something and they put it in their ad because and then it's just a very generic photo and that's that's easy I get it it does not work it doesn't catch people's attention you got to remember people are mindlessly scrolling through Facebook all day long you have to have that pattern interrupt that makes them stop and be like what the heck is this and there's two things that will do it one is a face a face will always get far more engagement than anything else other than kids and pets but a face will always get more so if they're scrolling through you know we all do it you see a face and you're like oh who is this person do I know them what are they doing secondarily is if you have some familiarity in there so the ad I alluded to with Mike where I said here's a list of homes in Cranston generally most all these neighborhoods they have a sign or they could have uh a school or a statue like something that people recognize and they know the neighborhood you're in so the easiest is the sign so what I would do is go to Cranston find the sign for when we're first entering Cranston and I would get my photo taken in front of it so now one you've got a face in there two you're creating familiarity because people see it and be like holy crap that's Cranston like I drive by there every day this is in my city or I live there like this is an ad cure rated for me this isn't just some other generic ad I'm seeing that's you know maybe for people in Ottawa or New York or la like this is in Calgary like what is this about and then from there it makes them read your headline oh it's a list of homes and Cranston under 600,000 holy that's amazing that's affordable yeah I want to click on that so to me the photo is always the most important because that's the first thing they see when they're scrolling through now for your ad copy so for your actual title and everything little trick that I do and I just spend some time with it go to chat GPT you go to chat GPT and be like okay chat GPT I'm creating this ad and I'm going to offer up a list of homes and cron under $600,000 give me 10 click worthy titles that are going to make people want to click on it and gladly submit their information to see what I have to offer chat gbt will give you some amazing results and then what I like to do from there is I kind of maybe pick one and pick another and put them together or it might give me one I like right away or maybe there's none I like and I might be like okay well give me 10 other suggestions and I just go through that until I have that title that's going to grab people's attention if I just say hey list of homes in CR under 600,000 it doesn't really grab people's attention so you need to have that title where it's like uh you know Cranston living for under $1,500 a month or something like that where people can you know it where they're like holy that's affordable like I'd like to you know click on that and see what's available um you know it's just it's all about grabbing attention yeah 100% And and you know I love that you talked about familiarity because that's what I would always do when I was running Facebook ads for my own production business as a top producer is I would and this is a bit of a ninja trick um is you know I always wanted to run Facebook ads in communities that I had done a deal in so and because it was 80% listings I you know had access to my own photos so if I sold a house of my own in Cranston my own listing then I would use that photo but what I would always do is let's say I was doing a a custom list of homes in cranon under $600,000 I would try and find a listing or a photo of a property that was worth a little bit more than 600 because you're not saying this property is for sale in cranon under 600,000 it's a property in cranon you're just trying to entice people to Clay and that worked wonders because they assume maybe that property is in there but but then when they start scrolling they might find something else that they Peak Interest in so um the familiarity aspect of it is so so important again as you're saying I see so many people that use the same house that have seen a hundred times on Google images for the Facebook ads and they wonder why nobody's clicking on it so you know when when it comes to maybe mistakes you're seeing people make on Facebook ads before we get into the conversion side where do you see a lot of people go wrong because you know one of the things that I would say that a lot of people go wrong with is understanding return on ad spend and what I mean by that is you know let's say you're going to get paid $88,000 for a buyer or seller in Cranston for $600,000 home and that's on obviously on the low side it so many people spend $5 $600 on Facebook ads for a couple of weeks and then they say it doesn't work for me it's never going to work I've spent $500 I don't have a closed deal I'm done well if I could spend $500 and guarantee I get a closed deal for $8,000 every single time I would print money and I'd be a billionaire because I would just keep running $500 with a net positive of $ 8,000 you know 16 return on your ad spend like you know but most people aren't looking at the conversion rate of what it takes to actually generate consistent business so that's kind of one of the mistakes that I see but is there any other mistakes that you're seeing on your journey with working with people when it comes to ads you took the words right out of my mouth way to go Mike you took my answer perfect no but but yeah there is definitely a few other mistakes um I mean one is is the photo that's a big one uh do not skip on that lots of people are like oh you know what no and I even do even when I teach people today they're like yeah no I get it Sean but no you I just I have this photo ready so I'm just ready to go I want to try it it just it never works I mean I've I've looked at some where they'll be all a sudden they're up to $30 to $40 a cost per lead the only thing that's different is that photo so that's that's a big one um yeah what uh kind of you spoke about with people spending I just wanted to touch on that a little bit too and with anything in life or anything you know even social media it takes time and it takes consistency like you need to have enough time put in to get data on this to know where your numbers are and I'll be the first to admit I'm as guilty as that as anybody else I sucked at tracking my numbers and I've realized how powerful it is when you can look at those and be like okay how much money am I putting in versus how much am I bringing out and for most if you do this for a week or two you can't gauge that um you say okay well I've got this many leads coming in that's the other kind of misconception they'll say oh well you know this is working great Sean I've had this many leads coming in it's been a week but all the leads were terrible and I'm like well it was a week like you like what was the conversation you're having with the people oh they just you know they said they weren't looking right now okay they're not looking right now but maybe they're looking in six months or a year again I was guilty of it as well as Realtors we want instant gratification but you need to put in the time and keep talking to these people and keep you know giving them good information I say like offer to set them up on an auto email that's step one that is the easiest then from there if there's a certain neighborhood they're looking at go do a video on the neighborhood and send them the video saying Hey I did this neighborhood video and I kind of thought of you guys because I know you're looking at it hopefully this gives you some good information like just keep having conversations with them and giving them value and giving them something that they're going to learn and guess who they're going to remember when it is six months or a year down the road because if you don't keep in touch with them they're going to forget about you and yeah the money you spent on the Facebook ad is going to be a complete waste because you're never going to hear from them again so we always used to have a saying that uh buyers are liars you would have a lot where they would say hey I'm not interested right now fine like they may be saying that and that just because they don't want to be sold they're you know they're going to say that but you know you never know they could actually be looking right now they could be ready to pull the pin on the next perfect property next week they're telling every realtor out there they're not interested they're not ready but if you're the one that actually keeps in touch with them and keeps giving them value and they do and they start to build that trust with you then they might be up front with you and be like hey you know what by the way actually we are kind of thinking of moving quicker here like would you be able to help us and if you didn't have those conversations that would never come up and therefore yeah you're taking that money and and you're kind of throwing it away yeah 100% you know a couple things that I always talk about is you know and you saying buyers are liars is so true it's like when you walk into a clothing store and somebody says is there anything I can help you out with and you know you're there specifically to look for like a black hoodie and suddenly your instant response is no I'm good I'm just browsing every single time because you don't want to be followed you don't want to be pushed you don't want to be hounded even though you know that you're on there for a mission and you're looking for a specific outcome that they actually could have helped you with and then after you browse around for a little bit and realize you can't find what you're looking for you go back to that person and say hey actually you know I realize I am looking for something but that only comes through the followup and understanding of the journey and I think I always talk to people about the three-month Journey when it comes to Facebook ads which is is month and if you go in with this perspective it'll change your business forever which is month one don't expect any tangible results look at it as an opportunity to take a month to get the right data month do test optimize and then once you identifi month two what the best ad is with the lowest you know cost per lead for the highest return on your investment month three is where you scale and if you look at this as a 3mon commitment to getting the outcome that you're looking for not a 3 week or three- day commitment it'll completely change your perspective um so I I love that you kind of talked about that because it's so important for people to understand the journey that they need to go on when it comes to to paid advertising and the one thing if I can add sorry I don't mean to cut you off but before I forget this thought um I always used to look at Facebook ads as a cost I always looked at as like oh it's just another cost and until I changed my mindset and I started looking at it as an investment is when things really started to grow because I was like what other investment in the world is there where I can put say $1 in and get $300 out or get 300 get $3 out like that's a 300% return on my investment where where can you else in the world can you get that so when I start to track my numbers and realize okay this is how much it's costing me to produce a lead out of all those leads this is how much it's costing me to get somebody that's willing to speak to me and out of all those this is how much it's costing me to obtain a customer and you touched on it 100% Mike like you said if you're spending even if it's two grand to get one customer and that customer is worth at least five grand what do you think I'm going to do next month like it just yeah it's now to me it is an investment I'm putting money in but I'm getting more out so why would I not just put more money in to get even more money out 100% And you know I think it's crazy especially when you start looking at like lead conversion and lead generation data and actual facts um it blows people's mind because the average lead converts after eight touch points well most people do one maybe maybe that's it right and you know when you start looking at that's converting after eight most people don't even respond the average stat for a cold call for example which essentially if you look at it a cold call can also be referenced as a follow-up call from a Facebook lead because you're calling them uh which you need to do because you need to convert them but you know most people the average stat is most people won't even pick up until the fifth attempt so you're stopping after one and complaining it doesn't work you know generating the leads the part is just getting started like that's when the work starts the the game is one on the back end of converting them into appointments clients and eventually close deals so let's segue into that direction conversion right so we talked about lead generation some of the best practices what are you seeing is working well when it comes to saying okay Sean you know I've got 50 Facebook leads this month um but none of them are converting like what do I do what do I need to do to start actually getting conversations with these leads for sure I definitely recommend having systems in place uh because if you try to do this all in your own you're going to fall short because you just can't keep up like the first day say you get a couple leads okay that's easy you can you can do what I'm going to tell you here right away because you got a couple but then guess what as days go on and you get another two and another two and another two what happens after 30 days when say you have 60 leads and all of a sudden or more and you have to go back now and you're like okay which ones have I contacted twice now who do I have to how many times have I contacted that person and like it just it's all going to fall apart because you're going to need like massive spreadsheets and everything to keep track of this so you need to have that system in place otherwise you're going to do one to two contacts and you're you're going to leave them and yeah Mike is 100% right I always my my hold back on this was as I grew up because I was an introvert I despised pushy salespeople yeah so in my opinion when I was contacting these people and which was very uncomfortable for me I did not do much in the way of d knocking or Co calling at all but when I did get to the point where I was trying to reach out to them I would do it once or twice cuz i' be like okay Sean that's it like they're done they're they don't want to hear from you and in my mind I always thought if I keep calling them keep trying to reach them they're going to see me as this pushy salese person and I don't want that I don't want to be the person that I despise but I thought okay there's this stat it keeps saying 7 to8 so I'm going to try it and I was blown away by the response I got because for one people started to get back to me I was getting a hold of them two I had this limiting belief that if I contact them seven or eight times they're going to pick up the phone or reply to a text and they are going to blast me because they're going to be furious and I was gladly surprised when say if I did contact them they'd be like apologetic they'd be like oh my gosh I'm so sorry thank you for following up I just you know I've been busy with the kids I haven't had time I apologize for not getting back to you and I was like wow like that was a different response than what I was expecting I thought they were just going to be yelling at me being like stop trying to get a hold of me but they were actually apologetic and happy that I was trying to get a hold of them because they are interested they just haven't had the time to get back to me so you need to have that system in place whether it be through your CRM or whatever it is where it's marking it down saying hey you need to follow up with this person uh it's been another day you haven't heard from this this person follow up with them again and where it'll keep reminding you so that you can check off who you've contacted and who you haven't the other one that is a huge one a big big St is you have a much better chance of having a conversation with a lead if you can respond to them within the first five minutes and it goes like the stat is drastically more if you can do it within the first five minutes because if it's longer than five minutes they've moved on to something else they forgot about what they even clicked on and it's just not going to work as good so again you need to be readily available or you need to have that system in place because with Facebook ads it doesn't notify you when a lead comes in so you need to have systems set up so that you get notified and then therefore when you get notified you be like oh I got a new lead and reach out to them right away because again if you don't a lot of these ad dollars you spend might be going to waste so as Mike alluded to you can generate the leads easily it's that followup and having that system that's actually going to get you the the business otherwise it's not going to work and you're going to be like all the others that say Facebook ads doesn't work and it doesn't because yeah you you haven't put in the time to have those systems in order to be able to respond to these people yeah it makes complete sense and and you know I've read some some crazy stats about you know the lead conversion and one of them is like you say it's like you know you've got a 400% more chance of getting into contact with somebody within the first five minutes versus the first 10 minutes so four times greater and the craziest stat is the average realtor that I read recently the average realtor takes 14 hours to respond so you know and and you know like you say this is a a Facebook ads could be a blessing in a curse the the blessing is it could be very effective leads at scale the curse is that it it can become too much of a good thing if you don't have systems in place because if you're getting leads every single 30 minutes which or more and you're driving your your appointments and you're spending time with your family like you can't respond within five minutes it's impossible right so you need systems to uh to be able to handle that and I think a lot of people aren't looking at the fact that and this is something a concept that I hope people understand is one of the things I hear uneducated agents or struggling agents say is that it's they have a lead problem they need more leads and that's often times not the case because getting more leads is very easy but the problem is if you have 100 leads and you've converted zero of them well what do you think is going to happen when I give you a th000 leads probably going to convert zero them it's not a lead generation problem it's a lead conversion problem if you want to if you're converting at 1% and you close one out of every 100 well the best way to scale your business is to close two out of every hundred and now instead of getting more leads require more work more time more followup you're just converting twice the rate because have got the systems in place to do so and that's how people scale and build effective businesses is they focus on not doubling the leads but doubling the conversion rate and so the nice thing with Facebook ads Mike is because you're targeting a specific neighborhood where it's a certain type of house there's only going to be specific people that want to click on that list yeah if I'm moving to Calgary right now and I'm like I'm not even interested in Cranston I'm not going to click on that list but guess what that's not the people I'm trying to attract so the beauty with Facebook ads is you're actually bringing in the people you want to so sometimes when you're more niched down on this type of list yeah you're going to get less leads but like you said you're going to get a lot higher quality leads and why not put your time and effort to those higher quality leads because they had a very specific intent to click on that very specific list tells me they are much more interested versus you know if you go to use a Leen company where they're like oh you know they're just paying me every month so I got to get them as many dang leads as they can so they keep paying me I mean I've spoke to realtor across all the nation and they're like you know I've had this lead genen company and some of the leads I was getting were from India like they're not even in my area with Facebook ads you're targeting a specific area you're saying where you want your ads to be shown guess what you're in so much more control of your lead generation game you've got so much more freedom you can turn them off you can turn them on it's just it's so rewarding when you can do it yourself and see the results you get and you know you're getting a lot higher quality leads from it yeah that that makes complete sense and and there's there's kind of two other things that i' I'd really like to unpack which is it first starting with retargeting like what what is your perspective thoughts opinions on retargeting because I think you know what what a lot of people fall short on is that they're always focusing on getting in front of new people instead of staying in front of familiar people and it's kind of like you know if you are driving past a bus bench once and suddenly in 6 months from now you want to sell or buy a house you you are not remembering who that individual was on the bus bench from six months ago it's impossible right or very unlikely so when it comes to retargeting I always found that the name of the game is in staying in front of people it's almost like not just becoming top of mind but remaining top of Mind any thoughts when it comes to retargeting um Facebook ads yeah so the nice thing as most of us know Facebook has their pixel and you can do a lot with that with retargeting and kind of the cool thing is what I like to do is say if you're running a ad on Cranston what you can do is you can have it the pixel will you know collect all that data have that list and you can eventually get to the point of retargeting so let's say they saw your list and they clicked on it for a free list of homes in Cranston well then all of a sudden a week later or however long they start seeing this video from this exact same person and it's a neighborhood profile on Cranston and they're talking about all the great things about Cranston and what's so great about it and then maybe there's another video that's saying how close what's the shopping that's close to Cranston and what's the best parks in Cranston and what's there for things to do as a young family in Cranston how far is it to the airport from Cranston like all these different things that people are asking what are the best schools in Cranston and you're just retargeting with all these videos guess what's going to happen they're going to start to see you as like hey this guy knows a lot or gal knows a lot about cranon like maybe we should be like getting in touch with them and see what their thoughts are because we you know we're not sure if we should be moving to that neighborhood and I bet you they could answer our questions for us like you're top of mind now and they keep seeing you all the time you're giving them good information guess who they're probably going to contact when they're ready yeah yeah big time and and you know whe when it comes to lead conversion um this is always something that I'm curious about you've got multiple different mediums of lead conversion which is text call email video like there's a multitude of different ways that you can follow up with people I think a lot of people also fall victim to just choosing one and saying that it doesn't work and not being omnipresent with all of them but based on your experience what are you finding is has been the best way to follow up with people in terms of actually getting a response so in all the thousands of dollars that I've spent on Facebook ads um honestly still the best one is off the start now we use them all you know I recommend you you do you know a mix of everything uh but when it comes to text or email text still wins all the time like uh people will be more apt to respond to a text quickly than they are to respond to your email so I found text always wins that's why I'm always doing more texting than emailing because it's an easier way to get a hold of them and from there if I you know if I start to have a conversation with them I might pick up the phone with them or if I didn't get to the point of having that conversation with them because text isn't working I might try calling them like do different Avenues and meet them where they want to where they want to be so the biggest other thing is if you're saying sending them you you tried calling them you left a voicemail you sent a text you sent an email if they email you back don't go text them now because what they're telling me is I prefer to be contacted through email which is rare most of mine are text but I'm just using this for example now I'm going to email them back I'm not going to text them so wherever they're most comfortable it may not be what you're most comfortable with because you might prefer to text over email but it's not about you it's about the customer so if they if they're emailing you back you better be picking up your you know going into your Gmail or whatever it is and and emailing them back and then yeah if you want to if if it is something like email well then maybe and you want to create more of that connection maybe you send them a video back maybe you do you know if you're signed up with like Loom or bom bomb or any of those platforms send them a video back and this is a good way for them to get to kind of know you see you're a real person and you're not just you know another robot out there that's trying to collect their information you're you're an actual person who cares yeah I I love that and I found the same is the text works incredibly well um it converted the highest for me especially when you started to do like you know kind of personalized video responses uh so that they know that you're human you're real and and that you're thinking of them um so that's perfect man and again you know we'll talk about this in a second here because you've got a pretty incredible system that will actually do all of this and automate this for agents but before diving into that you know we always like to ask people why you decided to not just join exp but also to partner with our record-breaking group so I'd love for you to kind of share your experience as to what made that decision for you and then we can pull a full circle with what people can expect when partnering with you for sure for me it was all about the people um I worked so I was a broker joner worked with some amazing people and then I took a step away from that because I was doing more about teaching Realtors how to generate more business through social media and through Facebook ads and then develop the platform like you uh alluded to for the last two years I've been kind of on my own so I've been doing all this like I'm I'm the boss I'm CEO I'm the accountant like I'm everything and I didn't have anybody else to run ideas by and and you know uh have collaborations with and so I found if you want to get where you're going you need to surround yourself with people that have been there already and if you can do that they motivate you they push you and therefore if you you know you need to have that culture that's cheering you on if if you have people that are you know think you're foolish or what are you doing like you know for me it questions well why why is that person in my life right now because I need to have more people that are cheering me on so for years I turned a blind ey to exp because I was like oh you know what I you know you hear all the things saying well it's this it's this and this and and I was a broker joner myself so you know we had many conversations with me and my other partner about other other groups and the biggest thing I found with the wolf pack is the extra support and that's what really got me going too cuz I said if I'm going to align myself with a group for the people that join with me I want them to have the support I don't want to this to be something where I sign somebody up and then they never hear from me again and so that's what really you know got me to align with with Wolfpack is when I heard that and heard of all the extra social media training they offer and all the extra support and how most of them like um you know they don't even aren't even going into sometimes exp World which gives you a ton of support as well they're just going directly to the wolf pack because they have so much amazing support like to me that was a no-brainer it was like well if I can have somebody you know I'm going to give them as much support as I can but if there's something I'm not an expert in like right now to be honest I'm still learning how to use Tik Tok yeah I'm I'm I'm good on social media but Tik Tok is still somewhat new to me I'm still trying to learn how to build an audience on it so if anybody wants to go follow me on Tik Tok help me out that would be appreciated but anyway so Mike's Mike and his group have done it and even if it's not Mike it could be somebody else in his group that's an expert on it so Mike's got this training where they'll be people that are very the experts in that and they're going to be teaching it to you so it's just amazing the support that where a realtor can come in and they can explode their business from everything that is in there which I've I've never seen with any other group yeah it's it's amazing man and great mind S I like and the fact that you know we both speak the same language we both have you know extensive experience of paid ads but we're pretty qualified to help other people exponentially scale their business so let's wrap it up with that you know what is it like for people to partner with you you've got this incredible system you help people you know personally in terms of scaling their business making sure they're doing things right and converting so you know what is it like for people that want to book a call with you and decide to align with both you and myself for sure so what I did is I did create a platform off the backbone of another uh over the past year I've spent several months putting it all together so now I have it where people don't have to take this time because to be honest if I was still a realtor today and actively selling I would not have this platform today because I would not have had the time to put into it in order to create it and that's where I found a lot of Realtors are struggling because they don't have that time so that's why I've created it I've put it together they can come in and they can just um it makes it super easy to set up an ad no longer do they have to go go into ads manager and go through all the complicated steps it lives within the platform they set an ad up they don't have to spend extra money and uh go through platforms like zapier to make a connection to have a lead come into their email or their CRM the system automatically does that for them when the lead comes in the system automatically nurtures them it sends them a text within the first 5 minutes it sends them 13 touch points over 10 days we talked about 7 to eight I went 13 to be safe so it'll send them messages and then when that lead responds they'll get a notification on their app saying hey this lead responded to you and it's almost like the system's doing all the work for you and it's serving it up to you being like hey we got one like somebody took the time to respond they've gave us the correct information here you go run with it like you couldn't have more of a qualified lead just off of that so basically the whole system it just runs on autopilot now I have a ton of Realtors that have uh gotten amazing results some getting listings within the first couple weeks getting buyers right away and just getting a huge return on their investment immediately um and they've got a membership with me um where they're paying monthly to use the system because it is a full-blown CRM you can have landing pages on it you can do email marketing I mean it just it has so much functionality but those that partner with me are going to even get more of a special bonus uh on that on and even more of a discount on the monthly so if they do partner with me they're going to get this thing that's like as the cheapest you've ever had a platform before that just and and the results that you'll get where you can just have it running on an autopilot is is going to be amazing for them definitely well again it's it's an exciting opportunity and again I encourage everybody to you know book a call with Sean dive into it he'll be able to pull back the curtains and show you behind the scenes of the system uh because it really is powerful and again it's worth its weight in gold if you can convert at a higher rate in a fra action of the time in order to build your business so again Sean thank you so much for uh popping on here and sharing your wealth of experience and knowledge with uh Facebook ads and thanks Mike and if anybody's ever you know I'm I'm an open book if somebody needs any extra advice I I'm happy to give any free advice I can I love talking about this stuff so feel free to reach out anytime and and thanks uh to Mike for uh having this amazing group of course well thank you guys so much for tuning in as always please make sure to like comment subsscribe we link all of Sean's incredible content below we'll see you in the next video