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Exploring Social Media Marketing Agencies

Sep 4, 2024

SMMA Lecture Notes

Introduction

  • Discussion on various SMMA (Social Media Marketing Agency) courses
    • Mention of popular figures: Jordan Platin, Charlie Morgan, Joel Kaplan
    • Criticism of high-priced courses

Observations on the Current SMMA Market

  • The New Big Four:
    • Mikyle, Edwin, Mislav, Giannis are presented as the new top figures in SMMA.
    • They are reportedly earning more than previous big figures like Charlie and Joel.
  • Agency Performance:
    • Different niches produce varying results:
      • Mikyle: $100K/month (Real Estate)
      • Edwin: $35K/month (Home Remodeling)
      • Mislav: $40K/month (Roofing)
      • Giannis: $20K/month (Cleaning)
  • Emphasis on the fact that success is not solely dependent on the niche but on execution.

Edwin's Success Case Study

  • Edwin scaled his agency at 15 years old, reaching $35K/month.
  • Key strategies include:
    • Utilizing AI for lead follow-ups to convert leads into appointments.
    • Experience with $9-$10 leads showing good ROI.
  • AI Integration:
    • Implementing AI to manage lead conversations and schedule appointments efficiently.
    • Cost-effective compared to employing full-time ISAs (Inside Sales Agents).

Key Strategies Discussed

  • Marketing Techniques:
    • Simple ad designs outperform complex ones.
    • Use of basic collages and straightforward messaging.
  • Service Delivery:
    • Effective service delivery is crucial for high closing rates in sales.
    • Edwin emphasizes the importance of understanding client needs to ensure high-quality service.

Tips for New SMMA Owners

  • Agency Growth:
    • Focus on practical scaling methods and understanding the client journey.
    • Importance of maintaining client relationships and delivering results.
  • Sales Strategies:
    • Sales skills are still essential; even with great systems, one must be able to sell convincingly.
    • Offering free trials can help mitigate client risk.

Conclusion

  • Mindset for Success:
    • Personal development and commitment to hard work are essential for agency growth.
    • The speaker notes that there are no shortcuts; consistent effort is key to achieving agency success.
  • Future Content:
    • Encouragement to follow these entrepreneurs and learn from their experiences via their social media and YouTube channels.

Full transcript