Overview
The team introduced the Sora app featuring Sora 2, an advanced AI-powered video and audio generation system with new capabilities including enhanced realism, sound, and the unique Cameo feature. The app offers a social, creative platform with strong user control, safety measures, and upcoming features to enable broad, responsible exploration of generative video content.
Sora 2 System Improvements
- Sora 2 generates both high-fidelity video and synchronized audio, including dialogue, sound effects, and soundscapes.
- Advances in physics, motion, object permanence, and body mechanics enable realistic complex actions (e.g., gymnastics, kickflips).
- Greater narrative coherence allows longer, multi-shot video stories in a single generation.
- Steerability improvements allow users to guide style and content more precisely than before.
Cameo Feature and Identity Controls
- Cameo enables users, pets, or objects to be inserted into any generated scene via a short video clip.
- Permissions are user-controlled, with fine-grained options for who can use a Cameo and robust validation for authenticity.
- Users retain ownership of content created with their likeness and can delete generated videos as desired.
- Cameo preferences can be tuned for portrayal style, and instructions can be used for fun or creative adjustments.
Sora App Experience
- The app provides a familiar social feed where all content is AI generated and posted by users.
- Features include the ability to remix videos, participate in trends, and follow or connect with others.
- Feed prioritization emphasizes connected content and offers user agency over what appears (e.g., mood-based filters).
- The app is currently pre-revenue, focusing on engagement and user creativity.
Safety, Moderation, and Labeling
- Robust content moderation includes special policies for under-18s (e.g., limited scrolling, cooldowns).
- The app nudges users to create content rather than endlessly scroll, especially for adults.
- AI-generated content is clearly labeled with visible watermarks and technical provenance for off-platform use.
- Reasoning models and multiple guardrails prevent creation of violent, explicit, or otherwise harmful material.
- Default moderation is conservative, with overblocking anticipated but being actively tuned.
Product Rollout and Future Plans
- Sora app launches on iOS today in the US and Canada via an invite-based system; Android version is in development.
- Each new user receives four invite codes for friends, emphasizing social onboarding.
- Existing Sora web app will soon feature Sora 2 and new creator tools like Storyboard.
- An API will be launched soon for integration with external video editors and expanded use cases.
Decisions
- Launch Sora app initially on iOS, US and Canada, with invite-based onboarding
- Release Sora 2 to existing sora.com web app and provide new storyboard and API features
Action Items
- This afternoon – Sora Team: Release Sora app on iOS App Store with invite system.
- Within a week – Sora Team: Launch the new Storyboard feature for shot-by-shot control.
- Coming weeks – Sora Team: Launch API to empower broader integrations.