Creating a Consistent YouTube Workflow

Introduction

• The speaker has stayed consistent on YouTube for over two years with 200 uploads and over 20 million views.
• Key to consistency: having a proper workflow.
• Disclaimer: Current workflow involves a team (video editor, social media manager).
• The workflow practices shared can be useful for solopreneurs and teams alike.

Content Research

90-Day Content Plan

• Plan content every quarter.
• Avoid chasing content ideas weekly.

Sources of Content Ideas

1. Competitor Research
   • List of industry peers.
   • Analyze thumbnails, videos, and views without watching the videos to protect creativity.
2. Notepad for Ideas
   • Capture ideas on the go (e.g., from books, podcasts, tv shows, conversations).
3. Audience Input
   • Poll audience on IG stories.
   • Collect questions from audience, team, and client interactions.

Content Management with Airtable

Organization

• Use Airtable as a content dashboard with columns: queue, scripting, filming, SEO, completed.
• Kanban style setup to move tasks through stages.
• Custom fields for scripts, keywords, upload dates, attachments, promotional text, etc.

Batching Content

Scheduling

• Block specific dates on Google Calendar for batch filming.
• Batch filming prevents repetitive setup/teardown of equipment.
• Change outfits for different videos to give appearance of varied shoot days.
• Plan upload dates.

Filming

• Leave equipment setup for the duration of batch filming.
• Use website for equipment details (vanessaloud.com/tools).
• Create batch thumbnails: varied clothing and facial expressions.
• Thumbnails are created by graphic designers using a library of images.

Video Editing and Review Process

Frame.io Usage

• Upload clips to Frame.io for organized video editing and feedback.
• Comments and feedback are precise, timestamped, and organized.

Thumbnail Briefing

• Provide a brief to video editors outlining desired copy and examples.
• Ensures alignment in vision and clarity.

Uploading and Optimization

• Tasks: title, description, keywords, end screens, cards, pinned comment, playlists.
• Tools: TubeBuddy for keyword research.
• Prioritize optimizing for SEO and organizing playlists for easier navigation and increased viewer retention.
• Save keywords and description as a record in Airtable for future use.

Post-Production Promotion Workflow

Promotion Stages

• Use YouTube community tab: post gifs, summaries, and links.
• Create IGTV snippets (videos scheduled via Facebook/Instagram Creator Studio).
• Update bio link using campsite.bio: schedule thumbnail and video links.
• Instagram story templates on Canva for easy weekly updates.

Summary

• Detailed insight into video creation, planning, and promotion workflow.
• Encourages viewers to follow best practices to improve consistency and quality on YouTube.