Implementation of Product Qualified Leads in HubSpot

Introduction

• Video provides insight into implementing product qualified leads (PQLs) based on a HubSpot blog.
• The speaker discusses their own experience using PQLs in two HubSpot applications: AugChart Hub and Geomapper.
• Both applications have free plans, making them suitable for PQL implementation.

User Connection Process

• New users typically connect via:
  • HubSpot app listing
  • Company website
• Users can create their first chart immediately after connecting.
• The goal is to provide value quickly, allowing teams to build up to five charts on the free plan.

Sales Pipeline and Product Qualified Leads

• Sales pipeline is centered around product qualified leads based on user engagement.
• Key finding: Teams that create three charts with three or more contacts begin to see substantial value from the product.
• This usage helps teams map out significant customers and close deals effectively.
• Definition of Product Qualified Lead: Users who have created three or more charts.

Key Workflow for PQLs

• Integrating product data into HubSpot using custom properties on deals is crucial.
• This allows tracking of customer usage and movement of deals along the pipeline.
• Effective workflows enable timely contact with customers based on their product usage.

Future Directions

• The speaker emphasizes that their journey with PQLs has just begun.
• There is potential for leveraging new marketing strategies as highlighted in Kieran's blog.
• The intention to continue improving their HubSpot account and sharing insights with others.

Conclusion

• Encouragement for others to consider PQLs for enhancing their marketing efforts.
• Appreciation expressed for the audience's time.