Hello kids, how are you all finally? Looking at your comments here, we Bringing you the One Shot series back here Talking about the One Shot series, it has arrived Right now the kids must be thinking that maam you have I had done two chapters, now the next chapters We will definitely continue here we will do it okay the only difference now is that Our board exams are near here so as the board exams come near we Preparation has to be done according to this This has to be done by planning smartly Which chapters do we have to do first? Which chapter is more scoring? Chapters have more weightage here so If I talk about weightage wise chapters So most of the questions come from you 11 marks from Marketing Management If this chapter gives you weightage then Brother I want to know here weightage wise now or do I need to see here how I I can score maximum and that is why I am here I am following the sequence of chapters as follows I will guess which chapters are more difficult There are questions carrying more marks they give more weightage to it so that is yours Preparation here should be board exam centric okay keeping the exam in mind your Prepare here, time is short for board exams It is close so I won't take much of your time And directly we are here for marketing The management chapter starts here You will pay for the marketing management chapter Talking about chapter two, it is interesting things are okay one is this your chapter it is very high scoring means even if There is a theory, there are many concepts in the theory It happens but this chapter is scoring Because understand the answers on words Writing becomes much better in Plus This has more weightage for you then That means it is like icing on the cake, that's what they say The cherry on the cake thing happens here okay obviously one is short so We will cover all the topics in one lecture I will cover it here first of all will start with the introduction of the Chapter 1: Meaning of Marketing Management What is it and what are its different features And what is his different philosophy The philosophy of marketing management is There is an important question, the case above it A study can also be done to identify ment philosophy here so and so person has adopted either theory over it They can also come in the form of questions that brother you Marketing Management Philosophy here Explain in detail especially if you State Board Students Ho Theory Question there are more chances of coming okay After that the next topic we will do is functions of marketing means we think Marketing means only one thing, sell Sell, sell, advertise your product Sell but this is not how marketing works Talk to the marketing department If we talk then here it is just advertisement Apart from promotion, there are many different There are other functions of marketing which are We will do it in detail here after that Your marketing mix will come here Basically you have four P's of marketing Product price place and promotion so this Here we will discuss the Four Peas of Marketing I will pay in detail, okay then the product What is the product mix in it? what is branding labeling packaging What are the functions of packaging and what are its features What is labeling, everything in detail here After that we will do it on the next element The price will be the same as above The question is different factors affecting Pricing decision is for a product how the price is decided we will understand here after that the place which We also call it physical distribution. we will go over it where in what way The product is delivered to the market Which are the components that matter to you Inventory or stock will be the decision to be taken I will help you in knowing what are the factors which gives you a lot of information like channel of distribution All channels of distribution are Direct, indirect and level two, level three So what are the factors on the basis of which the level is But you select these channels here Okay, then we will ask these four questions As I told you, I will do it in detail If we talk about promotion then in promotion Advertising is more than you have sales promotion personal selling public relation in Short my friend complete chapter one Check out this video, you're covered here jaega one video and the chapter is done bus So keep this in mind while watching the video If possible, keep making notes if you If you have already read it then you can read it here as an You can also take revision, okay first of all Son, we are here for Marketing Management Let's start with the meaning, if you If you understand, then half of your work is done there. If I say marketing it goes away Management Till now we know the meaning of management We have understood that it was our first chapter Management What to do When to do How to do do who is to do as we plan Okay, apart from that we do organizing Apart from that we arrange resources Hum Staffing recruits people I do directing people Gives instructions while controlling So let's see these things as per the plan why do we do all this according to We get people to work, we say Management is the art of getting things right from others why we do all this with The Ultimate Aim and One Single Objective Key Whatever goals and objectives the company sets Let us achieve that now you can accept it I am running a simple business I will give you an example here, let us assume that You are running a business here right? So if you are running a business then your main What will always be the objective of the business Main or primary objective would be the same brother we have to earn money, we have to earn profit If your goal is to make a profit, no then that is business otherwise it is good for business There are multiple objectives but main The primary objective is the same I want to make profit, I want to make money, right so where does the profit money come from then as a Whatever business we do in goods and services whether we deal in goods and services Are we manufacturers or traders? The difference is whether it is a distributor or not it doesn't matter but if you Money will come only if you are dealing in services When these goods and services are sold Meaning when these things will be sold here in short I can say that the more I I will sell it, I am saying it right, I will earn money, so here But when I talk about marketing management If I do it then I will do it in Marketing Management That decision is taken and every work is done Every strategy is made Due to which, the sales of our company are you can enhance it or you can use simple words I can say that we can increase these sales This is fine and it increases the sales Here we are looking at the overall revenue of the company Here we will look at the overall profitability Marketing if you can increase pay Management is the same in very simple words thing says okay here whatever we do Exchange of products and services Exchange means whatever product And services we offer are buying and selling Buying and Selling Buying and Selling Here Are you paying this while the exchange is taking place or While this buying and selling is happening here we See how we meet people's needs Satisfy the needs of the people do it and basically increase our sales I want to keep my customers happy too I want to see that my customers are happy I am happy that they are liking the product He is satisfied because then he You will buy more and then I will buy more I will sell it and earn more here A definition is also given by Philip Kotler Marketing as a human activity Directed at satisfying needs and wants through exchange process means we who Exchange of goods and services Whatever buying end of goods and services Babu, the customer sells things to you He comes to buy it when he has some Need and want have to be satisfied like for Example: I am thirsty so I go to the shop I will go and buy a bottle of water to satisfy my hunger I am going to go to the store to get some food I will buy for my no need to want to satisfy I buy things just to do it As a seller as a company that sells you a product sells or sells service to you Keep in mind that type of product there should be such kind of service that the customer Your need and want can be satisfied in a simple way It is a thing and you will do whatever it takes to do it Whatever strategy you make, whatever Marketing management takes all the decisions It is a part of it, it is clear friend, let's move ahead Son, we will go to the next place and now we will come Here are the features of marketing You can tell me the features if you want it Call it characteristics, it doesn't matter both are one and the same okay so I Talking about the features of marketing management So that you can know Marketing Management You will be able to understand these details a little bit by looking here The first feature is Need and Want Our main focus is marketing management Babu, there is only one, look for the company The customer is his God, if the customer is happy then The company is happy because the customers are happier The company will buy more, the company will sell more If you earn, the customer is happy and the company is happy The business runs and the money comes from the customers Brother, keep the customer happy It is important how you will keep yourself happy right now You will crack jokes here and do stand up comedy no brother your job is goods end Selling services will not make the customer happy When you buy it with the best quality Affordable pricing of goods and services If you pay, proper packaging would be good The product will be good, the design will be good There will be features, meaning I bought the thing by paying money. If the purchased item is good then I will be satisfied If I stay I will be happy, isn't it a product? Some or the other of my wants and needs are satisfied If you do it then I will be happy, so here I am The aim of marketing is the same: customers understand the need of need and want Identification says creating a market offer a What does creating a market office mean Now let me give you a simple example of today Let's talk about cellphones in direct or If we talk about electronic gadgets then Demand, need and want are increasing here Now whether you call it cell phones or you call it variables Like a smart watch and earphones Ok, laptops are done, computers are done Cameras have become too electronic There are gadgets whose demand is increasing here But nowadays people don't think like this I want gadgets that are simple to carry, okay Its look is exactly like a designer phone, now look at the phone 's job is to talk on the phone but I want 1770 feature in my phone Whether I use it or not now Like for example there are many phones which have three there is a camera o babu how many times have you I did not use the three cameras of the phone but my Who wants me to use it or not It's my wish but I want what I want I want you to show me three The phone with camera is fine brother so the company She will say that you tell me that we will make it right so that I get like this The phone will have to be designed like this Attractive colors now when phones used to come na from today onwards let's go with you first two-three colors Maximum one black, one white and one more Give or take more matte white or charcoal grey Three colors maximum for you today pink Green Yellow Orange Blue Is That Unicorn Why did we start getting phones in which colors? because you asked because you needed it because you wanted it so whenever Customers have needs and wants Companies understand that, understanding that Designs a product according to and markets it to the customers offers it for sale so when I say I am giving a market offer, this means it happens that making such a product or Creating a service is basically what is its size Features color texture and a nice By making products, to the customers in the market to offer, to offer for sale, means they I made what was asked for, now I market them I'm trying to make a sale okay The next feature here says that when you Let's talk about marketing management If yes then your next feature is here customer value so babu if I am here I talk about customer value. When will I pay you for the product? I mean In short you can pay money for the thing If you buy it, then tell me I will buy the thing want will satisfy you now like for For example, where I live, we have but it doesn't get cold okay it means cold We have a 15 degree temperature here. degree temperature maximum It goes exactly like this, 2 degrees minus degree does not go to 0 degree so our If anyone here sees such fashionable woolen Clothes come in such big coats like these long coats like those worn by foreigners Who will buy votes if we have But some company will come which is really cool and affordable will buy a heater Who buys a product when it Their need or want satisfies mine I don't need much winter clothes It is necessary because there is no winter here it doesn't get that cold if you accept the same Let's say I would be living in Himachal or It is obvious that she would be living in Kashmir I would have liked to have winter clothes because there But it gets so cold to me I need it so I need it here Generating customer value means doing this Making a product that will give the customer some Someone or the other should give value to his/her need satisfaction Do it if he gives you money for this product If he is buying it then he has some need complete it here it is important Customers will buy your products even when He will give value to it and when he is with you Competitors means a company in the market There is little one who can make winter wear Babu 10 If there are companies then you have to think that what is so good about your product or what is different or what is better which what makes you different from your competition so if I am here for marketing If I talk about the features of management then Broadly speaking, the first three features are the same That is you should act according to the customer's requirement First, the needs and wants of the customers Understand what they want, what they need Understand that and accordingly you make a product And then that product is for sale in the market Keep this in mind while making the product I want to keep that value for the customer Generate because they will pay you for it If yes then brother make such a product which Generate value for him by paying him money region want to be satisfied and competitors who Your product is available in the market The product is better than okay next is that is exchange mechanism exchange mechanism means when Buying and selling of product is here Babu look buying and selling is happening whenever If it happens then both the seller and the buyer If you wish then you can get the product here I exchange it with any seller can't you force me to do this You will have to sell the product for this much The seller can force you to give this You will have to buy the product for this much, then Any deal that happens between the two Any exchange is any buying end If selling happens then there are some things that we Here, first of all, one keeps in mind Two parties are required for the exchange to take place Buyer and seller required if there is only one buyer Exchange will not happen even if there is only one seller Buying a product will not be exchanged is gonna sell a product then Exchange is possible between the two The second point says both parties must have something viewed as a value by each other now Like for example I go to buy something I'll go right then if I have money If I give you money then what will you give me in return You will give me the thing, I will say that I have money It is not there but it is a tomato, give me that tomato and call me Maybe he won't give it to me, I don't have any such There must be something that is valuable for him as well only then will he give me his thing because The exchange is happening, one hand gives the other it is happening right if anybody has one The other person does not have anything valuable I don't have the product or I don't have the money if yes then exchange will not happen right next both parties are free to accept and Reject the offer like I said forcefully Buying and selling cannot happen anywhere If there is a product, let me assume I am negotiating like we Indians It is not in the blood unless there is negotiation If you do it like this, it's not fun from inside okay not this much make it this much oh 100 So reduce it, brother, this is also something, this is a I have a feeling right but any way it's not like that It is that you have quoted a price and it is sold to you It will cost you or he will ask for a price You don't have to buy it if you have both for that price is correct here i.e. seller The buyer is ready to sell it for that much Exchange will happen when you are ready to buy Each party feel can't be forced desirable to deal with each other i like this Do not buy from the seller, he is selling forcefully I can't sell anything to him no one can do it by force, it's not right next is each party capable of Communication and delivery both parties are one can communicate with other me product that I can give him then This exchange will happen between both parties Consent is required even if it is for selling the product Whether it is on transaction or on price be on top and when you can sell the product in front will be able to buy you will be ready to buy If you are ready to sell then a price will be decided Then there will be exchange of buying and selling It will be okay, let's move on, son. to the next that is the marketing Management philosophy is very important There is a question and it is absolutely Lallan top meaning funny question okay marketing If we talk about management philosophy then First understand the meaning of philosophy here Philosophy means idea or simple thinking Philosophy in words means idea ji or your thinking then edge here A producer as a business whenever you sell goods If you sell products and services then you have different Philosophy can be your different idea If we can live or think, then we have done this Philosophy is basically divided into five parts Production concept has been classified Product Concept Selling Concept Marketing Concept and Societal What is the idea behind marketing concept? What is the difference between idea and ideology? let me explain this to you first of all if we Let's talk about the first philosophy that is a If the production concept is okay then Babu is here But what does the production concept say? Here if I talk about the production concept talk Do it okay then production concept What exactly does the production say? The concept says if good R Manufactured in Bulk End R supplied in the Market at Low prices they will give What does get sold mean I will tell you I will tell you here in simple words The production concept says that if you Do you make goods in bulk? Bulk means Available here in very large quantities If you manufacture, you will make more So you get the benefit of economy of scale You will get the benefit of economy of scale Meaning you will make it cheap and sell it cheap So if I make the goods cheaper You sell it, it is available in the market will be sold easily So the production concept says more make it cheaper make it more make it cheaper Kuds will be sold, what do you say? Make the production concept more affordable If you make goods, they will be sold. Make more. Make the goods cheaper and they will sell If he goes then the main focus of Bapu Production Concept The focus is the same that you do it on a large scale Do production, do large scale production Means in bulk or you can say large You can produce here in quantities Whenever you do bulk production, large If you produce in quantities then your The cost per unit will keep decreasing, meaning less You will be able to make things at less cost I will make it and sell it at a low price it is available here, you can easily sell it here It will go fine but for every business Babu This approach, this idea, this The thinking that is possible here or you can say yes it is not convenient because we are always We cannot make low cost products here. Many times we get the quality of the product Designing is the raw material, focus on it Everything has to be done in large quantity If I make it then it won't sell like I am a diamond If you make it in large quantities then it will be large If everything is not sold in quantities This concept does not apply to the above It could be okay, after this comes your second philosophy or second concept that is your product concept now i will do it if Here I will talk about the product concept If we talk about product concept here If I were to say, here I would say the product concept What if I order the product here If I talk about the concept then the product concept what does atlee say here if we Make Goods And Product Of Superior Quality and maximum features it will B Sold even eight Higher The prices are the product concept I do not agree with the production concept. The product concept says no It happens, make more, make it cheaper brother Quality of the product in the product What are the features, design and that too If it matters then brother make it cheaper on top of it don't focus, focus on how you You are making a great product Good design with high end features Make a good quality product from Even though its price is high, it is still in the market Babu product will be sold easily in The main focus of the concept is good The quality of the products is above where You get good quality with better features Make products with high end features here Make the product even if it is at a higher price You can sell it but it is still sold here If it goes then this approach is based on the product Focuses on product quality product Features Product Design Product Output I mean, the best of the best The product has to be made here, even if it is more Whether the price is good or sell at a higher price Even if it is there, it will be sold here, okay Let's move on to the next concept, that is The Selling Concept Now Watch Selling Concept says brother production concept Why is the product concept also wrong? The selling concept says if I am here But if I talk about the selling concept then selling What does Atlee say about the concept? okay so babu says selling concept Hai Products Will B Sold Only one of the most beautiful places in the world aggressively What the marketable concept says exactly This selling concept says that brother you You can make any kind of product Make it cheap by producing even if you are good Make a quality product, anyone can buy it It doesn't matter if the product sells you market it when you You will promote when you do aggressive sales Adopt this technique and then your product will be here But if it sells then the main focus of the selling concept is it about promotion of the product or On the advertisement he says Bhai sahab Do you want to sell the product? Intensive promotional strategy means a lot You have to advertise it more You will have to do a lot of sales promotion Customers will have to be convinced to buy the product then your product If it is sold here then the production concept What did he say, make it cheaper, make it more, sell it The product concept was said to be good Make it better, it will sell even at a higher price I used to say that the selling concept will go anyhow You won't make it unless you advertise It will be sold ok let's go to the next one here let's go over the pay concept which is Your marketing concept here Babu If I talk about marketing concept here If I talk about marketing concept What exactly does it say today? Most companies adopt this concept so babu marketing concept exactly What do you say if I say marketing Concept So the marketing concept says products And services should B Developed Edge The Needs and wants Off The Customer Only Wayne The Customers R give satisfied Will Buy Your the product is ok so here if I If I talk about marketing concept, Babu What does Eataly say as a marketing concept? The marketing concept says that if you You want to sell a product, make a product that Satisfying the customers' needs and wants do that means before making the product you Ask customers what they want at Eataly what is your need what is your want What type of product do you want and Accordingly you can make the product here Sell it in the market if the product is custom it will be according to needs and wants if they then it will satisfy your needs and wants This product will be able to be sold here Or then people can buy this product here If you buy then the main marketing concept is The focus here is on customer satisfaction When customers are satisfied with the product Their needs and wants can be listed here Only then will you satisfy me about the company If the products are sold then as a marketing Concept company first does market analysis What are the needs and wants of the customers I want to understand what I like and what I don't like and accordingly products are made here Now there is an extended version of this concept hai that is a sotal concept you can call it sotal The concept is either called societal in many places Marketing concept is also mentioned here So Babu, if I say a soft concept or societal marketing concept here If you say so then the societal concept says here Look at that If I follow the marketing concept here I do it, it's ok in marketing concept My main focus is that the customers Setisfactrally so the societal concept says that it is okay You can follow the marketing concept here Understand the needs and wants of your customers And according to the product you have here Make or make services so that maximum You are a sales person but while doing this there is one more thing you Do it here, do ethical business here End [music] Do environment friendly business means when You are making this product while you are making sales. when you're producing you Pollution should be minimized and eco friendly Use packaging Do ethical business If you pay a little attention to this, then Focus is customer satisfaction A little bit about our ecological and ethical Look at the boundaries too, try to Minimal pollution while manufacturing the product use ecological packaging Minimum damage to the environment is caused by any adulterating or concealing any material don't do wrong thing so that's why marketing It is an extended version of the concept Meaning look at this along with marketing okay so this is your five marketing Management philosophy question is very simple But it is important many times in the exam It has been asked repetitively, ok let's move on yes son then to the next that is the Functions of Marketing Abhi I Functions of Marketing If I talk about marketing, then like I I told you that marketing is just a job Sell, sell, advertising is not sales is the first function here as given That is gathering and analysis of market information what does it mean here look babu if You want your business here to There should be maximum sales which is marketing The main objective of management is that I Whatever good services I create or more Sell more and I want more Where revenue is generated or where I make profit If I earn then it is very important in this case First of all, you should know that the market the customers who are in or who are your targeted There are customers to whom you can sell your product here Do you want to sell their need, want, choice? what are disliked preferences because when I will know that my target customers Who I am looking to sell the product to What kind of product do they need? Only then can I buy the according product If I can get people to be right by designing When I say gathering and analysis of Market information is basically the most is an important function of marketing because that's where I find out when I When I do market research, I get to know that what about my customers Do they want it, is it their priority? What kind of needs and wants do they have? According to which type of product is required When I create production and services Then I will become the maximum customer Setisfactrally Yes, now the question is what product will be made in this way babu if any one of my The objective is if I make a new product If I want to design here then For this, I will have to do market planning, right? Brother, what type of product should I make? how should I produce it, how much production Which factory should I work in? It's ok What will be its design and how will it be designed How will its packaging be promoted? I will have to plan it all I will have to plan it all now Let me give you an example, let me assume that I I did a market research here, okay? I did a market research custom that I went and asked you what kind of thing you like here If you need extra product then go to market My research showed that people Affordable and durable I want a cell phone, what does it mean in general if Cellphone is cheap so it is not durable If it is expensive then it is durable, that's ok but I I want a cheap phone and a cell phone that Be more durable meaning last longer Let's go right now so I have a market here Do research to understand their needs and wants It has arrived but how will this product be made now? product design would be okay how can I make a I will make an affordable phone here but in that I will not compromise on the features as well How much will it be packaged How much will it be produced here Where will I make units? how will i supply it I will promote it extra i have to plan all this beforehand That would be brother I know how to make me something I want to sell it here but how and when will I do it What should I do, think about it first If you need it then this is what we call it here marketing planning so whenever we market Whatever we get from our research We get information about whatever goals we achieve We set objectives then we plan Let's see how we can achieve this How will the product be made, how will it be sold How will he get promoted, his salary here it will be okay let's move ahead to the next thing Product Designing & Development such as I said that we focus mainly here. Designing and development of the product on top because I need the product this way We have to make it according to the needs of the customers can satisfy their needs and Do you want to make the product in this way? which is their needs and want could satisfy the right so how can I get my product here what will it be, will it have a design Will there be any features and what will be its size will it have a different texture These will be all the colors that we design This is the product we call it here Design and Development says again this Marketing team's here in this Evolution happens now like for example From the letter our company is a new electronic making a car okay i mean electronic A car that doesn't even look bulky, with a sleek design It should be spacious and the boot space should also be more There should be extra efficiency too I would like to design a design that will Customers liked the products which meet their needs and What kind of car will it be according to the wands What kind of design will it have? What will be the seating and boot space? Will it have many colours, what type and how many Tires will be of inches, all that we We do designing, this is the product Design and development: Ok, let's move on son let's go then to the next and that is standardization and gadi both come first You understand the meaning here, standardization is different The concept of grading is different here the concept is first of all if I here I say standardization comes first if Here I say standardization ok so babu what does standardization mean what is the meaning of standardization happens to Insure Standard quality of Product End Homogeneously I will give you a simple example I'll give it here now like if we take i so the manufacturing of i is a There isn't only one person who does anything Manufacturing is different In different factories in different countries It is assembled at different places But it is not the case that in different places Different types of iPhones are made, whichever iPhone It is made if it is the same model and same design So same in size color texture shape features It is not that it will be extra big It will become bigger somewhere, it will become smaller somewhere It is not true that thin or fat because I want to insure that even though I make millions of units of the product or I can make crores of products which are output It comes readymade, meaning the product which is designed When it is ready, all the products Homogeneous Beans Made from One Cake Others made here are of standard quality We also discuss the concept of grading here Let's follow So what does grading mean here Grading means Classification of Products Based On Different Characteristics okay so if I go to y p classification of Should I talk about product or grading? So what we are doing is to make the product different Divide into groups based on different characteristics now like for Example: We have a simple example here. let's take it here, okay for example We take it here mango okay so let's talk about mango Babu Mango comes in different varieties One we classify it as Alphonso Mango okay let's assume the second one here say kesari mango is ok third we It says here The Seri Mango is ok extra so to say So what we have here is mango based On the different varieties classified here Mangoes are sold quite often when they are in dozens If yes then it would be classified based on the size also like if there is a big size fruit here Pay is mango whose weight here is pay per unit If it is more then it sells for a higher price If the size is small then its But the design price remains low similarly we Grading these vegetables is done similarly We do grading in different qualities This is a thick cloth like two types of cloth This will be expensive, this is a thin cloth it will be cheaper okay so when we any the product on their basis of quality or to on the basis of name or to on the basis of colour Textures are classified here right? Babu, here we call that grading There are similar products here when When things are made, the first thing is the product There should be standardization in all Products here are consistent and All products should be uniform there should be such a method not that there are 10 places If the product is being made then it is different everywhere Packaging is being done in different size and texture color shape is being formed it is not possible Similarly here the grading is that we Here we do it on the basis of similar Most of the time we choose features on the basis of quality Many times we do grading based on size We often do grading on the basis of Grading is also done on the basis of shape Like for example if we talk about cloth If we do that then we provide the cloth here with good quality We do grading on the basis here If we talk about fruits, we call them fruits Many times grading is done on the basis of size are the extras okay let's go ahead son then to the Next OK and that is the end of packaging Look at the labelling after the product is made, Babu No two important things happen here One is to product Let's assume it is shampoo as an appropriate example Shampoos are generally packaged either in sachets or It is either packaged in bottles Similarly, if there is tooth pace then we call it If it is oil, pack it in a tube Either it is a pouch or it is packed in containers So for different products we use different packaging material Some people use wrappers for others containers for Some use bottles, some use tubes Men use extra packaging The job is to protect the product Along with that there is convenience and use Like if I put toothpaste in a container If I cook then you will have to take out the paste like this which will not be correct, that is why Toothpaste is present in a tube that you can easily put it on the brush okay as well as if If I talk about labeling then Babu Labeling The main work is product related Providing information related to the product Provide information to customers here now If I buy any product When was the product made? what is its manufacturing date Is it expired, what are its contents? All these are extra ingredients It is my right to get the information If there is right to information then for this It is mandatory for any producer Product related information in packaging here Providing information is what we call here Later in the chapter, Products When Mixed Up If you read it, you will find packaging labeling We'll do it in detail here, okay? Let's move ahead to the next stage branding if we talk about branding Any product has two types of product the name is ok any if i If I talk about the product name, anyone The matter of product name ok babu so do i buy any product there are two names, there is only one which we call generic name and the second one is what we call here Brand name is what we call generic Name and the other one which we call brand I will give you the name example, then the example Like we say soap is that generic name but If I say Dettol soap lux soap synthal soap dove soap extra so this is its brand The name became similar if I say it here hoon let us From shampoo ok so this is its generic name But if I say here Clinic Plus Of Shampoo is ok either of matrix shampoo is ok either here Your Loreal shampoo is extra then this If it gets a brand name then the brand name which is basically any product Identification is given a name such as soap so okay it's a generic product but when I say Dettol soap is Dettol His brand name is his identification There is a mark, there is an identity of the brand name The main purpose of any product is to to give an identity to give a name to an identification decide the brand name of the product branding of the product what will be its logo What will be the design, what will be the colour Taking all the decisions is also marketing It is the work of the management, okay Next up is your customer support As I mentioned in the beginning, the service The main aim of marketing is whatever we Customers are their maximum Setisfactrally Will raise good price for me regarding product If I need information, who do I ask for it from? That is why majority of companies are customers here Provides support service basically They have a customer support center where If you have any problem related to the product I need an inquiry, is there any complaint? Any assistant is needed for any product You need all the related information It is provided here again Main aim is customer satisfaction Please give and recommend to others ok let's move on to the next that is the Pricing of the Product After that the most important thing is me At what price should I sell the product or for how much sorry okay i mean let us say i said the phone I gave an example to fulfill people's needs and wants for the cellphone got it okay i got a Such a phone was designed and made here Now the question is how can I get the phone I will sell the sing of the product here How to decide pricing meaning What factors should be considered and how? Get the price of your product here This decision has to be decided, this too Going forward, he is a part of the marketing team The question is the factors affecting the In pricing decision you will understand that there is no Also while deciding the price of the product that my product is ready, now I sell it to you How much will I sell it for, those who care On the basis of which the company product price decides ok let's move forward son then to the next that is the promotion In a way, the main work of promotion is To insure that the product is here If the product is sold then we will make it different after it is made Use promotional methods we use techniques that to the customers To buy the product Many times we buy the product Pay advertisements for the product Above mentioned discounts and offers are ok The salesman explains the appointments to the people Providing convincing information to customers And also the benefits of the product etc to tell people Two by the The product is convincing Like we do advertising sales promotion Give discount offers etc. again that is a part of marketing management ok next is that is physical Distribution of physical distribution Main aim is to insure that product Make sure there is proper supply in the market Babu even if people want to buy the product And if that product is marketed in shops If it is not available then how will people buy it And how will your product be sold, then always this Ensuring that your product is marketable It should be available in stores So that when people go to buy it they can buy it Physical distribution related decisions How do I market the product Will the channel of distribution arrive? How and how much will I use it here But I will keep a stock of goods, all of which Judgments and decisions are a part of Physical Distribution of Marketing Mix it again, you will know it in detail later If you want to do it then you will understand how we Let's decide which channel to switch off How much distribution do you have to choose here You need to keep stock, how to continue supply We have to ensure that there is no shortage of stock products Whenever the customer demands the product The product is available, it's ok, let's move ahead Look at the next transportation The main work of transportation is Two Transfer the Product From The Place Off Production Two the place Off If I talk about concentrated portability then What is the main name of transportation The main aim of transportation is here that you move the product here from From the Place of Production to the Place of Consent I mean I'm here in the product factories If you are making it, then it is made in factories If I want to take it to the market, then brother, I When the product is taken from the factory, it is You deliver this to different markets there are many transportation available now There are different modes of transportation Your product reaches here by roadways You can reach by train or air. You can reach there by water way you can reach there by rope way Liquid items such as petroleum Extra can be transported through pipeline basically where my customers are There is demand for my product where people People are going to buy it in that area and that market Deliver my product to that place for which I am providing transportation service you use it here so we It is said that transportation creates place utility basically here I get the product which we get a chance to deliver in the market where the customers are, where they Buy the product here Next to Storage and Warehousing is We are commonly here in the name of Good Down If you know then Babu I am Storage and Ware If we talk about housing then we will get housing Basically it creates time utility Main purpose of storage and warehouse housing what happens to Safely to Store Safely Store The Goods Give Till R Demanded and Sold in short my product is sold out till Until then, store it safely This is where my warehousing would work So generally whatever manufacturers are there They make that product here in bulk It means it makes it in large quantities but together in most of the cases It is not sold little by little If it is sold then till that time the product It is not sold until there is demand for it Until then, store the product safely This is what we call warehousing here. So warehousing like I said time The utility that a product creates There is a gap between making a product and selling it The product is made today and will be sold after a month So this gap which is there in the middle, to fill it warehousing works fine here let's go ahead to the next that is The Most Important Very Important Topic Questions from the off chapter marketing mix it will come 100% guaranteed okay so What exactly is marketing mix Babu? Look, this marketing mix has two names. People also call it marketing mix. People also call it four pieces of marketing Talk about marketing mix or four pieces If we talk about marketing then there are four Here you say all the items are here that is Product Price Play Places to Buy Physically Here The distribution is also called confused There should not be any product price Place End promotion is ok then four elements of Marketing mix is the first thing you need to know We have to remember there are four elements of marketing mix so if I take the elements of Talking about the marketing mix Delays are a set off in the marketing mix What are the marketing tools? These are the four In short, if I want to sell the product then I There are four things that you need to keep in mind First of all, how will I make my product Because when the product is good it will be proper Designing will be done as per the needs of the customers If it is according to the requirement then it will be sold, then the second thing what will be its price because the price Even if there is too much, it won't sell much If it is less then it will be my loss and so will his brother What Appropriating All four elements will be used Son, we have to read in detail here Basically this is the marketing objective that my target market should be We have to do maximum sales for this use the marketing mix For this we use these four elements let's use it ok first of all The first thing you do when you go to the element is to Product price has to be written in sequence place promotion it cannot be a product There is no place price promotion because The product is first made and then its price is decided Then it gets supplied in the market then it is advertised After making the product and supplying it, then no can you decide, it is best for this Let's go to the first element that is product We also call this product mix. because it also has all the elements so Bapu When I talk about the product here or If I talk about product mix then anyone Three important things while making a product The decision which is taken here is the most important The first decision is that it is my branding I will give a generic name to the product that will be made. But should I sell it or any one of its identification is a The brand name will be here, next is his By making labeling products, I got Related product related information here But I have to pay too much for its packaging it is necessary ok and third is your packaging that brother what will happen to the product after it is made How will the packaging be here Which packaging material will be packed here It will be fine to use all three elements, son We will do it in detail but first we will talk about the product Here we understand the mix as a product The main or simple meaning of mix is final The design or the output of the product is my That will have to be decided here in short After my product is made, the final The product is its packaging and its labeling my final product with everyone and its How will the design look here? What is the branding in your product here? What will be the features, what will be the design How will it be labeled, how much How will the amount of production happen All these decisions will be packaged No son, here I have product mix Okay, let's consider all three decisions one by one. We will do it here in detail First, we will understand branding here. As I said, there are three components. We know all three - branding, packaging, labeling We will understand the first one in detail one by one Components are used while manufacturing a product his branding like i told you A product never has two names, one its generic name is one brand name then I will give the product its generic name You can also sell it like I am selling jeans I am selling shoes I am selling watches So this is a J rick name but any company Make a name for yourself and have a reputation in the market she wants to create she wants to Customers sell his products by his name Just like we can recognize any Cadbury chocolate Cadbury is coming soon we buy it because cadbury that has a reputation so we don't Amul is known by the name of Cadbury The products are known by the name of Amul So we want a version of my product There should be a brand name and an identity here, it's okay And son, there is a lot of use of brand name. You also have all the different advantages You have to understand whether you are from the customer point of view Look, you can find a business point of sale here look from the view okay so first of all we this Let's see how the brand name was decided goes okay okay I said that my The product will have a brand name, I will call it I will not sell it under a generic name saying that these are shoes This is a watch, these are biscuits, these are chocolates No, I will create a name and an identity for him. I will decide its brand name here I will do it, okay, while thinking about the brand name you What are the things to keep in mind first Whenever you decide the brand name that thing It should be short and simple like for Example Nestle like for example Godrej like for example britannia if I am a Decides the brand name in four sentences first thing is to print it on the package How will you do the second thing, how will people remember it Keep a good brand name while deciding very high fundu People will not be able to even do complexion how will I ask for it babu The brand has made it as small as possible And it has to be kept as simple as possible so that people can understand it can be easily remembered, can be pronounced and He can ask for it easily and get the package easy to print ok next thing brand name is like this which is easy to pronounce which i am already telling you I have already told you here that you should not stay away from some brands. The meaning of the name is to keep it totally different and unique We have to keep it, so we think and give it a name that People are not able to speak and when people do not speak If I get it then I don't remember it If I don't remember it I don't ask, I don't ask, otherwise Babu Don't keep a name that people can't pronounce Because if we can't speak, we will ask for it how about okay lets move on to the next one that is brand name should be suggestive if your Brand name products can be linked Isn't it so, you should keep such a brand name Now like fur Example: Here is the example of pamper okay so pamper means in a way that They are small children, we pamper them If you do then I have pampered you accordingly Okay, so you basically need a brand name like this should be kept somewhere that product is connected to that product yes and I will give you one more example volkswagen.com it is people's ride so look somewhere If it gets connected somewhere then keep such a name that can be connected to your product if possible ok next hai that is unique And distinctive, don't copy anyone brother Keep a name that is unique and different It is distinctive which is different but again different There should not be any complexion while keeping it don't do it but think of a name that would be like someone's I don't have a copy, nobody even kept it It is also unique, you can understand it a bit differently It goes away and you get a name like that next is meaning in other Languages Babu, whenever you are naming someone What about that name in multiple languages I mean find out also, any language I mean that name is wrong or many such things there shouldn't be any bad intentions when you name You are keeping all the things with care If possible, even the international languages Think about the meaning of this name in that too Understand the meaning of its translation It is good to have different languages I should never take it in a bad sense It should come okay let's go ahead son then to the next that is The so here if I look at the advantages of a Let me talk about the brand name and its advantages We will look at it from two points of view as a If the company wants to brand its product I beige with it means I am generic too beige I can sell it with brand name also I am right if I brand my product If I sell it with a name then what will I get from it I get advantages similar if I I am a consumer, if I am a customer who As a customer, when he goes to buy a product What advantages do I get from both of these We have to see this from the point of view of First if I look at the organization's point of view From the perspective of this, the first advantage is yours Helps in Product Differentiation Example There are many companies here which sell soaps When it makes it, you give it a name So you can buy the product differentiable now like for example here If I talk about soap, Dove also makes soap Dettol also makes it, Cinthol also makes it If I make soap then my brother soap here Identification Dettol soap or Life Boy soap If the core of Skora is there then brother name will be there then Will you advertise our soap? Brother, okay so product advertisement Even while doing it, it should have a name You will take it and advertise that our The product is like this, it is like this, the feature is that If there is a feature then it will have a name, then you will fix it Next is differential pricing now Look son, if it is a generic product whose If there is no name then you can pay a higher price for it you can't sell it at the same time when your The brand gets a reputation, right? You can send it to him at an even higher price For example, if we talk about jeans like you If you want then it is Lavai's jeans or Pepe's Are these jeans or spa ikar's jeans are of gas If it's jeans then it's all high end brands right now. The price is many times more than the price of Noble Jeans The price of their jeans is high but they It is sold because it is sold at their price If you want to have differential pricing Meaning you will get more than the normal product Pricing has to be maintained only when your product You will create the identification in the market next that is helps in the introduction of a new product now like for example Amul is Britannia is Nestle is Cadbury This is a well known name by the name of Amul I will launch any product to the customer He will have confidence because he has Amul If the name is Amul then I am talking about such brand I trust Amul as a brand new If the product launches then they get a new Ease of launching the product Because there is so much marketing People don't have to do any strategy because you already recognize them, then new When introducing a product you More effort, more marketing cost etc. we don't have to do this, okay, if we View the Advantages here Customer Point of Sale View as a Customer What You Get Here If I get benefit then I will accept it I go to buy the product first. I the product Identification Product quality now generally has such an outlook happens or there is a thought that if someone The product is branded means it is superior or If it is of good quality then most cases We are in some way agreeable or satisfied with Let's go that it's a brand product it's Amol's it's Cadbury's okay If it is from Govardhan then it must be good So in a way we get that assurance You get the right next to this status symbol Many people buy branded products. As a status symbol, many times people buy the product which is branded like for Example people wear expensive branded shoes buy buy one because they I like buying one because it gives you a This status gives reputation in the market So these things also happen, many people say this It's okay to buy status symbols too Next products go to the top of the mix Product mix is the first factor Let's go after branding If your product is made here or its You have thought of the name or design, now the question is After the product is made it is packed How will you do the packaging, it is very important whether you're doing it in wrappers or containers are you doing it in tubes or Then you are doing it in bottles, okay pouches I am talking about extra packaging If we do it then packaging is one way The outer layer of the product which This is wrapping, this decision has to be taken or not Different products in different ways It is packed for example if any If it's pizza, put it in a cardboard box Any food item is packaged fine If yes, then keep it in containers or wrappers Any liquid items are packed Just like there is oil and ghee in its container Shampoos are packed in containers Toothpaste is packed in bottles Lotions are packed in tubes Creams are packed in bottles it is packed in tubes ok doing different things in different ways There are packaging in which the pack is available here or different packaging material is what is used here okay now We talk about levels of packaging Look son, levels mean in a way This is called layers of packaging I will explain it to you in simple words here I would like then we will also explain it in detail here okay babu if I understand the levels If I talk about off packaging, I will say that the levels The point of off packaging So basically there are three levels of Packaging is basically there are three levels of packaging is okay there is one thing we call are primary Packaging is second that is secondary packaging and the third one is that is Transportation packaging Babu even by mistake Don't write it as turd, it's a big mistake This is what kids do, I mean exactly such tunes primary and secondary go in sync Terse Babu is not Terse Transportation is okay primary Packaging means first and immediate Layer of packaging of any product which The first layer of packaging is The immediate layer of packaging of the product That is what we call primary layer here. off packaging say okay like for If we take the example here I will give you a simple example like toothpaste take it let me tell him like if we here but let's take toothpaste okay so toothpaste The product which is first sold here This is packed in a tube the way it has a tube here is fine here's a toothpaste so I'll pack it in a tube Immediate layer is the first layer of packaging If yes then Babu it will be yours here Primary Level Packaging okay then I'm going to use this tube I will put this tube in a cardboard box I have it in a cardboard box Babu, I'll put this cardboard here there's a box inside which this tube is here I've packed this second layer off The packaging is made here so we call it will say Secondary Level Package okay if this toothpaste is any When transporting or selling toothpaste is received or supplied, a We will not sell two tubes Hundreds and Hundreds of Toothpastes That if we transport it here then we One by one product is not available here basically what we will do is take a Take a big cardboard box like this take a big cardboard box like this and this which are such boxes and tubes, it is fine for this like this, stacked one on top of the other, one on top of the other placing it one above the other like this here I will take it, okay, similarly I did it there are lots of tubes here okay and I have seen many such things here too If you arrange the tubes here this is what we call it Transportation level packaging basically the packaging that we For transportation convenience used by the big ones Cardboard boxes are huge there are containers that is a Transportation level packaging is any The product is the first end of the product The immediate layer of packaging is called that we call it primary package as if If it is toothpaste then the tube for that is Is a primary level packaging body wash So for that the bottle that is there is a primary level packaging so here it is for consumer Direct packaging is the material which There is a product inside which you can buy as actual I use it here ok Similarly, it is called secondary level of packaging. So this is the second layer of packaging ok where after packaging a layer We put it in another layer like these case of toothpaste that cardboard box here pe tha ok hai similarly third layer hai that is your transportation packaging large which are such cardboard boxes or are containers that we use for transportation When we transport the product When loading and unloading is done then we use that for convenience Is your transportation packaging in which Lots of additional packaging here The main product is going and keep it Unload many similar products pack it in one for this here is used fine and a The important thing here is the levels of Let me tell you about the packaging, it is not necessary that every product has three layers of Sometimes there may be packaging, sometimes there may be three It could be four, it could be two sometimes Now for example there are packets of chips So these are chips, I pack them in a wrapper I do it, then there are a lot of packets I put it in a cardboard box If I transport it then layer off There will be no packaging if I import I am exporting so maybe I I use four layers of packaging It is not that only one layer becomes two There are three layers, there are four layers Layer depends on product end Requires different layers of packaging is used okay now questions This comes down to why we do packaging What is the reason, what are its functions, see The first reason is the logical reason of the product for production that brother if we make chips Many people still say that we pack it in wrappers Brother, we fill air in the wrapper we will fill it first we will fill it with air so that The product inside remains fresh and crispy the second one gets filled with air so that If a little weight comes on the product If the chips do not turn into crumbs then the first thing we do is we cook things for their protection The outside environment is dusty and dirty pollution things are there because of that those products are here There should be no damage due to the second reason Whenever required for identification of the product The product is packaged now as is for If the example is toothpaste then the toothpaste is also Comes in different variants Like for example if we take Colgate then Colgate Fresh is here Colgate is here again There is a salty one in Colgate, it's ok Then comes a charcoal guy in the coal gut So there are different variants in that too The variants we have in packaging Let me specifically mention it, so that Product identification here His convenience is here so I am here I am talking about convenience in usage that while using the product you You can use it easily and comfortably now like there is toothpaste in a tube so that you can easily You can apply it on the brush from shampoo bottles I so that while bathing you can easily wash your hands like this I can buy shampoo here product pack While doing this, convenience and usage were also considered. The product is made easy to carry It should be easy to use here ok next hey that is promotion look baba packaging Isn't this an important statement? Note take it down my friend Packaging is also Noun S Silent Salesmen do not do packaging in a certain way It is also called Silent Salson, do you know why because when we do the packaging So we make the packaging attractive I mean totally different and attractive like us kinder An example of joy would be Kinder Joy which is Look at its packaging, it's egg shaped, orange and White attractive color one side its chocolate There's a side toy and in the middle is her spoon We bring creativity in packaging Make the packaging attractive so that people After seeing them, you will feel like buying them as well. Also we have to give any promotional offer 20 Extra Flat 50 Off Buy One Get One So we print it on the packaging So that's why the packaging is for promotion It is also used for a Silent salesman is also called here The next function is that is increasing Standards and Health of Health and Sanitation means gradually people will become aware of hygiene If you are focusing more on health then More than the unpacked products Packaged products are preferred here For example if there is bread and pav then first Like bread and pav were available in abundance in the open Not many people prefer it now how many hands does it take okay people wash their hands If you don't do it then brother we don't want it So nowadays people are selling packaged products which Meaning such people do not touch it repeatedly I prefer that kind of product more Next E Self Service Outlets View Now As These are pre packed so that you can easily pick and cut them I can put it in because you have to do it yourself If you want to buy it then buy it from self service outlets People get convenience here easily You can take the product next is that is product differentiable here i Product Differentiable There are variants of the product, you can identify it So now for example you need cream If you want to buy biscuits then buy cream biscuits It comes in different flavors Orange Vanilla Pineapple Cardamom Chocolate Extra To Bhai In such a case if Identification There is innovation opportunity in packaging Innovate as much as you can If you want you can do different types of Packages Now if I give you an example of this too I will give you Dairy Milk Silk a big one The version comes that she has a heart like this Dairy Milk Silk comes with such a big The chocolate comes in such a proper cardboard There is a box, you can open it from the bottom If you pull then you can write the message this is Innovative packaging means you can even keep the chocolates fresh If you are personalizing then packaging is ok Now you can also put innovative bus in it Like when Diwali etc. comes then the sweets which It is totally different in such a unique way Dry fruits are packed in designer boxes Such containers and net weight of fruits Packed it very decoratively using a tray It is said that it is very cool when gifted. If you feel okay then you can do these things You can innovate in different ways you can pack more things than You are different and you are attractive to people I think you can do it, okay let's move on son then to the next element of product mix t e labeling babu agar i Should I talk about labeling here? It has a very simple purpose, so much in Details mean more, this is a difficult concept What the labeling says is not what the main M The Main Aim and Purpose Off Labeling I to provide Product Related Information Two The Customers are right that the main purpose of labeling is that Product related information whether it is its ingredients are whether its Manufacturing date is expiry date is What is the price, where is it made and who made it ok if he has any instructions of the usage is extra all these things which are Telling people what the information is like Mostly look at this way labeling happens All the details are mentioned here Labeling is compulsory today A consumer right to information campaign on Edge Consumers can exercise their right to information here A right given in the Protection Act and according to the Right to Information you products to customers by labeling It is mandatory to provide the relevant information if As a company, if you don't do this then it will be on you Legal action can be taken if Here we talk about features or characteristics If we talk about off labeling then the first feature is has described and specified the products While making the product, it is Tell me what things were used And what amount has happened now for For example, let's say I have diabetes I will buy any product I need to know how much sugar is there Brother, is there any sugar in it, if yes then how much So all such product related ingredients its content is its Providing information is a second Identification to here What type of identification product is this? When you have a product you need to grade it If you want to classify then type on the product It is written on the packaging on its basis you can pay here ok next that is promotes Sales now look at Babu labeling which is a This way it also promotes sales Because somewhere product related You can also see important information to the customers Convincingly, I write it in the labeling that this product is sugar free Nowadays people are becoming health conscious Free products are preferred here If it is there then people will buy it, I assume I write that this product is baked If it is not fried then it is a baked product I mean it's a healthier version so people use it Buy Right Next Has Provides Information Required by Law and Legal obligation which I have already told you I am a consumer during the Right to Information Right to Information in Protection Act If it is given to consumers then legally also Product related information to customers Giving here is compulsory mandatory if you If you do not pay then law will take action against you can be taken okay let's go ahead son then to the Next that is the price element look now Babu if I talk about the price element So what is the price mix exactly here or what is the price element i I have made the product, okay, I am making the product What kind of branding did you do at the time? What type of labeling will be there in the packaging My whole product is ready The question is that I will sell this element in a way In deciding the pricing of a product Helps you to know what will be what will be the Price at which the The product and Service Will Be sold this is a very important The price is too high, it is a marketing decision If this happens, the product will not sell very little If it happens then it will be your loss then apropo isin How to strategy or propet price if you want to decide from this then this is the thing which is Factors Affecting Pricing Decisions depends on the above here means a lot There are all the factors that determine your pricing those who help to do or Pricing of a product which is here depends on what those factors are You have to understand that firstly whenever you If you decide the pricing of the product What is your objective, that is you first Define what you want to achieve It happens that you are launching a new product If yes then you need survival now I am new I am launching the product in the market I have to survive against my competitors If I have to stand in front then in such case generally I I will keep the prices low, brother at least I should keep a price so that people can buy my product Buy try it, like it and I I can survive the competition in the market Market share leadership is needed here Market share leadership means in a way More and more people can buy my product here In such a case if more people buy I want to buy as much as possible If people buy my product then buy me again I want to keep the price Product quality leadership is required i.e. I want to let people know that my The product is of best quality If it is the best quality then generally it is like this We generally keep high prices in cases People associate price with quality means if it is expensive then it must be better If you associate with quality then your what is the pricing objective what are you Do you want to achieve, do you want survival or you You need market share to show that Your product has a base in the market You can decide the price here on this basis okay next is that is the cost of the Look at the product Babu, it is a simple logic less than what you make the product for I am not going to suffer a loss by selling it I made the product for ₹1 so obviously The point is I am buying it for more than ₹1 I will sell it, let's accept it, I a shirt here okay now this is the cost of the shirt There is a production in which I take the total cost I have been Yes, the cost of production of the shirt is In which I am also taking fixed cost Plus I am also taking variable cost, which means I am taking the total cost here let us from here he is If the unit is equal to ₹1 then I will make profit in this Add I will do it, let's assume that I have profit margin I have kept it at Rs 30 which means I am here If I can earn profit then I will sell this product I will sell it here for ₹10. ₹10 But this is my selling price for the unit What I mean to say here is that sometimes Also as a seller or as a producer when you Decide the price of any good or service If you do it then its cost is very important It happens after calculating the total cost The price is always over and about the The cost will be such that brother you can buy the cheapest one at the lowest cost So you can recover whatever is here, okay Next is that is extension of competition In the market means how much in the market There is a lot of competition now, accept my position The product is unique and innovative new that no one else has, In such a case I have a monopoly over someone else I do not have much product available Even if I sell it at this price, it will be sold Because it is not available to anyone else isn't it right so if you have a monopoly If there is no competition in the market then such cases You can send it to me at a higher price but There is lot of competition in the market like for example pepsi and coke absolute Pepsi-Cola is the substitute Look son, if there is any product which Demand or utility is more for Electricity for example Milk over a period of time if you see So what is the rate of milk in electricity He has been stretched too much on her There has been no major impact on demand because milk electricity this The demand for the products and its usage yes it has a lot of utility now like Talk about electricity, be a fan Tubelight needs to be charged and AC needs to be run I want to run the cooler, I want to run the mixer, okay The bell in the house is a TV Washing machine is everything, it runs on electricity If it works then the utility of electricity is more brother It satisfies many of your needs If he does it then even at a higher price people buy him You will be ready to buy it easily if If your demand or utility is more then brother You can send it to him at a higher price but If demand or utility is low here then it is ok if yes then you can buy it at not high price will you be able to sell it ok next is that is Look at some government and legal regulations There are such products in which the government gives minimum fixes the maximum price like If there are necessity products then its The maximum price is fixed by the government I have kept it, now I can't sell it for more than that So if such minimum maximum price Brother, the rules are fixed by the government Only by following that you will get the product here The right next step is to decide the price That is a marketing method used now see If you are doing too much marketing of a If you are doing the product in short You are doing very aggressive marketing If you are doing more marketing then it means Brother you are spending too much on marketing If you spend more, it is obvious that you Selling products at higher prices is ok yes but if you are doing less marketing you You are saying that brother we are doing more marketing We will not give discount to people in return If we give you offers then you can buy it at lower prices also If you can sell, you will do more marketing So it is obvious that they charge a higher price and if you do less marketing You don't have to charge a higher price You will get more by giving discount offers You can sell it here, okay let's move on yes son then to the third element that is a Place where you can also do physical distribution You can say that you get confused many times during exams To do this, you need to go to a physical place instead of a place Write it in the distribution question We give and you read it in our thoughts, brother Which elements are these that we have used in the product I had read the price place promotion so brother so i repeat this 10 times Place and Physical in Lectures distribution is one and the same ok If I talk about physical distribution If I do that, then any product or service Making it available in the market by making it here This product is very important I can make it and even decide the price but if It is not available in the market, so people Where will you buy it from, product service by making to make it available in the market is very important right to market How will the product reach then there is a lot of difficulty in that Makes decisions about all place elements okay first of all brother my place It's mixed which means my channel is off what will be the distribution here how to sell goods here in market How much will I reach a particular point? I have to do production in my off time It is important how much stock I should keep The decision is that we will do physical distribution We take the decisions one by one First of all we will read in detail here You will read here what will be my channel off Channel of Distribution It means the product which is the producer How will it reach the customers now? like for example like for example we say there is a manufacturer or He is the producer and he sells the product here okay he will make this product here will give it to the wholesaler Wholesaler will give this product to retailer Co-end retailer will offer this product here Customer okay so my product is How from producer to customer It will reach here, this is what we call Babu What do we call channel of distribution? They say channel of distribution babu If I talk about the channel of distribution So what does channel of distribution mean? How many middle men or use intermediaries to Our product is from the producer to The customers have reached here now like this In this case, in this example, your wholesaler who is your retailer they will be known Edge intermediaries that we have used two intermediaries Use From manufacturer to manufacturer To deliver it to the customers, we use this of distribution says as a business You have different choice of channels distribution happens okay if I Talking about the types of channels of distribution if I type of types of Talking about channels of distribution If you do then basically there are two types of channels Babu of distribution is okay one that we It is said that direct channel and the other one which we call The indirect channel is what we call direct channel and the other one which we call What is indirect channel and what is direct channel? it happens no Intermediaries used none Intermediaries Used means the product which is manufactured by the manufacturer It will reach the customers directly from No intermediary will be used ok there is delay in indirect channel R Intermediaries use means here Products made using intermediaries and deliver it to the consumer here ok now there are different levels in this too there is one channel ok then you have to level channel and then you have Three Level Channel Basically how many intermediaries you You are using one, two or three on that basis Levels are decided here, details will be given later I am telling you okay so babu first of all If we talk about direct channel then The direct channel is something like this Whichever your manufacturer or producer of the product which is here to sell the product He is making it, I will write both of them no problem whatever your the manufacturer or producer of the The product is direct to the customers here okay so in this case delay in this case R no Intermediaries there are no Intermediaries use in The Supply ok and that is why it is also called zero level because there is zero intermediary in it No intermediary is used either Product which is manufacturer directly It delivers to the customers right here second is that it is indirect channel then This is not a zero level in the indirect channel It will be fine in indirect channel basically There are three subtypes There are one level channels then you have to level channel and then you have three levels Channels depend on how many intermediaries you have you are using it here like for For example, if we talk about one level channel Like for example if we look at one level channel if we talk then it means you are here using an intermediary such as For example, if your manufacturer Here is the product from the manufacturer goes to the retailer Directly from retailer to consumer go okay so here we are how many If you are using intermediaries Son, here we are a single intermediary we are using it and that is why it is known as one level channel then similarly if we here But let's talk about two level channel similarly. If we talk here about two level channel okay so in two level channel your one manufacturer here Here is the product from the manufacturer goes to the wholesaler Pass goes from wholesaler to retailer From the pass and retailer it goes to the consumer okay so babu here we have two intermediaries are using a wholesaler and a retailer and hence it becomes a two level channel hai ok then you have that is your three level channel then you have that is your three Level channel is ok babu if we are at three level Talking about the channel, one of them is yours Manufacturer The product goes from the manufacturer From agent to agent it goes to wholesaler Pass goes from wholesaler to retailer It goes from the pass end retailer to your end The consumer has the right in such a case if you will see it if Use of one, two and three intermediaries This has happened that is why we are calling it a three level channel Here it is said in indirect channel Products using intermediaries It is delivered to the consumer but how much You are using intermediaries On that basis one level two level and three The level is created here, ok let's move on let's go son fit to the next that is a Simple question, now its answer is not important You will give it to me in the comment section Then you will know how much you have understood brother You did not understand so much and you put in so much effort, give an example If I am here then you should know, right? Is it coming or not, the question is very simple Here I have given you different examples You have gone through this and found the correct sequence Off to level channel, you have to identify it here. Babu where will you give the answer, it is simple below You will answer this question by commenting here. If the answer is correct here then shame on him I will definitely give you a thumbs up here, okay let's go Let's go ahead son then to the next end that is the components of physical On what basis will we do the distribution? Here you decide which channels to buy or which ones There are components that we consider By deciding the physical distribution channel comes first that is the order processing either we order it Order processing time is also called What does processing mean by making a product? How long does it take to make the final product like for example you got the order today If you got your order today then it will be final from today onwards. Making products and delivering orders How much time will it take you to buy some products now which takes time to make for Example Cars Cars One Day One Hour It takes months to make cars which are not made But there are some products which Biscuits are made immediately for example Chocolates cakes so on that basis you will get the channel of distribution has to be decided here now It takes time to build a car and I Wide channel of distribution If I keep it then someone will order a car today right If he books it then he will get it after one year will it work or not okay next is that is The Transportation How Easily You Carry Things Now you can transport it like a fur For example, easy transport of items can I do it or quick transportation mode If yes then I can give it directly here also I am right so in short you will get transportation Off product is also to be kept in mind here While deciding the channel of distribution how do you handle things here transportation will do next that is Your Ware Housing Facility is fine if You do not have warehouses, you sell products If you cannot hold the product then you I will have to sell it here immediately many times What we do Our own warehouses Pay up at different locations and The product is directly from there Pay to customers or retailers here lets go okay next is that is the Inventory control is basically how much you have If there is stock of product then brother according to that Also your channel of distribution is here It will be decided if you have stock of product If yes then you can keep a wide channel also so that product is easily available in market It will be available, okay let's move forward son then to the next that is factors t Help determines level now another The important component is physical in distribution that if I want that There should be a constant supply of my product I want a copy of my product there should be a constant supply because if my The product will not be available in the market So people go to my competitor's product If they leave, how much stock should I keep at a time off product should be placed here okay The first factor is that your stock The impact that customer service has policy now baba i say that to me This is to give maximum service to the customer should never be a customer product Places an order and the product is not available After ordering, he gets the product immediately so that's his maximum Setisfactrally If I get it then I will be satisfied can i give it okay next is that is Accuracy in sales forecast now look at son Everything depends on the forecast You should guess your How much will the product sell if you make the wrong decision guessed means you thought too much It will be sold and if it is not sold then it is your wastage You thought that you would suffer a loss There was less sale and there was more demand for you You will not be able to supply the product in both How well do you know if there is a problem? You can also put the sales forecast here Pay matters Babu, ok, next is it Distribution System Response Meaning How quickly does my product reach the front Can sell quickly and before the order arrives How quickly he informs me here Now for example, my retailer could It is a very high response product If there is a demand for it, you would inform me immediately. yes brother there is good demand here quickly If supply is available then start making it I would not hold the stock accordingly and tell me i will make it i will give you the butt If he comes to me at the end moment and tells me a Brother, the product is ending tomorrow, the day after tomorrow I need this much, so I won't make it How to supply I will do it, okay, next is that Inventory Cost or also Cost of Inventory look babu product price or My cost of inventory also matters If the product is perishable it should be cold Storage air conditioner this is the one you need more If I stock up then my expenses will increase but If my product is durable then I will store it it doesn't cost much to do it I can keep more stock like clothes Shoes etc should be kept in more stock because storing them It doesn't cost much, okay let's go Let's go ahead son then to the next that is the last element of marketing mix That is promotion now look at the promotion what does main mean then only Advertising is not promotion means any such strategy So that you can convince the customers to Buy the product is now in the promotion mix too There are total four elements here if I Let me also talk about promotion mix here Babu is totally here even in the promotion mix but there are four elements okay one is yours Advertising here then you have Sales Promotion Personnel Sailing End Public Relations okay total here are four elements of Promotion is mix, we will do all four one by one First of all we will do it in detail here Go here to the advertisement Three important things while advertising one thing you have to remember is Advertisements will always be impersonal Call it non-personal, call it impersonal No problem, secondly it is always a paid form and the third one will always be one Identified Sponsor These three things will happen in advertising Here's what you need to remember about I will explain its meaning one by one The main name of the advertisement is Product Related Information Large Reaching out to customers means when there are a lot of Reaching people together with product related Information like you can launch a new product Are you giving any new features in the product You are giving offers, this information is a you have reached a lot of people with We use advertising now Whenever an advertisement is made, one Not made for a specific person Made for a lot of people at once That is why advertising is impersonal Meaning it is made for all people together it doesn't happen like this Harish, you know that Anisha do you know if it is not like this You know what it means for everyone It happens together for one person Different things are not made for everyone second it is always paid form now i There are many ways to advertise I will give ads in the newspaper, I will give banners Should I get the brochures installed and give ads on TV? yes but it seems like newspaper everywhere It also costs money to put a banner in it There are also prices of brochures which need to be put on TV. Even if it is installed then there is a paid form for it it costs next i it has an Identification it happens just like it is okay let's go ahead son fit to the Next that is the features of advertisement You can call it a feature or a characteristic Both one and two are same, the first feature is Says that there is no mass reach in advertisements There is mass reach, which means when you reach a lot of people together Disseminating information to all people If you want, advertising can help you If you give ads on TV then apparently That one advertisement reaches millions of people You reach there with me in the newspaper If you give it to millions of people together Let's see the advertisement, ok next There is a lot of choice in advertising You have all the different options You can add social media in newspaper you can pay you can pay on radio You can put banners and brochures on TV You can do a lot of advertising There are different options, next is in this Legitimacy sounds here What does legitimacy mean? So one the way people say that when we If you advertise then that is one way This gives proof of what we are saying I mean if somebody says look I know El Pe It is running at 50 I will tell you who will run I told you it comes on TV like this but that There is a discount going on at 50 on L Pay so I If trust is established then legitimacy is next hai that is expressiveness when we If we advertise, then we are Emotions can also express happiness and sadness Meaning when D comes on TV then we Your emotions, your statements, your story line you can put all this as well, okay it's next that is economy now say economy or Now many people say talk about economy Ma'am, crores are spent on advertisements it goes but you think if lettuce helps me I want to give an ad on a TV, okay I spent one crore rupees on it but He spent one crore rupees on that advertisement If it reaches two crore people then per person I will see if it costs 50 paise Advertising does cost money, but it if it reaches a lot of people then If you look at per person expenses, it reduces a lot Then okay next is enhancing customer Setisfactrally Look son, there's a way when we do things Provide products in advertisement If you give related information then we will to the customers If you tell it in a convincing public then one Confidence comes that we are not lying because we will give you so many TVV pads like this If you don't tell a lie, you won't be able to do so So, a confidence comes in that brand Particular Information Pay ok hai next technique of promotion is Sales Promotion in Simple Words Whenever you Attract people by giving discount offers do you want to buy the product it is sales Promotion is a temporary technique, stock New product market has to be cleared If I want to introduce myself then for that It is used throughout the year now you will say at 50 If it is off then the brothers will understand why you are fooling me If you are talking about sales promotion then Here we talk about increasing the sales of the company. Let's try immediate by giving Different promotional offers like discounts There is flat 50 off on buy one get one free All these sales promotion examples are here If you want to increase sales immediately in the short term like stock clearance Have to do new product in market If you want to introduce then this is for that Too much technique is used here It happens but remember these are temporary sales It increases the amount you need throughout the year If you teach sales for a year, then this technique will become yours If there is no sales promotion then it is ok If we talk about the customers here, then one thing is that They benefit from discount offers You can get a cheaper product next time Those who have middle pain also have an advantage here okay it means they also get it here You get incentives and discounts yes that is what they sell as much as possible And sales person can also earn incentives There are bonuses in it like sales We also tell the person that brother you are too much Will you sell it? We will give you this and that watch If we give our word then that too will be more here let's try to sell it okay next is that is personal selling now personal selling Which means this is a face to face technique Personal selling is not always two way communication It is like we go somewhere to buy a product If you go there, there is a salesman, he will ask you Hello sir welcome what would you like to buy How can I help you then? I will show you the product and explain it Will convey to buy the product, you question If you ask, they will answer, they will tell you You will listen, you will say and he will listen, then this is a two way communication which is sales promotion There is no TV trend in advertisement If I want to ask you something then turn to the TV So I can't ask, there is an offer given in the market on the packet so I ask the packet a question If you can't then it's just personal selling in which there is two way communication where The salesman is the product By telling about the expert tax It is convincing that it may increase here. Apart from that if we look at the features of personal If we talk about selling, then first of all in this Personal interaction is one to one Interaction between salesman and customer there is conversation okay as well in this There is two way communication, you ask questions You can ask for product related information can you tell me how much warranty is there, how much guarantee is there Generally there is no better response in this The company gets it because here you Understanding the customers, their needs and wants Understanding the preferences, giving them the product There are more chances of making an offer or conveying that the customer will buy the product next This somehow creates a rift between the salesman and the customer A relationship also gets built if I I go somewhere to buy a product Gives me good suggestions for the right product If he gives a recommendation then it can be next I should go to the same shop at the right time Next is son convincing like I did I told you here face to face If there is interaction then it is better You can convey this to the customers about the product or to buy the product okay let's move on son fit to the next and the last element that is public relation public relation's if we If we talk about public relation, it is a method which maintains the goodwill and reputation of the company in the market and done to improve It means it goes somewhere I want that the reputation and name of my company in the eyes of the public general public She should be good in my company and among the public The relationship I have should be good because when The name of the company will be the reputation and the goodwill Relations with the public will be better then The public knows that company and its products There are many tools for this are used as for example Providing articles in newspapers about events Attending company-related conferences Providing information, doing social service things If yes then it is okay to publicize it in the media The company's internal employees are the company's What is social doing well? Are you doing welfare activities? Tell me these things while doing activities Extra is fine so with this, son, today's The lecture is on marketing management don't worry we end here We will definitely come back with more chapters Let me tell you that the effort is to put the important first If we can get it done then try the same here The sequence of the chapters has been changed. The rest of today's lecture ends here. I asked this question in the comment section below I will definitely tell you the rest here for today. tata ba bye see you take care and have a Nice Day