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100 Million Dollar Leeds Webinar Breakdown

Jul 21, 2024

100 Million Dollar Leeds Webinar Breakdown

Introduction

  • Course: 100 Million Leads by Alex Hormozi (Acquisition.com)
  • Book: 100 Million Leads
  • Video: Breakdown of the book's philosophy and main ideas
  • Purpose: Turn leads into engaged leads interested in your product/service
  • Definition of a Lead: Person you can contact
  • Engaged Leads: People you can contact who are also interested in you or your products/services

Generating Engaged Leads

Lead Magnet

  • Definition: A complete solution to a narrow problem provided for free or at a significant discount
  • Example: Personal trainer offering an online workshop on losing 10 pounds in 30 days
  • Purpose: Solve the customer's first problem; core offer solves the ensuing problem
  • Quality: Lead magnet should be exceptional

Advertising Lead Magnet

Core Four Matrix

  • Four Strategies:
    1. Warm Outreach: Contact people who know you (one-to-one)
    2. Posting Free Content: Share content to people who know you (one-to-many)
    3. Cold Outreach: Contact strangers (one-to-one)
    4. Paid Ads: Advertise to strangers (one-to-many)

Warm Outreach

  • Steps:
    1. Create list of contacts (phone, social media, email)
    2. Choose a communication platform
    3. Initiate genuine conversation
    4. Mention a free course/offering indirectly
    5. Aim for 100 contacts per day

Posting Free Content

  • Platform: Choose where leads are most active
  • Content Elements:
    1. Hook
    2. Retention
    3. Reward

Cold Outreach

  • Platform: Email, DM, SMS, etc.
  • Process:
    1. Obtain a list (lead scraping, buying, manual)
    2. Personalize Outreach
    3. Offer value quickly

Paid Ads

  • ROI: Alex has a 36:1 ROI
  • Components:
    1. Placement
    2. Audience targeting
    3. Split testing content

Enhancing Core Four: Anabolic Steroids

Strategies: More, Better, New

  • More:
    • Increase volume (e.g., 10x activities)
    • Identify and eliminate bottlenecks
  • Better:
    • Improve conversion rates through testing
    • Focus on largest constraints first
  • New:
    • Explore new platforms or additional placements on existing platforms

Scaling Beyond Yourself

Four Lead Getter Matrix

  1. Customers: Referral through word-of-mouth; ask for referrals
  2. Employees: Paid staff executing Core Four
  3. Agencies: Hire for expertise, learn, and replicate in-house
  4. Affiliates: Recruiting via direct Outreach

Implementation Strategies

The Rule of 100

  • Perform 100 units of task daily for 100 days (e.g., 100 DMs, 100 minutes of content)

Open-to-Goal

  • Focus on achieving specific results, not the time it takes

Personal Takeaways

  1. Product as Advertisement: Make product so good it sells itself
  2. Content Creation: Record thoughts/ideas in real-time, e.g., via social media
  3. Attention Span and Standards: Focus on engaging content; length is less relevant

Conclusion

  • Commitment to self-improvement and leveraging technology
  • Call-to-action to subscribe

Full transcript