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Boost Sales Calls with Loom Strategy

Dec 17, 2024

Loom Cold Email Strategy for Increased Sales Calls

Introduction

  • Loom videos paired with cold emails can significantly boost sales calls.
  • Strategy helped scale an agency to seven figures.
  • Key focus: leading with value, not just sales.

Common Mistakes

  • Sending emails without value results in poor response rates.
  • Overloading potential clients with too many Loom videos without engagement.

Effective Loom Cold Email Strategy

  1. Lead with Value

    • Stand out by providing value to potential clients.
    • Avoid sounding salesy or desperate.

  2. Structure of Cold Email

    • Subject Line
      • Avoid salesy phrases.
      • Use simple, personal lines: "[First Name] question?" or "Hi [First Name]?"
    • Email Copy
      • Be concise and personalized.
      • Avoid long, novel-like emails.
      • Focus on curiosity and personal connection.

Email Examples

  • Include personalization elements like company name and desired outcomes.
  • Use calls to action that provoke interest and engagement.

Example 1

  • Hi [Name], I have ideas that could help you achieve [desired outcome]. Mind if I share a quick video?

Example 2

  • Hi [Name], I noticed something on your [platform] that could help with [desired outcome]. Is this the best place to drop the video?

Example 3

  • Hi [Name], I noticed a few things that could be costing you [pain points]. I shot a personalized video, are you the right person to send this to?

Launching a High-Volume Email Campaign

  • Avoid manual copy-pasting; it’s unscalable.
  • Use tools like Instantly.ai for automation.

Steps to Implement

  1. Set Up Fake Domains

    • Buy domains and emails for high-volume sending.
    • Instantly allows sending hundreds of emails daily.

  2. Create Campaigns

    • Add leads and personalize emails with industry-specific details.
    • Use sequences for personalized, automated outreach.

Positive Replies and Follow-ups

  • Use Instantly’s inbox to track positive replies.
  • Follow up with effective Loom videos.

Creating a Loom Video

  • Keep it structured: agenda, situation-problem-teach, call to action.
  • Focus on providing actionable insights and clear next steps.

Conclusion

  • Implementing this strategy can lead to a consistent flow of clients.
  • For more detailed setup, refer to additional resources or videos.

By following this strategy, businesses can increase their sales calls and client base effectively through personalized Loom cold email campaigns.

Full transcript