Internet and Political Influence Through Memes

Introduction

• Internet provides a sense of control over political narratives.
• Political figures' images are created and transformed online.

Hillary Clinton's Online Persona

• Hillary Clinton's charisma was amplified by fans on social media.
• Her detractors highlighted negative moments.
• Candidates are used as avatars for self-expression.

Memes and Charismatic Authority

• Memes offer a new form of charismatic authority.
• Citizens enhance leaders' traits, creating emotional ties.
• Memes can help build or destroy political personas.

Impact of Memes on Political Perception

• Traditional gaffes are less impactful due to memes.
• Politicians' images are made up of competing memes.
• Memes manipulate moments positively or negatively.

The Role of Memes in Political Campaigns

• Memes spread faster than traditional political speech.
• Donald Trump’s campaign capitalized on meme culture.
• Memes allowed Trump's persona to overshadow specific promises.

Conclusion

• Memes create a sense of control for citizens but can lead to politicians gaining real power.
• Politicians become less accountable as they harness memes for personal gain.