Shark Tank Presentation: Liberate

Presenter

• Name: Liv Bowser
• Location: Los Angeles, California
• Company: Liberate
• Seeking: $200,000 for 10% equity

Introduction

• Concept: Mental Fitness Studio
• Focus: Mental well-being rather than physical fitness
• Method: Combines mindful movement, journaling, conversation, and meditation
• Goal: Build skills like courage, gratitude, and resilience
• Target Audience: Individuals and teams

Business Models and Products

Consumer Model

• Online Classes: Hosted over Zoom
• Subscription Rates: On-demand library: $19/month, Full access: $49/month

B2B Model

• Corporate Partnerships: Main source of revenue
• Shifted Focus: Businesses and teams need help with mental wellness and connection
• Revenue: 65% from corporate model

Financials and Performance

• Total Sales: $50,000 lifetime
• Recent Sales: $7,500 last month, projecting $8,500 this month
• Corporate Deal: Closing a $6,900 deal
• Growth Rate: 178% quarter over quarter
• Margins: Over 90%

Challenges and Feedback from Sharks

General Concerns

• Valuation: $2 million questioned due to low sales
• Pricing: Need to potentially raise prices
• Scale: Difficulty in scaling the business
• Market: Strong competition from established companies
• Investor Hesitation: Early stage, lack of tangible returns

Individual Shark Feedback

Robert Herjavec

• Supportive of Concept: Agrees mental wellness is crucial
• Challenge with Business Worth: Doubts $2 million valuation
• Out: Not investing

Mark Cuban

• Believes in Mental Clarity: References Mavericks' team psychologist
• Pricing Insight: Encourages premium pricing
• Out: Due to scalability concerns

Lori Greiner

• Potential Seen: Likes the early stage but not ready for investment
• Out: Too early to invest

Daymond John

• Complimentary: Believes in the importance of mental fitness
• Out: Feels it’s too early

Kevin O'Leary

• Critical: Believes idea has no merit and will fail
• Out: Strongly opposed

Conclusion

• No Deal Secured: Liv Bowser leaves without an investment
• Future Outlook: Confident in the vision, believes in a billion-dollar potential