Ramen Head Presentation by Mima

Introduction

• Speaker: Mima, owner of Ramen Head
• Location: Sleman, Yogyakarta

Background

• Mima comes from a family of entrepreneurs
• Developed a strong desire to become an entrepreneur
• Previously ran a coffee shop named Suzuku (started in 2019)
• Discovered a passion for cooking

Business Journey

• First venture: Momentai (a Ghost kitchen) – sold Rice Bowls and mentai online
• 2022: Founded Ramen Head
• Initial struggle: No customers in the beginning; self-ordered ramen to boost business
• Marketing strategy: Leveraged TikTok to attract customers
  • Ramen Head appeared on TikTok FYP (For You Page)
• Menu creation: personally researched and created recipes; multiple menu types including light (niku), creamy (newtor), and curry ramen

Challenges

• Uncertainty about market and target customers
• Initial low awareness and customer footfall
• Constant iteration and improvements based on feedback

Achievement and Growth

• First three months: Achieved rapid growth
  • Monthly revenue reached ~150 million IDR by third month, highest being ~200 million IDR at Pandega outlet
• Current outlets: Pandega, Kusuma (ex Suzuku), Magelang, Godean

Business Philosophy

• Informal relationship with employees, fostering a friendly work environment
• Focus on adjusting ramen to suit Indonesian tastes

Vision and Ambition

• Expand Ramen Head across Indonesia
• Serve affordable yet delicious ramen

Advice to Aspiring Entrepreneurs

• Have the mental strength and courage to start
• Believe in your potential and vision
• Learn from failures and keep trying

Conclusion

• Encouragement to create business opportunities
• Importance of persistence and innovation in entrepreneurship