well tell me this it is truly a phenomenon and what when you first wrote it it was not it had to build and grow you know I first heard about it in 1996 I was doing a show with Madonna and Madonna told me this was her favorite book and I don't think I'd even started the book club then but so if it was Madonna's favorite book and she was going on and on about it as did forel just this past year go on and on about it so I thought well I've got to read this book that that changed Madonna's life so then I pastored along to everybody I know everybody I know passed along to everybody they know and their children so it's that kind of that's what made it a phenomenon is it not absolutely absolutely just what do we call Word of Mouth word of nothing else because when madona talked about the book yeah said oh the book is going to sell nothing happened nothing happened and then Bill Clinton was photographed with the book yeah and I said Bill Clinton himself yes now the book is going to sell nothing happened and then Will Smith talked about the book and a lot of people talk celebrities know Julia Roberts i i i and then one day I opened the New York Times said the book was there and there are no explanation for J I think that it reached the critical mass critical mass thanks to the read the famous but also the anonymous readers H and so cuz there not enough famous readers to make it uh bestseller on the New York Times for over 300 weeks yeah they're not enough famous