In this video here I'm going to show you how you're going to create irresistible creatives that are impossible to ignore. You know when you're scrolling through your feed or going through Stories and suddenly an ad pops up for you that you feel so strongly about clicking that you even think, "Wow, this guy knows how to make a creative." So in this video here I'm going to show you how you do it. And how you're going to greatly increase the results of your ads by creating creatives the right way. So if you like this type of content, leave your like and subscribe to the channel because I'm going to release a lot of heavy content here to help you get started. I'm going to show you a little bit of theory here. I don't like to stick to theory alone. I also like to give practical examples. So in this video here I'm going to show you both theory and practice because there's no point in just practicing if you don't understand what you're doing. Okay, so let's go to how to create irresistible creatives. The first point is that you have to understand that traffic and creatives won't work magic, they won't give you results on their own. They won't give you results on their own. What will making you get results is a good conversion structure so sometimes we get very worried there in creative in creative man Could it be that I'm not selling because of my creative when in fact you're not selling either because your customer service on WhatsApp is very bad or because your sales page is very bad or because your capture page is very anyway because your conversion structure your cop and in relation to the sales part itself is not good and then you can make the best creative in the world but you won't be able to sell always keep in mind that the function of the creative is to take the person from the traffic source and throw them to your website or to your WhatsApp anyway you understand That's the function of the creative but it won't do any good if you have this very well done if the other part is very bad let's go the next step here is that you have to understand that it's no use it's still related to the conversion structure there's no point in trying to increase the budget in your campaign for example you're not selling there and you want to start scaling scale what I usually tell my students that if you want to scale something that isn't giving results you're going to be scaling the loss and not the result So you can only increase the budget if you have got this creative part right So if you have a campaign that is not producing results with a certain creative, it is not by increasing the budget that you will start to see results. The function is to take it from the traffic source and throw it to the site at the lowest active price. It has an expiration date, so there is no point. You stay there testing your creatives. And then you finally found one that sells. You think you will spend the rest of your life selling with the same creative. And that is not how it works. Every week you have to be testing three to 10 new creatives so that your structure never gets tired. You never stop selling. What you cannot do under any circumstances is to get used to that creative that is selling well and do nothing else. Wait for it to stop selling to start thinking about new creatives. You have to always be ahead of the process so that it does not surprise you. The image creative or the video creative. Both have their pros and cons, but in general, I always prefer video creatives. The image creative is quite difficult for you to leave. Of course, what you want with that image is to get a good CTR, right? A good click-through rate. Generally, creatives for images are very popular because they attract attention and you could be filling your WhatsApp or your sales page with curious people. And then there's no point in having 100 curious people on your WhatsApp if none of them are interested in hiring your service or buying your product. It's better to have just one qualified person than to have 100 random people there who won't add anything. Videos bring in a more qualified audience and also make it harder to block, especially the Facebook bot, but they also work for other platforms like TikTok. The bot reads the creatives. It's much easier for it to read something static, that is, an image that doesn't move, obviously, than for it to try to decipher what's being said in a video, especially if there are phrases that are interspersed, so to speak, phrases that don't really mean what is said literally. So creatives in videos end up making it harder to block, especially if you don't include captions, so there's this advantage, obviously, depending on the niche you're advertising in. You still need to create a creative that generates an impact. There's no point in creating a lukewarm creative, a watered-down creative, thinking that simply because you're making it clear what your service is, what your product is, people will click on it. No, people need to feel like clicking on it, and that's why your creative needs to generate this impact. A creative that's too nice and doesn't draw attention doesn't work. People, believe what I'm telling you, that moves people more quickly. I usually have a very crude example that I tell my students, but I think it makes this parallel quite clear. If you're sitting on the couch and suddenly you feel thirsty, you feel thirsty, in order to quench that thirst, in other words, to satisfy that pleasure, you'll have to get up, open the fridge, get a bottle of water, pour a glass and drink it. Now, if you sit down and then, when you move your hand, you hit a nail, you 'll automatically take your hand away, in other words, you're being moved by pain. In which of the two situations will you take action faster? When you put your hand on the nail or when you feel thirsty, then you will have to get up and get something to take the pain away it will always move your Lead right the person who is seeing your creative faster are creatives that address pain usually work better however right guys what will really tell you what works best are tests and more tests there is no way to get away from this here this is what will tell you what works best for your business so it is not because I said here that creatives for pain work best that you will only do pain no you will do pain you will do pleasure you will do some other type that you want to test And then you will make there there the relationship between them right you will analyze and you will see which one is working best let's go guys I said I would give examples here too so I will give you here an example of a script for you to make a creative video for your business so what you will put there in your creative video So the first thing will be the hook of the ad Like this hook the function of this part is exactly what I told you there which is to make an impact make the person stop and watch your creative So this creative it needs to make the person think Wow this ad is talking to me and then with that you will get the person's attention as we can do two main examples here through a question or through a counterintuitive idea So I'm going to use my business here, for example, here I am and I work there providing traffic management services, both assisting traffic managers and companies to leverage their results through paid traffic so I can ask, for example, a question. Are you looking to leverage your company's results with paid traffic? So if the person is scrolling through their feed and they come across me asking this question, there's a big chance they'll think, "Wow, this guy is talking to me. I'm going to stop and watch, so that's the function of the question, to make the person feel like they're really being talked to and this counterintuitive also fits into this model that I gave an example of the question, so what can I do? Ask a question too, but a counterintuitive question, for example, did you know that Facebook ads is not the best place for you to advertise online in 2023, then people will think, " How come it's not Facebook? Everyone says that Facebook ads is the best source of traffic So you get the person's attention by making a counterintuitive insinuation there, you go against what they believe, so the next step here is the body, which is the unique mechanism, then I get attention with my question with my counterintuitive idea. I'm going to talk about how I work, what my service is, what my product is, how I solve this problem that I drew attention to here in the first part, so there in the case that I made the counterintuitive idea. Did you know that Facebook ads is not the best source of traffic to boost your business? In fact, nowadays in 2023, what is working best is to advertise through TikTok ads, and very few people are using this tool. Those who master it will come out way ahead. I've already used my unique mechanism here, which in this example here, that's not even true, but in this example here, it's TikTok ads, so it's my unique mechanism. How am I going to solve that problem? And finally, I have my CTA, which is my C Action. In other words, I'm going to call the person to click on the button below and have access to a VSL, right? A class disguised as an offer or better yet, an offer disguised as a class or for the person to send me a message or for the person to enter my website. Anyway, after I make the hook, the body, I'll make the call to action. So, click here on the learn more button and watch a very short class that I prepared teaching you how to advertise on TikTok ads. Do you understand how the creative structure works? So, this is a structure that works very well. I showed you the theory. Now, I'm going to show you another structure in practice. Here with the creative. If you want to copy it, you can copy it and adapt it to your business. So, guys, I took a different creative here. This creative is from the designer niche. It follows a similar line to this one, but it's a little different. You'll see that, in general, they all follow similar structures. But specifically, this one, we soon notice that there's a stripe on top and a stripe below. This stripe on top here works like our question. So, people will take a look there, right? Designer with low revenue. Wow, I'm a Neil designer and I have low revenue. There's a design in the video. I'm going to give you a workshop. free individual on WhatsApp, first there is a short video showing a nail there to draw attention and then we have the Central screen divided in two on the left side, for those who are viewing it. We have a print of the result. In other words, I am giving proof of that result and on the left I have it or rather on the right, depending on when you have it or how you are viewing it, I have the Expert talking about her unique mechanism that I told you about here. So I have proof first of all, I have the hook, I have proof, I have the unique mechanism and here in this video she says to call on WhatsApp that she will give you access to the free workshop with a certificate, which is actually a digital bait. But you can see that I have a question here, I have proof here, I have a unique mechanism with expert, okay Expert works very well too and below I could also put if I wanted, click on learn more to call on WhatsApp, for example. Or I can put something that also draws attention and makes the person want to click on the button, which was the case that I showed here. And then guys, a little tip, an extra tip regarding the format, you will notice that this format here is one to one, that is, it is in a square format. and I see a lot of people saying that you need to make the square creative, the vertical creative and each one of them different so that you can put the square one in the feed and put the vertical one in the Stores. That's the best situation. Yes, that's the best situation, however, if you use a square creative, you can make it understandable in both the feed and in Stories. Now, if you have a creative in vertical format, you can't make it understandable in the feed because it will cut off, right? It will be flattened if you've already seen it there. So if you want to make a universal creative format, if you don't want to make two different formats, always make it in square format because it works well for both the feed and Stories. And finally, guys, there's nothing better for you to get references for creative ads than our good old ad library. So, what 's cool to do, guys, look here on Google for the Facebook ad library. Okay, just go in. It will be one of the first links and here you will find the ads of everyone who runs ads on both Facebook and Instagram. Then, you just have to select Brazil. If you are advertising in Brazil, enter all the ads and search here for the term I 'll use the same example there, designer, I 'm going to click here and then you'll notice that there are a series of ads here for nail designers. What can we do? We can go to the oldest ones and assimilate the fact that if it's been running for a longer time, that creative is probably delivering a good result. So you go there and copy the creative. No, you're going to be inspired by that creative and you're going to create the creative for your business. If you're a traffic manager, this is something that makes a huge difference in your work. Have several folders with several different niches full of creatives. Take a day, and it's a moment in your day to look for creatives that when you approach a client, you'll show that you already know what to do. It will greatly improve your negotiation with the client. Okay, and if you're obviously the owner of a business. Take your niche, play here and see what others are doing and adapt it to your business. Okay, for this video, I just hope you liked it. I hope I made you understand how to make irresistible, high-converting creatives. If you apply everything I showed you here, I'm sure you'll play your CTR up there and it will greatly improve your results on online advertising platforms. Okay, so that's all for today. I hope you enjoyed it. See you next time.