The meeting focused on Proxi's approach to delivering SaaS marketing expertise to New Zealand tech companies through embedded, fractional CMOs.
Attendees discussed Proxi’s service model, value propositions, recent client successes, impact metrics, and unique differentiators.
Key marketing outcomes, testimonials, and relevant resources such as the Impact Report and recent blog content were reviewed.
The group reaffirmed Proxi’s positioning as a flexible, results-driven marketing partner for Kiwi SaaS businesses.
Action Items
No action items were assigned during this discussion.
Proxi’s Fractional CMO Service Overview
Proxi embeds Fractional CMOs within tech companies, providing immediate and tailored marketing leadership.
The service is designed to be affordable and flexible, focused on both strategy and execution.
CMOs work either independently, alongside internal teams, or with external contractors to deliver marketing results quickly.
Engagements typically last 6-9 months (1-2 days per week), with the goal of building foundational marketing functions and then transitioning out after hiring a replacement.
Proxi also assists in recruiting the right marketing talent and establishing a strong marketing culture.
Value Propositions and Differentiators
Proxi acts as an integrated member of the client’s team, not as an external advisor.
The focus is on creating lasting value by embedding processes, plans, and capabilities before departing.
Success for Proxi is defined by leaving the client with a sustainable internal marketing function or recommending suitable external resources.
Flexible, rapid response to business changes such as seeking investment or entering new markets.
Client Testimonials and Outcomes
Positive testimonials highlighted Proxi's pragmatic, fast-moving approach and tangible value to clients in the NZ tech sector.
Specific mention of the ability to deliver marketing foundations and quickly generate momentum for client teams.
Notable clients include Portainer and StretchSense, with leaders recommending Proxi’s services for growth-focused tech businesses.
Proxi Impact Metrics and Resources
Assisted more than 70 tech companies in New Zealand with their marketing functions.
High rate of repeat engagements and significant capital raised for SaaS clients.
Shared access to the Proxi Impact Report (2018–2023) as evidence of effectiveness.
Recent Content and Thought Leadership
Published articles on adapting to AI-driven search changes and advanced strategies for leveraging software review sites as lead generators.
Offers a newsletter for ongoing marketing capability building.
Decisions
Reaffirmed Proxi’s positioning as an embedded, flexible SaaS marketing partner — Consensus reached that this differentiation remains a core strength and should continue to be emphasized in client communications.
Open Questions / Follow-Ups
No unresolved questions or follow-up items were identified.