Overview
This lecture explains rhetorical context—the set of circumstances that shape how communication is crafted and received.
Understanding Rhetorical Context
- Rhetorical context refers to the circumstances surrounding a piece of communication.
- The main elements are the speaker/writer, audience, purpose, occasion, and medium.
- Each element influences how the message is constructed and understood.
Elements of Rhetorical Context
- The speaker or writer’s background and experiences impact message presentation.
- The audience’s values, expectations, and knowledge affect how the message is received.
- The purpose identifies the communication goal, such as to inform, persuade, entertain, or inspire.
- The occasion is the specific situation or event prompting the communication.
- The medium is the method used to deliver the message, such as speech, article, or social media.
Applying Rhetorical Context
- Tailoring words, tone, and body language to context increases message effectiveness.
- Understanding rhetorical context helps achieve desired communication outcomes.
Key Terms & Definitions
- Rhetorical context — The circumstances influencing the communication process, including speaker, audience, purpose, occasion, and medium.
- Audience — The people for whom the communication is intended.
- Purpose — The speaker or writer’s goal in delivering the message.
- Occasion — The situation or event that triggers the communication.
- Medium — The channel or method used to deliver the message.
Action Items / Next Steps
- Consider the rhetorical context when preparing your next communication or writing assignment.