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6.2- Consumer Surplus
Sep 30, 2024
Lecture on Demand and Supply Curves, Equilibrium, and Consumer Surplus
Key Concepts
Demand Curves
Represent willingness to pay or marginal benefit.
Supply Curves
Represent willingness to accept or marginal cost.
Equilibrium
The price and quantity where there is no tendency to change.
Occurs where marginal benefit equals marginal cost.
Understanding Market Equilibrium
Taco Market Example
Equilibrium price and quantity simplified as 3.
Higher price leads to surplus: more tacos for sale than demand -> prices fall.
Lower price leads to shortage: more demand than tacos available -> prices rise.
Gains from Trade
Example
: Willingness to pay $4, sell for $2, transaction at $3.
Both parties better off: consumer pays less than what they're willing, seller receives more than cost.
Consumer Surplus
Defined
Difference between willingness to pay and price paid.
Example Calculations
First consumer: willing to pay $7, pays $3 -> Consumer Surplus: $4.
Another consumer: willing to pay $6, pays $3 -> Consumer Surplus: $3.
Consumer willing to pay $3 has zero surplus.
No Sale Scenario
Willingness to pay $2.50, price is $3 -> no purchase.
Quantifying Consumer Surplus
Calculation Method
Area between demand curve and price.
Formula for area of triangle: (\frac{1}{2} \times \text{base} \times \text{height}).
Base
: Total quantity sold (e.g., 100 tacos).
Height
: Difference between max willingness to pay ($7) and price ($3) equals 4.
Example
: (\frac{1}{2} \times 100 \times 4 = 200) of consumer surplus.
Impact of Price Changes
Higher equilibrium price decreases consumer surplus.
Additional Insights
Price vs. Value
Value is determined by willingness to pay, not price.
Diamond-Water Paradox
Example of extreme willingness to pay for necessity (water) despite low price.
Application to Daily Decisions
Understanding marginal thinking, willingness to pay, and consumer surplus enhances personal decision-making.
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