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6.2- Consumer Surplus

Sep 30, 2024

Lecture on Demand and Supply Curves, Equilibrium, and Consumer Surplus

Key Concepts

  • Demand Curves
    • Represent willingness to pay or marginal benefit.
  • Supply Curves
    • Represent willingness to accept or marginal cost.
  • Equilibrium
    • The price and quantity where there is no tendency to change.
    • Occurs where marginal benefit equals marginal cost.

Understanding Market Equilibrium

  • Taco Market Example
    • Equilibrium price and quantity simplified as 3.
    • Higher price leads to surplus: more tacos for sale than demand -> prices fall.
    • Lower price leads to shortage: more demand than tacos available -> prices rise.

Gains from Trade

  • Example: Willingness to pay $4, sell for $2, transaction at $3.
    • Both parties better off: consumer pays less than what they're willing, seller receives more than cost.

Consumer Surplus

  • Defined
    • Difference between willingness to pay and price paid.
  • Example Calculations
    • First consumer: willing to pay $7, pays $3 -> Consumer Surplus: $4.
    • Another consumer: willing to pay $6, pays $3 -> Consumer Surplus: $3.
    • Consumer willing to pay $3 has zero surplus.
  • No Sale Scenario
    • Willingness to pay $2.50, price is $3 -> no purchase.

Quantifying Consumer Surplus

  • Calculation Method
    • Area between demand curve and price.
    • Formula for area of triangle: (\frac{1}{2} \times \text{base} \times \text{height}).
    • Base: Total quantity sold (e.g., 100 tacos).
    • Height: Difference between max willingness to pay ($7) and price ($3) equals 4.
    • Example: (\frac{1}{2} \times 100 \times 4 = 200) of consumer surplus.
  • Impact of Price Changes
    • Higher equilibrium price decreases consumer surplus.

Additional Insights

  • Price vs. Value
    • Value is determined by willingness to pay, not price.
  • Diamond-Water Paradox
    • Example of extreme willingness to pay for necessity (water) despite low price.

Application to Daily Decisions

  • Understanding marginal thinking, willingness to pay, and consumer surplus enhances personal decision-making.