Lecture Notes: Understanding Rich Pictures

Introduction to Rich Pictures

• Definition: Rich pictures are free-format diagrams used to document an existing business situation.
• Purpose: They are called "rich" because initial drawings are enriched with further information as analysis progresses.

Construction and Components of Rich Pictures

• No Rules or Constraints: There are no strict rules or constraints on what may be drawn in a rich picture.
• Starting Point: Identify key stakeholder groups and consider their:
  • Position within the organizational structure.
  • Ideas, opinions, and views about the business situation.

Key Elements to Consider

1. Structure of the Situation:

   • Reflect published organization charts.
   • Consider working relationships between people and departments.
   • Include tangible aspects like building locations.

2. Complaints or Criticisms:

   • Stakeholders' issues or views.
   • Contradictory or strong opinions.

3. Values and Beliefs:

   • Understand what stakeholders value or think is less important.
   • Identify the main focus or rationale for the business.

4. Business Processes:

   • Document information or flows between people, teams, and departments.

5. Symbols in the Organization:

   • Evidence of hierarchy or privileges for senior staff.

6. Conflicts:

   • Conflicts between individuals, departments, or organizations.

7. Areas of Uncertainty:

   • Investigate areas where data supports stakeholder opinions.

8. Business Culture:

   • Supportive vs. blame culture; silo vs. collaborative approach.

Drawing and Symbols

• Use any symbols that represent the situation effectively.
• Common symbols: matchstick figures, eyes for reviews, cross swords for disputes, etc.
• Drawing is more effective on a whiteboard or flip chart.

Group Exercise

• Suggested as a group activity to foster information sharing.
• Use a whiteboard for ease of editing and updating the picture.

Case Study: Cafe Business Situation

• Issues Highlighted:

  • Cooking staff under pressure and can't keep up with orders.
  • Customers unhappy with seating and cleanliness.
  • Waitresses struggling with orders and tidying.
  • Management concerned about financials.
  • Student customers enjoy the cafe but contribute less financially.

• Outcome: Captures processes, people, and culture succinctly.

Benefits of Using Rich Pictures

• Builds a mental image of a holistic and meaningful situation.
• Organizes information and creates understanding.
• Helps analysts understand issues, find new investigative areas, and identify root causes.

Conclusion

• Rich pictures are valuable tools in business analysis, providing insights into underlying problems versus displayed symptoms.

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