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Zac Clark and the Rise of FTP

May 8, 2025

How Zac Clark Built FTP's Cult Following Without Selling Out

Background of Zac Clark

  • Zac Clark, 25 years old, founded "Fuck the Population" (FTP) at 15.
  • Started in Culver City and Crenshaw, California.
  • Began making T-shirts spelling "Fuck" backward to avoid detection.
  • Expanded FTP to include various apparel and jewelry.
  • Maintains complete control of FTP with no outside investors.

Current Challenges

  • Facing felony gun charges with high bail of $415,000.
  • Clark is a gun enthusiast, but was careless with social media, leading to a police raid.
  • Charged with 16 weapons-related charges and is currently out on bail.

FTP Brand Philosophy

  • Maintains privacy, often hiding his face in public and online.
  • Focuses on brand identity rather than personal clout.
  • FTP known for controversial and provocative items.
  • Previously faced backlash and legal issues for certain product designs.

Personal Motivation

  • Uninspired by money or clout; values the happiness of FTP fans more.
  • Enjoys seeing young people's excitement over FTP merchandise.

Career Development

  • Interned and later worked at HUF, learning about shipping and logistics.
  • Managed FTP alongside the job, eventually left HUF in 2015.
  • Collaborated with major brands like Fuct and DC Shoes.

FTP's Success and Cult Following

  • Known for selling out quickly and having devoted fans.
  • Keeps the brand authentic and intimate, personally involved in operations.
  • FTP's authenticity compared to classic streetwear labels.

Future Directions for FTP

  • New sophisticated and defiant designs replacing controversial ones.
  • Plans to add skateboards and form a genuine skate team.
  • Collaborations with skate shoe company Lakai for FTP's 10th anniversary.
  • Ideas for a unique FTP store experience.

Personal Background and Influence

  • Grew up with financial struggles; experiences of depression shaped FTP.
  • Refuses to be defined solely by his race, aiming to inspire all kids to pursue their dreams.

Outlook

  • Despite legal issues, adamant that FTP will continue and thrive.
  • Emphasizes FTP's forever presence and commitment to its core values.