How to Become a Successful Online Fitness Coach

Introduction

• Speaker: Brian Mark
• Background: Business coach for 6 years and former online fitness coaching company owner (2013-2018).
• Achievements: Worked with over 7,500 online fitness coaches, with many reaching significant income milestones.
• Purpose: Provide a blueprint for success in online fitness coaching.

Choosing Your Niche

• Importance of a Niche:

  • Targets a specific demographic to reduce competition.
  • Helps become an expert in a specific area.
  • Essential for standing out on social media and attracting the right clients.

• Examples of Niches:

  • Busy moms
  • Women 35+
  • Men 40+
  • Specific fitness goals like building an hourglass figure.

• Steps to Finding a Niche:

  • Layer 1: Speak to your old self about past struggles and achievements.
  • Layer 2: Identify your audience by observing who interacts with your content.
  • Layer 3: After gathering data, decide on a specific niche.

Setting Up Your Social Media Profile

• Profile Optimization:
  • Professional profile photo.
  • Optimized username and bio.
  • Use keywords and calls to action in your bio.
  • Include application links and pin important posts.
  • Consider verification for credibility.

Essential Tools and Apps

• Typeform: For collecting client applications.
• Google Forms: For weekly check-ins.
• Loom: For video responses to check-ins.
• PayPal & Stripe: For managing payments.
• Calendly: For scheduling calls.
• Trainerize: For workout and nutrition management.

Content Strategy for Social Media

• Content Types:

  • Proof Content: Demonstrate expertise and client success.
  • Value Content: Provide specific solutions to problems.
  • Connection Content: Share personal stories to build relatability.

• Posting Schedule:

  • Regular posts, daily stories, and consistent engagement.
  • Mix of reels, photos, live streams, and direct call-to-actions.

Lead Generation and Engagement

• DM Strategy:

  • Engage with people who show interest through likes, comments, and follows.
  • Send personalized messages to build relationships.

• Identifying Lead Temperature:

  • Cold, warm, and hot leads based on response time and message length.

Sales Call Strategy

• Preparation:

  • Set reminders and prepare the client for the call.

• Structure of Call:

  • Build rapport, pre-frame the session, discuss pain points, and uncover vision and goals.
  • Address objections and provide personalized solutions.

• Handling Objections:

  • Common objections include time, money, spouse, and needing to think about it.

Delivering an Amazing Service

• Onboarding Process:

  • Clear next steps and quick start guides.
  • Set up initial calls and expectations.

• Client Experience:

  • Personalize plans and maintain effective communication.

• Community Building:

  • Create a supportive community for clients to encourage engagement and retention.

• Renewals:

  • Approach renewals before the program ends to ensure continuity.

Scaling Your Business

• Key Focus Areas:

  • Repeat successful actions consistently.
  • Develop skills in content creation and sales.
  • Choose and dominate your primary platform.

• Tracking and Mentorship:

  • Track business metrics to guide decisions.
  • Consider hiring a mentor for continuous growth and support.

Conclusion

• Call to Action:
  • Emphasize the importance of continuous learning and mentorship.
  • Encourage the audience to take actionable steps towards building their coaching business.