How to Bulk Upload and Schedule Instagram Content Automatically

Introduction

• Automate the process of uploading and scheduling Instagram content.
• Use Google Sheets to input post details and schedule dates/times.
• Automation will handle posting content at specified schedules.
• Tool used: Pabbly Connect (P Connect).

Steps to Automate Instagram Posts

1. Google Sheet Setup

• Create a Google Sheet: List out content for Instagram including captions, media URLs, and type of post (photo or reel).
  • Columns needed: Date & Time, Caption, Media URL, Post Type.

2. Connect Google Sheet to P Connect

• Pabbly Connect Account Setup:
  • Go to Pabbly Connect
  • Sign up for a free account or log in if you already have one.
  • Access P Connect dashboard.
• Create a Workflow:
  • Click on 'Create Workflow' and name it (e.g., Google Sheets to Instagram).
  • Define the trigger ('when this happens') and action ('do this') windows.

3. Configure Trigger in P Connect

• Trigger from Google Sheets:
  • Choose 'Google Sheets' as the app and 'New or Updated Spreadsheet Row' as the trigger event.
  • P Connect will provide a webhook URL.
  • Add Webhook URL to Google Sheets:
    • Go to Extensions > Add-ons > Get Add-ons.
    • Search and install 'Pabbly Connect Webhooks'.
    • Go to Extensions > Pabbly Connect Webhooks > Initial Setup.
    • Select the sheet, paste webhook URL, set trigger column as the last column with data.

4. Data Format & Time Zone Conversion

• Use 'Datetime Formatter by Pabbly' to ensure date/time is in the correct format and time zone (UTC).

5. Setup Routing for Different Post Types

• Router Setup:
  • Define routes based on post type (Photo or Reel).
  • Create conditions to handle different types of posts.

6. Delay Execution Until Scheduled Time

• Add Delay Step: Use 'Delay by Pabbly' to delay posting until the specified date/time.

7. Instagram Posting (Photo or Reel)

• Photo Posting:
  • Choose 'Instagram for Business' app, select 'Publish Photo', and map the necessary details (Photo URL, Caption).
• Reel Posting:
  • Follow a two-step process: 'Create Reel Video' and 'Publish Video' events in Pabbly Connect.

Testing and Final Setup

• Test Workflow: Use test data to ensure the process is working correctly.
• Send Data: Using 'Send All Data' in Google Sheets to send initial setup data to Pabbly Connect.
• Setup 'Send on Event' to automatically send new rows added to the Google Sheet.

Additional Information

• Free Plan: P Connect offers a free plan for testing with limited tasks.
• Clone Workflow: Clone the workflow using provided link for easy setup.
• Support & Resources: Forums, email support, and pricing information available.

Conclusion

• Using this setup, you can schedule bulk content for Instagram, automate posts, and manage your Instagram profile efficiently.